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SnookerHub Ltd

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Amateur snooker players and snooker clubs in the UK who are looking for comprehensive, accessible information about the local snooker scene.

Audience Type

  • B2C
  • B2B
  • Amateur snooker players
  • Snooker clubs

Industries (if B2B)

  • Sports clubs and associations, specifically snooker and billiard clubs

Needs – Primary Buying Considerations

  • Need for information about amateur snooker in the UK
  • Desire to increase club membership

Demographics

  • Age Range: Players typically aged between 25-65
  • Gender: Predominantly male
  • Geography: United Kingdom
  • Income Level: Middle income
  • Profession: Varies, hobbyist snooker players

Psychographics

  • Lifestyle: Enjoys leisure activities, particularly snooker
  • What they value: Accurate, relevant, and timely information about amateur snooker
  • Pain Points: Difficulty finding reliable information about amateur snooker in the UK
  • Buying Behavior: One-time purchases from SnookerHub's offerings

Secondary Target Market (only if applicable)

  • Snooker enthusiasts and fans who do not actively play but are interested in the local snooker scene

2. My Message to My Target Audience

Refined Elevator Pitch

  • SnookerHub Ltd levels the table for UK amateur snooker players by organizing all related information in one accessible place, enabling them to fully enjoy the game they love.

Understanding Their Pain Points

  • Lack of accessible, centralized information about amateur snooker events and venues
  • Difficulty in enhancing club memberships, and enjoying the game of snooker fully
  • Struggle to navigate the fragmented amateur snooker landscape

Transformation

  • Access to comprehensive information that enhances their enjoyment of the game
  • Increased membership and exposure for snooker clubs
  • A unified snooker community in the UK

Unique Selling Proposition (USP)

  • The only centralized hub for all amateur snooker information in the UK
  • Free accessibility for all users
  • A dedicated platform to connect clubs and players alike

Brand Values & One-Liners

  • "At the heart of the amateur game"
  • "Cue up the perfect snooker experience"
  • "Your break-off point for full snooker enjoyment"

Tone

  • SnookerHub Ltd leads with a warm, welcoming tone that mirrors the comradery present in every snooker club. Our goal is to evoke feelings of unity, solidarity, and shared passion for the game of snooker.

Hero Text Idea

  • Flag Text: "United Kingdom's Amateur Snooker Info Hub"
  • Main Headline: "Easing the Game for UK's Amateur Snooker Players"
  • Sub Headline: "Access all vital information and enhance your love for snooker - united in one hub."
  • CTA: "Cue up Your Snooker Journey Today"

3. The Media I Will Use to Reach my Target Market

Website

  • Maintain and update website using Wordpress
  • Prioritize Mobile experience as the age group 25-65 would use phones to surf information
  • Track user behavior on website and identify popular pages or searches

Social Media

  • Utilize Facebook and Instagram to engage with the audience
  • Post 2-3 times a week with upcoming events, club highlights, and player achievements
  • Use Instagram Stories to showcase behind-the-scenes or live updates

Paid Advertising

  • Limited budget, use Facebook Ads to target snooker enthusiasts within the UK
  • Campaign goal: Increase website traffic and awareness

Content Recommendations

  • Regular 'Spotlight' features on local clubs or players
  • How-to guides or tutorials for amateur players
  • News articles covering amateur snooker events

Podcasts

  • Consider launching a podcast interviewing amateur snooker players, club owners, and industry experts

Directories

  • Include SnookerHub in local sports club directories and UK online directories like Yell.com

Publications

  • Approach sports-based publications such as BBC Sport, or local newspapers for features or articles

Partnerships & Outreach

  • Partner with local snooker clubs and brands for mutual promotion
  • Sponsor local amateur snooker events or tournaments

SEO and Content

  • Ensure SEO optimization for all content. Target keywords like 'amateur snooker UK', 'local snooker clubs'
  • Maintain a blog featuring news, updates, and articles related to amateur snooker

Offline and Local Media

  • Sponsor or host local snooker events
  • Create targeted flyers or posters for local club promotion
  • Consider local radio advertising if budget permits

Online Events

  • Host webinars or Q&A sessions with experts

Online Networking

  • Engage with UK sports or snooker forums, Facebook groups, Reddit communities
  • Promote SnookerHub and invite more members to the platform

Cold Outreach

  • Reach out to clubs or event organizers through email and social media
  • Promote SnookerHub Ltd and offer mutually beneficial partnerships
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Snooker game improvement guide for beginners
  • Comprehensive event calendar featuring snooker tournaments nationwide
  • Spotlight newsletter – Snooker player or club of the month

Tripwire Offer

  • Snooker essential kit at a discounted price
  • Exclusive event passes or early bird pricing for key events
  • VIP membership offering priority access to tournaments

Welcome Sequence

  • Automatic welcome email, introducing the resources available on SnookerHub
  • Follow up email with featured snooker clubs and events
  • Final email offering a tripwire product with a time-limited offer

Segmentation

  • Segment based on locations or regions (for local events)
  • Segment based on skill level (beginner, intermediate, pro)
  • Segment based on interest (players, club owners, or spectators)

Chatbot and Automation

  • Implement onsite chatbot to guide users to find relevant information
  • Customized automation based on user interaction (recommend relevant clubs or events)
  • Suggest CRM for better lead management and personalization

2. My Lead Nurturing System

Marketing CRM

  • Current platform: None
  • Recommended CRM: HubSpot CRM (integrated with website, manage contacts, track customer interactions, automated emails)

Sales CRM

  • Current platform: None
  • Recommended CRM: Zoho CRM (integration with HubSpot, track hand-offs, manage customer relationships effectively)

Automated Follow-Ups

  • Post-opt-in automation: Welcome email (initial thank you and introduction to SnookerHub)
  • Triggers: New user sign-ups, event announcements, promotions

Newsletter

  • Frequency: Bi-weekly
  • Topics: Spotlight on local clubs, event recaps, industry news
  • Segmentation: Location, player/enthusiast/spectator

Retargeting & Ads

  • Platforms: Facebook Ads (remarketing to website visitors, promoting events)

Social Media and Content

  • Posting frequency: 3x weekly (Facebook, Instagram)
  • Content type: Club features, event announcements, player highlights

Webinars and Events

  • Suggested cadence: Quarterly webinars (snooker basics, techniques) and monthly local events

Other Nurture Channels

  • Chatbot: Integrate chatbot on website for immediate assistance
  • SMS: Event reminders, updates (if users opt-in)

3. Sales Conversion Strategy

Sales Process

  • Review and streamline information submission process for snooker clubs
  • Automate email confirmation of received information
  • Introduce a chat system on the website to answer common questions

Sales Assets

  • Develop a welcome email script
  • Create a club information submission guide

Testimonials and Case Studies

  • Encourage satisfied users to leave testimonials
  • Showcase positive testimonials on the website

Conversion Rate Insights

  • Use website analytics to track conversion rates
  • Aim to reduce bounce rates on the club submission page

Urgency and Offers

  • Send timely follow-up emails when clubs delay submissions
  • Promote special tournaments or events happening at the clubs to create urgency

Guarantees and Risk Reversal

  • Ensure clubs that all provided information will be held confidential where necessary
  • Offer an amendment process for clubs if listed information needs to be changed

Shock and Awe

  • Send a personalized thank-you email when a club successfully submits data
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email with next steps and what to expect.
  • Introductions to the snooker community through a personal message.

Communication Cadence

  • Monthly email updates with latest news and events.
  • Quarterly video updates about the platform improvements.

Client Education

  • Video guides on how to use the platform.
  • FAQs to address common questions.

Personalized Touches

  • Birthday emails with special greetings.
  • Celebration of community milestones.

Visuals and Documentation

  • Platform updates showcased visually.
  • Regular blog posts on snooker tips, news.

Feedback and Proactive Support

  • Quarterly feedback surveys.
  • Online chat option for immediate support.

Guarantee or Promise

  • Commitment to provide most recent and accurate info.

Operational Excellence

  • Consistent user interface across the platform.
  • Prompt notifications about latest updates.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Develop a snooker club annual directory subscription with early renewal incentives

Upsells & Cross-Sells

  • Offer paid listings or ads for snooker equipment suppliers
  • Introduce an upgraded profile feature for clubs highlighting their amenities or events

Bundling & Packaging

  • Create bundled packages combining annual directory listing and featured profile for clubs

Loyalty & Retention Programs

  • Implement a reward system for clubs directing new amateur players to the site

Custom Services and Personalization

  • Offer personalized email updates or newsletters on specific regions or club listings for a fee

Pricing Strategy

  • Introduce tiered pricing for directory listing and profile features based on club size or members
  • Offer a discount for clubs who renew their subscription 1 month before the expiry date

Customer Data and Insights

  • Use website analytics to identify the most popular clubs and regions, and offer these clubs premium ad spots

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer exclusive snooker tips and access to premium content for successful referrals.
  • Give discounts on partner club memberships for referees.

Shareable Assets

  • Design pre-made social media posts promoting the referral program.
  • Create infographics about SnookerHub and how it benefits amateur players and clubs.

Timing and Triggers

  • Prompt referrals after user interaction with key site features (e.g., finding a new club or event).
  • Implement system notifications to site admins to suggest referrals when users follow certain actions.

Client Success Stories

  • Highlight testimonials from users who found value in SnookerHub's information.
  • Share stories of clubs that increased membership through SnookerHub exposure.

Referral Contests

  • Initiate monthly referral contests, rewarding users who bring in most new signups.
  • Announce winners on social channels to spark competition and engagement.

Partner or Affiliate Programs

  • Collaborate with snooker clubs and associations for a win-win affiliate program.
  • Give polite reminders to partners about referring their members to the platform.

Thank-You Experience

  • Send offline 'Thank You' letters to top referrers.
  • Publicly acknowledge top referrers on social platforms and site news section.

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