Lean Marketing

Before
(Prospect)

1. My Target Market

Primary Target Market Summary

We aim to reach Christian parents within the 35-50 age range, of children aged 11-16, who are looking for a biblical-based solution to restore peace in their homes, combat device distraction, and raise godly, legacy-minded kids.

Audience Type

B2C
Christian parents of tweens/teens

Needs – Primary Buying Considerations

Seeking solutions for device distraction conflicts
Desire for strengthening family connections
Seeking biblical-based parenting guidance

Demographics

Age Range: 35-50
Gender: Male and Female
Geography: United States
Income Level: $60k-$150k
Profession: Various

Psychographics

Lifestyle: Christian families dealing with modern challenges
What they value: Biblical teachings, Family connections, Technology balance
Pain Points: Device distraction conflicts, Concern for child's faith and future
Buying Behavior: Likely to place value on community support and proven solutions
Decision-Making Roles:
Primary Decision Maker: Both parents
Secondary Decision Influencers: Faith community, friends
Support Roles: Online communities

2. My Message to My Target Audience

Refined Elevator Pitch

Pouring In Proverbs LLC provides Christian parents of tweens and teens with peace and purpose driven family lives through bite-sized biblical training, so they can raise wise, godly, legacy minded kids while reducing conflict.

Understanding Their Pain Points

Daily device battles creating family conflict
Currently raising children without clear purpose or direction
Struggling with child's faith and future, seeking biblical solutions with community support

Transformation

An onset of peace and tranquility in the family life
Raising wise, godly, legacy-minded kids
Significant reduction of conflict within the first few weeks

Unique Selling Proposition (USP)

Faithful interpretation of Biblical doctrine anchored in Proverbs
Realistic approach to technology - not demonizing it
Clear, easy commitment with measurable outcomes

Brand Values & One-Liners

"Transforming device battles into purpose-led peace"
"Raise legacy-minded kids with ease and biblical backing"
"Harness technology, don't demonize it - for a harmonious household"

Tone

Our brand communicates with calm assurance, providing guidance and support with a steadfast faith-centric approach. We inspire trust, serenity, and purpose-led parenting.

Hero Text Idea

Flag Text: Parenting with Purpose in the Digital Age
Main Headline: Empower Faith-Led, Tech-Savvy Parenting
Sub Headline: Transform daily family conflicts into peaceful, purpose-driven connections. Raise wise, godly, legacy-minded kids in just 15 minutes a day.
CTA: Start Your Purposeful Parenting Journey Now

3. The Media I Will Use to Reach my Target Market

Website

Build website using Wordpress due to affordability and flexibility
Include conversion tracking for sign-ups and purchases
Focus on mobile optimization as target audience likely use smartphones for internet access

Social Media

Emphasize Facebook as it has a large user base of all ages and interests. It's suitable for the target audience (Christian parents 35-50 years old)
Post daily updates, biblical quotes, parenting tips, and customer testimonials
Initiate and join discussions on parenting, faith, and tech-life balance

Paid Advertising

Google AdWords for online visibility targeting keywords related to Christian parenting and technology balance
Facebook ads for more targeted reach based on demographics, interests, and lifestyle

Content Recommendations

Blog posts on Bible based parenting and tech life balance
Tips and tricks for managing Screen Time and conflicts related to it
Customer testimonies about transformation stories

Podcasts

Join Christian family-themed podcasts like 'Focus on the Family' and 'The Busy Mom'
Start their own podcast narrating success stories

Directories

List the service on Christian business directories like 'Christian Business Network' and local business directories

Publications

Write guest posts for ChristianParenting.org, ParentingTeens.com and similar platforms

Partnerships & Outreach

Partner with local churches to run seminars or presentations
Collaborate with Christian schools for partnerships and referrals

SEO and Content

Focus on long-tail keywords relating to Christian parenting, device management, and faith-based family connection

Offline and Local Media

Hold seminars and workshops at local churches and Christian community centers
Sponsor local Christian events and concerts for families

Online Events

Host webinars on related topics to engage audience

Online Networking

Join Facebook and reddit groups focusing on Christian parenting, managing technology at home, and faith-based family life balance

Cold Outreach

Reach out to Christian parent bloggers and influencers for collaboration
Targeted email marketing campaigns reaching out to Christian parents in the given demographics

During
(Lead)

1. My Lead Capture System

Lead Magnet

'5-Day Peaceful Parenting Challenge' Email Course
'Biblical Device Management' Downloadable Guide
'Raise Godly Kids in a Tech World' Parenting Wisdom Quiz

Tripwire Offer

'Peaceful Parenting Kickstart Kit' at a discounted price
7-Day Guide to 'Winning the Device Battle' Mini-Course

Welcome Sequence

Welcome email introducing the brand and its values
Email revealing the results of the quiz and explaining next steps
Series of emails providing free valuable content and nurturing the relationship
Pitch email introducing the 'Mission 22:6' course and its benefits

Segmentation

Tag parents based on the age-group of their kids
Segment based on engagement with the emails (opened, clicked)
Segment by lead magnet engagement (which guide, email course, or quiz attracted them)

Chatbot and Automation

Implement a chatbot on the website to interact with visitors and provide quick resources
Set up email automation for the lead magnets and welcome sequence
Implement a CRM to better manage customer relationships and improve segmentation

2. My Lead Nurturing System

Marketing CRM

Recommended platform: HubSpot due to its impressive automation capabilities
Automation capabilities: Automated follow-ups, personalization, segmentation

Sales CRM

Recommended platform: Pipedrive due to its ease-of-use for small businesses
Pipeline tracking or handoff process: Track conversion from lead to customer in Pipedrive

Automated Follow-Ups

Types of automations: post-opt-in thank you email, nurturing sequences, core offer introduction
Frequency: Immediate follow-up after opt-in, then weekly nurturing emails

Newsletter

Frequency: Monthly to keep engagement without overwhelming subscribers
Topics: Parenting tips, biblical wisdom, and community success stories

Retargeting & Ads

Platforms: Facebook for remarketing, Google Ads for traffic generation

Social Media and Content

Posting frequency: Daily inspirational or practical content
Content type: Parenting tips, scripture insights, video tutorials, community testimonials

Webinars and Events

Suggested cadence: Monthly webinars on relevant parenting topics with guest speakers from Christian parenting sphere

Other Nurture Channels

Implement a chatbot on the website and automated SMS for reminders or updates

3. Sales Conversion Strategy

Sales Process

Thrive on a hybrid funnel strategy leveraging YouTube
Contain stages viz. Organic and Paid →Lead magnets →Email nurture →7-day free trial
Use upsells to VIP tier, alumni, Mission Guide certification, and church partnerships

Sales Assets

Utilize email scripts for nurture stage
Develop landing pages or dedicated website sections for each stage
Leverage the Parent Playbook as a major lead magnet tool

Objection Handling

Develop FAQ section addressing common objections such as price and time commitment
Share Before/After Assessments to showcase the effectiveness of the program
Highlight faithfulness to biblical principles in case of religious objections

Testimonials and Case Studies

Collect testimonials through email surveys or social media
Display testimonials in high-conversion areas: website, social media, and emails
Show off success stories in case studies or blog posts to portray success of the initiatives

Conversion Rate Insights

Prioritize setting up conversion tracking in the initial phase
Analyze funnel performance regularly to identify bottlenecks
Test and optimize email sequences and landing pages for higher conversion rates

Urgency and Offers

Promote limited-time access to trial period to drive sign-ups
Use countdown timers on sales pages to indicate limited-time offers or discounts

Guarantees and Risk Reversal

Reinforce trust by clearly communicating the refund policy and 7-day free trial
Offer a satisfaction guarantee and easy out clauses to assure buyer’s confidence

Shock and Awe

Offer new sign-ups access to exclusive workshops, AI wisdom Bot
Send gift cards or bonus resources to encourage engagement

After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

Provide a Welcome video explaining the journey and next steps.
Send an engaging 'Getting Started' Email with links to the Parenting Playbook.
Host kickoff Zoom calls with new cohort introductions.

Communication Cadence

Bi-weekly check-ins via email providing support and advice.
Monthly coaching calls focusing on specific areas of progress.
Weekly Interactive Live Workshops with Q&A.

Client Education

Access to a library of 'Parenting with Purpose' guides and FAQs.
Exclusive educational webinars and instructional videos.
Periodic quizzes on managing daily device battles effectively.

Personalized Touches

Mail congratulatory cards for completing major milestones in the program.
Send birthday emails with personalized notes and small gifts.
Celebrate member anniversaries within the community.

Visuals and Documentation

Macros tracking progress shared monthly to encourage accountability.
Personalized 'Before and After' reports showcasing progress.
Resourceful infographics embodying biblical teachings.

Feedback and Proactive Support

Simple-to-use feedback form embedded in each session.
Quick resolution system with dedicated support staff.
Proactive calls to users posing questions/issues frequently.

Guarantee or Promise

100% satisfaction guarantee within the first 30 days.
Concise 'Promise Card' emphasizing our commitment to service excellence.
Risk-free cancel anytime policy assuring peace of mind.

Operational Excellence

Clear scheduling process for calls and webinars.
Priority given to punctuality in all business interactions.
Maintaining presentation standards in all visual assets.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

Implement a renewable annual membership with early renew discount
Offer continued access to community and resources as a retention incentive

Upsells & Cross-Sells

Create a VIP tier for unique personalized coaching sessions
Introduce an alumni program with access to continuous learning and support

Bundling & Packaging

Bundle the Mission Guide certification with an exclusive mentorship program
Offer an all-in-one package for church partnerships with group discount

Loyalty & Retention Programs

Establish a point system where parents earn points for activity in the community
Offer discounts on upsells for highly engaged parents

Custom Services and Personalization

Develop personalized family coaching sessions for VIP members
Include custom family mission plans in the coaching package

Pricing Strategy

Introduce a monthly payment plan with discount for annual upfront payment
Offer early bird renewal discounts
Implement a value-based pricing model

Customer Data and Insights

Implement a CRM system to track member engagement and identify churn risks
Use data insights to identify upsell opportunities and improve customer service

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

Discounted membership renewal for referrers
Free 7-day trial access for referees

Shareable Assets

Pre-made social media posts with strong testimonies
Shareable email invite with an attached exclusive offer

Timing and Triggers

Request for referrals after a successful reduction in family conflict noted by customers
An automated email after completion of the plan with a referral request

Client Success Stories

Monthly feature of a client's success story, encouraging others to share theirs for referrals

Referral Contests

Quarterly referral contest, the customer with the highest referrals earns a VIP tier free access for a month

Partner or Affiliate Programs

Establish relationships with local Christian community groups for referrals, offering free trials

Thank-You Experience

Top referrers receive a gift and a handwritten thank you note

Pouring In Proverbs LLC

Your 1-Page Marketing Plan is Ready!