Onboarding Experience

• Kickoff welcome message outlining benefits and next steps
• Invitation to a free onboarding webinar
• Step-by-step tutorial videos guided by a platform expert

Communication Cadence

• Weekly email progress reports during the initial trial
• Monthly newsletters featuring tips, event industry trends, and product updates
• Annual 'Behind the Music' webinar detailing upcoming features and opportunity to provide feedback

Client Education

• Knowledge base with FAQ, user manuals, and best practices
• Access to a dedicated resource hub of instructions and industry news
• Regular webinars featuring guest speakers from event industry

Personalized Touches

• Birthday emails with surprise discounts on future subscriptions
• Personalized milestone emails celebrating client’s first successful event using Stage Portal
• Satisfaction check-ins 15 days after significant usage milestones

Visuals and Documentation

• Clear, attractive ‘before and after’ event infographics for email and social media campaigns
• Performance reports summarizing efficiency gains and time saved
• Testimonials from satisfied clients demonstrating tangible benefits of product usage

Feedback and Proactive Support

• Prompt and courteous response to messages
• System for regularly soliciting feedback from clients
• Apology and recovery procedures in place for service slip-ups

Guarantee or Promise

• Transparent, no-questions-asked cancellation policy during the trial period
• 100% money-back guarantee if dissatisfied during first 30 days post trial
• Continuous performance improvement promise for all long-term subscriptions

Operational Excellence

• Commitment to respond to all customer queries within 24 hours
• Scheduling flexibility for onboarding calls and recurring check-ins
• Regular system updates and feature rollouts, communicated effectively in advance.

Renewals & Contracts

• Early bird renewal incentives for monthly subscriptions.
• Option for annual contracts with a discounted rate.

Upsells & Cross-Sells

• Additional modules or features for artists and event organizers as upsells.
• Cross-sell event promotion or ad placements on the Stage portal platform.

Bundling & Packaging

• Tiered plans based on the size of the venue and event frequency.
• Bundle virtual live streaming feature into higher tier plans.

Loyalty & Retention Programs

• Points system rewarding venues for frequent usage, redeemable against future subscription costs.
• Refer-a-friend program encouraging venue managers to share Stage Portal with other professionals.

Custom Services and Personalization

• Premium support or ‘fast-track’ features for higher-tier plans.
• Offer bespoke solutions tailored to unique needs of larger venues.

Pricing Strategy

• Discounts for long-term commitments or upfront annual payments.
• Strategic tiered pricing offering enhanced value at higher price points.
• Consider value-based pricing to align pricing with customer’s cost savings.

Customer Data and Insights

• Use CRM for data analysis to identify churn risk or upsell opportunities.
• Customer feedback surveys to understand customer behavior and preferences.

Referral Incentives

• For each successful referral, offer referrers one free month of service.
• New customers referred by existing ones receive 10% off their first three month's subscription.

Shareable Assets

• Create a branded, pre-made social media post for users to share when they refer others.
• Provide users with an email template containing their unique referral code and benefits of Stage Portal.

Timing and Triggers

• Trigger referral requests after a successful event or when the customer completes their first month with positive feedback.
• Automate email reminders for referrals after users rate their experience positively.

Client Success Stories

• Collect testimonials from happy clients and display them prominently on the website, newsletter and social media.
• Encourage clients to share their success stories on their own social media and tag Stage Portal.

Referral Contests

• Hold regular referral contests where the customer with the most referrals in a period gets bonus free months.
• Display the leaderboard and announce the winner in the monthly newsletter, social media and website.

Partner or Affiliate Programs

• Collaborate with related businesses like event management software or ticket sales platforms for cross-referral programs.
• Provide them with unique discount codes for their users and reward them for every successful referral.

Thank-You Experience

• Send a personal thank-you email to the referrer when a referral becomes a paid user.
• Recognize top referrers with surprise rewards like exclusive event tickets, branded merchandise, or additional free months.