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Punk My Pixel Ltd

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  3. Execute it (start with ONE section)

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Before (Prospect)

1. My Target Market

Primary Target Market Summary

  • Medium to large advertising agencies requiring experienced digital production services.

Audience Type

  • B2B
  • Advertising agencies

Industries (if B2B)

  • Marketing and advertising

Needs – Primary Buying Considerations

  • Experienced consulting
  • DFU solutions
  • 1:1 support

Demographics

  • Business Size: Medium to large

Psychographics

  • What they value: Experience, specialized skills, support
  • Pain Points: Time-consuming and complex digital production
  • Buying Behavior: Prioritize industry know-how, efficient solutions, and support
  • Decision-Making Roles:
  • Primary Decision Maker: Creative directors or agency heads
  • Secondary Decision Influencers: Project managers, technical leads
  • Support Roles: IT and creative teams

2. My Message to My Target Audience

Refined Elevator Pitch

  • Punk My Pixel Ltd offers medium to large businesses expert digital production services for advertising agencies, with a unique focus on DFU solutions, enabling clients to simplify their digital needs and achieve better results.

Understanding Their Pain Points

  • The complexity and costliness of digital advertising production
  • Struggling with inefficient or low-quality digital production processes
  • Difficulty finding reliable, expert support in digital advertising production

Transformation

  • Streamlined, high-quality digital production for advertising campaigns
  • Increased peace of mind and confidence in their digital strategy
  • Enhanced business results through effective and efficient digital advertising

Unique Selling Proposition (USP)

  • Specialized in DFU solutions for digital advertising production
  • Proven track record of delivering outstanding results for clients
  • Superior 1:1 support to ensure clients’ needs are met every step of the way

Brand Values & One-Liners

  • "Streamlining your digital production needs."
  • "Experience consulting for a digital world."
  • "Your trusted partner in digital advertising."

Tone

  • Punk My Pixel Ltd's brand voice is savvy, dependable, and approachable. We want our clients to feel a sense of ease, trust, and partnership when interacting with our brand.

Hero Text Idea

  • Flag Text: 'United Kingdom’s Choice'
  • Main Headline: 'Expert Digital Production For Your Business'
  • Sub Headline: 'From DFU solutions to exceptional 1:1 support, we simplify and enhance your digital advertising for improved results.'
  • CTA: 'Simplify Your Digital Now'

3. The Media I Will Use to Reach my Target Market

Website

  • Continue with WordPress for constant updates and new features
  • Track form submissions and clicks on contact info
  • Primarily focus on desktop, considering the B2B landscape

Social Media

  • Focus on LinkedIn and Instagram for reaching advertising agencies
  • Post 3-4 times per week for industry news, behind-the-scenes, and customer stories

Paid Advertising

  • Use Google Ads targeting industry-related keywords
  • Run sponsored posts on LinkedIn targeting agency heads, technical leads, and creative teams

Content Recommendations

  • Case studies of successful projects
  • Best practices in digital production
  • Analysis of current trends in digital advertising

Partnerships & Outreach

  • Collaborate with digital advertising tools companies
  • Regularly attend and speak at advertising and marketing events/seminars

SEO and Content

  • Target long-tail keywords related to 'digital production for advertising'
  • Optimize current website content for both users and search engines

Offline and Local Media

  • Sponsor local industry events
  • Place advertisements in local B2B-focused magazines

Online Networking

  • Participate in relevant LinkedIn Groups
  • Share valuable advice on marketing/agency-focused forums

Cold Outreach

  • Reach out to potential clients via LinkedIn with personalized messages
  • Initiate email campaigns focusing on benefits of effective digital productions
During (Lead)

1. My Lead Capture System

Lead Magnet

  • Digital Advertising Production Guide
  • Free Digital Strategy assessment
  • Interactive 'Cost Saving Calculator' in Digital Production

Tripwire Offer

  • Initial consultation at reduced price
  • Trial project at lower cost

Welcome Sequence

  • Welcome email with links to resources
  • Follow-up with free strategy assessment
  • Offer for initial consultation or trial project

Segmentation

  • Based on size of advertising agency
  • Based on initial interest (digital strategy or production)

Chatbot and Automation

  • Implement chatbot for 24/7 query response
  • Use automation for follow-up on lead magnets

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: HubSpot, due to its robust nurturing capabilities
  • Automation capabilities: Lead scoring, email sequences, chatbot

Sales CRM

  • Recommended platform: Pipedrive for its intuitive pipeline management
  • Pipeline tracking or handoff process: Automate transfer of MQLs (Marketing Qualified Leads) from Hubspot to Pipedrive

Automated Follow-Ups

  • Types of automations: Post-opt-in welcome sequence, regular check-ins, webinar reminders
  • Frequency or triggers: Immediately post-opt-in, bi-weekly check-ins, 1 week and 24 hours before webinar

Newsletter

  • Frequency: Monthly
  • Topics or content pillars: Industry trends, case studies, tips and tricks
  • Segmentation: By agency size, initial interest

Retargeting & Ads

  • Platforms and goals: Google remarketing for brand visibility, LinkedIn sponsored posts for lead generation

Social Media and Content

  • Posting frequency: 3-4 times per week on LinkedIn
  • Content type or campaign focus: Expert advice, case studies, behind-the-scenes

Webinars and Events

  • Suggested cadence or purpose: Quarterly webinars to showcase expertise and gather leads

Other Nurture Channels

  • Chatbot on website for initial queries
  • SMS reminders for key webinars or events

3. Sales Conversion Strategy

Sales Process

  • Define a clear sales process: Lead -> Proposal -> Negotiation -> Close.
  • Automate follow-up reminders to ensure leads aren't forgotten.
  • Develop a robust CRM process, despite lacking an official CRM system, using spreadsheets or free tools.
  • Reduce friction points during conversion by offering straightforward DFU solutions and 1:1 support.

Sales Assets

  • Create a digital service proposal template that showcases the value and potential ROI of your services.
  • Develop a negotiation script that directly addresses common objections and concerns.
  • Produce an insight-filled case studies document to use during the proposal stage.
  • Design a compelling pitch deck that succinctly explains the process, benefits, and outcomes of your services.

Testimonials and Case Studies

  • Build a process to regularly request testimonials from happy clients.
  • Feature testimonials prominently on website and in proposal materials.
  • Choose diverse case studies that showcase a variety of successful projects and solutions.
  • Implement a 'Wall of Love' on website to display positive client feedback.

Conversion Rate Insights

  • Start tracking conversion rate across the entire sales process.
  • Set a goal to improve conversion rate by at least 15% in the next quarter.
  • Identify bottlenecks in the current process where leads are losing interest or being lost.

Urgency and Offers

  • Offer a time-bound 'jumpstart' package that provides extra benefits for first-time clients.
  • Inject urgency into messaging through terms like 'limited slots available' or 'exclusive offer'.
  • Provide fast mover incentives like express support for the first few clients each month.

Guarantees and Risk Reversal

  • Implement a satisfaction guarantee, reassuring prospects that they won't pay for a unsatisfactory project.
  • Emphasize the ‘pay after delivery’ model to minimize upfront client risk.

Shock and Awe

  • Send personalised thank-you notes or branded materials to prospects who agree to a proposal meeting.
  • Offer small gifts or incentives to prospects who provide referrals, reinforcing relationship and encouraging networking.
After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send personalized welcome email detailing next steps in their project
  • Schedule a project kickoff video call to clarify expectations and outcomes

Communication Cadence

  • Weekly project status updates via email
  • Monthly video call check-ins for relationship building
  • Immediate text or email notifications for urgent matters

Client Education

  • Provide FAQs and guides on website for understanding digital production
  • Record video tutorials about DFU solutions and how they benefit the client

Personalized Touches

  • Celebrate project milestones with personalized thank you emails
  • Send Birthday surprises to agency heads and creative directors

Visuals and Documentation

  • Take before and after screenshots of digital improvements made
  • Create comprehensive progress reports and share them bimonthly

Feedback and Proactive Support

  • Regularly request feedback via personalized emails
  • Address issues raised before they escalate

Guarantee or Promise

  • Offer a service promise of 'Satisfaction or it's free'

Operational Excellence

  • Ensure punctuality in all scheduled meetings
  • Maintain consistent, clear and professional communication

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce option for annual contracts with a small discount to encourage long-term commitments
  • Develop renewal notifications and incentives to maintain existing customers

Upsells & Cross-Sells

  • Introduce add-on services, such as extended support or comprehensive consultancy packages
  • Explore options for cross-selling complimentary services, such as web design or SEO, to existing customers

Bundling & Packaging

  • Offer tiered services, so customers can choose the support level that suits them best
  • Bundle consulting services into comprehensive packages to attract and maintain larger businesses

Loyalty & Retention Programs

  • Establish a loyalty program that offers premium support or exclusive access to new features to recurring clients

Custom Services and Personalization

  • Offer custom consulting sessions tailored to the client's specific industry or business challenges

Pricing Strategy

  • Implement value-based pricing to reflect the added value Punk My Pixel offers compared to competitors
  • Offer prepay discounts or extended contract incentives as part of customer retention strategy

Customer Data and Insights

  • Invest in a CRM system to better understand customer journey, track customer behavior, and identify upsell opportunities
  • Implement churn prevention tactics, such as regular contact and performance check-ups, leveraging insights from CRM

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Discounts on future services for referrers
  • Exclusive offers for referees

Shareable Assets

  • Pre-made social posts promoting DFU solutions
  • Email templates for sharing the referral program
  • Landing page with referral program details

Timing and Triggers

  • After clients successfully complete a project
  • Upon receipt of positive feedback or testimonials

Client Success Stories

  • Collect and showcase testimonials on the website
  • Share success stories on social channels

Referral Contests

  • Quarterly 'Refer the Most' contests with rewards for the highest referrer

Partner or Affiliate Programs

  • Joint-venture programs with industry-related providers
  • Influencer partnerships to extend reach

Thank-You Experience

  • Gifts for top referrers
  • Public recognition via social channels

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

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