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Steward Strategies

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

Before (Prospect)

1. My Target Market

Primary Target Market Summary

  • Business owners 1-4 years in operation needing insightful business systems for improved financial clarity.

Audience Type

  • B2B
  • Small business owners and startups

Industries (if B2B)

  • General, Steward Strategies offer is industry-agnostic

Needs – Primary Buying Considerations

  • Increased financial insight and clarity
  • Hands-on advisory service

Demographics

  • Age Range: 35+
  • Gender: Not specified
  • Geography: Nepal
  • Income Level: Not Specified
  • Profession: Business owners
  • Business Size: Small (1-4 years in operation)

Psychographics

  • Lifestyle: Busy, keen on simplifying business processes
  • What they value: Business clarity, direct involvement by advisor
  • Pain Points: Lack of understanding financial systems
  • Buying Behavior: Evaluates value over cost
  • Decision-Making Roles:
  • Primary Decision Maker: Business owner
  • Secondary Decision Influencers: Not specified
  • Support Roles: Not specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • Steward Strategies empowers businesses to decode crucial financial information through bespoke financial decoding systems, transforming them from being lost to becoming financially clear and informed.

Understanding Their Pain Points

  • Lack of clarity in financial matters
  • Currently grappling with poor financial control
  • Struggling to make informed business decisions due to lack of financial insight

Transformation

  • Achieve financial clarity and control
  • Relief from financial stress, leading to peace of mind
  • Improved decision-making capacities leading to better business performance post-engagement

Unique Selling Proposition (USP)

  • Hands-on approach to problem-solving
  • Customized in-house advisory service
  • Greater financial clarity compared to generic financial services

Brand Values & One-Liners

  • "Transforming chaos into clarity"
  • "Bespoke financial insight for your peace of mind"
  • "Your pathway to informed decision making"

Tone

  • Our voice is one of a highly knowledgeable and reliable advisor, instilling confidence and empowering clients with financial control. We aim to make our customers feel empowered, informed, and relieved.

Hero Text Idea

  • Flag Text: Nepal's Leading Financial Strategists
  • Main Headline: We Decipher Your Finances
  • Sub Headline: Gain control, make informed decisions, and become financially empowered with Steward Strategies.
  • CTA: Uncover your financial clarity now

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize LinkedIn Company Page, as it is the current website
  • Use LinkedIn analytics to track engagement and reach
  • Focus on both mobile and desktop views

Social Media

  • Focus on LinkedIn for business connections and networking
  • Post 3x per week: 1 educational post, 1 case study, 1 motivational/inspirational post

Paid Advertising

  • Start with LinkedIn Sponsored Content campaigns focusing on lead generation

Content Recommendations

  • Topics: financial management, improving business efficiency, success stories

Partnerships & Outreach

  • Partner with local businesses associations for networking and speaking opportunities

SEO and Content

  • Create regular blog posts on LinkedIn with keywords related to financial management

Offline and Local Media

  • Participate in local B2B events and sponsorships

Online Events

  • Host webinars on understanding financial systems for businesses

Online Networking

  • Join LinkedIn Groups related to B2B networking in Nepal

Cold Outreach

  • Connect with local business owners through LinkedIn
During (Lead)

1. My Lead Capture System

Lead Magnet

  • Free Guide: '10 Steps to Financial Clarity in Your Business'
  • Interactive Quiz: 'How financially clear is your business?'
  • Webinar: 'Decoding Financial Chaos: A Step-by-Step Guide for Business Owners'

Tripwire Offer

  • Initial Financial Assessment Consultation at a discounted price
  • Mini Course: 'Financial Management Basics for Business Owners'

Welcome Sequence

  • Welcome email introducing Steward Strategies and its unique selling proposition
  • Follow-up email sharing testimonials and success stories
  • Third email introducing the tripwire offer
  • Drip emails educating prospects about financial clarity and control

Segmentation

  • Separate leads into 'interested' and 'highly-interested' based on quiz results or webinar attendance
  • Further segmentation based on business size and industry

CRM and Automation

  • Implement a simple CRM like HubSpot to manage leads, customers and email sequences
  • Use automation triggers within CRM for email sequences and tag assignment

Chatbot and On-site Forms

  • Implement a simple chatbot on LinkedIn page to answer FAQ's and gather lead info
  • Use LinkedIn lead form for webinar sign-up

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: HubSpot for its simplicity and suitability for small businesses
  • Automation capabilities: Email sequences, Tag assignment, and Lead scoring
  • Recommended improvements: Implementing HubSpot CRM to manage leads, customers, and email sequences

Sales CRM

  • Recommended platform: HubSpot, in sync with the marketing CRM
  • Pipeline tracking or handoff process: Track leads progress through deal stages in HubSpot

Automated Follow-Ups

  • Types of automations: Post-opt-in, Webinar sign-up, Post-engagement
  • Frequency: Immediate follow-up after opt-in or sign-up, then vary based on lead's behavior

Newsletter

  • Frequency: Monthly
  • Topics: Success stories, Financial tips, Industry news

Retargeting & Ads

  • Platforms and goals: LinkedIn Sponsored Content to generate leads

Social Media and Content

  • Posting frequency: 3 times per week
  • Content type: Educational posts, Case studies, Motivational posts

Webinars and Events

  • Suggested cadence: Quarterly webinars focused on financial clarity

Other Nurture Channels

  • LinkedIn chatbot for FAQs and lead information collection
  • Implement LinkedIn lead form for webinar sign-ups

3. Sales Conversion Strategy

Sales Process

  • Identify current process and abnormal friction points
  • Create a step-by-step sales roadmap to easily guide leads
  • Develop automated E-mail sequences for lead nurturing
  • Improve follow-up process with structured reminders

Sales Assets

  • Develop standardized proposals and pitch decks
  • Create sale script focussing on USP and core benefits
  • Missing materials: Sales SOPs, Case studies

Testimonials and Case Studies

  • Incentivize current clients for providing testimonials
  • Showcase testimonials on LinkedIn and in sales proposals
  • Document successful case studies for future pitches

Conversion Rate Insights

  • Implement tracking of leads and sales conversions
  • Aim for a conversion improvement of 10% in initial phase

Urgency and Offers

  • Introduce limited period offers for first-time customers
  • Develop messaging emphasising the cost of delay in financial clarity
  • Consider additional benefits for fast decision makers

Guarantees and Risk Reversal

  • Propose money-back guarantee if no significant clarity improvement after first month
  • Ensure guarantee messaging is prominent in all sales assets

Shock and Awe

  • Thank and surprise new customers with a personalized note
  • Consider small business-relevant gift (e.g. business book) for first-time engagements
After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email detailing next steps and outlining expected results
  • Invitational call to our hands-on advisory session
  • Care package inclusive of a financial glossary and custom tips for business financial clarity

Communication Cadence

  • Weekly calls for progress monitoring and advisory
  • Bi-monthly emails for non-urgent updates
  • Quick response time on business days via email or text

Client Education

  • Comprehensive finance guide and FAQ on the client portal
  • Webinar invite on understanding business finances every quarter

Personalized Touches

  • Celebratory message on achieving major financial milestones
  • Handwritten thank you note after three months of service
  • Birthday surprise with a personalized financial tip

Visuals and Documentation

  • Before-and-after financial clarity visual report on a quarterly basis
  • Progress recaps sent every month visualizing financial improvements

Feedback and Proactive Support

  • Regular check-ins to seek feedback
  • Guaranteed response to issues within 24 hours on business days

Guarantee or Promise

  • Offer a 'Love It Or Leave It' 30-day risk-free trial

Operational Excellence

  • Ensure all meetings begin as scheduled
  • Professional appearance in visuals and written communication
  • Flexibility in scheduling advisory calls

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Develop an automated reminder system for subscription renewals
  • Offer contract extension incentives such as discounted rates for longer contract durations

Upsells & Cross-sells

  • Upsell in-depth analytical financial reports as an add-on service
  • Cross-sell business process optimization services

Bundling & Packaging

  • Bundle basic financial advisory with specialized services into tiered packages
  • Offer an all-in-one premium package which includes other services such as tax consultation

Loyalty & Retention Programs

  • Implement a referral program incentivizing existing customers for referrals
  • Establish a loyalty program offering discounts on renewal for consistent usage over a certain period

Custom Services and Personalization

  • Offer customized financial analysis reports based on specific business metrics
  • Provide white-glove priority support to premium customers

Pricing Strategy

  • Offer discounted rates for longer-term contracts to incentivize commitment
  • Develop a value-based pricing strategy based on the depth and range of financial advisory services provided

Customer Data and Insights

  • Integrate a data tracking system to generate insights on customer usage and identify growth opportunities
  • Use customer feedback to identify areas of improvement and enhance service offering

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a free consultation service for every successful referral.
  • Give exclusive discounts on next service to the referee.

Shareable Assets

  • Create a digital referral card with a unique code for tracking.
  • Design pre-made social media posts promoting the referral program.

Timing and Triggers

  • Ask for referrals after a successful implementation of financial system.
  • Staff to ask for referrals at the end of each month.

Client Success Stories

  • Set up a dedicated webpage to showcase testimonials and success stories.
  • Share success stories on social media to inspire referrals.

Referral Contests

  • Run a quarterly contest, rewarding the customer who brings in most referrals.
  • Recognize winners on social media for higher engagement.

Partner or Affiliate Programs

  • Collaborate with related businesses to create mutual referral partnerships.

Thank-You Experience

  • Send personal thank-you notes to top referrers.
  • Gift exclusive Steward Strategies merchandise as a token of appreciation.

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.