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Simple Hanse

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Physiopraxen in Schleswig-Holstein seeking efficient, fully funded postgraduate training.

Audience Type

  • B2B
  • Physiotherapy, rehabilitation, or preventive practices

Industries (if B2B)

  • Health
  • Education and Training

Needs – Primary Buying Considerations

  • Hassle-free postgraduate training
  • Minimal efforts and clear communication

Demographics

  • Business Size: Up to 50 employees
  • Geography: Schleswig-Holstein, Germany

Psychographics

  • Lifestyle: Busy, solution-oriented leadership
  • What they value: Affordability, practicability, and clear communication
  • Pain Points: Time and effort in organising education
  • Buying Behavior: Planning and steady
  • Decision-Making Roles: Owner/manager of the physiotherapy practice

Secondary Target Market

  • Not determined

2. My Message to My Target Audience

Refined Elevator Pitch

  • Simple Hanse empowers physiotherapy practices in Schleswig-Holstein with fully-funded, stress-free professional training through specialized lead qualification and seamless handover, allowing them to start development conveniently and affordably.

Understanding Their Pain Points

  • Difficulty accessing and managing fully-funded professional training
  • Current state of handling complex qualification processes and documentation
  • Struggle with time, cost, and complexity of traditional training programs

Transformation

  • Access to simple, fully-funded professional training
  • Peace of mind and time saved from handling paperwork
  • Boost in performance and skills after completing the training

Unique Selling Proposition (USP)

  • Specialized in Schleswig-Holstein physiotherapy practices
  • Seamless lead qualification and handover, no upselling involved
  • Direct availability, clear expectations, and quick progress

Brand Values & One-Liners

  • 'Making professional training accessible and hassle-free.'
  • 'Your navigator in the world of fully-funded training.'
  • 'No paperwork, no uncertainty, just straightforward training.'

Tone

  • Simple Hanse communicates in an approachable, straightforward manner, aiming to imbue clients with confidence, clarity and a sense of ease.

Hero Text Idea

  • Flag Text: 'Schleswig-Holstein Physiotherapy Practices'
  • Main Headline: 'Making professional training simple, affordable and convenient'
  • Sub Headline: 'Experience hassle-free enrolment and reap the rewards of fully-funded, high-quality training. No paperwork, no confusions, just clear and clean steps to a better future.'
  • CTA: 'Begin Your Journey Now'

3. The Media I Will Use to Reach my Target Market

Website

  • Refresh website to reflect professional services for physiotherapy practices
  • Website built on a user-friendly CMS like Wordpress
  • Track conversions on contact form fill-ups and calls-to-action clicks
  • Focus on mobile-first design compatible with desktop viewing

Social Media

  • Concentrate on LinkedIn due to its professional nature and B2B audience
  • Post at least twice a week sharing content about funding opportunities, case studies, and free resources
  • Host LinkedIn Live sessions discussing common challenges in managing professional training in physiotherapy practices

Paid Advertising

  • Start with targeted LinkedIn ads aimed at physiotherapy practice owners in Schleswig-Holstein
  • Use Google Ads to target search terms related to professional training for physiotherapy

Content Recommendations

  • Case studies showcasing the impact of professional training
  • Blogs about the benefits of fully-funded training
  • Guest articles on professional training from field experts

Podcasts

  • Consider guesting on healthcare podcasts like "Physio Matters" to share insights
  • Create your own podcast focusing on professional training in physiotherapy

Directories

  • List on the Federal Association of German Physiotherapists
  • Get listed on Schleswig-Holstein Business Directory

Publications

  • Aim for appearances on healthcare & medical magazines like "PT in Motion Magazine"
  • Consider guest posts on professional development blogs and websites

Partnerships & Outreach

  • Partner with medical supply companies in Schleswig-Holstein that share a similar target audience
  • Reach out to physiotherapy associations for partnership opportunities

SEO and Content

  • Develop a blog strategy centered around keywords related to physiotherapy professional training
  • Create content for SEO visibility around terms like "fully-funded postgraduate training for physiotherapists"

Offline and Local Media

  • Sponsor local physiotherapy-related events
  • Consider direct mail or local newspaper ads in Schleswig-Holstein targeting physiotherapy practices

Online Events

  • Host webinars explaining the process and benefits of your service
  • Run virtual networking events for physiotherapists in Schleswig-Holstein

Online Networking

  • Engage on physiotherapy forums and Facebook groups like "The Physio Forum"
  • Join professional networks like the Digital Health/Health IT Group on LinkedIn

Cold Outreach

  • Use LinkedIn InMail to engage directly with owners of physiotherapy practices in Schleswig-Holstein
  • Follow up with a personalized email to prospective leads with your value proposition and services offered
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Free funding consultation (20-minute call).
  • Downloadable funding journey roadmap (A4 PDF).
  • Importance of further education guide for Physio Practices.

Tripwire Offer

  • Detailed Funding Opportunity Report for a nominal price.
  • Fast-track application assistance service.

Welcome Sequence

  • Instant thank you email with lead magnet.
  • Follow-up email in 3 days offering Tripwire.
  • Success Story email after a week to foster credibility.

Segmentation

  • Tag leads based on speciality of Physio practice.
  • Segment by size of practice and funding requirements.

Chatbot and Automation

  • Use a chatbot to field basic queries around process and funding possibilities.
  • Automate follow-ups based on lead interaction with emails and website.

2. My Lead Nurturing System

Marketing CRM

  • Keep current platform if it integrates with automation tools.
  • Integrate Hubspot for comprehensive automation capabilities.

Sales CRM

  • If current platform does sophisticated pipeline tracking, continue using it.
  • If not, consider Zoho CRM for its cost-effective and mid-sized business-friendly features.

Automated Follow-Ups

  • Post-opt-in autoresponder email with thank-you message and lead magnet.
  • Weekly follow-up emails featuring content, training opportunities, and success stories.

Newsletter

  • Bi-monthly newsletters, segmented by practice size and specialty.
  • Content topics include training opportunities, industry trends, funding updates, success stories.

Retargeting & Ads

  • LinkedIn remarketing for previous website visitors.
  • Google Ads remarketing for searchers of related keywords.

Social Media and Content

  • Weekly LinkedIn posts focused on training, funding, and success stories.
  • Monthly content on website focusing on case studies, funding updates.

Webinars and Events

  • Quarterly webinars featuring deeper dives into funding opportunities, case studies.
  • Networking events twice a year for physiotherapy practice owners/managers.

Other Nurture Channels

  • Use chatbot for immediate website queries, providing FAQs.
  • SMS follow-up sequence for high-interest leads, personalizing messages based on segmentation.

3. Sales Conversion Strategy

Sales Process

  • Fine-tune the sales process starting from initial contact to follow-up
  • Use a CRM to manage leads effectively and automate follow-up reminders
  • Implement a survey or feedback form at the end of the sales process to gain insights and make improvements

Sales Assets

  • Create a pitch deck highlighting the advantages of your services and success stories
  • Develop Standard Operating Procedures (SOPs) for consistent sales operations
  • Prepare sales scripts for initial customer interaction

Testimonials and Case Studies

  • Develop a strategy for collecting testimonials and case studies from satisfied clients
  • Use these testimonials on your website, marketing materials, and in sales conversations

Conversion Rate Insights

  • Set conversion rate goals and use CRM analytics to track your progress
  • Analyze sales data regularly to identify patterns and potential areas for improvement

Urgency and Offers

  • Implement 'limited-time' offers to create a sense of urgency
  • Explore seasonal promotions aligned with healthcare industry trends

Guarantees and Risk Reversal

  • Offer a satisfaction guarantee to build trust
  • Assure prospective clients that all necessary documents and approvals will be handled, reducing their risk

Shock and Awe

  • Consider giving prospects a 'welcome kit' or branded material to create a memorable first impression
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Kickoff call to discuss training goals, expectations, and timeline
  • Follow-up with welcome kit including a PDF guide on the process, FAQs, and necessary documents checklist

Communication Cadence

  • Weekly email updates on progress and next steps
  • Scheduled calls for crucial phases of the process

Client Education

  • Access to a knowledge hub with training-related articles, tips, and explainer videos
  • Invitations to webinars and discussions on relevant topics

Personalized Touches

  • Milestone celebrations with e-cards or video messages
  • Thank you notes post successful completion of funding process

Visuals and Documentation

  • Clear process map and timeline in client dashboard
  • Document tracking with status updates in real-time

Feedback and Proactive Support

  • Regular survey mechanisms for feedback and suggestions
  • Follow-up calls to resolve issues and enhance the overall experience

Guarantee or Promise

  • Service guarantee of complete funding or a hassle-free handover to a certified provider

Operational Excellence

  • Scheduling flexibility for client interactions
  • Standards for prompt communication and professional conduct

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer multi-year contracts with discounted rates for longer commitments

Upsells & Cross-Sells

  • Upsell extended support or consulting services for training applications
  • Cross-sell additional training modules for different areas of physiotherapy

Bundling & Packaging

  • Bundle entry-level training with more advanced modules for a discounted price
  • Offer an all-in-one package including all training and support services

Loyalty & Retention Programs

  • Establish a referral program rewarding clients who refer other physiotherapy clinics
  • Launch a loyalty package offering a free or discounted training after the completion of a certain number

Custom Services and Personalization

  • Offer specialized training for niche areas in physiotherapy for an added price
  • Provide premium personalized one-to-one consultancy services

Pricing Strategy

  • Offer discounts for long-term commitments or bulk purchases
  • Implement value-based pricing reflecting the quality and scope of the training

Customer Data and Insights

  • Track course completion and feedback data to identify improvement areas
  • Monitor client churn and study reasons for discontinuation to improve retention strategies

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer customers a follow-up consultation at a discount for each successful referral.
  • Provide referees with a special offer on their first funded training.

Shareable Assets

  • PDF sharing: Allow customers to share a welcome set with a funding roadmap, quick check, and document checklist.
  • Social Media Template: A pre-made template including key testimonials and business benefits to share on LinkedIn.

Timing and Triggers

  • Trigger referral ask after successful funding and training start.
  • Reference referral program during 30-day follow-up check.

Client Success Stories

  • Regularly collect and share video and written testimonials on LinkedIn and email newsletters.

Partner or Affiliate Programs

  • Partnership with local healthcare associations, providing them special deals for referrals.

Thank-You Experience

  • Thank top referrers with a written note and exclusive access to new services or webinars.

Take Your Marketing Plan to the Next Level

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