Talk to Our Team

Portimao Online

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Ideal customers are small, local home service business owners, who are not tech-savvy and looking for support with online marketing and lead generation.

Audience Type

  • B2B
  • Small home service businesses

Industries (if B2B)

  • Home services (plumbing, electrical, cleaning, etc.)

Needs – Primary Buying Considerations

  • Reliable lead generation
  • Support with understanding and managing online marketing

Demographics

  • Age Range: 30+
  • Gender: Male
  • Geography: Local area (Portugal)
  • Income Level: Not specified
  • Profession: Small business owner
  • Business Size: At least 2 employees

Psychographics

  • Lifestyle: Busy local business owner, not digital native
  • What they value: Reliable leads, personal service, avoidance of technicalities of digital marketing
  • Pain Points: Lead generation, understanding and managing online marketing
  • Buying Behavior: Prefer personal, in-person service
  • Decision-Making Roles:
  • Primary Decision Maker: Business owner
  • Secondary Decision Influencers: Not specified
  • Support Roles: Not specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • Portimao Online delivers a steady stream of quality leads to local home service companies through expertly tailored Google ads, allowing them to concentrate on their core business rather than deciphering the intricacies of digital marketing.

Understanding Their Pain Points

  • Difficulty in navigating the complexities of digital marketing
  • Inconsistent flow of quality leads
  • Excessive time spent on figuring out online advertisement

Transformation

  • Consistent influx of quality local leads
  • Business growth without the need to master digital marketing
  • Increased time to focus on core operations

Unique Selling Proposition (USP)

  • Personalized Google ad service tailored to local businesses
  • On-ground, 1:1 support in the local area
  • Freedom from digital ad complexities for home service businesses

Brand Values & One-Liners

  • Bringing local businesses to the forefront of digital visibility
  • Your business growth, our commitment
  • Tailored digital solutions, personalized support

Tone

  • Friendly yet professional, emphasizing our commitment to personal interaction and customized services. Wants the customers to feel relieved, empowered, and delighted.

Hero Text Idea

  • Flag Text: Empowering Portugal's Local Businesses
  • Main Headline: Get quality leads without the digital headache
  • Sub Headline: Personalized Google ads for local home service companies. Boost your growth, focus on what you do best.
  • CTA: Start Your Free Google Ads Audit

3. The Media I Will Use to Reach my Target Market

Website

  • Fine-tune WordPress website to align with USP and core benefits
  • Track conversions related to lead generation forms and appointment bookings
  • Optimize site for both desktop and mobile use

Social Media

  • Utilize LinkedIn for targeted B2B communication, posting 1x per week
  • Use Facebook for broader reach; 2 posts a week featuring success stories and customer testimonials

Paid Advertising

  • Invest in targeted Google Ads for local keyword searches
  • Run retargeting campaigns on Facebook for website visitors

Content Recommendations

  • Blog posts that explain online marketing for small business owners
  • Case studies showcasing the success of current clients

Directories

  • Get listed on local online directories like Yellow Pages Portugal and Yelp Portugal
  • Get listed in industry-specific directories like HomeAdvisor and ProMatcher

Publications

  • Feature in local business magazines like 'Dinheiro Vivo' and 'Jornal de Negócios'
  • Write guest articles targeting business owners on 'PME Magazine'

Partnerships & Outreach

  • Form partnerships with local business unions for referrals
  • Network at local business events for leads

SEO and Content

  • Focus on local SEO, optimizing for relevant keywords like 'home service marketing Portugal'
  • Utilize long-tail keywords in blog content to capture target audience

Offline and Local Media

  • Organize local workshops to educate about the importance of online marketing
  • Deploy direct mail pamphlets showcasing services in local regions

Online Events

  • Host webinars educating home service businesses about Google Ads
  • Participate in relevant online panels discussing digital marketing

Online Networking

  • Engage in LinkedIn groups for small business owners and local entrepreneurs
  • Participate in relevant discussions in business forums like The Portugal News Business Hub

Cold Outreach

  • Expand whatsapp cold outreach for local business owners, sharing success stories and service offerings
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Free Google Ads audit
  • Free Guide: 'Navigating Google Ads for Home Services in Portugal'
  • Onsite SEO Checklist for Home Service Websites

Tripwire Offer

  • Discounted first month of Google Ads management service
  • Small, one-off package for setting up a Google Ad campaign

Welcome Sequence

  • Welcome Email: Introduction + what to expect
  • Email 2: Deliver lead magnet
  • Email 3: Share client success stories and proof
  • Email 4: Introduction to Tripwire offer

Segmentation

  • Separate leads into different lists based on the lead magnet they choose

Chatbot and Automation

  • Use simple WordPress plugins like WPForms for initial lead capture
  • Once CRM is implemented, integrate with email marketing software like Mailchimp for automation

CRM

  • Implement a cost-effective CRM system (like Zoho CRM) for client record management and email automation

2. My Lead Nurturing System

Marketing CRM

  • Current platform: None
  • Recommended CRM: Zoho CRM (Cost-effective, good for small businesses, easy to use)

Sales CRM

  • Current platform: None
  • Recommended CRM: Zoho CRM (Also capable of managing sales pipeline)

Automated Follow-Ups

  • Welcome sequence post-lead-capture (Introduction, delivery of lead magnet, client success stories, tripwire offer)
  • Trigger: After lead capture
  • Use automation features of Zoho CRM for follow-up

Newsletter

  • Frequency: Monthly
  • Topics: Marketing tips for home services, client success stories

Retargeting & Ads

  • Platforms: Google Ads (for search), Facebook (for retargeting)
  • Goals: Increase local visibility, drive website traffic, retarget website visitors

Social Media and Content

  • Posting frequency: 1x/week on LinkedIn, 2x/week on Facebook
  • Content Type: Success stories, customer testimonials

Webinars and Events

  • Host webinars on understanding Google Ads for home service businesses
  • Participate in local business events for networking

Other Nurture Channels

  • Cold outreach via WhatsApp
  • Direct mail for local promotions

3. Sales Conversion Strategy

Sales Process

  • Analyze and document current sales process: cold outreach, initial meeting or free Google ads account audit, and subscription to services
  • Remove friction by training sales staff on common objections and their responses
  • Implement CRM to automate follow-ups and client relationship management

Sales Assets

  • Develop sales scripts for cold outreach and sales meetings
  • Build SOP for free Google ads account audit process
  • Create service proposal template with pricing, case studies and testimonials

Testimonials and Case Studies

  • Request testimonials from first few clients once results are delivered
  • Develop case studies to showcase successful lead generation and easy ad management for clients
  • Feature testimonials and case studies on website, social media, and sales proposals

Conversion Rate Insights

  • Set up conversion tracking on website for lead forms and meeting bookings
  • Aim for conversion rate improvement via continuous process and assets refinement

Urgency and Offers

  • Develop time-limited promotional offers ('Get your Free Google Ads Audit before X date')
  • Use scarcity in messaging ('Limited Spots Available for Our Personalized Google Ads Service')

Guarantees and Risk Reversal

  • Offer risk-free trial period for google ads management service
  • Implement 'Satisfaction or Money Back' Guarantee for first month of service

Shock and Awe

  • Send a personalised thank-you note or gift to new clients
  • Offer occasional free ad campaign boosts to existing clients
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome Pack delivered in person explaining services, benefits, contact points
  • Initiate Google Ads account audit
  • Discuss next steps in person after initial audit

Communication Cadence

  • Bi-weekly check-in via phone or in-person, reporting on results
  • Ad-hoc notifications for any significant changes in Google Ads performance

Client Education

  • Regular educational emails explaining the basics of Google Ads
  • Simple, jargon-free reports explaining campaign performance
  • Q&A sessions every quarter to address client queries

Personalized Touches

  • Handwritten thank you note after initial meeting
  • Celebrate milestone achievements such as 1-year anniversary or significant business growth
  • Occasional local gift as a token of appreciation

Visuals and Documentation

  • High-quality before-and-after visual reports on lead growth
  • Regular performance recap with easy-to-interpret data visualisations

Feedback and Proactive Support

  • Quarterly customer satisfaction surveys
  • Prompt, empathetic responses to any issue
  • Regularly request for suggestions or feedback

Guarantee or Promise

  • No binding contracts, cancel at any time
  • Minimum leads guarantee per month or services offered free
  • Full transparency in campaign expenditure

Operational Excellence

  • High standards of punctuality for all check-ins
  • Full transparency in pricing and performance
  • Personalised service as a key operational standard

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer longer term contracts with discounted rates for annual commitments
  • Implement a renewal reminder system with incentives for early renewals

Upsells & Cross-Sells

  • Develop a premium service package that includes SEO optimization and content marketing
  • Propose add-on services like email marketing or social media ad management

Bundling & Packaging

  • Design bundle packages that combine Google ad services with SEO and/or social media management
  • Propose tiered offers with different levels of services and price points

Loyalty & Retention Programs

  • Build a loyalty program by offering discounts for referrals or multichannel packages
  • Develop a customer satisfaction survey to gauge user experience and identify areas for improvement

Custom Services and Personalization

  • Suggest personalized ad campaigns that better match the needs of individual businesses
  • Enhance 1:1 support by offering bi-monthly video call consultations

Pricing Strategy

  • Offer price discounts for customers willing to provide testimonial or case study material
  • Experiment with value-based pricing to better match the high lifetime value of customers

Customer Data and Insights

  • Implement a CRM system to better understand, track, and leverage customer data
  • Identify churn signals in customer behavior to proactively offer support or incentives to stay

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Credit towards next month's service for successful referrals
  • Free Google Ads audit for referred businesses

Shareable Assets

  • Easily customizable email templates to introduce Portimao Online
  • Printable business cards for in-person referrals

Timing and Triggers

  • Ask for referrals after successful Google Ads campaigns
  • Train staff to bring up referral program during customer check-ins

Client Success Stories

  • Regularly share testimonials on website and social media
  • Convert case studies into shareable formats (infographics & videos)

Referral Contests

  • Quarterly 'Top Referrer' recognition with a significant discount on a month's service

Partner or Affiliate Programs

  • Local collaborations featuring shared clientele

Thank-You Experience

  • Personal thank-you note for every successful referral
  • Premium gift (local delicacies or business tools) for top annual referrer

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call