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Roof Revenue Pros

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Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before (Prospect)

1. My Target Market

Primary Target Market Summary

  • Established residential roofing business owners in the US, needing a predictable local lead system as an alternative to chasing leads, multiple vendors, or ads.

Audience Type

  • B2B
  • Residential roofing company owners

Industries (if B2B)

  • Residential Roofing

Needs – Primary Buying Considerations

  • Consistent lead generation
  • Simplicity over juggling tools and vendors
  • Partnership with a marketing specialist who understands roofing + local markets
  • Market exclusivity in their city

Demographics

  • Age Range: Not Specified
  • Gender: Not Specified
  • Geography: United States
  • Income Level: $1M - $5M annual business revenue
  • Profession: Residential roofing business owner
  • Business Size: Small team (crew + office/admin support)

Psychographics

  • Lifestyle: Busy, balancing field operations with business tasks
  • What they value: Long-term local visibility, quality jobs, simplicity, industry-specific partnership
  • Pain Points: Inconsistent, expensive leads, poorly handled follow-ups, fragmented marketing strategies
  • Buying Behavior: Skeptical from past SEO or marketing contractors experiences
  • Decision-Making Roles:
  • Primary Decision Maker: Business owner
  • Secondary Decision Influencers: None Specified
  • Support Roles: None Specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • Roof Revenue Pros equips residential roofing companies with an AI-powered, automated local SEO tool. We ensure exclusivity by only working with one roofer per city, allowing them to dominate their local Google search market and generate consistent, quality leads.

Understanding Their Pain Points

  • Dependence on inconsistent and expensive lead sources.
  • Fragmented marketing efforts with no cohesive strategy.
  • A history of ineffective partnerships with generic SEO and marketing vendors.

Transformation

  • Predictable, quality local leads.
  • Streamlined, efficient local SEO strategies.
  • Increased local market dominance and enhanced business stability.

Unique Selling Proposition (USP)

  • Exclusive partnership with only one roofer per city.
  • Industry-specific solution finely tuned for residential roofing companies.
  • Utilization of AI and automation in SEO services, emphasizing Google local search.

Brand Values & One-Liners

  • 'Transforming local SEO chaos into consistent lead generation.'
  • 'Exclusive partnerships, soaring profits.'
  • 'Your bridge to dominating the local roofing market.'

Tone

  • We combine a professional tone with an empathetic understanding of the struggles faced by roofing businesses. Our message is one of partnership, solution-driven strategy, and unparalleled commitment to our client's success.

Hero Text Idea

  • Flag Text: 'Exclusively for Progressive Roofing Companies'
  • Main Headline: 'Empower your local presence with AI-powered SEO.'
  • Sub Headline: 'Stop buying leads and start dominating your local market. Experience the difference of consistent, quality leads with a partner that values your exclusivity.'
  • CTA: 'Check Your Market’s Availability'

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize for mobile viewing to capture busy roofers on-the-go.
  • Implement tracking for key conversions, including 'Check Market Availability' inquiries.

Social Media

  • Leverage LinkedIn to engage with decision-makers in the roofing industry.
  • Create valuable, educational content on YouTube to demonstrate industry expertise and the benefits of the AI software.
  • Maintain active profiles on Facebook and Instagram for reputation management and community engagement, including scheduled posts of testimonials, quick tips, and team highlights.

Paid Advertising

  • Utilize Google Ads for targeted keywords focusing on AI and SEO solutions for roofers.
  • Implement LinkedIn ads to target professionals in the roofing industry.

Content Recommendations

  • Case studies on successful clients
  • Educational articles on importance of local SEO for roofers
  • Insights on how AI can improve lead generation

Directories

  • List the business in online directories specific to B2B services and residential roofing, such as Industry Select and Roofer's Guild.

Partnerships & Outreach

  • Collaborate with other non-competing businesses serving the same target market, like suppliers of roofing materials or construction software companies.
  • Arrange speaking opportunities at industry events or webinars.

SEO and Content

  • Optimize website and blog content around keywords related to roofing industry, local SEO, and AI automation.

Offline and Local Media

  • Sponsor local events related to home improvement or construction.
  • Network at industry trade shows and conferences.

Online Networking

  • Engage in online forums and communities catered to roofing professionals, such as Roofing.com forums and ProRoofing.com community.

Cold Outreach

  • Run targeted email campaigns aimed at roofing company owners demonstrating the benefits of Growth AI.
  • Reach out to potential clients via LinkedIn with personalized messages.
During (Lead)

1. My Lead Capture System

Lead Magnet

  • Free SEO Checklist for Roofers: A practical guide to help roofing companies improve their SEO performance.
  • Market Availability Checker: A form to check market exclusivity availability for their city.
  • Webinar: How AI Boosts Local SEO for Roofers: An informative session explaining how AI can enhance SEO for roofing companies.

Tripwire Offer

  • SEO Audit for Roofers: An affordable, comprehensive audit of the company’s existing SEO performance. Priced at $97 as a one-time audit.
  • Market Monitor: A low-commitment offer to monitor market changes for $49/month.

Welcome Sequence

  • Send an automated email thanking new leads for their interest.
  • Follow up with detailed email on how their service works, highlighting the unique selling proposition.
  • Provide actionable tips for improving local SEO status within their industry.
  • Send invites to upcoming webinars or share useful content.

Segmentation

  • Segment leads based on their business size, revenue, and existing marketing activities.
  • Further categorize leads who have shown interest in specific services like SEO audit, market monitor, or AI chatbot.

Chatbot and Automation

  • Implement AI chatbot to respond to website inquiries efficiently.
  • Automate follow-up sequences for missed calls and form fills.
  • Use AI to respond to reviews and enhance customer engagement.

2. My Lead Nurturing System

Marketing CRM

  • Current platform: GoHighLevel
  • Automation capabilities: Email automation, CRM, funnel builder, text campaigns
  • Recommended improvements: Enhanced segmentation features to break down leads by business size, revenue, and interests

Sales CRM

  • Current platform: GoHighLevel
  • Pipeline tracking or handoff process: Built-in sales pipeline tracking
  • Recommended upgrades: Further customization of CRM to align with sales process stages

Automated Follow-Ups

  • Types of automations: Post-opt-ins for lead magnets and tripwire offers, missed-call follow-ups, form-fill responses
  • Frequency or triggers: Follow-up begins immediately after a lead engages or fails to complete a task

Newsletter

  • Frequency: Monthly
  • Topics or content pillars: SEO strategies & latest trends, AI in roofing industry, case studies
  • Segmentation: By lead's interest - SEO audit, AI chatbot, etc.

Retargeting & Ads

  • Platforms and goals: Google Ads for search intent, LinkedIn ads for professional networking and awareness

Social Media and Content

  • Posting frequency: Bi-weekly on Facebook & Instagram, weekly on LinkedIn and YouTube
  • Content type or campaign focus: Educational (how-tos and advantages of SEO & AI for roofing industry), engagement (customer testimonials and success stories), business insights

Webinars and Events

  • Suggested cadence or purpose: Quarterly webinars for education and product demonstration

Other Nurture Channels

  • Chatbot for immediate response
  • SMS for timely follow-ups on missed calls and form fills
  • AI response writing tool for customer reviews

3. Sales Conversion Strategy

Sales Process

  • Streamline & document steps for 'Check Market Availability' CTA
  • Standardize pre-call qualification process to ensure an ideal fit
  • Define clear paths for 'Clarity', 'Risk/Timing', and 'Action-Oriented' leads
  • Implement automation for follow-up emails/texts to missed calls & form fills

Sales Assets

  • Develop easy-to-understand proposal templates highlighting USPs of 'Growth AI'
  • Create sales scripts aiming to guide the prospect based on their diagnostic questions
  • Build in-depth pitch deck for $997/month 'Growth AI' service

Testimonials and Case Studies

  • Implement a system to regularly collect testimonials and case studies
  • Display testimonials on the website, particularly near 'Check Market Availability' CTA
  • Showcase case studies during fit call or in proposal to address skeptical prospects

Conversion Rate Insights

  • Monitor conversion rate of 'Check Market Availability' CTA
  • Track conversion from fit calls to started contracts
  • Focus improvements on the least converting step of the sales process

Urgency and Offers

  • Highlight scarcity by emphasizing 'One Roofer Per Market' USP
  • Develop seasonal offers for low seasons to keep consistent lead flow

Guarantees and Risk Reversal

  • Offer satisfaction guarantees or partial refunds on first-timers using 'Growth AI'
  • Clearly communicate the non-binding month-to-month contract terms to lower the risk perception

Shock and Awe

  • Send personalized thank you cards post-fit call
  • Reward paying customers with branded merchandise to enhance loyalty
After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • A welcome email introducing our team and clarifying the entire process.
  • Handbook detailing Growth AI features and its benefits.
  • A kickoff call with a dedicated account manager to guide through the initial steps.

Communication Cadence

  • Weekly status update emails on the progress of SEO improvements.
  • Bi-weekly video calls for a more in-depth discussion about ongoing activities.
  • Monthly report on lead generation statistics and SEO ranking enhancements.

Client Education

  • Access to an online knowledge hub featuring tutorials, guides and FAQs about our system and SEO tactics.
  • Regular webinars on local market SEO strategies and AI automation benefits.

Personalized Touches

  • Handwritten thank-you notes sent after onboarding and every six months thereafter.
  • Celebratory emails recognizing customer anniversaries or milestones.
  • Birthday surprises featuring digital greetings and discount codes for any add-on services.

Visuals and Documentation

  • Monthly SEO reports showing keyword rankings, website traffic, lead generation data.
  • Infographics representing the progress compared to previous months.
  • Before and after snapshots of search engine ranking positions.

Feedback and Proactive Support

  • Regular customer satisfaction surveys post service delivery.
  • Quick follow-ups on any issue reported, with resolutions ideally within 24 hours.
  • A dedicated support line with live chat for quick assistance.

Guarantee or Promise

  • Commitment to developing a predictable local lead system for each client.
  • Assurance of one roofer per city exclusivity.
  • Risk-free initial 30 days, with the option to cancel if unsatisfied.

Operational Excellence

  • Adherence to appointment times for all scheduled calls and meetings.
  • Flexibility in scheduling meetings according to client's convenience.
  • High standard of communication with consistent language, tone, and response time.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer an annual contract with a 10-15% discount to promote long-term commitment

Upsells & Cross-Sells

  • Upsell AI voice answering service after initial success with Growth AI.
  • Offer expansion to additional markets as an upsell after demonstrating results in the initial city.
  • Cross-sell Domination AI to high performing clients.

Bundling & Packaging

  • Present AI chatbot, Growth AI and AI voice answering service as a premium bundle.

Loyalty & Retention Programs

  • Implement a referral program offering a discount on next month's service for each successful referral.

Custom Services and Personalization

  • Offer customized local SEO strategies based on the specific challenges and opportunities in the client's market.

Pricing Strategy

  • Encourage prepayment for 6 months or a year with a discounted rate.
  • Implement value-based pricing for dominated markets with proven high-lead generation.

Customer Data and Insights

  • Utilize the CRM to identify churn risk based on engagement level and provide specialized attention or incentives.
  • Use the CRM to identify high-performing clients and target them for upsell opportunities.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • For every successful referral, offer referrers a 15% discount on their next month's service
  • Give the referee exclusive offers such as a free AI website chat setup.

Shareable Assets

  • Create a refer-a-friend landing page detailing referral program benefits
  • Design downloadable email templates and social media posts promoting the referral program

Timing and Triggers

  • Send referral requests after a milestone (e.g., three months into their subscription)
  • Automate emails requesting for successful case study sharing and referrals.

Client Success Stories

  • Capture client success stories and share them on the website and social platforms
  • Run an 'Experience Spotlight' series where referral clients share their success journeys

Partner or Affiliate Programs

  • Collaborate with roofing associations and offer members exclusive rewards for referrals
  • Develop industry-specific affiliate programs with tracking systems

Thank-You Experience

  • Reward high-performing referral partners with Roof Revenue Pros Branded Gifts such as a high-quality roofing equipment.
  • Give public recognition to top referring clients on social platforms or newsletters.

Take Your Marketing Plan to the Next Level

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