Primary Target Market Summary

• STAY STRONG is aimed at leaders of medium to large organizations in Saudi Arabia and the GCC looking to enhance their HR systems and leadership capabilities.

Audience Type

• B2B
• Key customer segments: Middle to large sized companies (200-5000 employees), Companies with existing HR structure who are looking to improve, upgrade or revamp

Industries (if B2B)

• Any industry seeking to improve HR and Leadership practices

Needs – Primary Buying Considerations

• Desire for data-driven, fair and humane HR systems
• Interest in leadership and team development programs
• Value in practical, research-based and field-tested solutions

Demographics

• Business Size: 200-5000 employees
• Geography: Operating in Saudi Arabia and the GCC

Psychographics

• Value simplicity and practicality in solutions
• Seeking to make their HR systems more efficient and effective
• Pain Points: Inefficient HR systems, lack of leadership development
• Buying Behavior: Approach the service provider with a request, prefer face-to-face meetings for understanding concept and proposals
• Decision-Making Roles:
• Primary Decision Maker: Organization leaders
• Secondary Decision Influencers: HR Leaders
• Support Roles: HR Team

Refined Elevator Pitch

• STAY STRONG provides organizations with practical, data-driven HR solutions and leadership development programs, helping to create high-performing workplaces. By integrating global expertise with local insight, we make workforces more efficient, fair, and human, fostering collective growth and strength.

Understanding Their Pain Points

• Inefficient or outdated HR systems
• Struggle to implement fair and effective performance management
• Lack of leadership development within the organization

Transformation

• More efficient HR systems and procedures
• Improved organizational performance and culture
• Enhanced leadership skills and team development

Unique Selling Proposition (USP)

• 20 years of practical, hands-on industry experience
• Offerings are based on research and tailored for direct applicability
• Ongoing support after the project ensures effective implementation

Brand Values & One-Liners

• "Practical Solutions for Stronger Organizations"
• "Unleashing your Workforce Potential"
• "Building Tomorrow's Leaders Today"
• "HR Made Human"

Tone

• STAY STRONG communicates with assurance, credibility, and practicality. Our tone is professional yet approachable, aiming to inspire trust, confidence, and a sense of partnership.

Hero Text Idea

• Flag Text: "B2B HR and Leadership Solutions in Egypt"
• Main Headline: "Creating High-performing Workplaces through Integrated HR Solutions"
• Sub Headline: "With STAY STRONG, your organization becomes more efficient, fair, and human. Together, let's build a stronger future."
• CTA: "Begin your transformation today"

Website

• Continue using Wordpress as it suits the nature of your B2B service.
• Track key website conversions such as contact form completions and downloads of your HR resources.
• Optimize your website for both mobile and desktop, keeping primary focus on desktop as B2B decision makers often research business services on their desktop systems.

Social Media

• Focus on LinkedIn to reach working professionals and decision makers in organizations.
• Engage in regular posting (3-4 times a week) with mix of informative HR-related posts and case studies of your previous successful projects.

Paid Advertising

• Use LinkedIn Ads targeting HR Managers and CEOs in Saudi Arabia and the GCC region based on job function and industry.
• Use Meta ads to increase brand awareness among wider professional demographic.

Content Recommendations

• Publish regular blogs on recent HR trends, leadership development guides, and HR system revamping.

Directories

• Get listed on B2B directories like 'Sulekha' and 'Justdial' and HR-focused directories.

Partnerships & Outreach

• Partner with business coaching institutions to offer joint training sessions.
• Attend networking events oriented toward HR industry.

SEO and Content

• Identify key HR-related questions and issues and create blogs and articles addressing those points.
• Use the Google Keyword Planner to identify relevant keywords for your industry and incorporate these into your website.

Offline and Local Media

• Sponsor local HR-centric events.
• Offer leadership workshops at popular business hubs.

Online Events

• Host webinars on HR improvement strategies and leadership development.

Online Networking

• Engage with forums and groups on 'HR.com' and 'HRZone'.

Cold Outreach

• Conduct mail outreach to organizations that have recently expanded their workforce or have job listings for senior leadership roles.