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Real Estate Math Prep

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Real Estate Math Prep primarily targets real estate students aged 25-40 in the UK, who need help with the math section of their real estate exam.

Audience Type

  • B2C
  • Real estate students and aspiring real estate professionals

Needs – Primary Buying Considerations

  • Succeed in passing the math section of the real estate exam
  • Affordability with a minimal budget

Demographics

  • Age Range: 25 to 40
  • Gender: Not Specified
  • Geography: United Kingdom
  • Income Level: Not Specified
  • Profession: Real estate students and aspiring real estate professionals

Psychographics

  • Lifestyle: Studying or preparing for a career in real estate
  • What they value: Getting qualified and starting a real estate career
  • Pain Points: Difficulty with math section of the real estate exam
  • Buying Behavior: Likely cost-conscious and seeking effective solutions

Secondary Target Market (only if applicable)

  • Not Applicable

2. My Message to My Target Audience

Refined Elevator Pitch

  • Real Estate Math Prep equips real estate students with the crucial math skills for their exams through specialized preparatory material, offering them a clear path to pass and kickstart their real estate career.

Understanding Their Pain Points

  • Struggling with complex real estate math problems
  • At the brink of failing or underperforming in the real estate exam
  • Uncertainty and dread about the career-determining real estate exam

Transformation

  • Confidence in tackling any math-related real estate exam questions
  • Relief and joy in passing the challenging math section
  • Readiness to embark on a rewarding real estate career after acing the exam

Unique Selling Proposition (USP)

  • Tailored prep material exclusively focused on math questions
  • Results oriented approach with a proven success rate
  • Edge over competitors with precision-targeted preparation

Brand Values & One-Liners

  • "Your path to real estate math mastery starts here."
  • "Pass your exam, ace your career with Real Estate Math Prep."
  • "Transforming real estate students into math wizzes."
  • "Don't fear the numbers, conquer them."

Tone

  • Real Estate Math Prep communicates with an authoritative yet supportive tone. Aspiring real estate professionals should feel empowered, reassured, and motivated to conquer their math challenges.

Hero Text Idea

  • Flag Text: Crafted For UK Real Estate Students
  • Main Headline: Ace Your Real Estate Math Exam with Confidence
  • Sub Headline: Our tailored prep material transforms your perceived weakest section into your strongest, prepping you to kickstart a successful real estate career.
  • CTA: Start Your Free Trial Today

3. The Media I Will Use to Reach my Target Market

Website

  • Use Hostinger to create an easy-to-navigate website
  • Enable tracking for conversions such as free trial sign-ups and purchases
  • Ensure the website is mobile-friendly as the target market is likely to be tech-savvy

Social Media

  • Utilize LinkedIn to connect with real estate students and professionals.
  • Regularly post valuable math tips and tutoring content on Facebook
  • Maintain an Instagram account where you can post real estate math infographics

Paid Advertising

  • Use Google Ads to target keywords related to real estate exam preparation
  • Try Facebook Ads to target users interested in real estate

Content Recommendations

  • Create blog posts explaining complex real estate math concepts
  • Develop engaging YouTube videos and webinars that break down real estate math problems

Podcasts

  • Appear on educational podcasts such as 'The Edvice Podcast' or 'Real Estate Exam Professionals' to promote your service

Directories

  • Get listed in online directories like 'Real Estate Training For You' or 'UK Real Estate Directory'

Publications

  • Publish articles or get featured in education and real estate publications like 'The Property Professional' and 'Real Estate Magazine'

Partnerships & Outreach

  • Partner with UK-based real estate schools or institutions for cross-promotion
  • Connect with real estate agencies to offer your services as an additional resource for their aspiring agents

SEO and Content

  • Optimize your website and content for SEO with keywords like 'real estate exam math help' or 'UK real estate math prep'

Offline and Local Media

  • Consider hosting local workshops and seminars in universities or real estate schools
  • Use flyers and brochures advertising your tutoring services at relevant venues

Online Events

  • Host webinars and online workshops covering different aspects of real estate math

Online Networking

  • Engage with students on education and real estate forums such as 'The Student Room' or 'Property Tribes'

Cold Outreach

  • Use LinkedIn or email to reach out directly to potential students
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Free Real Estate Math Cheat Sheet
  • Practice Test with Answer Key
  • 'Crack the Code' - Real estate math simplified guide

Tripwire Offer

  • Special discount on the first month of subscription
  • 'Math Buster' Package - Intensive one-week real estate math prep course

Welcome Sequence

  • Immediate 'Thank You' email with free lead magnet download link
  • Follow-up email with a special discount code for the first month
  • 'Get to Know Us' email with brand history, USP, and testimonials

Segmentation

  • Via Opt-in: Cheat Sheet, Practice Test, Guide - Each leading to a specific list
  • Course Purchasers vs Prospects - Differentiate customers from leads

Chatbot and Automation

  • Chatbot on website offering immediate help and lead magnet delivery
  • Automated email sequence with drip-fed real estate math tips

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: HubSpot CRM (considering business size, budget, and the platform's capabilities)
  • Automation capabilities: HubSpot can set up email sequences, track website interactions, and automate follow-up tasks.

Sales CRM

  • Recommended platform: HubSpot Sales Hub (to maintain consistency with the marketing CRM)
  • Pipeline tracking: HubSpot can be used to set up a sales pipeline with stages like prospect, interested, contacted, and closed.

Automated Follow-Ups

  • Post-opt-in: Send the lead magnet via email alongside a welcome message.
  • Reactivation: If users have not interacted after a month, a 'We Miss You' email can be sent with a special offer.

Newsletter

  • Frequency: Bi-weekly (Since this is a study service, regular contact can be beneficial)
  • Topics: Real estate math tips, success stories, exam tips, and a Q&A section.

Retargeting & Ads

  • Google Ads for search remarketing and LinkedIn/Facebook ads for retargeting website visitors.

Social Media and Content

  • Posting frequency: At least once every two days (for consistency and to stay top of mind)
  • Content type: Tips and tidbits, announcement of webinars, success stories, and Q&As.

Webinars and Events

  • Bi-monthly webinars (can be used to gather leads and to nurture current ones)
  • Topics: 'Cracking Real Estate Math: Top Tips', 'What to Expect in the Math Section', etc.

Other Nurture Channels

  • WhatsApp: Since this is a UK based service, WhatsApp can be utilized for updates and follow-ups.

3. Sales Conversion Strategy

Sales Process

  • Prospective student visits the website and initiates free trial
  • Student receives email automation sequence promoting the benefits of continued subscription
  • Close sale through website purchase after free trial ends

Sales Assets

  • Develop a persuasive email automation sequence for trial users
  • Prepare SOP for the sales process to ensure uniformity and effectiveness
  • Design a conversion-focused landing page for the free trial sign-up

Testimonials and Case Studies

  • Create a strategy to collect testimonials from successful students after passing the exam
  • Display testimonials prominently on website and use in email sequences

Conversion Rate Insights

  • Set up conversion tracking through Google Analytics
  • Monitor conversion rate from free trial sign-up to paid subscription
  • Focus on boosting this conversion rate through improved communication and messaging

Urgency and Offers

  • Implement a time-limited discount offer after free trial to create urgency
  • Use messaging such as "Limited time offer, subscribe now and pass your exam effortlessly"

Guarantees and Risk Reversal

  • Offer a money-back guarantee if the student does not pass the math section after using the service
  • Use risk reversal messaging like, "Pass your real estate math exam, or your money back"

Shock and Awe

  • Send congratulatory emails with a small gift voucher to students who passed the exam
  • Share student success stories on social media channels

Once you have the strategies in place, remember to continually assess and improve the lead conversion system based on performance data and customer feedback.

After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email outlining the approach, features, and process of Real Estate Math Prep.
  • Clear step-by-step guide on how to begin their math prep.

Communication Cadence

  • Monthly progress emails outlining the completed subjects and upcoming topics.
  • Weekly check-ins for active users, focusing on their progress and addressing any concerns.

Client Education

  • Interactive video tutorials explaining complex mathematics problems.
  • Frequently updated FAQ section and blog on tackling real estate math questions.

Personalized Touches

  • Upon completing major math subjects, share personalized congratulatory emails.
  • An encouraging email or tip before the estimated exam date, showing support.

Visuals and Documentation

  • Provide downloadable PDFs of solved problems for offline revision.
  • Graphical reports showing progress in different mathematical areas.

Feedback and Proactive Support

  • Regular surveys asking clients to rate their experience and share any issues.
  • Quick response to any problems reported, assuring problem resolution.

Guarantee or Promise

  • A risk-free policy allowing users to cancel their subscription within the first month.

Operational Excellence

  • Punctuality in releasing new learning materials and communicating updates to subscribers.
  • Maintain a user-friendly and easy-to-navigate website interface.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer 3, 6, and 12 month prep packages with discounts on longer commitments

Upsells & Cross-Sells

  • Add optional practice tests or quick revision cheat sheets for an extra cost
  • Introduce premium one-to-one tutoring sessions as an upsell

Bundling & Packaging

  • Create tiered packages based on user needs (basic, advanced, and premium)

Loyalty & Retention Programs

  • Introduce a referral program: customers receive a free month when they refer a new student

Custom Services and Personalization

  • Offer personalized study plans for a higher fee

Pricing Strategy

  • Introduce a value-based pricing strategy, charge more for premium services

Customer Data and Insights

  • Use simple analytics to track customer progress and recommend additional study aids

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer successful students a free month or extension for every referral
  • New referrals receive a discounted first month

Shareable Assets

  • Create images with exam success stats and aspirational quotes for students to share
  • Design a referral landing page with the benefits of the service & referral program details

Timing and Triggers

  • Ask for referrals upon successful completion of an exam
  • Set up email reminders for students to refer after they've had a successful experience

Client Success Stories

  • Collect success stories and share them in email newsletters, web page and social media

Referral Contests

  • Run a 'Refer a Friend, Win A Month Free' contest once a quarter

Thank-You Experience

  • Send handwritten 'thank you' postcards to students who’ve referred others

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