Talk to Our Team

Sixth Workshop

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • The ideal Sixth Workshop customer is an established business owner, specifically male founders in the industrial and general contracting sectors. These companies are doing well financially but need a visual rebrand.

Audience Type

  • B2B
  • Established businesses, Founders

Industries (if B2B)

  • Industrial Services
  • General Contracting

Needs – Primary Buying Considerations

  • Updating visual identity
  • Brand overhaul

Demographics

  • Age Range: Not specified
  • Gender: Male
  • Geography: Canada
  • Income Level: High (8-figure businesses)
  • Profession: Founders/Business Owners
  • Business Size: Around 20 employees

Psychographics

  • Lifestyle: Entrepreneurial
  • What they value: Branding, aesthetic appeal
  • Pain Points: Outdated visuals and branding
  • Buying Behavior: Direct and clear sales process
  • Decision-Making Roles:
  • Primary Decision Maker: Founder/Business owner
  • Secondary Decision Influencers: Not specified
  • Support Roles: Not specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • Sixth Workshop provides established businesses with a brand overhaul through a comprehensive rebranding process, enabling them to revitalize their visual identity.

Understanding Their Pain Points

  • Their businesses are thriving but hindered by outdated visuals
  • They're stagnant in their brand and visual presentation
  • Struggling to attract new clientele or markets due to an outdated brand image

Transformation

  • Unveil a fresh, relevant, and compelling brand identity
  • Infuse a newfound sense of pride and excitement in their brand
  • Enhanced market appeal leading to improved business opportunities

Unique Selling Proposition (USP)

  • Specializes in working with successful businesses looking for visual rebranding
  • Proven track record of enhancing brand image
  • Capable of revitalizing brands unlike any other offerings in the market

Brand Values & One-Liners

  • Building real brands for real businesses
  • Rebranding expert that breathes new life into your business
  • Turning your visual liabilities into brand assets

Tone

  • Sixth Workshop speaks with substance, creativity, and confidence — reassuring clients that their brand's transformation is in skilled hands.

Hero Text Idea

  • Flag Text: Canada's Premier Brand Overhaul Service
  • Main Headline: Revitalize Your Brand Identity with Sixth Workshop
  • Sub Headline: Harness the power of compelling visuals to bring new life and opportunities to your successful business.
  • CTA: Begin Your Brand's Transformation Today

3. The Media I Will Use to Reach my Target Market

Website

  • Ensure the website is mobile-friendly given that most B2B customers search for services while on-the-go
  • Track conversions such as 'Contact Us' form fills, clicks on the phone number or email address

Social Media

  • Focused activity on LinkedIn given its B2B audience
  • Regular postings on Instagram showcasing the 'before and after' visuals of rebranding
  • Participate in Twitter threads relevant to branding, design, and B2B services

Paid Advertising

  • Google search ads targeting keywords related to 'branding services', 'brand makeover' and 'visual identity'
  • Sponsored posts on LinkedIn targeting founders and decision-makers in the industrial and general contracting sectors

Content Recommendations

  • Blogpost on 'The importance of visual identity for established businesses'
  • Case studies showcasing successful rebrands
  • Posts on 'Signs your business needs a brand overhaul'

Podcasts

  • Participate in B2B-focused podcasts like 'B2B Growth Show' or 'Industrial talk Podcast'

Directories

  • Listing on local business directories like Yellow Pages Canada and Industry Canada
  • Listing on B2B-specific directories like AliExpress, Alibaba

Publications

  • Submit articles to B2B publications like 'Business Review Canada' and 'Canadian Business Journal'

Partnerships & Outreach

  • Outreach to local business associations and chambers of commerce for networking
  • Strategic partnerships with other B2B Service providers who share a similar target audience

SEO and Content

  • Optimize website for key terms such as 'brand overhaul', 'brand makeover' and 'visual identity'
  • Regular blog posts on topics relevant to visual identity and branding

Offline and Local Media

  • Attend networking events for local businesses
  • Local radio or newspaper ads showcasing the USP of the business

Online Events

  • Host webinars or online workshops on 'The Power of Visual Branding'

Online Networking

  • Participate in relevant groups and discussions on LinkedIn and Reddit

Cold Outreach

  • Reach out to Prospects via LinkedIn with a personalized message providing an introduction and offering the services.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Brand Overhaul Kickstart Guide'
  • 'Rebranding Readiness Quiz'
  • 'Brand Refresh Insight Webinar'

Tripwire Offer

  • One-time visual identity consultation
  • Mini logo revamp package

Welcome Sequence

  • Welcome email with brand refresh insights
  • Follow-up emails with case study highlights
  • Final reminder for a consultation

Segmentation

  • Leads segmented by industry
  • Separated by engagement levels

Chatbot and Automation

  • Initial lead qualification via chatbot
  • Custom autoresponder for form submissions

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: HubSpot CRM due to its scalability and extensive automation capabilities

Sales CRM

  • Recommendation: Use HubSpot CRM to align marketing and sales data, track leads, and manage handoffs seamlessly

Automated Follow-Ups

  • Post-opt-in follow-ups with brand refresh insights and case studies
  • Triggers: Form submission or quiz completion

Newsletter

  • Monthly frequency
  • Contents: Before-and-after case studies, industry news, branding tips

Retargeting & Ads

  • Use LinkedIn retargeting for nurturing leads
  • Google Display Ads for brand visibility among similar audiences

Social Media and Content

  • Weekly posting on LinkedIn and Instagram with a focus on B2B branding tips and success stories

Webinars and Events

  • Quarterly webinars on topics like 'Visual branding for a modern business', 'When is it time for a brand overhaul?'

Other Nurture Channels

  • Bot: Use a chatbot on the website for initial lead engagement and routine inquiries
  • SMS: Based on lead preference, utilize SMS for reminders and updates

3. Sales Conversion Strategy

Sales Process

  • Establish initial contact during sales meeting.
  • Share portfolio of past branding overhauls during meeting.
  • Post-meeting, send a custom quote based on discussed needs.
  • Follow-up call or email to address questions and facilitate payment process.

Sales Assets

  • Detailed portfolio showcasing before and after branding transformations.
  • Custom designed proposal to present quote, timeline, and plan.
  • Sales meeting script focused on identifying branding concerns and showcasing solutions.

Testimonials and Case Studies

  • Request testimonials from past customers to validate your work quality.
  • Use case studies in sales meetings and on website to show transformation process.

Conversion Rate Insights

  • Use Google Analytics to track website form fills and quote requests.
  • Insight: Aim for conversion rate of enquiries to quote sent above 90%.

Urgency and Offers

  • Utilize seasonal offers (New Year, Tax season) for companies considering brand overhaul.
  • Establish time-bound promotions offering a discount for prompt booking.

Guarantees and Risk Reversal

  • Implement a satisfaction guarantee policy, offering revision until satisfaction.

Shock and Awe

  • Send a bottle of local Canadian wine after initial meeting to potential high value clients.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Initial consultation to understand the client's brand vision.
  • Comprehensive brand questionnaire to deep dive into the brand's current identity.
  • Informative welcome packet outlining the project timeline, deliverables, and contacts.

Communication Cadence

  • Weekly project status updates through emails.
  • Regularly scheduled video calls for major project milestones.
  • Access to a project dashboard for real-time progress tracking.

Client Education

  • Regular content on brand building via blog posts and newsletters.
  • Educational videos on the importance and process of brand overhauls.
  • Workshops on maintaining and evolving the brand post-rebranding.

Personalized Touches

  • Personalized brand strategy roadmap for each client.
  • Celebratory virtual event on project completion.
  • Anniversary check-ins to offer brand continuity guidance.

Visuals and Documentation

  • Professionally designed before-and-after brand image presentations.
  • Detailed brand guide explaining the thought process behind the brand elements.
  • Regular design mockups and iterations for feedback.

Feedback and Proactive Support

  • Regular feedback sessions every major milestone.
  • System to address and resolve any concerns immediately.
  • Post-project follow-up surveys to gather client experience feedback.

Guarantee or Promise

  • 100% satisfaction guarantee promise.
  • Unlimited revisions until the client is happy with the new brand image.

Operational Excellence

  • Strict adherence to project timelines.
  • High quality professional design and presentation standards.
  • Proactive and clear communication on all project aspects.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer annual maintenance contracts for website refresh and branding tweaks

Upsells & Cross-Sells

  • Offer social media management and creative content as an add-on service
  • Propose an add-on for regular brand audits and consultation

Bundling & Packaging

  • Package website design, branding overhaul and social media management into 'Complete Brand Revitalization' bundle

Loyalty & Retention Programs

  • Establish a referral program offering discounts to clients who refer other businesses

Custom Services and Personalization

  • Offer personalized, high-tier packages that include more frequent consultation and priority support

Pricing Strategy

  • Introduce flexible payment plans to encourage long-term commitments
  • Offer incentives for upfront or yearly payments

Customer Data and Insights

  • Leverage analytics to identify growth opportunities and address need for modifications or add-on sales

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Provide a 15% discount on the next service for every successful referral
  • Give the referral a 10% discount on their first service

Shareable Assets

  • Design referral cards that existing clients can give to potential referrals
  • Create a client-friendly landing page explaining the referral program

Timing and Triggers

  • Ask for referrals after delivering a successful rebranding project
  • Send automated emails after project completion, prompting for referrals

Client Success Stories

  • Feature client success stories on the website, highlighting the transformation
  • Share impressive before/after images on social media, inspiring potential referrals

Thank-You Experience

  • Send a personalized thank you email to every referrer
  • Feature top referrers on the website's 'Hall of Fame' section

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call