Lean Marketing

Before (Prospect)

1. My Target Market

Primary Target Market Summary

Filipino parents seeking quality Catholic education for children in primary to senior high.
They want strong academics, faith formation, values, and future-ready skills.
They value safe, nurturing schools with discipline, scholarships, and trusted outcomes.

Audience Type

B2C
Parents of primary, junior high, and senior high students
Catholic and values-oriented families
Middle-income families comparing private school options

Needs – Primary Buying Considerations

Strong academic standards and consistent student performance
Catholic formation grounded in Gospel values
Safe, disciplined, nurturing school environment
Affordable tuition with scholarship grant options
Holistic development in leadership, character, and readiness for the future
Clear enrollment process and responsive school communication

Demographics

Age Range: 28-50
Gender: Male and female, with mothers often leading school search
Geography: Philippines, primarily families within commuting distance of the campus
Income Level: Lower-middle to upper-middle income
Profession: Employees, small business owners, professionals, OFW families

Psychographics

Lifestyle: Family-centered, education-focused, faith- and community-oriented
What they value: Moral formation, academic excellence, discipline, and opportunity
Pain Points: Rising tuition, crowded schools, weak values formation, safety concerns
Buying Behavior: Research by referrals, Facebook, school visits, and open house events

Secondary Target Market

Senior high students who can influence school choice based on track, culture, and peers
They seek a supportive campus, values-based identity, and preparation for college or work
Key influences include school environment, reputation, activities, and scholarship access

2. My Message to My Target Audience

Refined Elevator Pitch

San Guillermo Academy provides students with quality Catholic education through values-based learning, so they can grow into future-ready, Gospel-inspired leaders.

Understanding Their Pain Points

Parents want a school that builds both character and academic strength
Students need guidance, structure, and support in every stage of learning
Many schools focus on grades but fall short on values and life formation

Transformation

Students grow in faith, discipline, confidence, and academic excellence
Parents gain peace of mind knowing their child is guided with care and values
Graduates are prepared for higher studies, life choices, and future leadership

Unique Selling Proposition (USP)

Quality Catholic education rooted in Gospel-inspired formation
Nurtures values, excellence, and future-ready students in one environment
Scholarship grants help make strong education more accessible to families

Brand Values & One-Liners

Where Gospel-inspired leaders are born
Excellence guided by faith
Forming minds, hearts, and character
Preparing students for life, not just exams
Values-first education for a brighter future

Tone

Warm, faith-driven, and uplifting. The brand should feel caring, credible, and hopeful, giving families confidence and peace of mind.

Hero Text Idea

Flag Text: For Filipino Students
Main Headline: Quality Catholic education that forms future-ready leaders
Sub Headline: Help your child grow in faith, character, and academic excellence. Build a strong foundation for school, life, and leadership.
CTA: Inquire and Enroll Today

3. The Media I Will Use to Reach my Target Market

Website

Build on WordPress for low cost, easy updates, and school content flexibility
Use mobile-first design; Filipino parents often browse Facebook and school sites on phones
Hero CTA: Inquire and Enroll Today above the fold
Add pages for academics, Catholic formation, scholarships, campus life, and admissions
Add tuition aid and scholarship page with clear eligibility and inquiry CTA
Add inquiry form, Messenger chat, click-to-call, and campus visit booking
Add parent testimonials, alumni stories, and faculty highlights for trust
Add FAQ on tuition, uniforms, safety, values formation, and enrollment steps
Track form submits, Messenger clicks, call clicks, map clicks, and visit bookings
Set up GA4, Meta Pixel, and Google Search Console from launch

Social Media

Focus on Facebook as primary channel for Filipino parent discovery and school research
Use Instagram as secondary channel for campus culture and student life proof
Use TikTok lightly for senior high visibility and campus culture snippets
Post on Facebook 4x weekly: events, achievements, faith, FAQs
Post on Instagram 3x weekly: reels, photos, student spotlights, stories
Post on TikTok 1 to 2x weekly: campus tours, club life, student day-in-life
Run monthly Facebook Live for admissions Q and A and scholarship info
Share Open House invites 3 weeks before, weekly countdown, then final 3-day push
Feature parent testimonials in short video clips twice monthly
Publish principal messages on values, discipline, and holistic formation monthly
Create reels on safe campus, classrooms, chapel, labs, and activities
Use Stories for reminders: deadlines, events, exams, and announcements

Paid Advertising

Prioritize Meta Ads due to parent audience behavior and local targeting strength
Run Lead Ads for inquiry forms during enrollment and open house periods
Run traffic ads to admissions page with scholarship and values-led messaging
Geo-target families within commuting distance of campus plus nearby barangays
Target parents age 28 to 50 with interests in parenting, Catholicism, education
Retarget website visitors and video viewers with open house and inquiry ads
Use boosted posts only for top-performing testimonials and event invites
Run Google Search Ads for brand terms and local school intent keywords
Target keywords like Catholic school near me and senior high school in area
Use call extensions and location assets on Google ads
Allocate more spend to Jan to May and Oct to Feb enrollment windows

Content Recommendations

Why Catholic education shapes character and academic discipline
Scholarship guide for parents: who can apply and how
What to expect at SGA open house and campus tour
How SGA prepares students for college and life
A day in the life of an SGA student
Parent testimonial: why we chose SGA
Student spotlight: leadership, service, and achievements
Faculty spotlight: forming minds, hearts, and character
Campus safety, guidance, and values formation explained
Senior high strands and future pathways after graduation

Directories

Create and optimize Google Business Profile for maps, calls, and reviews
List on SchoolAndUniversity.com school directory if relevant locally
Submit to local Facebook community business lists and parish bulletin listings
List on Yellow Pages Philippines and relevant local private school directories
Ensure NAP consistency across website, Facebook, Google, and directories

Publications

Pitch feature stories to CBCP News on Catholic education and student formation
Send community stories to Manila Bulletin local and education sections
Send student achievement stories to Inquirer Campus when relevant
Approach local diocesan newsletters for enrollment season features
Submit school event photos and service stories to parish bulletins

Partnerships & Outreach

Partner with nearby Catholic parishes for bulletin ads and enrollment announcements
Coordinate talks after Mass with parish approval during enrollment months
Partner with feeder preschools and elementary schools for transition talks
Partner with catechists and youth ministries for family referrals
Build referral ties with OFW family groups and church family ministries
Invite local priests and parish leaders to school events and open house
Partner with tutoring centers and review centers for mutual referrals
Work with barangay offices on education fairs and community bulletin boards
Join CEAP networks for credibility and peer visibility

SEO and Content

Target local keywords: Catholic school in city, private school in area
Build pages for primary, junior high, and senior high admissions
Publish enrollment guides timed before school application season
Create scholarship page optimized for scholarship-related local searches
Add schema for LocalBusiness, Organization, and FAQ where possible
Request parent reviews on Google after positive school milestones
Create location page if serving multiple nearby towns or districts

Offline and Local Media

Double down on Open House since it has worked before
Hold Open House monthly during enrollment season with student ambassadors
Distribute flyers near parishes, subdivisions, markets, and school supply stores
Place tarpaulins near campus, churches, and key commuting routes
Use parish bulletin inserts with scholarship and open house details
Join barangay education fairs, church fiestas, and family community events
Host campus tours for parent groups every Saturday during peak season
Place posters in partner preschools, tutorial centers, and parish halls
Offer bring-a-family referral cards for current parents
Seek local radio guest spots before enrollment deadlines

Online Events

Host Facebook Live admissions briefings monthly in enrollment season
Run virtual parent orientation for busy working and OFW families
Hold senior high info sessions by strand with teachers and student panel
Record webinars and reuse as short clips for Facebook and Instagram

Online Networking

Engage in local Facebook groups for parents, barangays, and community hubs
Share useful posts in homeschool and parenting groups where allowed
Monitor Reddit Philippines threads on private schools for insight, not selling
Join diocesan and parish Facebook communities for event visibility

Cold Outreach

Email nearby preschools with invitation to campus tours and transition talks
Message parish offices about bulletin placements and family ministry referrals
Reach out to HR teams of local employers for scholarship and school flyers
Contact OFW family associations and cooperatives with enrollment info
Invite guidance counselors from nearby schools to visit SGA campus

During (Lead)

1. My Lead Capture System

Lead Magnet

Scholarship Eligibility Checker for parents comparing private schools
Captures budget-sensitive families seeking tuition aid clarity
Free Admissions & Enrollment Guide for primary to senior high
Explains steps, requirements, dates, and what parents should prepare
Campus Tour Booking with Open House Priority Slots
Converts high-intent families ready to visit and ask questions
Senior High Strand Match Quiz for student-parent decision making
Matches strand fit and collects grade level plus interest data
Parent Guide: Why Catholic Education Builds Character and Excellence
Speaks to values-first families weighing school options
Day-in-the-Life Video Tour unlock via form submit
Builds trust for busy parents and OFW families who cannot visit fast

Tripwire Offer

Free 15-min Admissions Call with scholarship pre-screening
Saturday Campus Visit Pass with principal welcome session
Senior High Info Session seat reservation by strand
Open House Fast-Track registration with priority Q&A access
Application fee waiver for attendees who inquire within 7 days

Welcome Sequence

Email 1: Thank you, guide link, admissions contact, next-step CTA
Email 2: SGA values, academics, and Catholic formation proof
Email 3: Scholarship grants, eligibility basics, and deadlines
Email 4: Parent testimonial and student success story
Email 5: Invite to campus tour, open house, or FB Live briefing
Email 6: Enrollment checklist and required documents
Trigger SMS after form submit with call-back option and visit link
Trigger Messenger follow-up for FB leads within 5 minutes
Assign manual call within 24 hours for hot leads booking visits

Segmentation

Tag by student level: primary, junior high, senior high
Tag by intent: inquiry, tour booked, open house, application started
Tag by tuition sensitivity: scholarship interest yes or no
Tag by location: within 5 km, 5 to 15 km, outside area
Tag by source: Facebook ad, referral, parish, walk-in, website
Tag by decision stage: researching, comparing, ready to enroll
Tag by family type: local parent, OFW parent, guardian-led inquiry
Route senior high leads by strand interest for tailored follow-up

Chatbot and Automation

Add Messenger auto-replies for tuition, scholarship, and admissions
Use click-to-Messenger ads during enrollment months
Add website inquiry form with grade level and scholarship fields
Add campus visit scheduler with Saturday slots and reminders
Send auto-reminders 24 hours before tours and FB Live events
Build simple FAQ bot for fees, documents, uniforms, and schedules
Push hot leads to a shared admissions sheet if no CRM yet
Use lead scoring: visit booked, guide downloaded, call requested
Recommend low-cost CRM: HubSpot Free for contacts and pipelines
Track source, follow-up status, and enrollment outcome in CRM
Connect Meta Lead Ads to CRM or Google Sheets for instant alerts
Install GA4 and Meta Pixel to track forms, calls, and Messenger clicks

2. My Lead Nurturing System

Marketing CRM

Use HubSpot Free as the marketing CRM and contact database
Fits one-person team with forms, email, tags, and basic automation
Capture source, grade level, scholarship interest, and decision stage
Connect Meta Lead Ads to HubSpot via Zapier or Make for instant lead sync
Connect website forms, Messenger leads, and call requests into one inbox
Create lists by level: primary, junior high, senior high
Create lists by intent: inquiry, tour booked, open house, application started
Add lead score points for guide download, tour booking, and call request
Use Google Sheets backup for daily lead log and manual checks

Sales CRM

Use HubSpot Free pipeline for admissions follow-up and handoff
Pipeline stages: New Inquiry, Contacted, Tour Booked, Applied, Enrolled, Lost
Set task rule: hot leads called within 24 hours of inquiry
Add owner field for admissions staff or registrar follow-up
Log notes on budget, grade level, objections, and next action
Use saved views for scholarship leads and senior high leads
Add lost reason tags: price, distance, timing, undecided, no response

Automated Follow-Ups

Post-opt-in email starts within 5 minutes of form submit
SMS sent within 5 minutes with admissions contact and visit link
Messenger auto-reply for Facebook leads with FAQ and tour CTA
Email 1: guide link, inquiry thanks, admissions contact, next-step CTA
Email 2 after 2 days: academics, Catholic formation, and campus safety proof
Email 3 after 4 days: scholarship basics, deadlines, and eligibility prompt
Email 4 after 7 days: parent testimonial and student success story
Email 5 after 10 days: invite to tour, open house, or FB Live briefing
Email 6 after 14 days: enrollment checklist, documents, and deadline CTA
Tour reminder sent 24 hours and 3 hours before scheduled visit
No-show sequence: resend booking link 1 day after missed visit
Open house registrants get 3 reminders: 7 days, 2 days, and day-of
Application started but not finished: reminders at 2, 5, and 10 days
Reactivation for cold leads every 60 days with new dates or scholarships
OFW parent leads get evening email timing and virtual tour option

Newsletter

Send 2× monthly email newsletter to inquiry leads and warm prospects
Segment by school level and scholarship interest
Content pillar: admissions deadlines and upcoming campus events
Content pillar: parent testimonials and alumni outcomes
Content pillar: faith formation, discipline, and values education
Content pillar: student achievements, faculty highlights, and campus life
Include one clear CTA: book a tour, join live briefing, or start application
Resend to non-openers after 48 hours with a new subject line

Retargeting & Ads

Run Meta retargeting to website visitors, video viewers, and lead form opens
Goal: move warm parents to tour booking or open house registration
Use 7-day retargeting for tour CTA after scholarship page views
Use 14-day retargeting for values and safety proof after admissions visits
Use 30-day retargeting for testimonials and deadline reminders
Creative: parent testimonial clips, campus tour reel, scholarship reminder
Run Google Search Ads for brand terms and local school intent keywords
Retarget engaged users with admissions page and call extension ads
Allocate more spend during Jan-May and Oct-Feb enrollment windows

Social Media and Content

Facebook: post 4× weekly for parent trust and inquiry nurturing
Instagram: post 3× weekly for campus culture and student life proof
TikTok: post 1× weekly for senior high visibility and campus feel
Monthly Facebook Live for admissions Q&A and scholarship guidance
Post 2× monthly parent testimonial videos with clear inquiry CTA
Post 1× monthly principal message on values, discipline, and formation
Weekly content themes: academics, faith, safety, scholarships, student life
Use Stories 3-5× weekly for reminders, deadlines, and event countdowns
Pin admissions, scholarship, and open house posts during peak season

Webinars and Events

Host monthly open house during enrollment season with student ambassadors
Offer Saturday campus tours weekly during peak inquiry months
Run monthly Facebook Live admissions briefing for busy parents
Hold senior high strand info session every 6 weeks during peak season
Offer virtual parent orientation monthly for OFW and working families
Record each event and reuse clips in email and retargeting ads
Send follow-up within 24 hours with recap, FAQ, and next-step CTA

Other Nurture Channels

Add Messenger FAQ bot for tuition, scholarship, documents, and schedules
Use ManyChat for Messenger flows linked from Meta click-to-message ads
Add SMS reminders via Twilio or local SMS tool for tours and deadlines
Use Calendly or TidyCal for campus visit booking with auto-reminders
Add click-to-call and Messenger buttons on every admissions page
Send WhatsApp only for OFW families if that contact method is requested
Push all leads to shared sheet and CRM with instant email alerts
Track GA4 events: form submit, call click, Messenger click, visit booking

3. Sales Conversion Strategy

Sales Process

Reply to every inquiry within 10 minutes during office hours
Use one admissions hotline for calls, text, and Messenger
Ask 4 lead qualifiers: grade level, location, budget, target school year
Send parent welcome message with steps, fees, scholarship, and visit link
Offer 2 next steps only: campus tour or admissions call
Book campus tours every Wednesday and Saturday at fixed times
Run 30-minute admissions calls for busy parents and OFW guardians
Use a 5-step path: inquiry, tour, assessment, application, enrollment
Give each family a printed and digital admissions checklist
Assign one admissions owner so families avoid handoff confusion
Confirm tours 24 hours before with map, parking, and dress guidance
During tours, show chapel, classrooms, safety points, and student work
Include principal or coordinator meet-and-greet on tour days
End every tour with a same-day application invitation
Offer on-site application help before families leave campus
Send follow-up within 2 hours after every tour or call
Follow up on day 2, day 5, day 10, and 3 days before deadline
Tag leads by stage: new, toured, applied, pending, enrolled, lost
Use a simple spreadsheet tracker until a CRM is adopted
Log lead source to compare open house, Facebook, parish, and referrals

Sales Assets

Create admissions FAQ sheet on tuition, safety, discipline, and academics
Create scholarship guide with eligibility, documents, and deadlines
Build tour script focused on values, excellence, and future readiness
Create call script for first inquiry and missed-call callbacks
Create Messenger script with quick replies for common parent questions
Build objection script for tuition, distance, transfer concerns, and fit
Create one-page comparison sheet versus common school alternatives
Prepare enrollment packet with requirements, fees, calendar, and contacts
Create senior high strand guide with outcomes and career pathways
Build parent follow-up templates for each stage of admissions
Create OFW parent packet with remote steps and authorization guidance
Prepare open house sign-in form with child grade level and intent to enroll

Testimonials and Case Studies

Ask parents for testimonials after first quarter and school events
Collect student stories on growth in faith, discipline, and confidence
Ask alumni for proof of college readiness and leadership outcomes
Use a 3-question format: why SGA, what changed, who it helps
Record short vertical videos during open house and recognition events
Feature testimonials on Facebook, admissions page, and inquiry replies
Add 2 parent quotes to every enrollment packet and scholarship guide
Create a Wall of Love board in the admissions office
Use proof by segment: primary, junior high, and senior high families
Highlight scholarship recipient stories with permission

Conversion Rate Insights

Track inquiry-to-tour rate weekly
Track tour-to-application rate weekly
Track application-to-enrollment rate weekly
Track lead source quality, not just lead volume
Set first goal: 60 percent inquiry-to-tour conversion
Set second goal: 50 percent tour-to-application conversion
Set third goal: 70 percent application-to-enrollment conversion
Review lost leads monthly and note top 3 objections
Listen for repeat concerns on tuition, schedule, safety, and distance

Urgency and Offers

Use clear enrollment windows with posted seat availability by grade
Promote scholarship deadlines as action drivers
Offer application fee waiver during open house days if viable
Offer early assessment scheduling for families who book this week
Use fast-mover bonus: priority interview or first-choice section access
Message urgency around limited class slots, not fake scarcity
Send 7-day and 48-hour reminders before scholarship cutoff
Use parent-safe CTA: Secure your child’s slot for the coming school year

Guarantees and Risk Reversal

Offer a no-pressure campus tour with Q and A before application
Promise transparent fees with no surprise charges in admissions packet
Offer a 7-day document completion grace period after application start
Give parents direct access to an admissions contact for quick answers
Provide a clear scholarship decision timeline to reduce uncertainty

Shock and Awe

Give tour families a welcome kit with brochure, checklist, and prayer card
Add a student-made note card signed by ambassadors
Give open house guests a small school souvenir and campus map
Send a personalized thank-you message from admissions after each visit
For high-intent families, send a principal voice note after the tour

After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

Send inquiry reply within 15 minutes during school hours
Share a parent welcome packet with fees, steps, and scholarship options
Include campus map, uniforms guide, and required documents checklist
Offer a guided campus visit with student ambassador and prayer stop
End each visit with a personalized next-steps card for the family
Assign one admissions contact from inquiry to enrollment completion
Send accepted families a welcome email from the principal
Give new students a first-day guide with schedule, teachers, and tips
Host a new family orientation before classes begin
Pair new students with a buddy for the first two weeks

Communication Cadence

Confirm every inquiry, visit, and enrollment step by text and email
Send weekly admissions updates during peak enrollment months
Share class advisories through one official channel to avoid confusion
Send monthly parent updates from the principal with key dates
Provide quarterly homeroom check-ins for academics and behavior
Alert parents early if attendance or grades start to dip
Use short video messages for major school reminders and celebrations
Send exam week prep reminders with schedules and study tips

Client Education

Create an enrollment FAQ for tuition, scholarships, and requirements
Share a parent guide on school culture, discipline, and faith formation
Offer a senior high track guide for students choosing strands
Provide first-month tips for helping children adjust to school routines
Send values-at-home activity sheets linked to monthly themes
Publish simple scholarship application guides with deadlines
Record short videos on uniforms, drop-off flow, and payment steps

Personalized Touches

Greet students by name at orientation and first week of classes
Give each new family a welcome letter signed by the principal
Celebrate student birthdays with a class blessing and card
Recognize academic effort, kindness, and leadership monthly
Send handwritten notes to parents of improved or exemplary students
Mark family milestones with prayer messages during hardships or loss
Feature student achievements on bulletin boards and Facebook
Thank scholarship sponsors and recipients with simple recognition moments

Visuals and Documentation

Share a photo recap after open house and orientation events
Provide clean enrollment guides in print and mobile-friendly format
Send quarterly progress reports with academics, conduct, and attendance
Include teacher comments that highlight strengths and next steps
Create a year-end growth portfolio for each student
Post campus activity photos that reflect faith, learning, and safety
Use branded templates for notices, certificates, and parent letters

Feedback and Proactive Support

Survey parents after inquiry, visit, enrollment, and first month
Call families who hesitate after visiting to answer concerns
Track common questions to improve scripts and FAQs each term
Create a simple concern form with 48-hour response standard
Review student adjustment risks during the first 30 days
Flag at-risk students early for adviser follow-up and parent meeting
Hold termly parent listening sessions with school leadership
Close every complaint with action taken and follow-up confirmation

Guarantee or Promise

Promise clear enrollment guidance from first inquiry to first school day
Promise values-based discipline with dignity, consistency, and care
Promise parent concerns receive acknowledgment within one school day
Promise scholarship applicants clear requirements and honest timelines
Promise a safe, orderly, and faith-centered learning environment

Operational Excellence

Standardize front desk greetings for walk-ins, calls, and Messenger
Keep campus tour routes clean, shaded, and photo-ready daily
Train staff to explain fees and scholarship options clearly
Use a single enrollment checklist across office, cashier, and advisers
Offer Saturday inquiry hours during enrollment season
Set queue updates for parents waiting on campus during peak days
Prepare rainy-day drop-off and pick-up protocols for safety
Keep signage clear for offices, payment areas, and classrooms
Require neat uniforms and name IDs for all front-facing staff
Review punctuality, courtesy, and parent feedback monthly

2. How I Increase Customer Lifetime Value

Renewals & Contracts

Offer full-year tuition prepay with 3% to 5% discount before school year starts
Add semiannual payment plan with locked tuition rate for on-time paying families
Launch early re-enrollment period with fee waiver for current families
Reserve next-year slots for returning students before opening public enrollment
Give sibling priority renewal when current student re-enrolls within deadline
Create Grade 6 to 7 and Grade 10 to 11 retention campaign for internal progression
Send renewal packets 90 days before enrollment season with fees, grants, and requirements
Offer scholarship continuity for qualified students who re-enroll by set date

Upsells & Cross-Sells

Add paid after-school tutoring for math, English, and science support
Launch review classes for entrance exams, campus journalism, and academic contests
Offer leadership camps during breaks aligned with Gospel values and service
Add paid clubs for robotics, music, arts, speech, and sports where feasible
Sell school essentials bundles: uniforms, books, ID, and supplies at enrollment
Offer senior high college readiness package with counseling, mock interviews, and workshops
Add retreat, recollection, and formation programs with parent-approved fee options
Cross-sell summer bridge classes to existing families before next grade level

Bundling & Packaging

Create all-in enrollment bundle with tuition, books, uniforms, and activity fees
Offer sibling bundle pricing with reduced misc fees for second or third child
Build premium student development package with tutoring, clubs, and guidance sessions
Create senior high track bundles tied to academic strand needs and enrichment
Package summer classes plus next-year reservation fee for easier family budgeting

Loyalty & Retention Programs

Launch family loyalty program with re-enrollment perks after 3 continuous years
Give priority access to scholarships and limited programs for loyal families
Reward referrals from current parents with tuition credit or misc fee credit
Create alumni family benefit for siblings or children of alumni enrolling at SGA
Recognize perfect payment and attendance families at school events with practical perks
Host parent appreciation week with renewal desk and exclusive returning-family offers

Custom Services and Personalization

Add parent success check-ins each quarter for at-risk or high-potential students
Offer personalized learning support plans for students needing academic intervention
Create VIP concierge enrollment help for busy OFW and working parents
Give senior high students one-on-one track guidance before annual re-enrollment
Send individualized progress summaries before renewal season to reinforce value

Pricing Strategy

Review nearby private Catholic school fees and raise tuition 3% to 8% if underpriced
Keep entry tuition accessible but price add-on programs for margin growth
Offer small prepay discounts instead of large tuition cuts to protect value perception
Use monthly plans with auto reminders and late-fee policy to reduce payment drop-off
Add sibling incentives on fees, not core tuition, to protect revenue
Test premium pricing for high-demand tutoring, camps, and college prep services

Customer Data and Insights

Start a simple CRM using Google Sheets or Airtable for each family and student record
Track re-enrollment status by grade level, payment plan, and scholarship use
Flag churn risks: late payments, low attendance, transfer requests, and complaints
Record add-on uptake by family to find best-selling programs and bundle gaps
Survey current parents each term on satisfaction, safety, academics, and communication
Track progression rates from elementary to junior high to senior high
Build renewal dashboard with deadlines, follow-ups, and at-risk family notes
Tag families by sibling count, tenure, and income sensitivity for targeted offers

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

Give referring families a tuition credit after successful enrollment
Offer referees an application fee waiver or school kit bonus
Add scholarship assessment priority for referred qualified applicants
Reward student referrers with bookstore vouchers or canteen credits
Create tiered rewards for 1, 3, and 5 enrolled referrals

Shareable Assets

Create parent referral cards for open house, Mass, and community events
Prepare Facebook post templates for parents to share enrollment season
Make short testimonial videos from parents, students, and alumni
Build a simple referral form with parent name and referred family details
Give teachers scripted SMS and Messenger invites for interested families
Prepare printable scholarship info sheets for easy parent sharing

Timing and Triggers

Ask after enrollment confirmation and positive onboarding feedback
Ask after report card wins, awards, or student milestone events
Ask during open house, school fairs, and recognition ceremonies
Prompt advisers to ask parents after compliments or thank-you messages
Add referral ask to enrollment receipt, welcome pack, and parent orientation
Send Messenger follow-up 7 days after inquiry resolution or campus visit

Client Success Stories

Collect parent stories on faith formation, discipline, and academic growth
Feature scholarship success stories to attract budget-conscious families
Highlight senior high outcomes, leadership wins, and college readiness
Post one story weekly on Facebook with a clear inquiry call to action
Turn testimonials into quote cards for admissions desk and events

Referral Contests

Run enrollment season contests for families with most qualified referrals
Offer prizes like tuition credits, uniforms, or family gift baskets
Recognize winning families at school events and on Facebook pages
Create student ambassador challenges by grade level with simple prizes

Partner or Affiliate Programs

Partner with parish groups for values-aligned family referrals
Build ties with feeder preschools and tutorial centers nearby
Invite alumni parents to become community enrollment ambassadors
Track partners using a simple spreadsheet and referral code system
Give partners thank-you plaques or campus recognition instead of cash

Thank-You Experience

Send handwritten thank-you notes to every successful referrer
Give top referrers a principal meet-and-greet or family appreciation gift
Feature referrers in a gratitude wall during enrollment season
Thank parish and community partners publicly at school events
Deliver small faith-themed gifts for milestone referral totals

San Guillermo Academy

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