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Sales Accelerator

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Ideal clients are founders, CEOs, or sales leaders of Spanish-speaking SMEs in LATAM and the USA, involved in the sale of high-ticket services, wanting to optimize their sales processes.

Audience Type

  • B2C
  • SME owners and sales leaders

Needs – Primary Buying Considerations

  • Need a systematic approach to sales
  • Desiring higher conversion rates
  • Want to close deals faster and boost ticket value

Demographics

  • Age Range: Not specified
  • Gender: Not specified
  • Geography: LATAM and the USA (Spanish-speaking regions)
  • Income Level: High (engaged in high-ticket sales)
  • Profession: CEO, Founders, Sales Leaders of SMEs

Psychographics

  • Lifestyle: Not specified
  • What they value: Efficiency and predictability in sales, growth
  • Pain Points: Inconsistent sales results, long sales cycles
  • Buying Behavior: Interested in high-value, long-term solutions
  • Decision-Making Roles:
  • Primary Decision Maker: Founder, CEO, Sales Leader
  • Secondary Decision Influencers: Not specified
  • Support Roles: Not specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • Sales Accelerator empowers SME owners and sales leaders selling high-ticket services with a proven, high-conversion sales system, enabling them to close deals 3x faster, and consequently boost their revenue predictably.

Understanding Their Pain Points

  • Inefficiency and unpredictability in current sales processes
  • Stuck in lengthy sales cycles with inconsistent results
  • Struggling with low conversion rates and stagnant sales growth

Transformation

  • Achievement of a fast, smooth, and highly converting sales process
  • Significant increase in conversion rates and average ticket values
  • Freedom to focus on business scaling due to an optimized sales system

Unique Selling Proposition (USP)

  • A tailored program, focusing on speed and ROI, aligned with your selling style
  • Proven experience as a SME founder, sales team leader and coach
  • Bonuses and customized features to meet current sales needs

Brand Values & One-Liners

  • 'Accelerating Sales: From Months To Days!'
  • 'Convert More, Faster With Sales Accelerator'
  • 'Catalyze Your Sales Process with Us'
  • 'Unlock Your Sales Potential... Rapidly!'

Tone

  • Sales Accelerator communicates with a confident and professional tone, inspiring urgency, growth, and the sense of efficient problem-solving. The brand voice is results-driven and resonates with the ambition of SME owners and sales leaders.

Hero Text Idea

  • Flag Text: 'LatAm & USA'
  • Main Headline: 'Empower Your High-Ticket Sales'
  • Sub Headline: 'Experience accelerated sales cycles and predictable revenue with our tailored sales system. Close deals 3x faster!'
  • CTA: 'Start Your Sales Acceleration Today'

3. The Media I Will Use to Reach my Target Market

Website/LinkedIn

  • Optimize LinkedIn and website for lead capture
  • Track conversions on lead magnet download and Contact Us form submissions
  • Use Wordpress plugins to track website performance

Social Media

  • Focus on LinkedIn due to B2B audience
  • Posting frequency: 3x/week highlighting client success, sales tips
  • Regular LinkedIn Stories sharing behind-the-scenes content

Paid Advertising

  • Google Ads targeting key industry keywords such as 'high-ticket sales'
  • LinkedIn Ads targeting professionals in target industries
  • Facebook Ads targeting decision-makers in Spanish-speaking regions

Content Recommendations

  • Blog posts on sales tips and case studies
  • Webinars with case studies and role plays demonstrating sales system

Podcasts

  • Start own podcast showcasing sales coaching sessions
  • Appear on podcasts like 'Sales Enablement Podcast' and 'The Sales Podcast'

Directories

  • Join professional directories like Upwork, Professional Coaching Alliance

Publications

  • Write guest posts for industry publications like 'Sales Hacker'
  • Contribute regularly to Spanish business publications

Partnerships & Outreach

  • Partner with local SME networks for webinars and training sessions
  • Outreach to SME associations for speaking engagements

SEO and Content

  • Regular blogging on sales topics with SEO-optimized content
  • SEO strategy focus on 'sales coaching' and 'high-ticket sales' keywords

Offline and Local Media

  • Sponsor authoritative events relevant to SMEs
  • Local newspaper features focusing on success stories

Online Events

  • Weekly webinars on sales topics

Online Networking

  • Join LinkedIn Groups relevant to sales strategy and SME growth

Cold Outreach

  • LinkedIn outreach to target leaders of SMEs
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Top 5 Strategies To Boost Your High-Ticket Sales' Guide
  • 'Sales Cycle Audit' Quiz
  • 'Predict Your Sales Growth' Interactive Calculator

Tripwire Offer

  • 'Master Your Sales Mindset' E-book at a discounted price
  • 1-hour 'Sales Strategy Booster' Masterclass

Welcome Sequence

  • Email 1: Welcome & Introduction to Sales Accelerator
  • Email 2: Case Study showcasing past client success
  • Email 3: Invitation to join a free live Q&A session

Segmentation

  • Based on the results of the 'Sales Cycle Audit' Quiz
  • Categorize leads into different sales challenges

Chatbot and Automation

  • Install a chatbot for lead capturing on WordPress site
  • Provide a quick Sales Process Audit through the chatbot
  • Integrate chatbot with CRM to better track leads

2. My Lead Nurturing System

Marketing CRM

  • Current platform: CRM is not specified
  • Automation capabilities: Capture leads through website, linkedin, and google search
  • Recommended improvements: Add lead scoring for better segmentation and personalized communication

Sales CRM

  • Current platform: Not specified
  • Pipeline tracking or handoff process: Direct outreach, social selling conversation, discovery call, presentation of a proposal, negotiation, buying decision
  • Recommended upgrades or replacements: Consider using Pipedrive for Pipeline tracking and deal management

Automated Follow-Ups

  • After lead magnet download, initial discovery/diagnosis call, post-presentation of proposal
  • Frequency: Initial 24-hour follow-up after each trigger, then bi-weekly
  • Retarget unresponsive leads after 20 days

Newsletter

  • Frequency: Monthly
  • Topics: Sales tips, client success stories, program updates
  • Segmentation: Based on pain points identified through 'Sales Cycle Audit' Quiz

Retargeting & Ads

  • Google Search and Display Ad campaigns to remain top of mind
  • LinkedIn retargeting for professional network audience
  • Periodic re-engagement ads on Meta for cold or lost leads

Social Media and Content

  • Posting frequency: Weekly on LinkedIn
  • Focus on client success stories, sales tips, prompt engagement through relevant questions

Webinars and Events

  • A monthly webinar detailing Sales Accelerator's approach and success stories
  • Present findings from sales industry reports or studies

Other Nurture Channels

  • Initiate SMS follow-ups after discovery calls with brief reminders about the benefits of the program
  • Chatbot on website to provide instant responses, guide through sales audit process

3. Sales Conversion Strategy

Sales Process

  • Optimize LinkedIn profile for conversion with clear CTA
  • Implement CRM automations for timely follow-ups
  • Introduce pre-proposal qualification survey to ensure sales calls focus on high-potential leads

Sales Assets

  • Develop a detailed discovery call script focusing on customer pain points and goals
  • Create a sales playbook with proven closing techniques
  • Prepare objection-handling scripts, including budget and timeline concerns

Testimonials and Case Studies

  • Collect testimonials after sales coaching sessions
  • Showcase testimonials on LinkedIn and on the website's landing page
  • Based on successful client results, develop case studies to highlight the effectiveness of the 1:1 coaching

Conversion Rate Insights

  • Improve CRM tracking to accurately measure conversion rates
  • Do monthly reviews to identify performance gaps or potential enhancements

Urgency and Offers

  • Create an urgency messaging to encourage action: 'Limited Slots Available'
  • Offer Fast Action Discount for immediate enrolment

Guarantees and Risk Reversal

  • Implement a 30-day performance guarantee, offering partial refund if goals aren't met

Shock and Awe

  • Offer extended access to an online course as a value add-on
  • Personalize welcome package with a handwritten note and branded material
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • A welcome email that recaps the program and sets expectations.
  • Kick-off video call to present the custom Sales Playbook.
  • Access to the online course and program's toolkit.
  • A surprise handwritten welcome note with a Sales Accelerator branded pen.

Communication Cadence

  • Weekly scheduled video coaching sessions.
  • Asynchronously, up to 4 hours per week via email or a messaging platform.
  • Monthly progress report email to summarize achievements and next steps.

Client Education

  • Access to an online course to level-up sales knowledge.
  • Custom Sales Playbook with step-by-step guides, closing techniques, and scripts.
  • Ad-hoc video explanations or screen shares for specific techniques.
  • Bi-weekly educational newsletter with sales tips and industry insights.

Personalized Touches

  • Birthday video message from the coach.
  • Milestone recognition for progress and closed deals with congratulation emails.
  • End-of-program thank you note with a customized bookmark featuring key takeaways.

Visuals and Documentation

  • Clear sales process map showcasing the journey from prospect to closed deal.
  • Monthly progress report showing development over time.
  • Digital copy of the custom Sales Playbook.

Feedback and Proactive Support

  • Midway check-in call to collect feedback and adjust program if needed.
  • Post-program feedback survey to learn about client experience and improvements.
  • Open line of communication for issue reporting and swift troubleshooting.

Guarantee or Promise

  • Guarantee of a customized system that aligns with the client's business and sales style.
  • Promise of a stronger, faster, more systematic approach to sales.

Operational Excellence

  • Punctuality for all coaching sessions.
  • Professional presentation of material in an organized, easy-to-understand manner.
  • Consistent and prompt communication respecting the client's preferred channels.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer a discount or bonus for renewing the 12-week program before it ends
  • Provide incentives for signing an annual contract (such as extra 1:1 sessions)

Upsells & Cross-Sells

  • Develop advanced sales coaching programs as upsells
  • Sell tailored sales playbook creation as a separate service

Bundling & Packaging

  • Combine sales coaching, playbook creation, and technology setup in premium packages
  • Offer differing levels of ongoing support in tiered plans

Loyalty & Retention Programs

  • Reward referrals with discount codes for future coaching sessions
  • Offer lifetime access to online courses for customers who renew or refer a certain number of clients

Custom Services and Personalization

  • Offer VIP tiers with additional custom playbooks or sales call analysis
  • Provide personalized sales script creation as an additional service

Pricing Strategy

  • Offer discounts for upfront payment or long-term commitment
  • Adjust prices according to value added and client's willingness to pay (value-based pricing)

Customer Data and Insights

  • Implement CRM analysis to identify when clients are most likely to churn or upgrade
  • Use data to personalize the sales coaching offering and increase engagement and value

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Referrers get a 10% discount on their next coaching session for every successful referral.
  • New clients get a 5% discount on their first session.

Shareable Assets

  • Pre-made LinkedIn posts and email templates for referrals.
  • Personalized referral codes in digital format.

Timing and Triggers

  • Ask for referrals after successful deal closes or improved sales metrics.
  • Ask for referrals after a insightful coaching session.

Client Success Stories

  • Share warm testimonials on LinkedIn and in email newsletters.
  • Encourage clients to tell their story in video form for additional engagement.

Referral Contests

  • Quarterly referral contests with the top referrer winning a free coaching session.

Partner or Affiliate Programs

  • Affiliate program for non-client business partners with referral fee.

Thank-You Experience

  • Top annual referrer receives a complimentary sales process audit and strategy session.

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