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Sin Pretextos

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Entrepreneurial individuals, specifically established founders, C-Level executives or business owners who aim to scale their business in a predictable and sustainable manner.

Audience Type

  • B2C
  • Entrepreneurs
  • C-level executives
  • Business Owners

Needs – Primary Buying Considerations

  • Improved clarity and energy for strategic planning
  • Sustainable and predictable business growth
  • Data-driven solutions linking personal well-being with business performance

Demographics

  • Age Range: 35-55 years
  • Gender: Not specified
  • Geography: Based in Mexico
  • Income Level: Business turnover of $5M USD annually
  • Profession: Business Owners, Executives, Entrepreneurs

Psychographics

  • Lifestyle: Athletic and disciplined, often engage in endurance sports
  • What they value: Measurability and Optimization
  • Pain Points: Lack of effectiveness and presence, guilt for compromised energy at home, business overly reliant on them.
  • Buying Behavior: Seeking a scientifically-based solution that directly improves business through personal well-being.
  • Decision-Making Roles:
  • Primary Decision Maker: Client themselves

Secondary Target Market (only if applicable)

  • No secondary target market specified.

2. My Message to My Target Audience

Refined Elevator Pitch

  • Sin Pretextos provides affluent entrepreneurs aged 35 to 55 with strategic project optimization, using personal development as a catalyst to skyrocket business performance. Our 12-week program ensures Mental Clarity and Effective Execution, increasing your chances of success by 20%.

Understanding Their Pain Points

  • Feeling guilty about the lack of energy at home
  • Frustration from high business dependency, compromising their legacy and fulfillment
  • The "internal villain" (ego, fear of delegating, chronic fatigue) is a bottleneck

Transformation

  • Achieving sustainable strategic execution and predictable growth
  • Operate at your highest level of energy and mental clarity for consistent delivery
  • Optimally developing strategy without sacrificing wellbeing or family time

Unique Selling Proposition (USP)

  • Fusion of Human Development Optimization (VO2Max and HRV) with High Business Performance (RevOps)
  • Guarantee Recovery, Energy and Focus — without excuses
  • Diagnostic of High Personal and Business Performance to define baseline health metrics

Brand Values & One-Liners

  • "Your determination maps the way, your commitment marks the route. Do it without excuses."
  • "Your business is the reflection of you at your best."
  • "We transform entrepreneurs so their business reflects their optimal physical and emotional state."

Tone

  • The tone of Sin Pretextos appeals to the athlete and disciplined mindset of our clients. It’s energetic, inspiring, and high-performing, fostering feelings of strength, determination, and ceaseless drive towards improvement.

Hero Text Idea

  • Flag Text: High-Performance Mexico
  • Main Headline: Amplifying Entrepreneur Success
  • Sub Headline: Transform yourself to transform your business, operate at peak performance, execute strategies effectively, and achieve sustainable, predictable growth.
  • CTA: Start Your Performance Transformation Today

3. The Media I Will Use to Reach my Target Market

Website

  • Build on WordPress for cost-effectiveness and flexibility
  • Focus on mobile optimization due to high mobile usage in Mexico
  • Track conversions on lead capture forms and consultation requests

Social Media

  • Focus on LinkedIn for its B2B focus and age demographic
  • Post thought leadership and success story content 1-2x per week
  • Instagram for behind-the-scenes and lifestyle content 2-3x per week

Paid Advertising

  • Use LinkedIn Ads targeting C-Levels in specific industries
  • Facebook Ads targeting interests around entrepreneurship and high-performance

Content Recommendations

  • Blogs and articles relating high-performance habits to business success
  • Success story testimonials and interviews with past clients

Directories

  • List on Mexico-based entrepreneur and coach-finder directories (e.g. StarOfService)

Publications

  • Seek guest posts or features in entrepreneur-focused magazines (e.g. Emprendedores, Soy Entrepreneurs)

Partnerships & Outreach

  • Partner with non-competing business advisory firms targeting the same audience
  • Speak at local and virtual industry events

SEO and Content

  • Optimize site for keywords related to high-performance coaching and executive performance

Offline and Local Media

  • Sponsor local entrepreneur events
  • Host free or low-cost workshops for entrepreneurs at local coworking spaces

Online Networking

  • Engage in LinkedIn Groups and Forums for Mexican entrepreneurs

Cold Outreach

  • LinkedIn connection requests and messages to targeted executives, with offer for free 'High-Performance Personal and Corporate Diagnosis'
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Guide: '10 High-Performance Habits for Entrepreneurial Success'
  • Webinar: 'Transforming Your Business by Transforming Yourself'
  • Self-Assessment: 'Are You Operating at Peak Performance? Find Out Now!'

Tripwire Offer

  • Mini-Course: 'Kickstart Your Performance: A 7-Day Plan'
  • Discounted First Consultation

Welcome Sequence

  • Day 1: Thank You + Lead Magnet Delivery
  • Day 3: Case Study/Success Story
  • Day 5: Introduction of Tripwire Offer
  • Day 7: Reminder of Tripwire Offer

Segmentation

  • Age and Role (35-45, 45-55; CEO, COO, Director General)
  • Self-Assessed Performance Level (Low, Medium, High)

Chatbot and Automation

  • Lead Qualification: Automated chatbot asking key questions to ensure leads meet target criteria
  • Follow-up Automation: Programmed follow-ups for unopened emails or unclaimed offers

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Not Specified
  • Recommended: ActiveCampaign for comprehensive automation
  • Notable feature: Dynamic behavioral segmentation

Sales CRM

  • Recommended: Hubspot CRM for contact management
  • Use for: Pipeline tracking and handoff process

Automated Follow-Ups

  • Post opt-in: Welcome email sequence
  • Post webinar: Follow-up sequence reinforcing value
  • Abandoned cart: Offer discount or reminder

Newsletter

  • Frequency: Bi-weekly
  • Topics: Success stories, research validations, strategy tips
  • Segmentation: C-level executives, age group (35-45, 45-55)

Retargeting & Ads

  • Platforms: Google Ads and LinkedIn Lead ads
  • Focus on those who interacted with website but didn't convert
  • Create ads that directly address target's pain points

Social Media and Content

  • Frequency: 2-3 times a week
  • Content type: Case studies, infographic, quick tips
  • Platforms: LinkedIn and Instagram

Webinars and Events

  • Hold quarterly webinars about the synergy of personal health and business performance

Other Nurture Channels

  • Use WhatsApp automation for immediate follow-ups
  • Set up automated chatbot on website for lead qualification

3. Sales Conversion Strategy

Sales Process

  • At 'Capture Opportunities' stage, ensure the 'High-Performance Diagnosis' form is intuitive and user-friendly.
  • Automate immediate email confirmations upon form submissions.
  • During the 'Strategic Session' stage, ensure the value of problem-solving is clearly communicated.
  • For 'Solution Proposal' stage, develop a clear value-focused presentation for the 'Sin Pretextos' program.

Sales Assets

  • Develop effective sales scripts for the 'Strategic Session' and 'Solution Proposal' stages.
  • Standardize sales processes with detailed SOPs.
  • Establish a persuasive pitch deck that ties personal metrics to business outcomes and ROI.

Testimonials and Case Studies

  • Request testimonials and case study materials from successful clients.
  • Showcase these testimonials on the website or incorporate them into sales presentation.

Conversion Rate Insights

  • Implement CRM system to effectively track conversion rates.
  • Regularly analyze conversion data to uncover improvement opportunities.

Urgency and Offers

  • Encourage action with offers like early bird pricing or bonuses for immediate sign-ups.
  • Regularly revise your promotional strategy to keep offers fresh and compelling.

Guarantees and Risk Reversal

  • Create a risk-free offer, such as a satisfaction guarantee or a refund policy.
  • Clearly communicate this offer during the 'Solution Proposal' stage.

Shock and Awe

  • Create impactful welcome packages for new clients.
  • Consider including personalized items that promote the brand and program outcomes.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Personalized welcome email that provides a summary of the 12-week program.
  • A video onboarding call to establish personal connection, cover program expectations, and answer questions.
  • A welcome kit including the Elite Protocols Guide for optimization of lifestyle habits.

Communication Cadence

  • Weekly progress update calls to discuss the current status and next steps.
  • Daily check-in via text or email for support and quick updates.
  • Monthly report emails summarizing progress, achievements, and plans for the upcoming month.

Client Education

  • A dedicated knowledge hub with guides on personal development and business growth.
  • QA webinars to address common questions and concerns.
  • Instructional videos on different aspects of the program.
  • Updates on latest research and techniques in high-performance achievement.

Personalized Touches

  • Milestone celebrations with video messages to congratulate the client on their progress.
  • Handwritten thank-you notes at significant stages of the program.
  • Birthday emails with personalized health and well-being wishes.
  • Video check-ins to discuss progress and challenges.

Visuals and Documentation

  • Regular visuals or infographics to explain concepts.
  • Reports on the client's personal development and business performance metrics.
  • Progress recaps in the form of 'before' and 'after' charts.

Feedback and Proactive Support

  • An online form for feedback submission with a guaranteed response within 24 hours.
  • Proactive check-ins when performance dips or increases.
  • A comprehensive issue resolution system which includes regular updates until the issue is resolved.

Guarantee or Promise

  • Risk-free trial for the first week of the program to ensure client satisfaction.
  • Promises improved mental clarity, energy, and enforced focus.

Operational Excellence

  • Ensuring punctuality for all scheduled calls or meetings.
  • Flexibility in scheduling communication and sessions.
  • Maintaining the highest standards of communication - prompt, polite, and precise.
  • Strictly abiding by confidentiality norms and respecting client's privacy.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer discounts on advance payments for a 6-month or yearly plan
  • Promote automatic renewals with minor incentives

Upsells & Cross-Sells

  • Offer advanced versions of the program with more personalized services at a higher price
  • Cross-sell business performance optimization sessions with personal wellness consulting

Bundling & Packaging

  • Bundle 12-week program with post-completion check-ins at a discounted price
  • Create different tiers of the service, differentiated by support level and access to resources

Loyalty & Retention Programs

  • Implement a referral program: offer discounts on next enrollment for every successful referral
  • Reward loyal customers with free annual health and business performance checks

Custom Services and Personalization

  • Privilege access to Joselo for higher-tier customers
  • Personalized wellness plan based on customer's unique KPIs

Pricing Strategy

  • Offer discounted rates for long term commitments
  • Add value-based pricing for premium services

Customer Data and Insights

  • Implement CRM to track customer progress and identify opportunities for upselling
  • Use customer feedback to improve service

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer free one-on-one strategy consultation for every successful referral.
  • Provide 15% friend's first purchase discount for referred clients.

Shareable Assets

  • Provide referral cards with Sin Pretextos program benefits highlighted.
  • Create social media posts that clients can share, featuring success stories and transformational results.

Timing and Triggers

  • Request referrals after a visibly successful milestone within the client's project.
  • Complete personal development test as trigger for asking for referrals.

Client Success Stories

  • Weekly client testimonials update, highlighting journey and achievements; these can inspire clients to refer.

Partner or Affiliate Programs

  • Collaborate with fitness clubs/centres; offer them an affiliate incentive for every successful referral.

Thank-You Experience

  • Personalized thank you emails for each referral made.
  • Top referrers get exclusive Q&A sessions or webinars with Joselo.

Take Your Marketing Plan to the Next Level

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