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Solved Real Estate Group

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Before (Prospect)

1. My Target Market

Primary Target Market Summary

  • Individuals or families in Canada looking to buy, sell or invest in real estate, who value expert guidance, personalized service, and guaranteed results.

Audience Type

  • B2C
  • Homebuyers, home sellers, real estate investors

Needs – Primary Buying Considerations

  • Expert advice on real estate transactions
  • Dedicated customer service
  • Guaranteed successful outcomes

Demographics

  • Age Range: 25-65
  • Gender: Both
  • Geography: Canada
  • Income Level: Middle to high
  • Profession: Various

Psychographics

  • Lifestyle: Homeowners, home buyers/sellers, real estate investors
  • What they value: Expert guidance, trustworthy service, successful outcomes
  • Pain Points: Finding right property, structuring the deal, managing transactions
  • Buying Behavior: Research-oriented, price-conscious

Business Size

  • Not applicable as the client operates in B2C domain

2. My Message to My Target Audience

Refined Elevator Pitch

  • Solved Real Estate Group empowers Canadians to confidently navigate the real estate market. We deliver guarantee-backed experience, dedication, and results to buy, sell, or invest in properties tailored to individual needs.

Understanding Their Pain Points

  • Difficulty navigating the complex real estate process
  • Uncertainty in investing, buying, or selling properties
  • Struggles in finding dedicated and experienced real estate professionals

Transformation

  • Gain confidence and control in real estate decisions
  • Real estate experience personalized to their needs
  • Elevated peace of mind with guaranteed results

Unique Selling Proposition (USP)

  • Professional expertise backed by proven results
  • Rigorous dedication to each client's unique needs
  • Guaranteed results ensure unbeatable customer satisfaction

Brand Values & One-Liners

  • "Empowering your real estate journey"
  • "Turn dream homes into reality"
  • "Guaranteed results, your satisfaction, our commitment"

Tone

  • The Solved Real Estate Group's tone is confident, empowering, and reassuring, fostering a sense of trust, control, and optimism in customers.

Hero Text Idea

  • Flag Text: "Canada's Trusted Real Estate Group"
  • Main Headline: "Transforming property dreams into reality."
  • Sub Headline: "With expert guidance and guaranteed results, we empower Canadians to make confident real estate choices."
  • CTA: "Begin your property journey with us!"

3. The Media I Will Use to Reach my Target Market

Website

  • Review and optimize website's UX/UI based on current web design trends
  • Utilize Wordpress plugins for SEO and conversion optimization
  • Track user interactions such as page visits, clicks, forms submissions
  • Focus on mobile-friendly design due to increasing mobile use

Social Media

  • Post regularly on Instagram, Facebook, and LinkedIn showcasing properties, customer stories, tips
  • Engage audience through Instagram Stories, Facebook Live sessions, polls

Paid Advertising

  • Google Ads for search advertising, focusing on high commercial intent keywords
  • Facebook Ads targeting homebuyers, investors, and sellers

Content Recommendations

  • Write blogs on real estate trends, how-tos, success stories
  • Create local market reports, buying/selling guides

Podcasts

  • Guest on real estate-focused podcasts like The Canadian Real Estate Show
  • Start own podcast sharing industry insights, stories

Directories

  • Get listed on local business directories such as Yellow Pages, Canadaone
  • Join industry directories like REALTOR.ca

Publications

  • Seek features in real estate publications like Canadian Real Estate Wealth Magazine

Partnerships & Outreach

  • Co-marketing with local home decor stores, moving services
  • Sponsor local events real estate seminars, home shows

SEO and Content

  • Focus on local SEO, geographically targeted content
  • Set up Google My Business page, collect reviews

Offline and Local Media

  • Sponsor local events, distribute flyers
  • Appear on local TV shows, radio discussions

Online Events

  • Host webinars on first-time home buying, investing

Online Networking

  • Engage in real estate discussions on Reddit, Quora, Facebook Groups

Cold Outreach

  • Email campaigns targeting potential home buyers, sellers, investors
During (Lead)

1. My Lead Capture System

Lead Magnet

  • Free Home Valuation Report
  • First-Time Home Buyer Guide
  • Real Estate Investment Checklist

Tripwire Offer

  • Discounted Initial Consultation
  • Comprehensive Market Analysis at a nominal fee
  • Quick-Start Property Inspection Service

Welcome Sequence

  • Email 1: Confirmation and appreciation for interest
  • Email 2: Introduction about Solved Real Estate Group, USP, and team
  • Email 3: Customer success stories and testimonials
  • Email 4: Inviting for a free strategy call/consultation

Segmentation

  • Segment by Interest: Buyers, Sellers, and Investors
  • Segment by Property Type: Residential, Commercial
  • Segment by Engagement Level: Open rates, Click-through rates

Chatbot and Automation

  • Implement Chatbot on site for initial visitor engagement and lead qualification
  • Set up email automation for welcome email sequence
  • Use CRM to automate follow-up with leads

2. My Lead Nurturing System

Marketing CRM

  • Current CRM: Not Specified
  • Recommended for this business size: Hubspot CRM due to its robust features and affordability

Sales CRM

  • Handoff Process: Automated lead handoff from marketing to sales CRM
  • Recommended: Pipedrive due to its user-friendly interface and integration capabilities

Automated Follow-Ups

  • Post-opt-in: Thank you email, company intro, property market snippets
  • Triggers: Form submission, website visit, clicked links in past emails

Newsletter

  • Frequency: Bi-weekly
  • Content: Market updates, success stories, property buying/selling tips
  • Segmentation: Homebuyers, homesellers, real estate investors

Retargeting & Ads

  • Meta Remarketing: To visitors who didn’t convert, offering lead magnet
  • Google Display Network: To those who visited high intent pages like property listings

Social Media and Content

  • Posting frequency: 3 times a week
  • Content type: Real estate tips, property listings, client testimonies

Webinars and Events

  • Quarterly webinars: For homebuyers/sellers
  • Events: Annually; Real estate investment seminars, home shows

Other Nurture Channels

  • SMS: Send property updates, reminders for appointments
  • WhatsApp: Use for personalised engagement, queries.

3. Sales Conversion Strategy

Sales Process

  • Build a structured, repeatable sales process
  • Reduce hesitation by providing clear, detailed property information
  • Automate follow-ups to engage leads in a timely manner

Sales Assets

  • Create an accessible sales materials kit (pitch decks, property portfolios, comparison tables)
  • Set up standardized scripts for engaging leads based on their property preference

Testimonials and Case Studies

  • Implement system for collecting client testimonials post transaction
  • Showcase testimonials prominently on the website and social media

Conversion Rate Insights

  • Identify pain points in conversion based on CRM data
  • Set up a dedicated team to scrutinize CRM insights and make necessary adjustments

Urgency and Offers

  • Develop seasonal offers during noticeable real estate surge periods
  • Facilitate fast mover incentives such as priority property viewings

Guarantees and Risk Reversal

  • Clearly communicate guarantees about service standards
  • Offer comprehensive explanation of risk factors along with mitigation plan

Shock and Awe

  • Send property buyers/sellers a closing gift such as a gift card or home essentials
  • Generate personalized thank you notes from sales team post transaction
After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email outlining next steps and preliminary market analysis
  • Personalized video call to understand client needs
  • Hand-delivery of custom welcome kit, including local real estate insights

Communication Cadence

  • Bi-weekly updates via email or phone
  • Monthly video call updates and market briefings
  • Clear next steps shared after every transaction update

Client Education

  • Educational blog posts about local real estate market
  • FAQ and resource guide for common buyer/seller/investor questions
  • Webinars on investing in real estate and understanding the buying/selling process

Personalized Touches

  • Celebratory gift upon property purchase/sale
  • Handwritten notes at key transaction milestones
  • Birthday/Anniversary greetings and local property market updates

Visuals and Documentation

  • Regular progress reports on real estate transaction status
  • Before-and-after comparison photos of properties for investors
  • Visual market trends reports personalized to the client's interest area

Feedback and Proactive Support

  • Post-transaction surveys to collect feedback
  • Quarterly proactive check-ins to assess client needs
  • Rapid response team to manage and resolve issues

Guarantee or Promise

  • Satisfaction guarantee or we re-list your property for free
  • Full transparency on fees, no hidden charges

Operational Excellence

  • Punctuality, professionalism, and personal approach in every interaction
  • Maintaining up-to-date CRM for accurate communication
  • Regularly updating team skills for delivering better service

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer reduced commissions for repeat customers or multi-property deals
  • Create longevity contracts for property investment planning

Upsells & Cross-Sells

  • Offer comprehensive property management services for investors
  • Propose additional home staging and professional photography services for sellers

Bundling & Packaging

  • Create an all-in-one package: buying, selling, and investing advisory services
  • Introduce a 'premium' package including expedited services and a dedicated advisor

Loyalty & Retention Programs

  • Develop a point system with rewards for referrals, repeat business, and positive reviews
  • Launch a VIP program offering exclusive property listings, property reports, and market insights

Custom Services and Personalization

  • Offer custom property search and personalized investment strategies for premium clients
  • Introduce a white-glove service for high-value property transactions

Pricing Strategy

  • Provide incentives for long-term property investment planning services
  • Offer bundled service discounts for landlords with multiple properties

Customer Data and Insights

  • Use CRM to monitor customer interactions, identify high-value clients, and implement personalized offers
  • Track client satisfaction and provide tailored content and incentives to prevent churn and deepen engagements

Brand Development

  • Establish partnerships with home service providers and offer exclusive discounts to retain customers
  • Develop a client referral program for additional revenue and client acquisition.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer discounts on next real estate service for successful referral.
  • Provide a cash reward to clients for every successful first-time client referral.

Shareable Assets

  • Create pre-written email templates to make referring easy.
  • Offer printable or digital referral cards.

Timing and Triggers

  • Send referral prompts after a successful property transaction.
  • Automate referral prompt in client follow-up emails.

Client Success Stories

  • Regularly collect and share testimonials from satisfied clients.
  • Feature client stories on the website and social media platforms.

Referral Contests

  • Run a quarterly 'Top Referrer' contest with a rewarding prize.

Partner or Affiliate Programs

  • Establish partnerships with related businesses (Interior designers, contractors).

Thank-You Experience

  • Send handwritten thank-you notes to referrers.
  • Recognize top referrers on website/social media platforms.

Take Your Marketing Plan to the Next Level

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