Talk to Our Team

Papacito

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Latino men aged 20 to 40, seeking to improve their skin health and self-confidence

Audience Type

  • B2C
  • Male consumers within the Latino community interested in personal grooming products

Needs – Primary Buying Considerations

  • High-quality skincare products designed specifically for Latino men
  • Desire for better skin and increased confidence

Demographics

  • Age Range: 20-40
  • Gender: Male
  • Geography: Distributed, ecommerce-based
  • Income Level: Not specified, infer: middle-income (based on product price range)
  • Profession: Not specified

Psychographics

  • Lifestyle: Conscious about personal grooming and appearance
  • What they value: Quality grooming products, confidence, cultural relevance
  • Pain Points: Lack of skincare products catering to the unique needs of Latino men
  • Buying Behavior: Likely responsive to social media marketing (e.g., Facebook, Instagram)

2. My Message to My Target Audience

Refined Elevator Pitch

  • Papacito equips Latino men with superior grooming products, specifically tailored for their unique skin needs, to help them feel empowered and radiate self-confidence.

Understanding Their Pain Points

  • Neglected by the mainstream grooming industry
  • Limited options that cater to their specific skin needs
  • Lack of self-confidence due to inadequate skin care

Transformation

  • Radiate self-confidence with healthier, younger-looking skin
  • Feel proud and empowered with grooming products designed for them
  • Elevated self-image with a skincare routine that works

Unique Selling Proposition (USP)

  • Curated exclusively with Latino men’s skin needs in mind
  • Igniting confidence with cutting-edge grooming products
  • An industry-first focus makes Papacito a trailblazer in Latino grooming

Brand Values & One-Liners

  • 'Your Skin. Your Confidence. Our Priority.'
  • 'Look Good. Feel Empowered.'
  • 'Care Beyond Skin Deep'

Tone

  • Papacito speaks in a confident and inspiring tone, synonymous with empowerment. It assures Latino men that they have a grooming brand that understands and values their skin care needs.

Hero Text Idea

  • Flag Text: 'Proudly Latino. Uniquely You.'
  • Main Headline: 'Empower Your Skin with Papacito'
  • Sub Headline: 'Experience confidence and pride with skincare crafted exclusively for Latino men. Look younger and feel stronger in your skin.'
  • CTA: 'Discover Your Skin’s Full Potential'

3. The Media I Will Use to Reach my Target Market

Website

  • Build a clean and easy-to-navigate website on a low-cost platform like WordPress or Shopify
  • Set up Google Analytics to track key conversions (e.g., product page visits, add to cart, purchases)
  • Optimize for mobile-first experience, considering the young target audience

Social Media

  • Focus on Instagram and Facebook: high use among target demographic and effective for promoting personal care products
  • Post 3-5 times per week, with a mix of product highlights, skin care tips, and lifestyle content
  • Use Instagram Stories for more casual, behind-the-scenes content

Paid Advertising

  • Use Facebook Ads targeting men aged 20-40 within the Latino community
  • Run Google Shopping campaigns to capture interest from potential customers actively looking for personal care products

Partnerships & Outreach

  • Collaborate with micro-influencers in the Latino community who share the same target audience
  • Pitch guest articles or interviews to men's grooming blogs or vlogs aimed at the Latino demographic

SEO and Content

  • Blog about men's grooming tips and skincare education, aiming to rank for keywords related to 'Latino men skin care'
  • Create a YouTube channel for skincare tutorials and product demos

Offline and Local Media

  • Attend local events (post-pandemic) that attract the target audience, such as community festivals, markets, and cultural events
  • Distribute flyers or product samples in local barbershops

Online Events

  • Host webinars or Instagram Live sessions on men's skin care basics and tutorials

Online Networking

  • Participate in relevant Facebook groups, Reddit communities, and men's grooming forums

Directories

-Seek listing on ecommerce directories and personal care product directories to enhance visibility and credibility.

Cold Outreach

  • Reach out via Instagram Direct Message to potential customers who show interest in men's grooming or follow similar brands
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Ultimate Skin Care Guide for the Modern Latino Man'
  • 'Top 10 Mistakes in Men's Skin Care and How to Avoid Them'
  • A lifestyle quiz resulting in personalized product recommendations

Tripwire Offer

  • Trial kit of grooming products at a discounted price
  • Flash sale for first-time purchasers

Welcome Sequence

  • Email 1: Thank you and guide download link
  • Email 2: Skin care tips and highlight of core products
  • Email 3: Special offer for first order

Segmentation

  • Tag leads based on product interest shown on website
  • Segment by age bracket and lead source for future campaigns

Chatbot and Automation

  • Set up a Facebook Messenger bot to answer FAQs and collect leads
  • Implement automated retargeting ads for website visitors who don't purchase

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: ActiveCampaign due to its robust automation capabilities and affordability for small businesses
  • Automation capabilities: Drip campaigns, SMS/MMS, web tracking, segmentation, and CRM integrations

Sales CRM

  • Recommended platform: Zoho CRM for their sales cycle tracking and easy integration with marketing automation tools
  • Handoff process: Automated alerts when leads complete a certain action like downloading a lead magnet, triggering sales outreach

Automated Follow-Ups

  • Post opt-in: Send a welcome sequence of emails educating the benefits of products
  • Abandoned cart: Automated email reminders to recover lost sales
  • Frequency: Varies based on customer's behavior and interaction with emails

Newsletter

  • Frequency: Bi-weekly
  • Content pillars: Skincare tips, product usage guides, and customer success stories
  • Segmentation: Dependent on their specific skincare needs and choices

Retargeting & Ads

  • Platforms: Facebook and Instagram for retargeting ads showcasing products & addressing objections
  • Goal: Keep Papacito top of mind and encourage repeat website visits

Social Media and Content

  • Posting frequency: Daily
  • Content type: Educational skincare tips, product promotion, customer testimonials, and culture-related content

Webinars and Events

  • Suggested purpose: Monthly 'Virtual Skincare Masterclass' to educate audience about different skincare routines

Other Nurture Channels

  • Chatbot (via Facebook Messenger) to answer frequently asked questions and collect leads
  • SMS for sending timely reminders, flash sales, and exclusive discounts

3. Sales Conversion Strategy

Sales Process

  • Launch pre-sale campaign to build awareness and demand
  • Highlight USP (Products tailored for Latino men’s needs) throughout the sales process
  • Utilize shopping cart abandonment recovery automation
  • Implement retargeting strategies via Facebook pixel to re-engage potential customers

Sales Assets

  • Develop an effective product description copy
  • Create FAQs section addressing common customer queries
  • Design a proposal for influencers partnerships

Testimonials and Case Studies

  • Collect customer reviews and incorporate them on the website and product page
  • Highlight transformation stories as case studies on social media platforms

Conversion Rate Insights

  • Set up conversion tracking via Google Analytics
  • Regularly review and analyze traffic and conversion data for optimization

Urgency and Offers

  • Offer time-limited discounts during pre-launch phase
  • Develop bundles/packages as products become more available
  • Use scarcity (limited stock) to instill urgency

Guarantees and Risk Reversal

  • Offer a satisfaction guarantee or a money-back guarantee
  • Highlight free shipping benefit to lower purchase hesitations

Shock and Awe

  • Offer a limited 'first-buyers' exclusive product or special recognition
  • Run occasional surprise deals or flash sales
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email with a short, engaging video introducing Papacito and its ethos.
  • Inclusion of product usage guidelines and skin care tips in the package.
  • Personalized thank you note included with each first order.
  • A follow-up email to check their first experience with the product.

Communication Cadence

  • Bi-weekly emails with skin care tips and product guidance.
  • Updates on product improvements and new launches on monthly basis.
  • Occasional texts for exclusive deals or major updates.

Client Education

  • Upload video tutorials on how to use products on social media.
  • Regular blog posts featuring skincare tips for Latino men.
  • Infographics explaining the unique benefits of each product for Latino skin.

Personalized Touches

  • Birthday email with discount code as a gift.
  • Recognition card for 6 and 12 months of continuous usage.
  • Small surprise gift included in every third order.

Visuals and Documentation

  • Detailed 'before and after' testimonials from real customers.
  • High-quality images of products on the website.
  • Product usage instructions included in each package.

Feedback and Proactive Support

  • Online survey every 6-months to gather product feedback.
  • Quick resolutions through social media, email, and website chat.
  • Proactive communication on potential delays, issues or recalls.

Guarantee or Promise

  • 30-day 'love it or leave it' guarantee on all products.
  • Promise of only high-quality, safe ingredients.

Operational Excellence

  • Strict standards for shipping time and package quality.
  • Communication standards emphasizing responsiveness and empathy.
  • Always ensure communication is culturally respectful and knowledgeable.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement subscription-based model with options for quarter, biannual, or annual renewals.
  • Offer incentives, such as 10% off, for annual subscription commitments.

Upsells & Cross-Sells

  • Develop a range of skin care products (cleansers, moisturizers, serums) for upsells.
  • Cross-sell grooming accessories (razors, brushes) with every product purchase.

Bundling & Packaging

  • Offer tiered skincare packages (starter, advanced, premium) at varying price points.
  • Bundle popular products with accessories (combs, towels) at a discounted rate.

Loyalty & Retention Programs

  • Develop a customer loyalty program with points earned per dollars spent.
  • Offer exclusive discounts or early access to new products for loyal customers.

Custom Services and Personalization

  • Incorporate personal skin advice and product recommendations based on customer profile.
  • Introduce 'Papacito Pro' tier for personalized, expert skincare advice.

Pricing Strategy

  • Offer discounts on first purchase to encourage repeat purchases.
  • Implement a pay-as-you-go model for flexibility and customer retention.

Customer Data and Insights

  • Utilize basic CRM to track customer behavior and identify up-sell opportunities.
  • Analyze customer reviews and feedback for insights to improve products/services.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a discount coupon for every successful referral made by a customer
  • Provide referees a 10% off on their first purchase

Shareable Assets

  • Pre-designed social media posts showcasing popular Papacito products
  • Special referral code embedded in a stylish digital card

Timing and Triggers

  • Ask for referrals post-purchase, once the customer has experienced the benefits of the product
  • Set up automated email reminders for customers to share referral codes post-purchase

Client Success Stories

  • Regularly showcase customer testimonials on social media, including a prompt to refer Papacito to friends

Referral Contests

  • Monthly referral competitions – the one who gets the most successful referrals gets a special Papacito kit

Partner or Affiliate Programs

  • Possible collaborations with barbers or grooming influencers within the Latino community
  • Offer them unique referral codes to share with their clients or followers

Thank-You Experience

  • Personally thanking top referrers in a thank you email
  • Give recognitions to top referrers by featuring them on the 'Referral Hall of Fame' on the website

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call