Primary Target Market Summary

• High-performing founders and business owners who are successful but stuck, in need of realignment to their core selves and a transition from a struggle to a flow state.

Audience Type

• B2B
• High net worth individuals starting or scaling businesses

Industries (if B2B)

• Primarily project-based industries like construction, trades

Needs – Primary Buying Considerations

• Need clarity, alignment and flow in life and business
• Seek transformational coaching that provides integrated freedom, not more hustle

Demographics

• Age Range: Not defined; varies
• Gender: Not defined; varies
• Geography: Primarily USA, specifically Colorado
• Income Level: High (capable of investing $10,000+ monthly)
• Profession: Founders and business owners
• Business Size: Already successful businesses

Psychographics

• Lifestyle: High achieving but feeling stuck, desiring more ease and alignment
• What they value: Financial freedom, personal growth, ease, alignment, flow
• Pain Points: Feeling stuck despite high achievement, fear of stagnation, knowing the destination but struggling to see the path
• Buying Behavior: Invest for transformative gains; likely to invest in premium, high-impact services
• Decision-Making Roles:
• Primary Decision Maker: The individual founder or business owner
• Secondary Decision Influencers: Potential for spouse or other close influencers
• Support Roles: Not defined

Refined Elevator Pitch

• Steve Morris Coaching provides high-performing founders and business owners, who are successful on the outside but secretly stuck, with a grounding and realignment of their business and leadership. Through uniquely personalized coaching, clients can benefit from reduced stress, mental clarity, and freedom of choice, helping them lead and scale their businesses without sacrificing their personal life.

Understanding Their Pain Points

• Struggling with stress resilience and managing pressure
• Feeling stuck, questioning what all their current effort amounts to
• Having a disconnect between their values and their business strategies

Transformation

• Reduced stress and increased alignment
• Improved goal-setting techniques and reframed perspectives
• Cease feeling stuck, start making actionable choices

Unique Selling Proposition (USP)

• Identity-first approach with life-as-proof credibility
• Embodied presence creating lasting nervous-system change
• Bridge between visionary and execution, strategy and soul

Brand Values & One-Liners

• "Reconnect, Ground, Ascend: Choose clarity over compulsion."
• "Your business should grow without consuming your life."
• "From poise and tranquillity, we breed effective leaders."

Tone

• The brand voice of Steve Morris Coaching is grounded, clear, and empathetic. The tone aims to make clients feel heard, understood, and empowered to instigate change in their lives and businesses.

Hero Text Idea

• Flag Text: 'Grounding Leaders in the USA'
• Main Headline: 'Executive Coaching for High-Performing Founders'
• Sub Headline: 'Realign your business and leadership. Achieve balance, clarity and purpose in business and life.'
• CTA: 'Start Your Journey to Tranquil Leadership Today'

Website

• Retain the Squarespace platform due to its simplicity and versatility
• Enhance website with Call-to-Action buttons encouraging schedule discovery calls
• Use Google Analytics to track conversions from discovery calls
• Optimize website for mobile, considering the busy lifestyle of the target audience

Social Media

• Leverage LinkedIn for thought leadership content, targeting business professionals, post 3x weekly
• Use Facebook to share real-life stories/testimonials, post 2x weekly

Paid Advertising

• Invest in LinkedIn Sponsored Content targeted at business owners in the U.S., particularly in Colorado
• Set up retargeting advertisements on Google Display Network for visitors to the website

Content Recommendations

• Blog posts offering leadership and stress management tips
• Customer testimonials showcasing successful transformations

Podcasts

• Start a monthly podcast exploring leadership, mental fitness, and alignment
• Guest appear on existing business/leadership podcasts like “The Tim Ferriss Show”

Directories

• List Steve Morris Coaching in leadership coaching directories such as Noomii

Publications

• Contribute guest articles to publications read by business owners, such as Entrepreneur Magazine or Forbes

Partnerships & Outreach

• Partner with business networking organizations like BNI for referral opportunities

SEO and Content

• Use SEO keywords such as “executive coaching”, “business alignment”, “mental fitness coaching”
• Publish blog content regularly to improve organic search visibility

Offline and Local Media

• Sponsor local business owner events in Colorado
• Speak at local business conferences, trade shows

Online Events

• Host monthly free webinars on topics like leadership alignment and managing business stress
• Attend online networking events targeting business leaders

Online Networking

• Engage in relevant LinkedIn groups for business owners and leaders
• Answer questions on Quora relating to business leadership and stress management

Cold Outreach

• Connect with potential clients on LinkedIn, sharing useful resources and offering discovery calls, focusing on business owners in Colorado
• Email outreach to industry trade groups offering speaking engagements or workshops