Onboarding Experience

• Personalized welcome email with a concise overview of services offered.
• Follow-up call to understand customer's specific needs and answer questions.
• "Get started" kit, detailing steps on how to maximize offered services.

Communication Cadence

• Bi-weekly update emails with order status, industry trends, and product news.
• Monthly check-in calls to review satisfaction and collect feedback.
• Dedicated business WhatsApp number for instant support.

Client Education

• Regular webinars to introduce new products and demonstrate use cases.
• Comprehensive FAQs and knowledge hub on website.
• Short explanatory videos on product benefits and usage.

Personalized Touches

• Surprise appreciation gifts on dental industry-specific holidays.
• Handwritten thank-you notes after significant purchases.
• Birthday greetings along with a small wellness gift.

Visuals and Documentation

• Detailed digital brochures for each product purchased.
• Before and after photos demonstrating product effectiveness (where applicable).
• Quarterly reports highlighting individual customer's order history and trends.

Feedback and Proactive Support

• Annual satisfaction survey with incentives for participation.
• Swift response to negative feedback, aiming to resolve issues within 48 hours.
• Periodic polls on social channels to gauge interest in potential new items.

Guarantee or Promise

• 100% satisfaction guarantee policy with easy returns.
• Free trial periods for certain products, reflecting confidence in product quality.
• Promise to replace any product not meeting quality standards with immediate effect.

Operational Excellence

• Consistent communication regarding order status and delivery timeline.
• Commitment to cleanliness and safety in packaging and delivery.
• Flexibility in order adjustments, cancellations, and returns.

Renewals & Contracts

• Offer extended contract lengths with a discount to encourage long term commitment
• Implement a renewal reminder system to keep customers engaged and avoid contract expiry

Upsells & Cross-Sells

• Develop add-on offerings such as maintenance tools or technology upgrades for your products
• Understanding customer's buying habits to offer cross-sells between related product lines

Bundling & Packaging

• Introduce tiered packages with varying levels of products/services to cater to different customer needs
• Bundle products and services together to provide more value and increase average transaction value

Loyalty & Retention Programs

• Implement a loyalty program that rewards long-term customers with discounts or priority service
• Start a referral program encouraging existing customers to refer other dentistry professionals, rewarding with discounts or freebies

Custom Services and Personalization

• Offer personalized consultations to provide tailored solutions for each client's specific needs
• Introduce a white-glove installation and ongoing support package for premium customers

Pricing Strategy

• Provide incentives for long-term commitments with lower prices for annual contracts
• Conduct competitor research to understand the market pricing and ensure your offerings are competitively priced

Customer Data and Insights

• Utilize CRM data to identify customer purchasing trends and spot upselling opportunities
• Implement a system to identify potential customer churn early and intervene with attractive retention strategies

Referral Incentives

• 'Refer a colleague, get a freebie' program: Referrer gets a free product after successful referral.
• Create 'Buy 4 get 1 Free' dental packages for referees.

Shareable Assets

• Develop easy-to-share email referral templates with a clear explanation of rewards.
• Create a 'Refer Now' landing page with a simple submission form to make referrals easy.

Timing and Triggers

• Ask for referrals during follow-up after successful orders or after providing exceptional 1:1 support.
• Use CRM to remind staff about optimal timing for asking referrals.

Client Success Stories

• Collect testimonials on product effectiveness and service quality, use them in referral invites.
• Host live Q&A sessions with successful, supportive customers to encourage referrals.

Referral Contests

• Launch semi-annual referral contests, rewarding top referrers with exclusive dental product bundles.

Partner or Affiliate Programs

• Develop a partner program with dental associations, where they refer members to Revello and earn rewards.

Thank-You Experience

• Create a 'Referral Rockstar' program, recognizing top referrers personally, and celebrating their contributions on Revello’s social platforms.
• Send a personalized thank-you note/gift card from Revello’s CEO to top referrers.