Talk to Our Team

Pink Moon

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • The stressed, overworked women in Saudi Arabia and the Gulf looking for safe, holistic solutions to regain mental and physical wellness.

Audience Type

  • B2C
  • Emotionally overwhelmed women; potential yoga teachers.

Needs - Primary Buying Considerations

  • Emotional wellbeing and stress management tools.
  • Holistic healing methods for burnout/pressure.
  • Community to foster growth and calmness.

Demographics

  • Age Range: 25-65 years
  • Gender: Female
  • Geography: Saudi Arabia and the Gulf
  • Income Level: Middle to upper-middle class
  • Profession: Professionals (possibly healthcare, education, corporates)

Psychographics

  • Lifestyle: Prefers restorative practices like yoga and meditation
  • What they value: Emotional safety, authenticity, and holistic growth.
  • Pain Points: Dealing with stress, overwhelm, and disconnection from self.
  • Buying Behavior: They prefer testimonials and transformation stories.
  • Decision-Making Roles:
  • Primary Decision Maker: Self
  • Secondary Decision Influencers: Peers
  • Support Roles: Family and partners.

2. My Message to My Target Audience

Refined Elevator Pitch

  • Pink Moon provides emotionally overwhelmed women in Saudi Arabia and the Gulf with a holistic path to inner balance and self-trust. Through transformational yoga teacher trainings and Ayurvedic lifestyle education, women learn to navigate life without unnecessary pressure and with renewed clarity, as if coming home to themselves.

Understanding Their Pain Points

  • Overwhelmed with stress, struggling with burnout, and constant anxiety
  • Disconnected from their bodies and emotions due to personal or professional pressures
  • Dissatisfied with generic wellness programs that fail to address their deep-seated issues

Transformation

  • Achieve inner tranquility, increased self-awareness, and emotional stability
  • Enjoy newfound freedom, confidence, and self-trust

- Live in a state of calm, integrating natural 
conscious tools into daily routines

Unique Selling Proposition (USP)

  • Offers a feminine, emotionally safe space for holistic healing
  • Transforms women beyond the mat targeting all aspects of the human being (body, mind, emotions, and spirit)
  • Integrates practical methodologies into daily routines, promoting natural wellness over medication

Brand Values & One-Liners

  • "Come home to yourself."
  • "Healing with love, not pressure."
  • "Nurture your body — unlock the secret to healing."
  • "Live gently, in calm, not survival mode."

Tone

  • Pink Moon embodies a nurturing, feminine, and spiritual tone. It creates a sense of comfort, acceptance, and tranquility for every woman — a gentle reminder that she is safe, seen, and fully embraced in her journey.

Hero Text Idea

  • Flag Text: Restorative Yoga & Healing for Middle East Women
  • Main Headline: Balance Body, Mind, and Spirit with Pink Moon
  • Sub Headline: Unravel your inner healing potential with transformational yoga and Ayurvedic lifestyle education
  • CTA: Begin Your Healing Journey Now

3. The Media I Will Use to Reach my Target Market

Website

  • Website is an essential channel for Pink Moon as it disseminates vital information and facilitates registration.
  • Enhance site SEO through keyword research and optimizing content.
  • Improve mobile experience to cater to high mobile usage in the region.
  • Track user navigation patterns and popular site sections to improve UX.

Social Media

  • Instagram: Daily posts of inspirational quotes, student testimonials, benefits of yoga/Ayurveda practices; weekly IGTV/Reels of mini yoga lessons and breathing exercises.
  • Facebook: Advertise weekly free 'Women Circle' sessions, announce new courses; Bi-weekly FB live sessions to answer audience questions and share relaxation techniques.
  • LinkedIn: to attract professional women, share blog posts about dealing with work stress and maintaining work-life balance.

Paid Advertising

  • Facebook Ads targeting women 25-65 in Saudi Arabia and Gulf with interest in yoga, meditation, wellness.
  • Google Ads for keywords like 'yoga in Saudi Arabia', 'stress relief for women', 'yoga courses for women' etc.

Content Recommendations

  • Regular blog posts on topics like 'Balancing Work Stress with Yoga', 'Overcoming Burnout with Ayurveda', 'Finding Inner Peace in Busy Lives'.

Partnerships & Outreach

  • Partner with women-focused businesses (beauty salons, fitness coaches, female entrepreneurs networks). Arrange workshops, joint promotions, guest blogging.

SEO and Content

  • Focus content strategy on highlighting benefits of yoga and Ayurveda practices. Use long-tail relevant keywords in blog posts like 'stress relief for women in Saudi Arabia'.

Offline and Local Media

  • Sponsor wellness events; arrange seminars, workshops for stress relief, holistic living in select neighborhoods and corporate offices.

Online Events

  • Host monthly webinars with experts in yoga, Ayurvedic practices, female wellness.

Online Networking

  • Join relevant Facebook groups, Reddit communities like 'r/Yoga', 'r/Meditation', 'r/FemaleWellness'.

Cold Outreach

  • LinkedIn connection requests to HR personnel with personalized messages about Pink Moon's corporate workshops. Email marketing campaigns to promote new courses, blog content to relevant audiences.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Free 'Stress-Busting Breathing Techniques' Guide: Fit for women seeking immediate stress relief tools.
  • Wellness Quiz: 'How Stressed Are You?' with personalized wellness tips based on result.
  • Free Preview of 'Feminine Yoga & Ayurveda Techniques' Workshop: Video content to reel in interest.

Tripwire Offer

  • Introductory online yoga session at a nominal fee.
  • Mini 'Conquer Stress with Yoga' online course.

Welcome Sequence

  • Immediate thank you email post-signup with lead magnet.
  • Follow-up email introducing Pink Moon, USPs, student testimonials.
  • Invite to join free 'Women Circle' session.
  • Regular newsletter with transformative stories, wellness tips.

Segmentation

  • Segment leads based on yoga/teacher training prospect and Ayurveda wellness seeker.
  • Utilize quiz responses for more nuanced segmentation.

Chatbot and Automation

  • Implement Chatbot on site for immediate queries resolution.
  • Automate email sequences via Mailchimp or similar affordable tools.

2. My Lead Nurturing System

Marketing CRM

  • Recommeded platform: ActiveCampaign or Drip
  • Automation capabilities: Email sequences, segmentation, campaign tracking
  • Improvement: Implement for structured, automated communication

Sales CRM

  • Preferred platform: Agile CRM
  • Pipeline tracking: Lead capture to conversion tracking
  • Recommended upgrades: Email integration for efficient communication

Automated Follow-Ups

  • Welcome sequence post lead capture
  • Course information sequence targeting potential customers
  • Regular check-ins during course

Newsletter

  • sent bi-weekly
  • Topics: Tips, success stories, upcoming courses
  • Segments: Potential and existing customers

Retargeting & Ads

  • Facebook Ads targeting women 25-65 in Saudi Arabia and Gulf, remarketing to website visitors

Social Media and Content

  • Daily Instagram and Facebook posts
  • Weekly IGTV/Reels of mini yoga lessons and breathing exercises
  • Bi-weekly FB live sessions for Q&A, sharing techniques

Webinars and Events

  • Monthly webinars by experts
  • Offline workshops in partnership with women-focused businesses and corporate offices

Other Nurture Channels

  • SMS reminders for course enrolments and events.

3. Sales Conversion Strategy

Sales Process

  • Begin process through warm conversation on WhatsApp, addressing questions and concerns.
  • Structured sales conversation with the aim to build trust and comfort.
  • Offer a free 'Women Circle' session as a trial experience of the Pink Moon community.
  • Prompt to register and pay for the preferred course upon establishing trust and interest.

Sales Assets

  • Develop a detailed FAQ document to address common inquiries promptly and consistently.
  • Prepare a persuasive and informative pitch to highlight the benefits of Pink Moon courses.
  • Craft email sequences to nurture leads who require more time or are deliberating investment.

Testimonials and Case Studies

  • Collect testimonials post-course completion, highlighting the transformation achieved.
  • Share these testimonials as 'success stories' on social media, email newsletters, and the website.

Conversion Rate Insights

  • Implement lead and conversion tracking to understand conversion rate and identify potential friction points.

Urgency and Offers

  • Offer early bird discounts or bonus sessions for timely course signups to encourage prompt action.
  • Promote the limitation of spots available per course to create a sense of urgency.

Guarantees and Risk Reversal

  • Instill confidence through a risk-free refund policy within the first week of joining the course, protecting customer's investment.

Shock and Awe

  • Send a welcome note and a complimentary Pink Moon-branded Yoga Mat and oil blends for new course signees as a token of appreciation and for enhancing community connection.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send welcome email with essential course details, self-care tips and commitment pledge
  • Kick-off webinar to familiarize students with course, instructors, and fellow peers.
  • Mail printed welcome kits with yoga accessories, a personalized note, and course syllabus

Communication Cadence

  • Weekly email updates summarizing progress and upcoming week's plan
  • Bi-weekly check-in video calls or webinars
  • Immediate assignment feedback through WhatsApp/text/email

Client Education

  • A student portal providing access to tutorials, glossaries, and FAQs
  • Video library containing past webinars and interactive yoga sequences
  • Blog posts addressing mental health, Ayurveda diet, and yoga mastery

Personalized Touches

  • Birthday surprise: Personalized emails with Pinkmoon branded e-cards
  • Yoga milestone celebrations: Celebrate achieving key yoga poses or completing significant milestones with small rewards
  • Share stories of transformation with the Pinkmoon community
  • Annual graduation celebration event

Visuals and Documentation

  • Before and after testimonials with client permission
  • Detailed reports of each student's progress
  • Transcripts or recaps of all webinars

Feedback and Proactive Support

  • Mid-course feedback surveys for course improvement
  • WhatsApp group for quick queries, support, and bonding
  • Stress helpline to coach students through difficult times

Guarantee or Promise

  • Money-back guarantee within the first week if dissatisfied
  • Promise to provide emotional and educational support throughout the course

Operational Excellence

  • Ensure punctuality of all webinars and feedback sessions
  • Maintain professional yet compassionate tone in all communications
  • Ensure website, tutorials, and online practices are always accessible
  • Maintain transparency and clear communication in all operations

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Develop a membership model for ongoing access to classes, resources, and community.
  • Implement a prepay discount for annual commitments to incentivize renewal and increase stickiness.

Upsells & Cross-Sells

  • Upsell existing customers to advanced-level courses or specialized workshops.
  • Encourage cross-sells by offering discounts for combined yoga and Ayurveda programs.

Bundling & Packaging

  • Create tiered packages: Basic (course only), Gold (course + personalised support) and Platinum (all-inclusive).
  • Bundle related courses together at a discounted price to increase engagement and revenue.

Loyalty & Retention Programs

  • Establish a loyalist program, rewarding returned customers with exclusive perks or discounts.
  • Introduce a referral program where customers earn credits for every successful referral.

Custom Services and Personalization

  • Offer personalized Ayurvedic consultations or wellness coaching as premium add-ons.
  • Develop VIP tiers with exclusive access to special events, one-on-one coaching, or advanced resources.

Pricing Strategy

  • Offer monthly payment plans, increasing accessibility and spreading revenue over time.
  • Experiment with value-based pricing for high-value, personalized services, leveraging customer testimonials for validation.

Customer Data and Insights

  • Implement a simple CRM system to track customer interactions, purchases, and preferences.
  • Leverage data to highlight purchasing patterns and identify opportunities for upsells & cross-sells.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer customers a discount on their next course for each successful referral.
  • Reward referees a discount on their first course.

Shareable Assets

  • Create a customized 'Refer a Friend' landing page.
  • Pre-made social posts that customers can share on their social platforms.
  • Digitally shareable referral cards with an attractive quote/image about Pinkmoon.

Timing and Triggers

  • Ask for referrals after a customer has completed a course and experienced benefits.

Client Success Stories

  • Share transformation stories/testimonials on Pinkmoon's social media platforms.

Partner or Affiliate Programs

  • Collaborate with companies or influencers that align with Pinkmoon's message & audience.

Thank-You Experience

  • Send personalized thank you notes to top referrers.
  • Send small wellness gifts (oils, candles, calming teas) to long-term customers who have referred others.

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call