Talk to Our Team

Sc Beauty

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Business owners in the beauty industry who prioritize high-quality, cruelty-free and safe beauty products for their clients.

Audience Type

  • B2B
  • Women-led beauty salons

Industries (if B2B)

  • Beauty
  • Cosmetology
  • Retail

Needs – Primary Buying Considerations

  • High-quality beauty products
  • Cruelty-free and vegan friendly products
  • Affordable pricing

Demographics

  • Age Range: 18-40
  • Gender: Female
  • Geography: South Africa
  • Income Level: R50,000 and R100,000 per month
  • Profession: Salon Owners, Nail Technicians, Cosmetologists
  • Business Size: Established businesses with more than 500 clients

Psychographics

  • Lifestyle: Eco-conscious and committed to ethical consumption
  • What they value: Quality, safety, animal welfare
  • Pain Points: Quality beauty products at affordable prices
  • Buying Behavior: Prefers bulk purchases
  • Decision-Making Roles:
  • Primary Decision Maker: Salon Owners
  • Secondary Decision Influencers: Employees, Beauty Bloggers
  • Support Roles: Suppliers, Marketing team

2. My Message to My Target Audience

Refined Elevator Pitch

  • SC Beauty empowers female CEOs in the nail technology industry with our superior, cruelty-free nail products and body scrubs. By using our high-grade, US imported materials, they can elevate their salon offerings, boost customer satisfaction and increase profitability.

Understanding Their Pain Points

  • Struggle to source high-quality, non-toxic and cruelty-free nail products
  • Time and effort invested in evening out gel products
  • Difficulty in finding affordable, top-quality beauty products

Transformation

  • Superior, lasting nail application with self-leveling gel products
  • Increased customer satisfaction due to premium, safe products
  • Higher profitability with time-saved and bulk purchasing discounts

Unique Selling Proposition (USP)

  • Superior quality, HEMA-FREE, TPO-FREE and cruelty-free nail products
  • Self-leveling gels save nail techs up to 5 minutes per set
  • Vegan-friendly materials and commitment to animal welfare

Brand Values & One-Liners

  • 'Elevate your salon with SC Beauty's premium, cruelty-free nail products.'
  • 'Save time and boost profits with our self-leveling gels.'
  • 'Enhance customer satisfaction with our vegan, safe to use products.'

Tone

  • SC Beauty speaks with a confident, empowering and compassionate voice, instilling a sense of trust, quality and ethical responsibility to our audience.

Hero Text Idea

  • Flag Text: 'South Africa's Premium Nail Products'
  • Main Headline: 'Elevate Your Salon with SC Beauty'
  • Sub Headline: 'Boost customer satisfaction and profits with our superior, cruelty-free nail products and time-saving, self-leveling gels.'
  • CTA: 'Start Enhancing Your Offerings Today'

3. The Media I Will Use to Reach my Target Market

Website

  • Launch a clean website using a cost-effective platform like Shopify
  • Optimize for mobile as target audience is likely to use smartphones for browsing
  • Track events like 'Add to Cart', 'Initiate Checkout' and 'Purchase'

Social Media

  • Focus on Instagram and Facebook, ideal platforms for beauty industry
  • Post at least 3 times a week showcasing products, benefits, and customer reviews
  • Use Instagram stories for 'behind the scene' glimpses and flash sales

Paid Advertising

  • Google Shopping Ads focusing on the uniqueness of the products
  • Retargeting Ads on Facebook and Instagram for the website visitors

Content Recommendations

  • Blog posts on cruelty-free beauty, importance of high-quality beauty products, and trends in the beauty industry

Podcasts

  • Potential guest on local beauty and salon-owner targeted podcasts, like 'Beautiful Hustle' and 'Beyond the Beauty'

Directories

  • Enlist on online directories like 'Beauty SA', 'The Beauty Salon Directory'

Publications

  • Reach out to relevant publications like 'Your Business Magazine', 'Professional Beauty'

Partnerships & Outreach

  • Outreach to local salons and beauty schools for potential partnerships
  • Sponsor local beauty industry events

SEO and Content

  • Focus on SEO-optimized content around specific keywords like 'cruelty-free beauty products South Africa', 'high-quality gels for salons'

Offline and Local Media

  • Local events like beauty trade shows, farmers markets
  • Local newspaper ads targeting female audience

Online Events

  • Run webinars educating salon owners about the advantages of using high-quality, cruelty-free products

Online Networking

  • Engage in online beautician groups on Facebook and LinkedIn

Cold Outreach

  • Reach beauty salon owners via personalized emails, showcasing product benefits and exclusive salon-owner discounts
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Ultimate Guide to Upgrading Your Salon with Cruelty-Free Nail Products'
  • 'Quiz: Is Your Salon Truly Cruelty-Free?'
  • 'Cost-Benefit Calculator for High-Quality Nail Products'

Tripwire Offer

  • Introductory offer on self-leveling gels
  • Discounted sample pack of nail products

Welcome Sequence

  • Welcome Email with lead magnet
  • Product Highlight Email
  • Special Offer Email

Segmentation

  • Salon owners vs nail technicians
  • High income vs mid income clients
  • Regular buyers vs occasional buyers

Chatbot and Automation

  • Chatbot for instant lead generation on website
  • Automated email sequences for the lead nurturing
  • Automation in CRM for tagging and segmentation

2. My Lead Nurturing System

Marketing CRM

  • Suggested platform: ActiveCampaign
  • Automation capabilities: Tagging based on product interest, automated email follow-ups
  • Implement SMS for alerts on new products or discounts

Sales CRM

  • Suggested platform: Zoho CRM suits smaller budget
  • Pipeline tracking via contact score and deal stages
  • Sales handoff: When lead score crosses a threshold, CRM alerts the sales team

Automated Follow-Ups

  • Post-opt-in: Email thanking for sign-up, delivering lead magnet
  • Post-purchase: Series of emails educating about product use, asking for reviews
  • Abandoned cart: Email reminder after 1 day, discount offer after 3 days

Newsletter

  • Frequency: 2x per month
  • Content pillars: Product usage, customer success stories, new product launches
  • Segmentation: Based on buying frequency and product preference

Retargeting & Ads

  • Meta remarketing for website visitors
  • Google Search ads for high-intent buyer keywords

Social Media and Content

  • Frequency: Post 3 times a week
  • Content type: Product features, customer reviews, DIY tutorials

Webinars and Events

  • Conduct monthly webinars showcasing product application and benefits
  • Attend local beauty trade shows

Other Nurture Channels

  • Chatbot for immediate response on website
  • SMS for flash sales or product launch announcements

3. Sales Conversion Strategy

Sales Process

  • Identify potential salon operations via directory listings and social media
  • Initiate contact through personalized emails highlighting SC Beauty's unique selling points
  • Provide product samples to prospective clients for trial
  • Follow-up after a week to answer queries and gauge interest
  • Propose a bulk order with an introductory discount for first-time clients

Sales Assets

  • Prepare a professional digital catalog of products with clear descriptions and prices
  • Develop a structured email template for initial reach out to potential clients
  • Create a compelling proposal template highlighting benefits and unique selling points of SC Beauty products

Testimonials and Case Studies

  • After a month of successful cooperation, ask clients for a testimonial
  • Display collected reviews prominently on the website and in promotional material

Conversion Rate Insights

  • Track conversion from initial outreach to order placement
  • Calculate conversion rate and aim to gradually improve it through continuous iteration and optimization of the sales process

Urgency and Offers

  • Organize time-bound promotions around festive seasons, like Christmas, New Year, or Women's Day to stimulate sales
  • Offer ‘early bird’ discounts on new products to create a sense of urgency

Guarantees and Risk Reversal

  • Provide a guarantee of superior quality and safety of products
  • Encourage first-time orders by offering a no-risk return policy within a certain time limit

Shock and Awe

  • Send a surprise gift or offer a special discount to new clients on their second order
  • Acknowledge important client milestones with a token of appreciation to build a strong relationship
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send a professionally designed welcome email with a personal tone to each new client, detailing their order.
  • Insert handwritten welcome notes in initial orders thanking the client for choosing SC Beauty products.
  • Each new client receives a digital product guide detailing how best to use the nail products and body scrubs they've ordered.

Communication Cadence

  • Monthly product updates, welcome emails, and newsletters sent via email.
  • Conduct quarterly personalized check-in video conversations for bulk-order clients to address any product concerns or queries.

Client Education

  • Share step-by-step product usage guides through email, YouTube videos, and social media.
  • Include frequently asked questions and answers in each product guide.
  • Publish regular blog posts with expert advice on maintaining nail health, applying nail gels, and using body scrubs.

Personalized Touches

  • Send anniversary emails to clients celebrating their first purchase with SC Beauty, offering a special discount code.
  • Recognize client's milestone purchases with a small complimentary product or a personalized thank you note.
  • Celebrate client birthdays with a thoughtful email and an exclusive birthday discount.

Visuals and Documentation

  • Regularly update and share before-and-after photos on social media demonstrating product effectiveness.
  • Provide detailed product documentation for each purchase, including ingredient lists, product shelf life, and safety protocols.

Feedback and Proactive Support

  • Include a feedback card with each order, and encourage reviews on social media.
  • Proactively follow up on larger orders within a fortnight to ensure satisfaction and resolve any potential issues early.
  • Regularly engage with clients on social media, responding promptly to any questions or feedback.

Guarantee or Promise

  • Highlight the SC Beauty Promise of providing cruelty-free, non-toxic and affordable products in all client communications.
  • Offer a full refund or product replacement guarantee if not completely satisfied with product quality.

Operational Excellence

  • Strict adherence to promised delivery timelines, with proactive updates offered in the event of potential delays.
  • Maintain a professional, clean, and branded packaging for all products.
  • High standards of client communication — respond swiftly and empathetically to queries or complaints.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer discounted semi-annual and annual subscriptions for bulk purchases.
  • Implement a renewal notification system.

Upsells & Cross-Sells

  • Introduce gel nail and scrub bundles as an upsell.
  • Cross-sell complementary products, e.g., gels with brushes.

Bundling & Packaging

  • Introduce tiered bulk packages to incentivize larger purchases.
  • Create cost-saving bundles for different size salons.

Loyalty & Retention Programs

  • Implement a loyalty program rewarding bulk purchases.
  • Offer exclusive discounts to long-term clients.

Custom Services and Personalization

  • Introduce a white-glove service for large salon chains.
  • Offer custom product selection for subscription orders.

Pricing Strategy

  • Provide pricing incentives for long-term commitments.
  • Introduce quantity-based pricing for bulk orders.

Customer Data and Insights

  • Track ordering patterns and offer tailored recommendations.
  • Perform regular customer survey for insights and improvements.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer discount coupon on next bulk purchase for successful referrals
  • Provide special discount codes to referred clients for their first purchase

Shareable Assets

  • Develop social media referral posts captioned s: 'Refer us to a fellow salon and enjoy a great discount'
  • Design printable referral cards including a special discount code for first-time purchasers

Timing and Triggers

  • Ask for referrals after a successful bulk purchase
  • Automate emails asking for referrals upon delivery of orders

Client Success Stories

  • Collect video testimonials showcasing quality of products
  • Share testimonials on social channels and website to incite referrals

Referral Contests

  • Organize quarterly referral contests, with a prize for the salon with most successful referrals

Partner or Affiliate Programs

  • Collaborate with beauty bloggers and influencers for promoting referrals

Thank-You Experience

  • Send personalized thank-you notes to top referrers
  • Publicly acknowledge (social media) top-referring salons each month

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call