Primary Target Market Summary

• People in Northern Wisconsin transitioning to or already enrolled in Medicare, seeking personal, comprehensive guidance to ensure they have the optimal plan.

Audience Type

• B2C
• Medicare beneficiaries, retirees, those approaching retirement age

Needs – Primary Buying Considerations

• Clear, personalized Medicare guidance
• Trustworthy, no-pressure advice
• Local, ongoing support

Demographics

• Age Range: 65+
• Gender: Non-specific
• Geography: Northern Wisconsin
• Income Level: Non-specific
• Profession: Retirees

Psychographics

• Lifestyle: Retired or nearing retirement
• What they value: Clear communication, personalized advice, and local support
• Pain Points: Confusion about Medicare options, fear of making wrong decisions
• Buying Behavior: Seeking personalized, professional guidance

Decision-Making Roles (B2B Audience)

• Primary Decision Maker: Individual Medicare beneficiaries
• Secondary Decision Influencers: Family members
• Support Roles: Healthcare providers

Refined Elevator Pitch

• Ronik Insurance Services simplifies Medicare for Northern Wisconsin residents by providing clear, patient guidance from a nurse's perspective. This enables them to make confident decisions about their healthcare.

Understanding Their Pain Points

• Confusion and overwhelm about Medicare options
• Currently nearing retirement age or already on Medicare and uncertain about their plan
• Struggling with impersonal or high-pressure sales tactics

Transformation

• A clear understanding of their Medicare options
• Feeling confidently prepared for retirement healthcare
• No longer worrying about or struggling to navigate Medicare alone

Unique Selling Proposition (USP)

• A calm, plain-language approach to Medicare from a professional perspective
• Being local, available, and knowledgeable in a region with few similar services
• Offering honest, no-pressure guidance instead of high-pressure sales

Brand Values & One-Liners

• 'Helping you navigate Medicare with patience and clarity'
• 'Turning confusion into confidence with personalized, no-pressure assistance'
• 'Your local guide to a confident retirement'
• 'Real nursing background. Real Medicare guidance.'

Tone

• Ronik Insurance Services is calm, patient, and understandable. Its communication brings peace of mind, confidence, and trust to customers.

Hero Text Idea

• Flag Text: 'Medicare Guidance for Northern Wisconsin'
• Main Headline: 'Simplify Your Medicare Experience'
• Sub Headline: 'Gain confidence in your healthcare choices with clear, patient guidance from a nursing perspective. No pressure. Just understanding.'
• CTA: 'Start Navigating Your Medicare Options'

Website

• Continue to use Wordpress for website maintenance and updates. It is budget-friendly and user-friendly.
• Monitor visitor behavior using Google Analytics. Goals to track include Scope of Appointment requests and contact form submissions.
• Signal on the website that it's a mobile-friendly site.
• Consider hiring a copywriter to help reposition your website's language to align more with your value proposition, to make sure it resonates with your audience.

Social Media

• Focus on Facebook due to its popular use among the older population.
• Share blog updates and valuable Medicare information 2-3 times a week.

Paid Advertising

• Utilize Google Ads. It is cost-effective and will help in reaching people actively searching for Medicare information.

Content Recommendations

• Create educational content around Medicare. Examples include 'What to expect at 65.', 'Navigating Medicare: A Guide'.

Directories

• Request inclusion in local business directories. For instance, 'Wisconsin B2C Service Directory'.

Partnerships & Outreach

• Look to build relationships with local GP's and retirement villages.
• Form partnerships with local community centers that cater for the elderly.

SEO and Content

• Create a blog on your website to improve organic visibility.
• Focus your keyword strategy around terms such as 'Medicare guidance Wisconsin'.

Offline and Local Media

• Sponsor local events aimed at retirees. This will help in getting your name out in the local area.
• Take advantage of direct mail, targeting adults aged 64 and above in Northern Wisconsin.

Online Events

• Run educational webinars around Medicare.

Online Networking

• Engage with potential customers on relevant online forums like aarp.org's online community.

Cold Outreach

• Conduct email campaigns targeting individuals turning 65 or already on Medicare.