Onboarding Experience

• Welcome kit that includes a beginner's guide to abacus and cognitive development
• Personalized video explaining the importance of abacus training for children
• One-to-one kickoff call addressing parents' queries or concerns

Communication Cadence

• Weekly report sent via emails summarizing the child's progress
• Monthly virtual meet-up for the parents to interact with the tutors on their child's performance
• Notification calls or texts for upcoming national or international events

Client Education

• Access to pre-recorded training videos introducing abacus and mental arithmetic
• Regular newsletters providing tips and strategies for improving cognitive skills at home
• Frequently updated FAQs to clarify common doubts and challenges

Personalized Touches

• Celebration of individual milestones like mastering a new level with a recognition certificate
• Special discounts on the learner's birthday
• Handwritten note of appreciation from the tutor after each successful completion of a course

Visuals and Documentation

• Before and after comparative reports to illustrate the child's development
• Regular sharing of course-progress updates through a visually intuitive dashboard
• Monthly progress recaps with data-driven improvement metrics

Feedback and Proactive Support

• Regular digital feedback forms sent to parents
• Dedicated support line to resolve queries or concerns proactively
• Dispute resolution mechanism in place to ensure quick response to any grievances

Guarantee or Promise

• A 'no improvement, money-back' policy if no noticeable progress after 6 months of enrolment
• Assurance of improved cognitive skills and mental arithmetic speed for the child
• A transparent tracking system that showcases the child's progress in real-time

Operational Excellence

• Punctual start of virtual classes ensuring efficient time management
• Strict adherence to communication standards while interacting with the parents
• Maintaining a consistent, clear, and open channel for parents to engage with the tutors
• High-quality training materials and professional conduct

Renewals & Contracts

• Offer annual contracts with a discount to encourage long-term commitment
• Implement automatic renewals on monthly subscriptions with notifications a week before the renewal date

Upsells & Cross-Sells

• Introduce intermediate and advanced levels of the program as upsells
• Provide educational materials or tools as add-ons at a special price
• Cross-sell holiday special training sessions or workshops

Bundling & Packaging

• Create bundled packages that include the program and exclusive educational materials
• Introduce tiered packages i.e., basic, premium, and elite with additional features at each level

Loyalty & Retention Programs

• Implement a loyalty program where students can earn points and redeem them for discounts or special training sessions
• Create a referral program to reward existing clients for new customer referrals

Custom Services and Personalization

• Offer personalised progress reports and assessments as part of an upgraded package
• Provide the option for a one-on-one additional tutoring session

Pricing Strategy

• Offer discounted prices for customers who commit long-term (6-month or annual contracts)
• Introduce a value-based pricing strategy - price packages based on their perceived value and included features

Customer Data and Insights

• Utilize a CRM system to record customer interactions, track renewals, and identify opportunities for up-selling and cross-selling

Referral Incentives

• For every successful referral, offer a month of free classes to the referrer.
• Provide newly referred customers with a 20% discount on their first month subscription.

Shareable Assets

• Create engaging and easy-to-share social media posts announcing the referral program.
• Design printable referral cards with QR codes that can be distributed by parents at social gatherings.

Timing and Triggers

• Ask for referrals after a student's significant breakthrough or a successful competition participation.
• Automate email requests for referrals after a successful trial session.

Client Success Stories

• Share students' success stories and achievements on social media to encourage referrals.
• Promote testimonials from parents about their children's improvements and transformations.

Referral Contests

• Run quarterly contests for the most referrals with valuable prizes, like free annual subscriptions.

Partner or Affiliate Programs

• Establish partnerships with local schools and educational centers to refer students.

Thank-You Experience

• Send handwritten thank you notes to parents who refer new customers.
• Regularly acknowledge and thank top referrers on social media channels.