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Physician Reboot

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Physicians aged 35–60 who feel dissatisfied with traditional practice and desire more control, flexibility, and fulfilment in their careers without sacrificing income or stability.

Audience Type

  • B2C
  • Practising MDs or DOs, mid-career or late-career.

Needs – Primary Buying Considerations

  • Desire a credible and proven system for career expansion without sacrificing stability or identity.
  • Value personal and career autonomy, work-life balance, and new income opportunities outside traditional practice.

Demographics

  • Age Range: 35-60
  • Gender: Balanced representation (Male and Female)
  • Geography: United States, primarily suburban or metro regions.
  • Income Level: $250K–$600K+ annual household income
  • Profession: Practicing MDs or DOs (primary care, hospitalists, specialists, surgeons, anaesthesiologists, etc.)

Psychographics

  • Lifestyle: Busy professional life, possibly with family obligations.
  • What they value: Structure, credibility, proven systems, work-life balance, and career fulfilment.
  • Pain Points: Feeling boxed in, burned out, or bored by traditional medical practice.
  • Buying Behavior: Likely to engage with structured programs, value credible systems and measurable results. Logical and skeptical buyers.

2. My Message to My Target Audience

Refined Elevator Pitch

  • Physician Reboot offers practicing physicians a clear, proven path to building income and autonomy beyond traditional practice, equipping them to design a fulfilling lifestyle of their own choice.

Understanding Their Pain Points

  • Feeling burned out, boxed in, and unfulfilled in a traditional medical practice
  • Mid-to-late stage in their medical careers with growing work-life imbalance
  • Desire for a fulfilling and flexible career opportunity that doesn't compromise income stability

Transformation

  • A self-directed, fulfilling career pathway beyond traditional practice
  • A sense of control, flexibility, and autonomy in their professional life
  • Increased work-life harmony leading to a more satisfying personal and professional life

Unique Selling Proposition (USP)

  • The only physician-built system offering a clear, proven path to career autonomy without sacrificing income or stability
  • Equipped with a coaching and support community of physicians and an all-in-one business platform
  • Arms physicians with practical, step-by-step training for idea development to customer onboarding

Brand Values & One-Liners

  • 'Reboot your medical career for your Next Chapter Beyond Practice.'
  • 'Regain control of your career, build income, design your life.'
  • 'Go beyond traditional practice with Physician Reboot.'

Tone

  • Physician Reboot embodies a professional, knowledgeable, and supportive tone. The brand aims to emanate credibility, give hope, and inspire action in its customers.

Hero Text Idea

  • Flag Text: 'Designed for U.S. Physicians'
  • Main Headline: 'Physician Reboot - A New Frontier in Your Medical Career'
  • Sub Headline: 'We empower physicians to build sustainable income and career autonomy beyond traditional practice. Begin the journey to create a fulfilling work-life harmony.'
  • CTA: 'Begin Your Next Chapter Today'

3. The Media I Will Use to Reach my Target Market

Website

  • The website must be structured and user friendly to cater to a target audience of physicians
  • Conversions to track include form submissions (from the application funnel), booked intro calls, time spent on website
  • Focus on both mobile and desktop as the target audience is working professionals who might access the site on different platforms

Social Media

  • LinkedIn for industry-specific content and audience targeting
  • Facebook due to its popularity among the age demographic
  • Post educational content, success stories, webinar snippets
  • Posting frequency should be once a day during peak user activity hours

Paid Advertising

  • Google Ads for search engine visibility
  • LinkedIn ads for specific professional targeting
  • Facebook ads due to the platform’s comprehensive targeting options
  • Focus on conversion campaigns leading to the application funnel

Content Recommendations

  • Success stories/testimonials from past clients
  • Educational content about pursuing a career outside traditional practice
  • Insights about work-life balance for physicians

Podcasts

  • 'The Doctor’s Life' podcast due to its focus on life beyond medicine
  • 'Physician Nonclinical Careers' podcast as it aligns with the service being offered.

Directories

  • Healthgrades - A directory used by doctors for professional profile listing
  • American Medical Association (AMA) directory - for visibility among other professionals

Publications

  • 'Physicians Practice' magazine - A recommended publication to reach the target market
  • 'Modern Healthcare' magazine: Known for its insightful articles catering to healthcare professionals.

Partnerships & Outreach

  • Partnering with hospitals for on-site webinars or seminars
  • Collaborate with medical schools for webinars/seminars

SEO and Content

  • Writing blog articles around topics like ‘Life beyond medical practice’, ‘Work-life balance for doctors’
  • Optimizing site and content for keywords (e.g., 'career alternatives for physicians', 'career reboot for doctors')

Offline and Local Media

  • Hosting on-site workshops at hospitals or medical conventions
  • Advertising in healthcare conferences and local healthcare events

Online Events

  • Hosting webinars on topics like 'Career opportunities outside traditional medical practice'
  • Partnering with medical practice related podcasts for exclusive webinar sessions

Online Networking

  • Engage in professional forums like the 'Doctors Lounge' and 'Student Doctor Network'

Cold Outreach

  • LinkedIn and Email: Target practicing MDs or DOs in mid-career or late-career, residing primarily in suburban or metro areas of the U.S.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Free 'Medicine to Mogul' video series: Explaining the opportunities and strategies for doctors to expand beyond traditional practice
  • 'Design Your Career' Interactive Worksheets: Aiming to help physicians visualize their desires and create a road-map
  • 'Beyond the Clinic' Webinar: Offering insights and inspiring stories from doctors who have diversified their career

Tripwire Offer

  • 'Career Reboot' Starter Kit: Low-cost package offering training snippets, a glimpse into the Physician Reboot community, and templates
  • Mini-course: 'How to identify and monetize your expertise'

Welcome Sequence

  • 7-day email series delivering value, setting expectations, introducing the brand, and further engagement opportunities
  • Automations to activate once a lead magnet is claimed, starting the customer on a nurture-to-sale journey

Segmentation

  • Segment leads based on their career stage (mid or late), specialty, location, and their engagement with the lead magnets

Chatbot and Automation

  • Chatbot on the website to engage with visitors, answer FAQs, and guide them towards the lead magnets
  • Usage of GoHighLevel's automation capabilities to send reminders for booked intro calls and follow-up emails

2. My Lead Nurturing System

Marketing CRM

  • Current platform: GoHighLevel
  • Automation capabilities: Email automation, Landing pages, Sales funnels
  • Recommended improvements: Enhance segmentation capabilities for personalized communications

Sales CRM

  • Current platform: GoHighLevel
  • Pipeline tracking or handoff process: Application funnel to booking intro calls
  • Recommended upgrades: Utilize CRM's reporting features to track and analyze lead behavior

Automated Follow-Ups

  • Types of automations: Post-opt-in, pre-scheduled intro call reminders, post-call follow-up
  • Frequency: Immediately after opt-in, 24hrs and 1hr before scheduled call, 24hrs after call

Newsletter

  • Frequency: Bi-weekly
  • Topics: Success stories, industry trends, career transition tips, program highlights
  • Segmentation: Based on engagement level, lead source, program interest

Retargeting & Ads

  • Platforms and goals: Meta Ads for application funnel, Google Ads for higher search visibility, LinkedIn Ads for professional targeting

Social Media and Content

  • Posting frequency: Daily on selected platforms (LinkedIn, Facebook)
  • Content type: Success stories, educational content, industry trends, webinar snippets

Webinars and Events

  • Suggested cadence: Monthly webinars on topics like 'Career opportunities outside traditional medical practice'

Other Nurture Channels

  • Chatbot through GoHighLevel for real-time engagement, automation to guide visitors to lead magnets
  • Email automation for delivering the Welcome Sequence, reminders for booked intro calls, and post-calls follow-up

3. Sales Conversion Strategy

Sales Process

  • Implement a script for intro calls to uncover needs, objections, and potential fit for the Physician Reboot program.
  • Create a structured follow-up sequence for leads after the intro call, addressing common concerns and showing success stories.
  • Increase urgency with gentle reminders of limited spots available in the program or coaching schedule.
  • Automate post-call follow-up emails through the GoHighLevel CRM.
  • Set up email and SMS reminders for scheduled calls to increase the show rate.

Sales Assets

  • Develop a comprehensive pitch deck explaining the Physician Reboot Accelerator program and its benefits.
  • Create a proposal template for individual coaching offers customized per the lead's situation and aspirations.
  • Develop objection-handling scripts addressing concerns about time commitment, transition risks, and return on investment.

Testimonials and Case Studies

  • Implement a post-coaching survey to gather feedback and testimonials from satisfied clients.
  • Develop detailed case studies showcasing previous clients' success and inject these stories into the sales process.
  • Display testimonials and case studies prominently on the website and within the application funnel.

Conversion Rate Insights

  • Track conversion rates of leads to paid clients through GoHighLevel CRM.
  • Craft split-test experiments within the sales process to improve conversion rates (e.g., different call scripts, follow-up timing).

Urgency and Offers

  • Consider seasonal promotions or reduced price for a commitment within a certain time frame (e.g., 'Sign up within 48 hours of your intro call and get a 10% discount').
  • Craft messaging stressing the limited number of clients taken on each month, emphasizing personalized care.

Guarantees and Risk Reversal

  • Establish a satisfaction guarantee policy to reduce entry resistance (e.g., 'If you're not satisfied within the first 30 days, receive your money back, no questions asked').

Shock and Awe

  • Consider sending gifts to high potential leads post-intro call (e.g., a personalized medical-themed notebook or planner).
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email with access to learning platform and introduction to physician community
  • 1:1 kickoff call to set expectations and establish momentum
  • Dispatching a branded welcome kit with selected Physician Reboot merchandise

Communication Cadence

  • Weekly check-in via email with learning progress and adjustment suggestion
  • Monthly update video call to clarify doubts and share journey with peers
  • Biweekly motivational podcasts

Client Education

  • Member access to a knowledge hub with FAQs, video tutorials
  • Regular webinars on related topics and new income opportunities

Personalized Touches

  • Celebrate client achievements with token personal messages
  • Birthday acknowledgment with personalized notes
  • Holding beta tests for new features with existing, engaged users

Visuals and Documentation

  • Progress tracking with visual dashboards
  • Before and after illustrations of physicians transformed post-program

Feedback and Proactive Support

  • User satisfaction surveys for continuous improvement
  • Prompt resolution of issues through support ticket system

Guarantee or Promise

  • 30-day risk-free policy for unsatisfactory experiences

Operational Excellence

  • Punctuality strictly maintained for all calls/meetings
  • Consistent and clear communication strategies in every interaction

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce yearly subscription model with early renewal incentives

Upsells & Cross-Sells

  • Offer advanced coaching sessions as upsell for detailed personalized strategies
  • Cross-sell workshops or masterclasses on specialized topics like digital marketing, sales strategies, etc.

Bundling & Packaging

  • Create a premium package incorporating advanced coaching and masterclasses
  • Offer bundle discount for customers opting for multiple services

Loyalty & Retention Programs

  • Implement a referral program where physicians can earn discounts or free services for referrals
  • Create loyalty milestones with rewards, e.g., free session after every 5 coaching sessions

Custom Services and Personalization

  • Provide option for ‘tailored coaching plans’ based on individual’s preferences and specific goals

Pricing Strategy

  • Offer discounts or additional services as incentives for long-term commitments
  • Use value-based pricing emphasizing transformation and personal growth rather than flat rate pricing

Customer Data and Insights

  • Use physician-specific data from CRM to understand engagement and identify upsell opportunities
  • Monitor program usage data to identify potential churn and provide intervention offers or supports

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Grant a discount on the next coaching session for successful referrals.
  • Offer exclusive access to specialised webinars or workshops.

Shareable Assets

  • Design email templates to make sharing simple for customers.
  • Create high-quality video testimonials showcasing successful clients to increase trust and shareability.

Timing and Triggers

  • Ask for referrals after positive customer feedback or successful completion of a coaching session.
  • Automate a referral prompt email after 3 months of customer engagement.

Client Success Stories

  • Collect and highlight testimonials and success stories on website and social media channels.
  • Host a live webinar featuring successful clients sharing their experiences.

Referral Contests

  • Run a quarterly referral contest with rewards for the highest number of quality referrals.
  • Announce winners on social media and in newsletters.

Partner or Affiliate Programs

  • Collaborate with medical associations or networks to generate referrals.
  • Launch a structured affiliate program offering revenue share on successful referrals.

Thank-You Experience

  • Celebrate top referrers with personalized gifts or exclusive one-on-one strategy sessions.
  • Send a personalised thank-you message for every successful referral.

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