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Pragmatach

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • B2B business owners or general managers, generating $3M to $5M in annual revenue, overwhelmed by micro-managing business operations and eager to achieve scalable growth.

Audience Type

  • B2B
  • Small to medium sized businesses within $3M to $5M annual revenue range

Needs – Primary Buying Considerations

  • Simplify complex business operations
  • Create scalable revenue growth structures
  • Time-management and decision-making efficiency
  • Custom-fit consulting where strategies match company's uniqueness

Demographics

  • Business Size: Small to medium-sized with annual revenue $3M to $5M

Psychographics

  • Lifestyle: Overwhelmed with business operations, little to no time for personal life
  • What they value: Scalability of their business, efficiency in operations, achieving growth goals
  • Pain Points: Over-involved in operations, lack of time for growth, owner-dependent business
  • Buying Behavior: Sought after personalized, practical solutions with clear track records
  • Decision-Making Roles:
  • Primary Decision Maker: Business owner or General Manager
  • Secondary Decision Influencers: None
  • Support Roles: None

2. My Message to My Target Audience

Refined Elevator Pitch

  • Pragmatach provides B2B companies with a clear path for sustainable revenue growth through a fusion of proven frameworks and Systemology's practical tools. This allows businesses to simplify complex processes, free their teams to focus on growth, and become truly scalable without being owner-dependent.

Understanding Their Pain Points

  • Lack of clarity in growth goals
  • Constantly stuck in daily operations with no strategic focus
  • Issues with scaling due to total reliance on the business owner

Transformation

  • Clear roadmap to achieving growth goals
  • Greater business efficiency through systematization
  • Enhanced scalability with reduced owner dependency

Unique Selling Proposition (USP)

  • Fusion of EOS, Scaling Up, and Well Oiled Operations frameworks
  • Personalized, real-time support and guidance
  • Custom-fit consulting experience that aligns teams towards growth

Brand Values & One-Liners

  • 'Unlocking Sustainable Growth through Proven Frameworks and Practical Tools.'
  • 'Transforming Businesses to Operate Independently of Business Owners.'
  • 'Practical Solutions for Your Business Growth and Freedom.'

Tone

  • Pragmatach's tone is professional yet supportive, highlighting the founder's depth of experience while also empathizing with the struggles of business owners. It's intended to reassure clients that growth and freedom are attainable.

Hero Text Idea

  • Flag Text: 'B2B Growth Solutions for Canada'
  • Main Headline: 'Sustainable Revenue Growth Through Proven Frameworks and Practical Strategy'
  • Sub Headline: 'Gain clarity on your growth goals, create business systems for efficiency and free your time to focus on scaling. Get a custom-fit consulting experience designed for your unique business.'
  • CTA: 'Book Your No-Obligation Strategy Session Today'

3. The Media I Will Use to Reach my Target Market

Website

  • Provide clear messaging about the company's services and benefits on the homepage
  • Track conversions related to contact form submissions and strategy session bookings
  • Optimize the website for mobile devices as B2B decision makers are increasingly using mobiles

Social Media

  • Utilize LinkedIn for networking and creating thought leadership articles
  • Post twice a week - one thought leadership article and one client success story

Paid Advertising

  • Given the tight budget, focus on LinkedIn Sponsored Content targeting B2B companies in Canada

Content Recommendations

  • Write blogs about business process improvement, scalability, and owner independence

Podcasts

  • Appear on podcasts like 'Mastering the Scale', 'B2B Growth Show' and 'HBR Ideacast' to share insights about systemology

Directories

  • Get listed on B2B services directories like Clutch, UpCity, and Google My Business

Publications

  • Target publications like 'Canadian Business', 'The Globe and Mail: Report on Business' and 'Industry Today'

Partnerships & Outreach

  • Partner with Canadian business associations like the Canadian Federation of Independent Business (CFIB), and Business Development Bank of Canada (BDC)

SEO and Content

  • Focus on keywords around business process improvement, scalable business models, and systemology

Offline and Local Media

  • Sponsor business events and conferences like 'The Art of Leadership – Toronto' and 'The Canada Summit for Entrepreneur Growth and Startup Success'

Online Events

  • Host monthly webinars about systematic business growth and overcoming operational challenges

Online Networking

  • Engage in LinkedIn groups or forums like 'Business Growth Network' or 'Global Small Business Network'

Cold Outreach

  • Reach out to potential clients via LinkedIn and invite them for the no-obligation strategy session
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Unlocking Growth: Your step-by-step guide to scalable revenue'
  • 'Systemology Assessment: Find out your business' growth potential'
  • Both resources should align with the business consulting context, serving as introductions to the core product, targeting the B2B audience.

Tripwire Offer

  • 'One-off Systemology Audit and Report': An inexpensive but high value audit that provides actionable insight and naturally leads to the core offer.

Welcome Sequence

  • An automated email sequence that delivers the lead magnet, introduces the business, offers value, and ends with a call to action for a strategy call.

Segmentation

  • Segment leads based on their response to lead magnets and their interaction with emails, allowing for personalized communication on pain points.

Chatbot and Automation

  • Implement a chatbot to interact with web visitors, answer questions, and guide them towards lead magnets and strategy session booking.

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Unspecified
  • Automation capabilities: Unknown, collect more information
  • Recommended improvements or replacements: Assess the current CRM's functionalities and consider platforms like HubSpot or ActiveCampaign for better automation and integration

Sales CRM

  • Current platform: Unspecified
  • Pipeline tracking or handoff process: Document and standardize for transparency and ease of transition
  • Recommended upgrades: Consider a CRM with a built-in sales pipeline feature such as Pipedrive

Automated Follow-Ups

  • Types of automations: Email follow-ups post-strategy session, abandoned strategy session booking
  • Frequency or triggers: Immediately post-engagement and 24-hour reminder for uncompleted bookings

Newsletter

  • Frequency: Monthly
  • Topics or content pillars: Business growth strategies, systemization success stories, productivity tips
  • Segmentation: Segment based on business size, industry, and points of interests reflected in lead magnet/download choices

Retargeting & Ads

  • Platforms and goals: LinkedIn Sponsored Content with focus on engaging the previously interacted audiences

Social Media and Content

  • Posting frequency: Twice a week
  • Content type or campaign focus: Practical tips on systemizing operations, thought leadership articles, and client success stories

Webinars and Events

  • Suggested cadence or purpose: Monthly webinars targeting business owners/managers seeking operational efficiency and scaling advice

Other Nurture Channels

  • Chatbot, SMS, WhatsApp, or other automation tools: Implement a low-cost chatbot for website visitor inquiries and immediate attention

3. Sales Conversion Strategy

Sales Process

  • Initial cold outreach through LinkedIn
  • Offer no-obligation 90-minute strategy session
  • Follow strategy session with a proposal and contract offering quarterly workshops
  • Minimize friction by offering the first engagement/audit/strategy session at no charge
  • Automate follow-up emails after strategy session to nurture leads

Sales Assets

  • Develop a compelling proposal template highlighting Pragmatach's unique approach
  • Create a sales deck showcasing successful case studies
  • Formulate a script to handle common objections during the strategy session or proposal stage

Testimonials and Case Studies

  • Collect testimonials from satisfied customers after every successful consulting cycle
  • Feature case studies and testimonials on the website and LinkedIn

Conversion Rate Insights

  • Track conversion rates from strategy session to customer acquisition
  • Use CRM to assess basis for unsuccessful conversions and optimize accordingly

Urgency and Offers

  • Offer a limited number of strategy sessions per month to create scarcity
  • Provide a fast-action incentive, like a branded gift or additional consultation time, for leads that sign a contract within a week of proposal

Guarantees and Risk Reversal

  • Offer a money-back guarantee if the client doesn't achieve the set objectives after one quarter of workshops

Shock and Awe

  • Send a branded welcome package with a personalized note upon signing a contract to celebrate new customers
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • A professional, warm welcome email introducing Pragmatach's Systemologist
  • A printed welcome kit with Pragmatach's brochure and opening letter
  • First encounter/diagnostic session at no charge
  • Onboarding webinar outlining the process and expectations

Communication Cadence

  • Weekly status update emails
  • Monthly progress review calls
  • Quarterly wrap-up reports and next-stage planning

Client Education

  • Educational video series about various methodologies involved in Pragmatach's approach
  • "Guide to Systemology" handbook provided to clients
  • FAQ section on Pragmatach's website

Personalized Touches

  • Handwritten thank-you cards after completion of each consulting session
  • Celebration of key business milestones with personalized certificates
  • Birthday surprises for the business leaders

Visuals and Documentation

  • 'Before and After' systematization progress reports
  • Visually-appealing, infographics-based performance summary

Feedback and Proactive Support

  • Regular customer satisfaction surveys
  • Fast-track issue resolution system
  • Preemptive weekly check-in calls

Guarantee or Promise

  • No results, no fee policy for the first consultation
  • A tangible, relevant action plan in every strategy session

Operational Excellence

  • Strict adherence to agreed schedules
  • Uniform dress code during consultations
  • Clear and defined communication standards

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce a renewable annual consulting agreement with a discount to incentivize commitment

Upsells & Cross-Sells

  • Develop advanced-level workshops as an upsell opportunity for loyal customers
  • Offer one-on-one consulting or customized team training as cross-sell opportunities

Bundling & Packaging

  • Package strategy sessions, workshops, and one-on-one consulting into one premium package for maximum value

Loyalty & Retention Programs

  • Create a client referral program that gives discounts on future services

Custom Services and Personalization

  • Offer tailored consulting packages based on individual client needs, specific industry, or internal challenges

Pricing Strategy

  • Implement a tiered pricing system based on the level of service provided
  • Offer discounts for clients who commit to longer contract terms

Customer Data and Insights

  • Leverage CRM data to identify at-risk clients who may churn and proactively address their needs
  • Use customer success stories to refine the service and ensure continuous improvement

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • 10% discount on next quarter's workshop session for each successful referral.
  • $500 worth of services for free - redeemable within a year.

Shareable Assets

  • Social media graphic testimonials of success stories.
  • Pre-written email templates with unique referral links.

Timing and Triggers

  • Ask after the completion of a successful workshop with measurable results.
  • Fund automated emails to ask for referrals after three months of client engagement.

Client Success Stories

  • Collect testimonials on improvements in process efficiency post-workshop.
  • Share impact stories of revenue growth.

Referral Contests

  • Quarterly contest - highest referrer gets a free workshop.

Partner or Affiliate Programs

  • Develop partnerships with related B2B service businesses - through partner referrals.

Thank-You Experience

  • Send a handwritten note of thanks and a branded gift to top referrers annually.

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