Talk to Our Team

S&E VA Solutions

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Ideal customer is a solopreneur in their 30s to 50s, typically a coach, consultant, creative, or service provider who is overwhelmed managing all aspects of their business and is ready to delegate for growth.

Audience Type

  • B2B
  • Key customer segments: Solopreneurs in coaching, consulting, creative, and service industries

Industries (if B2B)

  • Coaching
  • Consulting
  • Creative Industries
  • Professional Services

Needs – Primary Buying Considerations

  • Solutions to free up their time from repetitive tasks
  • Reliable and effective delegation systems
  • Personalised attention and constant support

Demographics

  • Age Range: 30-50
  • Geography: Spain (but might serve clients worldwide as a VA service)
  • Profession: Solopreneurs in coaching, consulting, creative, and service industries
  • Business Size: Solo businesses with consistent revenue (typically 75K€–250K€/year)

Psychographics

  • Lifestyle: Hardworking individuals overwhelmed by administrative tasks
  • What they value: Clarity, quality, and sustainability
  • Pain Points: Overwhelmed with managing all aspects of the business
  • Buying Behavior: Looking for strong hands-on support for delegation
  • Decision-Making Roles:
  • Primary Decision Maker: The Solopreneur themself
  • Support Roles: None, solopreneurs are typically single-employee businesses

2. My Message to My Target Audience

Refined Elevator Pitch

  • S&E VA Solutions empowers solopreneurs with personalized delegation systems and VA matching, liberating them to focus on their passion, not their tasks.

Understanding Their Pain Points

  • Overwhelm from handling all aspects of their business
  • Stuck in task execution, unable to focus on growth
  • Inefficient use of their time due to lack of delegation

Transformation

  • Freedom from repetitive tasks through effective delegation
  • Increased business growth by focusing on core strengths
  • Peace of mind knowing tasks are handled reliably

Unique Selling Proposition (USP)

  • Tailored setup of systems for effective delegation
  • Personal training and oversight of a matched VA
  • Continuous support and quality checks for smooth operations

Brand Values & One-Liners

  • 'Unleash your business potential, we handle the repetition'
  • 'Your success, our support. Delegate with confidence'
  • 'Reclaim your time, delegate the grind'

Tone

  • Our brand exudes a tone of empowerment, dependability and clarity. We aim to convey confidence and relief to our clients.

Hero Text Idea

  • Flag Text: 'Expert VA Solutions in Spain'
  • Main Headline: 'Delegate Tasks, Focus on Growth'
  • Sub Headline: 'Boost your business with our personalized delegation systems and VA support. Rediscover the joy of doing what you love, we handle the rest.'
  • CTA: 'Start Your Delegation Journey'

3. The Media I Will Use to Reach my Target Market

Website

  • Set up a website on WordPress due to robust customization options and affordability
  • Conduct regular SEO audits and optimize for organic visibility
  • Track user engagement (pages visited, time spent, bounce rate)
  • Favor a mobile-friendly design as more solopreneurs rely on smartphones for business

Social Media

  • LinkedIn: post twice a week, articles and success stories
  • Facebook: create a page, post twice weekly, include testimonials, case studies
  • Instagram: target younger professionals with behind-the-scenes photos, success stories

Paid Advertising

  • Google Ads: target keywords such as 'VA services', 'delegation systems'
  • LinkedIn Ads: target professionals in specified industries

Content Recommendations

  • Blog: posts on the benefits of delegation, success stories, how-to guides for solopreneurs

Podcasts

  • Appear on industry podcasts such as The Solopreneur Show, The Creative Solopreneur

Directories

  • List on B2B directories such as UpCity, Clutch.co

Publications

  • Collaborate with blogs like Entrepreneur, Foundr for guest posts

Partnerships & Outreach

  • Partner with coaching/consulting firms to cross-promote services

SEO and Content

  • Optimize website content for keywords related to VA services, delegation methods

Offline and Local Media

  • Attend local business meetups, networking events
  • Sponsor local business-oriented events
  • Use print media ads in local business magazines or newspapers

Online Events

  • Host webinars for potential clients on delegation methods, benefits of VA services

Online Networking

  • Engage in online forums for solopreneurs, like SolopreneurForum.com, Solo-E.com

Cold Outreach

  • Outreach via LinkedIn targeting coaches, consultants in Spain
  • Email marketing to a refined list targeting the entertainers demographic
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • '5 Steps to Effective Delegation' eBook
  • VA match-up quiz to find their ideal VA type
  • 'A Day in Your Life After Delegation' interactive calculator

Tripwire Offer

  • 1-hour personalized consultation on system setup for delegation
  • 'VA Tasks Cheat Sheet' for quick and effective task handoff

Welcome Sequence

  • Automated welcome email with an introduction to the company’s services
  • Follow-up email highlighting benefits of services with success stories
  • Third email nudging for a free discovery call with a calendar link

Segmentation

  • Segment leads based on industry (coach, consultant, creative, service provider)
  • Segment based on the stage of their business (just starting, ready to delegate, scaling)

Chatbot and Automation

  • Set up a chatbot for instant lead capture and basic inquiries
  • Use automation to handle initial email communication and schedule discovery calls

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: HubSpot. Affordable and scalable for small businesses, with robust automation features.

Sales CRM

  • Recommended system: Use Hubspot's built-in CRM feature for seamless integration with marketing activities.
  • Pipeline tracking done within HubSpot.

Automated Follow-Ups

  • Post-opt-in: Send a welcome sequence introducing the service.
  • Quote follow-up: Automated email 2-3 days after quote provided if no response received.
  • Monthly Check-ins: Personalized email checking in on their current needs.

Newsletter

  • Bi-weekly newsletter with tips on productivity, delegation, and scaling small businesses.
  • Case studies showcasing successful client transformations.

Retargeting & Ads

  • Platforms: Google Display Network and LinkedIn Ads for retargeting visitors and leads.
  • Goal: Keep S&E VA Solutions top of mind until the lead is ready to delegate tasks.

Social Media and Content

  • Consistent weekly LinkedIn posts offering delegation tips and demonstrating client success.
  • Bi-weekly blog posts addressing common pain points and success stories.

Webinars and Events

  • Monthly webinars tackling topics like 'Delegation for Solopreneurs', 'Maximizing VA Efficiency'

Other Nurture Channels

  • Use WhatsApp for communication and support questions
  • Set up a chatbot on the website for basic inquiries and instant chat-based lead capture.

3. Sales Conversion Strategy

Sales Process

  • Lead magnet: Offer a free e-book or guide on 'Boosting Business Growth Through Effective Delegation'
  • Create automated email campaign offering the free discovery call after download
  • Introduce automated booking system for discovery call to speed process.
  • Implement CRM to streamline follow-ups and customer data management.

Sales Assets

  • Develop a standardized proposal template emphasizing unique benefits (systems setup, ongoing support, VA performance oversight).
  • Create an objection-handling script addressing potential concerns about the quality of VA services, costs, and effectiveness.

Testimonials and Case Studies

  • Setup a protocol for asking satisfied clients for testimonials or case studies
  • Display testimonials prominently on the website and socials.

Conversion Rate Insights

  • Establish tracking for conversion rates from discovery call to client signup.

Urgency and Offers

  • Encourage immediate signup with a limited-time discount for the first month of service.

Guarantees and Risk Reversal

  • Set up a 30-day satisfaction guarantee that reassures potential clients of service quality and their investment safety.

Shock and Awe

  • Send a personalized thank you message post-discovery call.
  • Offer a small digital gift after the discovery call (e.g., a handy checklist for effective delegation).
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email outlining next steps and timeline
  • Comprehensive onboarding call to understand client's business and systems
  • Detailed welcome kit with guides for effectively delegating tasks

Communication Cadence

  • Weekly check-ins via email or video calls to update on VA performance and delegation success
  • Instant communication via WhatsApp for urgent questions and adjustments

Client Education

  • Regular newsletters with tips on delegation and enhancing business efficiency
  • Webinars or training sessions on effective use of VA services

Personalized Touches

  • Personalized thank you note after signing up
  • Recognizing client milestones with curated digital cards
  • Celebrating birthdays with a small gift or discount

Visuals and Documentation

  • Before and after visual presentation of time saved via effective delegation
  • Monthly performance reports indicating VA productivity

Feedback and Proactive Support

  • Regular satisfaction surveys for continuous improvement
  • Quick resolution of any issues or dissatisfaction with VA's work with immediate quality checks

Guarantee or Promise

  • 'Love it or leave it' service guarantee
  • Offer to rematch with another VA if not satisfied with current match

Operational Excellence

  • Strict punctuality and professionalism standards for VAs
  • Convenient scheduling options for regular check-ins
  • Promise of timely responses to any client queries

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce 6-month and 12-month contracts with a slight price reduction to encourage long-term commitment

Upsells & Cross-Sells

  • Develop advanced system setup and workflows as an upsell, for clients with more complex needs
  • Offer premium customer support tiers for faster response and issue resolution

Bundling & Packaging

  • Create packaged offers that include system setup, ongoing VA management, and regular system reviews

Loyalty & Retention Programs

  • Implement early renewal bonuses for contracts, e.g., free system check-up or workflow streamlining

Custom Services and Personalization

  • Offer premium onboarding with extra 1:1 training sessions and personal VA shortlisting

Pricing Strategy

  • Incentivize long-term contracts with a reduced monthly rate

Customer Data and Insights

  • Use basic spreadsheet tracking to identify clients at risk of churn (low activity, frequent issues)

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a 10% discount on next month's service to the referrer for each successful referral.
  • New clients referred get a 5% discount on their first month’s billing.

Shareable Assets

  • Develop a testimonial infographic detailing a success story.
  • Provide shareable social media posts with customer success highlights.
  • Design referral cards with business information and referral program details.

Timing and Triggers

  • Ask for referrals after successful system setup and integration, a noteworthy performance check, or a grateful client feedback.

Client Success Stories

  • Regularly solicit, collect, and selectively publish positive client testimonials and success stories on the website and social media.

Referral Contests

  • Organize quarterly referral challenges rewarding the top referrer with a free month of service.

Partner or Affiliate Programs

  • Establish partnerships with relevant businesses or influencers in coaching, consulting, and creative sectors, plus provide a percentage for each successful referral.

Thank-You Experience

  • Send a personalized thank-you email for each successful referral.
  • Top referrers should receive a surprise gift item at the end of the year.

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call