Primary Target Market Summary

• Pumpkin Plan Your Biz primarily targets business coaches, consultants, and accounting or bookkeeping firms that engage in business advisory work. These customers are looking to augment their services, grow their businesses, and deliver consistent and high-value results to their clients without overworking. They value ongoing learning, authenticity, and positive community impact.

Audience Type

• B2B
• Business coaches, consultants, and accounting/bookkeeping firms

Industries (if B2B)

• Business coaching
• Business consulting
• Accounting/Bookkeeping

Needs – Primary Buying Considerations

• A proven, repeatable system to grow their businesses
• Capabilities to deliver consistent, high-value results to clients
• A community support system

Demographics

• Age Range: 40+
• Profession: Business owners (coaches, consultants, accounting/bookkeeping business owners)
• Business Size: Mostly solo operations, some with part-time support staff or a small number of employees.

Psychographics

• Lifestyle: Lifelong learners, hard workers aiming to work smarter
• What they value: Honesty, authenticity, community impact
• Pain Points: Overwork, inconsistency in client results, business stagnation
• Buying Behavior: Likely to invest in growth tools and memberships that promise improved business practices
• Decision-Making Roles:
• Primary Decision Maker: Business owner
• Secondary Decision Influencers: N/A
• Support Roles: N/A

Refined Elevator Pitch

• Pumpkin Plan Your Biz empowers business coaches and consultants to grow their business profitably and seamlessly with our proven, repeatable system—so they deliver consistent, high-value outcomes to more clients, charge premium rates confidently and reclaim their work-life balance.

Understanding Their Pain Points

• Struggles with inconsistent outcomes for clients
• Endless cycle of reinventing the wheel
• Burnout from inability to scale or grow efficiently

Transformation

• Achieve stable growth and profitable scaling
• Gain freedom from burnout, reclaim work-life balance
• Enhanced reputation from consistent client results

Unique Selling Proposition (USP)

• Proven framework that drives exceptional results
• Extensive, unmatched support and community for members
• Confidence to charge premium prices due to consistent, high-value results

Brand Values & One-Liners

• "Transforming business coaching with a proven system"
• "Profitable growth, consistent results"
• "Redefining the coaching business - one pumpkin plan at a time"

Tone

• Pumpkin Plan Your Biz exudes a tone of empowerment, authenticity, and trust. We aim to inspire confidence in our customers, igniting a spark of transformation and innovation.

Hero Text Idea

• Flag Text: "Empowering US Business Coaches"
• Main Headline: "Grow Your Practice Effectively and Profitably"
• Sub Headline: "Empower your business with our proven, repeatable system. Deliver high value consistently, impact more clients, and take back control of your life."
• CTA: "Join our Certified Strategists Today!"

Website

• Ensure that main Wordpress website aligns with updated positioning
• Implement conversion tracking for each step of sales process (application, interview, and membership signup)
• Prioritize both desktop and mobile interfaces as the audience is business professionals of varying technological proficiency

Social Media

• Prioritize LinkedIn with posts about success stories, educational content & workshops
• Secondary channels: Facebook (community engagement in private group) & Twitter (thought leadership)
• Post frequency: LinkedIn (3x weekly), Facebook (daily in the group), Twitter (daily)

Paid Advertising

• Utilize LinkedIn for targeted B2B ads towards business coaches, consultants, and accounting/bookkeeping businesses
• Test Google Ads for specific keywords relevant to business coaching and consulting

Content Recommendations

• Case studies showcasing success of certified strategists
• Expert articles on business growth, coaching techniques & work-life balance

Podcasts

• Launch a company podcast focusing on business growth strategies for coaches and consultants
• Pursue guest spots on industry podcasts such as 'Consulting Success Podcast', 'The Coaching Habit'

Directories

• Get listed in business coaching directories like the ICF (International Coach Federation)

Publications

• Secure guest posts or features in industry publications such as 'Consulting Magazine', 'Coach & Mentor', and 'Accounting Today'

Partnerships & Outreach

• Form partnerships with business growth organizations and networks like BNI (Business Network International), Chamber of Commerce, and local business meetups
• Engage with accounting software companies for possible referrals like Quickbooks, Xero

SEO and Content

• Develop blog posts utilizing SEO strategy around keywords such as 'business coach certification', 'business growth strategies', 'scaling consulting business'
• Utilize SEO tools like SEMRush for keyword research and tracking

Offline and Local Media

• Sponsor local business events
• Offer workshops or talks at business growth seminars and meetups

Online Events

• Regular webinars for potential clients, offering valuable insight into the business growth process

Online Networking

• Engage in relevant LinkedIn Groups like ‘Business Coaching’ and ‘Consulting Professionals’

Cold Outreach

• Targeted email campaigns towards business coaches or consulting firms, emphasising the benefits and transformation of becoming a member