Primary Target Market Summary

• Upper middle class individuals with hobbies that require unique storage solutions or dedicated structures like greenhouses, man caves, saunas, and home offices.

Audience Type

• B2C
• Upper-middle-class hobby enthusiasts

Needs – Primary Buying Considerations

• High-quality, unique storage and hobby structures
• Direct to consumer purchase options

Demographics

• Age Range: Middle to Upper Age
• Gender: Both
• Geography: United States
• Income Level: Upper Middle Class
• Profession: Any, with sufficient income to afford luxury hobby structures

Psychographics

• Lifestyle: Enthusiasts of various hobbies that require dedicated spaces or structures
• What they value: Quality, direct consumer purchasing
• Pain Points: Finding unique and quality structures for their hobbies
• Buying Behavior: High-ticket one-time purchase

Decision-Making Roles

• Primary Decision Maker: Individual Hobbyist
• Secondary Decision Influencers: N/A
• Support Roles: N/A

Refined Elevator Pitch

• Stoltzfus Structures supplies the upper middle-class with innovative storage and hobby space solutions, manufactured directly by us for direct-to-consumer purchase, empowering them to thrive in their passions and fulfill their dreams.

Understanding Their Pain Points

• Lack of quality, personalized structures for hobbies or storage
• Current dwelling is cluttered or lacks space for hobbies
• Difficulty finding reliable, direct-to-consumer outdoor structure providers

Transformation

• Ownership of a bespoke built, quality outdoor structure
• Reorganized living space, enabling more freedom and efficiency
• Pursuing hobbies and passions in tailored, individual spaces

Unique Selling Proposition (USP)

• Custom-built structures directly from the manufacturer
• Providing consumer-direct purchasing, eliminating middlemen
• Combining tradition and innovative designs to uniquely suit customer needs

Brand Values & One-Liners

• Elevating lives, one custom structure at a time
• Store & explore: Direct-to-consumer outdoor structures
• Crafting dreams: Where tradition meets innovation

Tone

• Stoltzfus Structures speaks with a confident and visionary tone. We inspire hope, evoking the feeling of freedom, innovation, and possibilities amidst our clients.

Hero Text Idea

• Flag Text: Custom Creations, USA
• Main Headline: Shaping your personal journey with artisan structures
• Sub Headline: Craft your dreams, store your extras, and unclutter your world with our direct-to-consumer structures.
• CTA: Start Crafting Your Dreams Today

Website

• Continue to optimize the website for mobile users as the upper-middle-class target audience is increasingly likely to browse on mobile devices.
• Identify and track important conversions such as contact form submissions, calls from the website, and shed configurator users.

Social Media

• Leverage Instagram and Pinterest to showcase high-quality images and videos of your products. Posting frequency: 3x per week.
• Facebook for client testimonials and community engagement. Posting frequency: 2x per week.
• Host occasional live Q&A sessions on Instagram or Facebook Live.

Paid Advertising

• Continue to use Google Ads given past success. Focus on search ads targeting keywords for outdoor structures and specific types (e.g., "Greenhouses", "Man Caves").
• Experiment with Facebook Ads to reach new audiences.

Content Recommendations

• Blog content on specific uses for outdoor structures (e.g., "Creating the Perfect Greenhouse", "Building Your Own Man Cave").
• Client spotlights/testimonials showcasing a variety of uses for structures.

Podcasts

• Participate in home improvement and lifestyle podcasts such as "The Money Pit" and "Young House Love".

Directories

• List company on directories like Angie's List and HomeAdvisor.
• Participate in industry-specific directories like ShedBuilder Magazine's online directory.

Publications

• Aim for features in home improvement and lifestyle magazines (e.g., "Home & Garden", "Better Homes & Gardens").

Partnerships & Outreach

• Partner with local garden centers or home improvement stores for referrals or to display models.
• Sponsor local events, gardening clubs, or home shows.

SEO and Content

• Develop a keyword strategy focused on shed types and specific uses (hobbies).
• Ensure each product page is optimized for relevant keywords.

Offline and Local Media

• Consider billboard advertising in affluent areas.
• Direct mail targeting neighborhoods with homes that have large yards.

Online Events

• Host webinars on popular hobby uses for outdoor structures (e.g., "How to Set Up a Home Greenhouse").

Online Networking

• Engage with groups on platforms like Home Project DIY on Facebook or r/HomeImprovement on Reddit.

Cold Outreach

• Reach out via email to homeowners identified through local directories or property databases with personalized offers.