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She Thrives Boldly

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Women over 40 going through difficult life transitions seeking a faith-based and neuroscience-anchored approach to achieve mental clarity, calmness, and purposeful living.

Audience Type

  • B2C

Needs – Primary Buying Considerations

  • Seeking tools to navigate life transitions
  • Desire to align mindset with faith and life purpose
  • Interest in neuroscience-backed methods
  • Need for emotional calmness and mental clarity

Demographics

  • Age Range: 40 and above
  • Gender: Female
  • Geography: Not specified, inferred to be global given the online nature of the service
  • Income Level: Not specified, but they are able to afford a one-time spending of $101-$500

Psychographics

  • Lifestyle: Likely undergoing significant life changes
  • What they value: Self growth, faith and scientifically-backed techniques
  • Pain Points: Difficult life transitions, negative thought patterns, lack of purpose alignment
  • Buying Behavior: Attracted to solutions that offer emotional stability, improved mindset, and faith alignment

2. My Message to My Target Audience

Refined Elevator Pitch

  • She Thrives Boldly guides women over 40 through life transitions using faith, neuroscience and journaling. The Write to Rewire program transforms mindsets, providing clarity and calmness.

Understanding Their Pain Points

  • Struggling with negative thought patterns and life transitions
  • Feeling overwhelmed and disconnected from their identity and purpose
  • Difficulty aligning their mindset with faith

Transformation

  • Reprogram negative thought patterns and create new neural pathways
  • Experience emotional tranquility and clarity
  • Live more intentionally and in alignment with their faith

Unique Selling Proposition (USP)

  • A faith-rooted, neuroscience-backed journaling process
  • Proven to retrain the brain, renew faith and rediscover identity
  • Outperforms typical journaling courses focusing only on mindset

Brand Values & One-Liners

  • "Rewire your mind. Renew your faith. Rewrite your life."
  • "Experience the power of journaling rooted in faith and neuroscience."
  • "Repattern your identity, reclaim your life."

Tone

  • She Thrives Boldly maintains a sincere, supportive, and empowering tone with an underpinning of faith and purpose.

Hero Text Idea

  • Flag Text: Empowering Women Over 40
  • Main Headline: Embark on a Journey of Transformation with Write to Rewire
  • Sub Headline: Reprogram Negative Thought Patterns, Renew Faith, and Live Intentionally
  • CTA: Start Your Transformation Today

3. The Media I Will Use to Reach my Target Market

Website

  • Enhance website with SEO-friendly content that includes keywords relevant to neuroscience, journaling, faith, and mental wellness.
  • Add testimonials to build trust and credibility.
  • Use GoHighLevel CRM for tracking user activities and engagement on the website.
  • Focus on mobile-friendly experience, as the target audience likely uses mobile devices for browsing.

Social Media

  • Prioritize Facebook and Instagram where audiences aged 40+ are statistically active.
  • Share inspirational quotes, journaling prompts, success stories, and behind-the-scene insights.
  • Post 3x a week to maintain consistency without overwhelming the audience.

Paid Advertising

  • Facebook Ads targeting women over 40 with interests in faith-based activities and neuroscience.
  • Consider Google Ads targeting keywords related to journaling, mental wellness, and life transitions.

Content Recommendations

  • Blog posts on neuroscience, the healing power of journaling, merging faith with self-care etc.
  • Create short videos elaborating the science behind the process.

Podcasts

  • Guest appearances on podcasts targeting women 40+, like '40+ Fitness' or 'SuperPower U'.

Directories

  • Listings on local business directories and faith-based directories like church web directories.

Publications

  • Contribute to publications like 'Woman's Day', 'First For Women', focusing on female audience.

Partnerships & Outreach

  • Collaborate with local churches, wellness coaches, therapists who have similar target audience.

SEO and Content

  • Regular blog posts using relevant keywords to enhance organic visibility.

Offline and Local Media

  • Flyers and brochures distributed at relevant events, churches, or community centers.

Online Events

  • Webinars and virtual workshops focusing on the theme of journaling, neuroscience, and faith.

Online Networking

  • Engage in relevant Facebook groups, Reddit communities catering to women over 40.

Cold Outreach

  • LinkedIn and email outreach to potential partners like wellness coaches, therapists, church groups.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • '5-Day Journaling Challenge': A free mini-course offering neuroscience-based journaling prompts focused on reprogramming negative thoughts.
  • 'Rewiring Guide': An e-book offering step-by-step processes on how our mind and brain can be rewired using journaling and faith.
  • 'Faithful Journaling Prompts': A PDF of journaling prompts aimed at aligning mindset with faith.

Tripwire Offer

  • 'Mindset Starter Kit': A low-cost digital kit consisting of more intricate journaling techniques, additional prompts, and reflection exercises.
  • 'Jumpstart Webinar': An inexpensive, live session introducing the more comprehensive Write to Rewire program.

Welcome Sequence

  • Email 1: Warm welcome and introduction email
  • Email 2: Delivery of the lead magnet
  • Email 3: Case study or success story
  • Email 4: Offer details of the Write to Rewire program
  • Email 5: Invitation to join Write to Rewire program or purchase Tripwire offer.

Segmentation

  • Segment leads based on the lead magnets they signed up for to provide tailored content
  • Tag leads who purchased the 'Tripwire Offer' to nurture them further for the primary offer

Chatbot and Automation

  • Use a chatbot on the website to address queries, provide information about the course, and collect emails for lead magnets.
  • Set automation on the CRM to move the lead through different phases based on their interaction with emails.

2. My Lead Nurturing System

Marketing CRM

  • Current platform: GoHighLevel
  • Automation capabilities: Email automation, SMS, and chatbot functionalities
  • Recommended improvements: Use GoHighLevel’s built-in automations to start an email series once prospects sign up for a lead magnet

Sales CRM

  • Current platform: GoHighLevel
  • Pipeline tracking or handoff process: Track engagement with emails and website behavior to determine readiness to purchase
  • Recommended upgrades: Not applicable

Automated Follow-Ups

  • Types of automations: Welcome email, post-opt-in, customer reactivation
  • Frequency or triggers: Send automated welcome email after opt-in, regular nurture emails thereafter

Newsletter

  • Frequency: 2x monthly
  • Topics or content pillars: Neuroscience of journaling, faith-based mindset shifts, testimonials
  • Segmentation: Segment by which lead magnet they signed up for

Retargeting & Ads

  • Platforms and goals: Facebook remarketing to connect with interested prospects who left the website without opting-in

Social Media and Content

  • Posting frequency: 3x weekly
  • Content type or campaign focus: Faith-based motivational posts, neuroscience facts, customer stories

Webinars and Events

  • Suggested cadence or purpose: Monthly webinars to share neuroscience of journaling, showcase successful clients, and promote the main program

Other Nurture Channels

  • Chatbot: Use built-in GoHighLevel chatbot for immediate communication and capturing leads
  • Text/SMS: Send SMS messages as reminders for webinars or special offers

3. Sales Conversion Strategy

Sales Process

  • Lead with free neuroscience-based journaling challenge.
  • Nurture leads with faith-anchored storytelling and education.
  • Invite to Write to Rewire program via live or automated workshops.
  • Optional coaching upgrade for deeper transformation.

Sales Assets

  • Develop a workshop invitation script emphasizing program benefits and risk reversal.
  • Create a follow-up SOP for leads participating in the free challenge.
  • Design a nurturing email sequence with educational content and testimonials.

Testimonials and Case Studies

  • Collect testimonials from successful clients for social proof.
  • Showcase testimonials on website and within sales emails.
  • Develop case studies highlighting successful program transformations.

Conversion Rate Insights

  • Use GoHighLevel CRM to track conversion rates from challenge participants to program enrollees.
  • Strategize on conversion rate improvement based on collected data.

Urgency and Offers

  • Introduce time-limited bonuses to incentivize immediate action.
  • Mention that coaching slots are limited to create scarcity.

Guarantees and Risk Reversal

  • Offer 30-day money back guarantee for customer assurance.

Shock and Awe

  • After enrolling, send a welcome kit with a personalized note and branded journal.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Personalized welcome email with an introduction video explaining the course content and steps.
  • Printed welcome kit containing a special journal and pens, along with instructions on how to make the most out of the course.

Communication Cadence

  • Weekly email updates with progress prompts and motivational messages.
  • Regular check-in calls every quarter.

Client Education

  • Access to a knowledge base with articles explaining neuroscience concepts and how to apply them in journaling.
  • Videos guiding on how to interpret and react to various common emotional states.

Personalized Touches

  • Send handwritten notes celebrating completion of significant sections in the course.
  • Birthdays recognized with a special reflective journaling prompt or discount on retreats/webinars.

Visuals and Documentation

  • Before-after reports comparing the emotional state and thought patterns of the client during the course.

Feedback and Proactive Support

  • Regular surveys asking for feedback on the course content and overall experience.
  • Online support portal for immediate assistance.

Guarantee or Promise

  • 30-day money-back guarantee if not satisfied with the course content or results.

Operational Excellence

  • Ensuring consistent on-time weekly emails and regular check-in calls.
  • Maintaining a professional yet personal tone in all communications.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce a yearly renewal option for the program with discounted rate

Upsells & Cross-Sells

  • Develop premium add-on workshops focusing on specific life transition topics
  • Offer personalized one-on-one coaching sessions as a cross-sell

Bundling & Packaging

  • Bundle the main program with an advanced course for a higher price but better value proposition

Loyalty & Retention Programs

  • Implement a refer-a-friend program offering a discount on future purchases

Custom Services and Personalization

  • Provide white-glove service package including priority support and custom-tailored journaling prompts

Pricing Strategy

  • Introduce tiered pricing with added benefits to encourage higher spending
  • Offer a retrospective discount to customers who complete the program and sign up for an advanced round

Customer Data and Insights

  • Utilize existing CRM to identify customer behavioral patterns for potential upsell opportunities

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Provide every customer making a referral a discount on the next course enrollment.
  • Give exclusive bonus content to the new customer joining through a referral.

Shareable Assets

  • Develop easy-share social media posts highlighting faith and neuroscience aspects of the program.
  • Create customizable digital referral cards encouraging sharing of the course.

Timing and Triggers

  • Ask for referrals after every successfully completed course, leveraging the peak of customer satisfaction.
  • Automate referral prompts within the GoHighLevel CRM post-course completion.

Client Success Stories

  • Initiate a regular customer story feature on social channels, giving customers a platform and inspiring referrals.

Referral Contests

  • Host quarterly referral contests, awarding the customer with the highest number of successful referrals.

Partner or Affiliate Programs

  • Establish affiliations with women-centered organizations and influencers to reach the target market.

Thank-You Experience

  • Send personalized thank-you notes to referrers. Recognize top referrers in the community newsletter.

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