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  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • New coaches aged 40 to 55 looking to increase their monthly recurring revenue to $10k through improved marketing and sales strategies.

Audience Type

  • B2C
  • Newly established coaching professionals

Needs – Primary Buying Considerations

  • Income growth strategies
  • Marketing and sales education
  • One on one support

Demographics

  • Age Range: 40-55
  • Gender: Not specified
  • Geography: Not specified
  • Income Level: Striving for $10k MRR
  • Profession: Coaching service providers

Psychographics

  • Lifestyle: Entrepreneur and business-oriented
  • What they value: Income growth, professional advancement
  • Pain Points: Struggling to scale business, lack of marketing and sales expertise
  • Buying Behavior: Responsive to ads, interested in webinars and masterclasses

2. My Message to My Target Audience

Refined Elevator Pitch

  • Phenom empowers new coaches to skyrocket their income to $10K MRR by mastering our unique marketing and sales strategies, enabling them to realize their entrepreneurial dreams.

Understanding Their Pain Points

  • Difficulty scaling income as a new coach
  • Struggling with implementing effective marketing and sales strategies
  • Overwhelmed by entrepreneurial challenges in a competitive market

Transformation

  • Income growth to $10k MRR
  • Overcome entrepreneurial hurdles with effective marketing and sales strategies
  • Boost confidence and flourish as a successful coach in their field

Unique Selling Proposition (USP)

  • Tailored coaching that nails marketing and sales
  • Proven track record of clients reaching $10K MRR
  • Provides 1-on-1 dedicated support that competitors lack

Brand Values & One-Liners

  • "Unleash your Phenomenal Potential."
  • "Master Marketing, Surge Sales."
  • "Your income growth is our success."

Tone

  • Phenom’s tone is empowering, motivational, and confident. Our messaging aims to inspire new coaches to believe in their potential and take decisive steps towards financial success.

Hero Text Idea

  • Flag Text: Empowering Coaches Nationwide
  • Main Headline: Master Marketing and Sales for Phenomenal Growth
  • Sub Headline: Scale to $10K MRR and beyond with our personal coaching program.
  • CTA: Achieve Your Growth Today

3. The Media I Will Use to Reach my Target Market

Website

  • Continue to build authority with client reviews and success stories
  • Track conversions from the webinar sign-up and masterclass premium offer
  • Optimize both desktop and mobile experiences as target audience is likely split across devices

Social Media

  • Focus on LinkedIn for professional connections and Instagram for a more personal/inspirational closer look at the coaching experience.
  • Post 4-5 times a week across platforms with a mix of client success stories, tips for new coaches, and promotional content for the masterclass
  • Leverage Instagram Stories and LinkedIn updates to promote upcoming webinars

Paid Advertising

  • Invest in Google AdWords for search-based advertising targeting keywords around "coach marketing program," "increase coach income," etc.
  • Consider sponsored content on LinkedIn targeting professionals in the coaching space

Content Recommendations

  • Create blog posts on topics such as "Top 5 Challenges for New Coaches and How to Overcome Them," "How to Scale Your Coaching Business," etc.
  • Share these articles on your social media platforms and through email marketing

Podcasts

  • Start a podcast called "Phenomenal Coaching Success" featuring stories from successful clients and tips for new coaches
  • Seek to appear on podcasts like The Coaching Habit, High-Income Business Writing, or Duct Tape Marketing

Directories

  • List Phenom on coaching directories such as the International Coach Federation (ICF) and the Life Coach Directory
  • Register for business networking groups such as BNI or local business chamber directories

Publications

  • Publish articles in industry-specific magazines like the American Journal of Business Education or online blogs like Business Insider
  • Explore guest blogging opportunities on websites like Forbes or Entrepreneur

Partnerships & Outreach

  • Build referral partnerships with similar service providers like CV writers, therapist directories, or career consultants
  • Engage in speaking opportunities at coaching conventions or local networking events

SEO and Content

  • Use long-tail keywords such as "how to succeed as a new coach," "improve coaching marketing strategy," or "increase coach income"
  • Develop regular blog content around these keywords to improve organic visibility

Offline and Local Media

  • Sponsor local business events aimed at entrepreneurs, startup incubators, or small business communities
  • Leverage a direct mail campaign for the local audience promoting the coaching masterclass

Online Events

  • Host a monthly or bi-monthly webinar offering a teaser of what the masterclass can deliver
  • Partner with similar companies for joint webinars or virtual events

Online Networking

  • Join and participate in Facebook groups and LinkedIn communities related to coaching and entrepreneur-ship
  • Join relevant subreddits and Quora spaces to provide advice and promote Phenom's services

Cold Outreach

  • Develop an email marketing campaign targeting newly certified coaches, leveraging your CRM data
  • Connect with new coaches on LinkedIn and introduce them to Phenom’s services
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Top 5 Marketing Strategies for New Coaches' eBook
  • 'Find Your Coaching Niche' Quiz
  • 'Projected Income Growth' Calculator

Tripwire Offer

  • 'Marketing Kick-Starter' Mini-Course
  • Initial Consultation at a discounted fee

Welcome Sequence

  • Introduction email with a personal note from the founder
  • Series of emails introducing the coaching program and its benefits
  • Follow up email after one week to offer a free strategy call

Segmentation

  • Tag leads based on their challenges (marketing, sales, pricing, etc.)
  • Segment based on their response to the lead magnet (eBook, Quiz, Calculator)

Chatbot and Automation

  • Implement a chatbot on the website for instant engagement
  • Set up automation in GoHighLevel for follow-ups and nurturing leads

2. My Lead Nurturing System

Marketing CRM

  • Current platform: GoHighLevel
  • Automation capabilities: Email, SMS, and web tracking
  • Recommended improvements or replacements: Improve segmentation and tagging based on lead behavior and interests

Sales CRM

  • Current platform: GoHighLevel
  • Pipeline tracking or handoff process: Track prospect interaction through website, emails, and webinars
  • Recommended upgrades: Set up automated tasks upon lead scoring thresholds

Automated Follow-Ups

  • Types of automations: Post-opt-in welcome sequence, post-webinar follow-ups, lead scoring triggers
  • Frequency or triggers: Immediate follow-up after opt-in or webinar, subsequent touches every 2-3 days

Newsletter

  • Frequency: Bi-weekly
  • Topics or content pillars: Marketing and sales strategies, coaching success stories, upcoming webinars
  • Segmentation: Divide audience by primary challenge (marketing, sales, scaling) and stage of funnel

Retargeting & Ads

  • Platforms and goals: Google AdWords and LinkedIn for remarketing, increased sign-ups for webinars and masterclass

Social Media and Content

  • Posting frequency: 4-5 times per week
  • Content type or campaign focus: Client success stories, coaching tips, webinar registration

Webinars and Events

  • Suggested cadence or purpose: Bi-monthly webinars focused on marketing skills for coaches

Other Nurture Channels

  • Chatbot on website for immediate engagement, 24/7 lead capture
  • SMS reminders for webinars and webinar follow-ups

3. Sales Conversion Strategy

Sales Process

  • Ads lead to webinar sign-up
  • Conduct the webinar to build connection and display expertise
  • Invite webinar attendees to a premium masterclass
  • Follow up via email to attendees who don't instantly convert

Sales Assets

  • Automated email sequence for follow-up
  • Sales script for webinar and masterclass application calls
  • Detailed proposal outlining what the coaching program entails

Testimonials and Case Studies

  • Collect testimonials from successful clients who have achieved $10K MRR
  • Highlight these testimonials on your website and in your webinar

Conversion Rate Insights

  • Use GoHighLevel to track conversion from webinar attendees to masterclass clients
  • Goal: Improve conversion rate from attendees to paying clients

Urgency and Offers

  • Promote a limited number of spots for personalized masterclass
  • Encourage immediate sign-up with exclusive bonuses for fast action takers

Guarantees and Risk Reversal

  • Offer a guarantee of increased wealth if they implement strategies
  • Reinforce this guarantee during the webinar and sales calls

Shock and Awe

  • Send a personalized 'Thanks for attending' note or gift to webinar attendees
  • Give a special bonus for attendees who sign up within 24 hours
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send a personalized welcome email outlining the coaching program's next steps.
  • Schedule an introductory kickoff call to discuss expectations and timelines.
  • Provide a tailored welcome kit covering program basics, FAQs, and success stories.

Communication Cadence

  • Bi-weekly check-ins via video call to assess progress and answer queries.
  • Weekly updates via emails consisting of useful tips and motivational content.
  • Instant query resolution through text messages during business hours.

Client Education

  • Offer an online knowledge hub with marketing and sales training modules and guides.
  • Frequently update the resource hub with industry trends and how-to guides.
  • Run a monthly webinar featuring past clients who have successfully scaled their income.

Personalized Touches

  • Celebrate client milestones with handwritten notes and tokens of appreciation.
  • Surprise birthday emails with a motivational video message from the coach.
  • Periodical 'Thank You' notes to appreciate the client's trust and commitment.

Visuals and Documentation

  • Share 'Before' and 'After' income reports showing the impact of the coaching program.
  • Generate monthly progress recaps highlighting key learnings and improvements.
  • Offer visually appealing infographics explaining key marketing and sales strategies.

Feedback and Proactive Support

  • Use an automated system to gather client feedback and address it promptly.
  • Regularly survey clients for potential issues or challenges for proactive solutions.
  • Have a dedicated assistance line for immediate, high-priority issues.

Guarantee or Promise

  • Promise: "If you don't reach your $10K MRR goal, you get a full coaching session refund."
  • Operate under a risk-free policy assuring client satisfaction or money back.
  • Offer a 'love it or leave it' introductory week, allowing clients to try the program risk-free.

Operational Excellence

  • Prioritize flexible scheduling based on client's availability.
  • Maintain punctuality for all coaching calls.
  • Exemplify professional appearance and conduct during all interactions.
  • Adhere to high communication standards offering clear, concise, and respectful discourse.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce a subscription-based coaching model for sustained engagement
  • Offer discounts on annual subscriptions to incentivize long-term commitment

Upsells & Cross-Sells

  • Develop advanced marketing and sales master classes as upsell opportunities
  • Cross-sell business strategy or personal development courses

Bundling & Packaging

  • Bundle the one-on-one support with group coaching sessions in a premium package
  • Offer a variety of learning packages catering to different levels of coaching expertise

Loyalty & Retention Programs

  • Implement a referral system with benefits for referring new coaches
  • Introduce loyalty discounts for returning clients

Custom Services and Personalization

  • Add a premium tier coaching program with individually tailored strategies
  • Offer personalized business sales strategy analysis for high-end customers

Pricing Strategy

  • Implement a tiered pricing strategy based on the level of personalized support offered
  • Offer volume discounts to clients purchasing multiple coaching sessions

Customer Data and Insights

  • Utilize CRM data to identify trends and create personalized sales strategies
  • Institute a churn prevention system to monitor client engagement and predict potential drop-offs

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a free masterclass to the referer when a referral signs up.
  • Create an exclusive discount on next course for referees.

Shareable Assets

  • Create a set of branded social media graphics for users to share with their connections.
  • Design an email template with unique referral code for easy sharing.

Timing and Triggers

  • Prompt for referrals immediately after a successful coaching milestone (e.g., reaching $5K MRR).
  • Automate email reminders with referral links after completion of the masterclass.

Client Success Stories

  • Feature top performers on the website, newsletters, and social media to inspire referrals.
  • Ask top performers for video testimonials to share their success stories and refer Phenom.

Referral Contests

  • Quarterly 'Refer & Win' contest rewarding the client who refers the most new sign-ups.
  • Announce winners on social media and via email, incentivizing further participation.

Partner or Affiliate Programs

  • Cultivate relationships with influencer coaches who can refer Phenom in exchange for a commission.

Thank-You Experience

  • Surprise top referrers with a custom gift - a personalized plaque or premium notebook.
  • Send handwritten thank you notes to all clients who contribute referrals.

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