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Simple Hanse

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Practice owners, managers, or HR leads of medical practices, MVZs, or rehabilitation centers in Northern Germany, who prioritize employee development, efficient patient communication, and compliance, but lack time and resources for digital marketing or funding processes.

Audience Type

  • B2B
  • Medical practices, MVZs, Rehabilitation centers

Industries (if B2B)

  • Healthcare

Needs – Primary Buying Considerations

  • Employee development
  • Efficient patient communication
  • Compliance management

Demographics

  • Age Range: 35-60
  • Gender: Not specified
  • Geography: Northern Germany
  • Income Level: Not specified
  • Profession: Practice owners, managers, HR leads
  • Business Size: Ranges from small practices to larger rehabilitation centers

Psychographics

  • Lifestyle: Pragmatic, service-oriented
  • What they value: Skill development, patient communication, compliance
  • Pain Points: Lacking time and resources for digital marketing or funding processes
  • Buying Behavior: Values services with no cost or administrative burden
  • Decision-Making Roles:
  • Primary Decision Maker: Practice owners, managers
  • Secondary Decision Influencers: HR leads
  • Support Roles: Not Specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • Simple Hanse enables healthcare practices in Northern Germany to skill up their teams in Marketing and AI, completely funded by the state. We handle the application process, connecting practices directly with certified education providers, allowing them to benefit from a highly qualified staff without any administrative burden.

Understanding Their Pain Points

  • Lack of time and resources to manage digital marketing or funding processes
  • Need to ensure efficient communication and compliance for the practice
  • Desire to support employee development and growth

Transformation

  • From a practice limited by time and resources to one that can upskill its staff at no cost
  • A significant uplift in marketing and AI skills within the team
  • Freed from bureaucratic burden to focus on patient care and practice growth

Unique Selling Proposition (USP)

  • Specializes exclusively in the healthcare sector in Northern Germany
  • Comprehensive service from eligibility check through to starting of training
  • Combining funding expertise with a deep understanding of practice workflows

Brand Values & One-Liners

  • 'Funding made easy — enhancing healthcare excellence'
  • 'Unlocking growth - at no cost to you'
  • 'From paperwork to progress - we handle it all'

Tone

  • Simple Hanse's tone is honest, professional, and empathetic, designed to instil confidence and clarity. It aims to make the customer feel supported, understood and inspired by the potential growth and transformation.

Hero Text Idea

  • Flag Text: 'Empowering practices in Northern Germany'
  • Main Headline: 'Funding your team’s future, today'
  • Sub Headline: 'Connecting your healthcare practice with state-funded training in Marketing and AI. No paperwork. No cost. Just growth.'
  • CTA: 'Start your funding journey now'

3. The Media I Will Use to Reach my Target Market

Website

  • Review and optimize http://www.Simplehanse.de for mobile and desktop conversions
  • Implement event tracking for consultation requests and application submissions

Social Media

  • Linkedln: Regular posts about case studies, funding updates, and employee training success stories. Post 2x per week.
  • XING: Engage with relevant groups and share informational posts on the benefits of upskilling medical staff. Post 1x per week.

Paid Advertising

  • Google Search ad campaign targeting keywords related to Förderberatung für Weiterbildung and healthcare training in Northern Germany
  • Sponsored posts on LinkedIn targeting practice owners, managers, and HR leads in Northern Germany.

Content Recommendations

  • Blog posts explain the benefits of employee training in healthcare, success stories, and the process of availing state-funded training

Directories

  • listing on healthcare-specific directories (e.g. dasÖrtliche, DocCheck, Jameda)

Partnerships & Outreach

  • Identify and collaborate with local related non-competitor businesses (e.g. medical suppliers, software providers, healthcare consultancies) to cross-promote services

SEO and Content

  • Target long-tail keywords related to state-funded employee training in healthcare
  • Produce regular blog content based on target keywords, consider guest posts for additional website authority

Offline and Local Media

  • Sponsor local healthcare-related events
  • Participate and network in industry events (expos, career fairs, medical symposiums) within Northern Germany.

Online Networking

  • Engage in B2B networking groups on LinkedIn for Healthcare industry in Germany (e.g. German Healthcare Export Group, HealthCapital Berlin-Brandenburg)

Cold Outreach

  • Targeted email campaign to local practices highlighting the benefits and simplicity of the Förderberatung process
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • A Free Checklist Guide: '5 Essential Steps for Successful Förderberatung Application'
  • Interactive Eligibility Quiz: Determine the potential for state-funded training in your practice
  • Webinar: 'Maximize Practice Growth with State-Funded Training'

Tripwire Offer

  • Discounted Consulting: Reduced Fee for 'Förderberatung Application Review & Strategy' Service
  • Special Offer: 'Förderberatung Application Starter Kit' at a nominal price

Welcome Sequence

  • Email #1: Deliver Lead Magnet, introduce Simple Hanse and its USP
  • Email #2: Share customer success stories, emphasize the benefits of our service
  • Email #3: Introduce the Tripwire Offer
  • Email #4: Follow up message, highlight the limited time offer

Segmentation

  • Segment based on Response to Eligibility Quiz
  • Segment by the size of practice: Small, Medium, Large
  • Segment by role: Practice Owner, Manager, HR Lead

Chatbot and Automation

  • Implement a Chatbot on the website to answer common questions
  • Use Chatbot to collect basic visitor information and initiate the sales process
  • Automate the follow-up process based on visitor behavior and interactions with the chatbot

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Not specified (Other)
  • Automation capabilities: Not specified
  • Recommended improvements or replacements: Consider ActiveCampaign for budget-friendly automation and CRM features

Sales CRM

  • Current platform: Not specified (Other)
  • Pipeline tracking or handoff process: Not specified
  • Recommended upgrades: Implement a system for tracking leads through the sales funnel. HubSpot CRM can be a good option.

Automated Follow-Ups

  • Types of automations: Welcome sequence, Eligibility quiz feedback, Reminder for Förderberatung application process
  • Frequency or triggers: Immediate follow-up after form submission, follow-up reminder after one week

Newsletter

  • Frequency: Biweekly
  • Topics or content pillars: Funding updates, Case studies, Healthcare industry training trends, Success stories
  • Segmentation: Practice type (medical practice, MVZ, rehabilitation center), Role (owner, manager, HR lead)

Retargeting & Ads

  • Platforms and goals: Google Ads for brand awareness and lead generation, LinkedIn Ads for targeted B2B engagement

Social Media and Content

  • Posting frequency: LinkedIn (2x per week), XING (1x per week)
  • Content type or campaign focus: Funding updates, Success stories, Information about Förderberatung and training benefits

Webinars and Events

  • Suggested cadence or purpose: Monthly webinars tackling state-funding and employee training best practices

Other Nurture Channels

  • Chatbot: For initial lead engagement and data collection on the website
  • SMS: Follow-up reminders, Important update notifications

3. Sales Conversion Strategy

Sales Process

  • Define a clear step-by-step process for engaging and converting warm leads
  • Automate the initial eligibility check to qualify leads upfront and save time
  • Use CRM for lead tracking and follow-up
  • After eligibility check, guide leads to a free 1:1 consultation
  • Post-consultation, provide a custom proposal for the funding application process
  • Automate follow-up reminders for pending proposals

Sales Assets

  • Create scripts for consultations and follow-ups
  • Develop an SOP for each step of the sales process
  • Design a visually appealing proposal template
  • Create a short pitch deck or explainer video for the application process

Testimonials and Case Studies

  • Collect testimonials post-successful application
  • Conduct case studies showcasing practice transformations thanks to the trainings
  • Display testimonials and case studies on the website and in proposals

Conversion Rate Insights

  • Use CRM to monitor conversion rates at each step of the sales process
  • Prioritize improvements based on the conversion funnel

Urgency and Offers

  • Communicate deadlines for application rounds clearly in consultations and follow-ups
  • Offer fast mover incentives like expedited processing or priority access to preferred training dates

Guarantees and Risk Reversal

  • Assure leads that there is zero cost for the practice unless their application is successful and training starts
  • Provide full transparency on potential responsibilities or exit costs from the training provider

Shock and Awe

  • Send a welcome package to new clients with branded materials
  • Surprise successful applicants with a celebratory gift or note
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome call to introduce the service and guide through the application process.
  • Printed welcome kits with an overview of possible training courses and benefits for the practice.
  • Clear next steps and client expectations shared digitally and reinforced during the initial call.

Communication Cadence

  • Bi-weekly email updates on application status and funding decision.
  • Scheduled calls prior to application submission and training start.
  • Access to a dedicated contact person via email and phone for immediate queries.

Client Education

  • Guides on how to claim and utilize state funding for upskilling.
  • FAQ section on the website covering complex funding conditions.
  • Training videos on maximizing training benefits for the practice.

Personalized Touches

  • Handwritten letter to congratulate on the approved funding.
  • Celebratory note or gift when training completes.

Visuals and Documentation

  • Clear document listing each completed stage of the application process.
  • Before and after practice reports showcasing impacts of the training.

Feedback and Proactive Support

  • Post-application survey to gather feedback and look for improvement areas.
  • Proactive checks during the training period to assess satisfaction and troubleshoot issues.

Guarantee or Promise

  • Service guarantee of complete application handling.
  • Offer to repeat the application process in case of refusal by the state.

Operational Excellence

  • Defined response times to email and phone enquiries.
  • Consistent communication style across all touchpoints - friendly and professional.
  • Regular updates on processing times and schedule changes.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer automated renewal service for annual eligibility checks and funding applications

Upsells & Cross-Sells

  • Offer additional services such as compliance consulting or digital marketing training for office staff

Bundling & Packaging

  • Bundle funding application service with HR consultancy or compliance workshops for practice leaders

Loyalty & Retention Programs

  • Implement a referral program: clients get a free one-year extension of eligibility checks for each new client referred

Custom Services and Personalization

  • Provide exclusive white-glove service for large centers: prioritized processing, dedicated support, and tailored trainings

Pricing Strategy

  • Offer discounts on upsell services for long-term commitment or as part of bundled packages
  • Align pricing according to the size and complexity of the medical practice

Customer Data and Insights

  • Use CRM data to identify churn signals (e.g., low engagement) and trigger automatic retention campaigns

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Free eligibility check for each referred practice
  • Special 'Förder-Friend' status for practices referring other practices, offering premium support

Shareable Assets

  • Pre-made email templates to share Simple Hanse's offerings with colleagues
  • Shareable social posts about benefits of Förderberatung für Weiterbildung

Timing and Triggers

  • Ask for referrals post successful funding allocation to a practice
  • Automate email referral requests post successful completion of the Förder-Check

Client Success Stories

  • Share testimonials of practices who have successfully upskilled their teams
  • Promote these stories on website, social media, and in email marketing

Referral Contests

  • Quarterly 'Förder-Friend' contest for the practice that refers the most new clients, rewarded with free consultation hour

Thank-You Experience

  • Personalized thank-you notes to practices that refer others
  • Yearly recognition of top referring practice with a 'Förder-All-Star' title

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