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Outwardly Marketing

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Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before (Prospect)

1. My Target Market

Primary Target Market Summary

  • Local business owners in need of scaling operations and unsure about their current marketing strategies.

Audience Type

  • B2B
  • Local Small & Medium-Sized Businesses (SMBs)

Industries (if B2B)

  • All industries requiring marketing assistance

Needs – Primary Buying Considerations

  • Increased inbound leads
  • Improved ROI on existing marketing budget
  • Assistance with marketing campaigns

Demographics

  • Age Range: No specific range
  • Gender: No specific gender
  • Geography: Locally based
  • Income Level: Businesses with a marketing budget
  • Profession: Business Owners
  • Business Size: Small to Medium

Psychographics

  • Lifestyle: Busy entrepreneur juggling multiple roles
  • What they value: Efficiency, growth, assurance in their marketing strategies
  • Pain Points: Lack of marketing expertise, unclear ROI, time constraints
  • Buying Behavior: Value driven, contract-based partnerships
  • Decision-Making Roles:
  • Primary Decision Maker: Business Owner
  • Secondary Decision Influencers: In-house marketing teams

2. My Message to My Target Audience

Refined Elevator Pitch

  • Outwardly Marketing helps local businesses rocket their growth with strategic implementation of AI systems that harness more inbound attention and leads, allowing them to focus on their core business functions.

Understanding Their Pain Points

  • Inefficiency and uncertainties with their own marketing efforts.
  • Difficulty scaling their business despite having a marketing budget.
  • Time consuming duties of managing online presence, reducing attention to their main business.

Transformation

  • Increased inbound leads by leveraging AI.
  • Relief from managing complex marketing campaigns and online presence.
  • More time to focus on essential business operations.

Unique Selling Proposition (USP)

  • Utilising cutting-edge AI for an edge in marketing.
  • Risk-free start with 3 months free agency fee.
  • Input/Output clear ROI strategies discussed in monthly reviews.

Brand Values & One-Liners

  • 'Turn Attention Into Customers.'
  • 'Redefining growth with Artificial Intelligence.'
  • 'Don't just manage, Dominate your online presence.'
  • 'Your success is our strategy.'

Tone

  • Outwardly Marketing adopts a confident, professional yet friendly tone. We exist to make marketing simple and effective for businesses, aiming to incite relief, trust and bold optimism.

Hero Text Idea

  • Flag Text: Accelerate Local Business Growth
  • Main Headline: Leverage AI to Transform Your Inbound Marketing
  • Sub Headline: Focus on your core business while we power up your online presence, optimize your marketing, and increase your inbound leads.
  • CTA: Ignite Your Growth Today

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize Wix website for SEO
  • Track conversions for lead forms
  • Focus on both mobile and desktop as B2B audience uses both

Social Media

  • LinkedIn: Share industry insights, AI updates, case studies, 3x per week
  • Facebook: Cross-post from LinkedIn, engage in local business groups, 3x per week

Paid Advertising

  • Google Ads: Focus on search ads with AI-based marketing keywords
  • LinkedIn Ads: Sponsored posts targeting local business owners

Content Recommendations

  • Blog posts on the impact of AI in marketing, success stories
  • Infographics on AI processes in marketing

Podcasts

  • Appear on podcasts popular with business owners such as 'Masters of Scale', 'The GaryVee Audio Experience'

Directories

  • Get listed in local business directories like Yelp, Google My Business
  • Consider B2B portals like Clutch, G2

SEO and Content

  • Regularly update blog with keyword-focused content
  • Optimize all website content for relevant keywords

Partnerships & Outreach

  • Partner with local business associations for seminars
  • Connect with local chambers of commerce for networking

Offline and Local Media

  • Sponsor local business events
  • Participate in local trade shows

Online Events

  • Conduct webinars on 'Leveraging AI for Marketing'

Online Networking

  • Engage in local business forums
  • Join Facebook groups for local entrepreneurs

Cold Outreach

  • Email marketing targeting local businesses
  • LinkedIn outreach to business owners
During (Lead)

1. My Lead Capture System

Lead Magnet

  • Free AI Marketing Potential Analysis Report
  • Guide on 'How AI can Transform Your Marketing Efforts'
  • Webinar on 'Leveraging AI for Local Business Success'

Tripwire Offer

  • Small-Business Marketing Audit at discounted rate
  • 1-week trial of AI-Marketing oversight service

Welcome Sequence

  • Introduction email highlighting company's USP and core benefit
  • Email providing access to the lead magnet
  • Follow-up email requesting feedback and introducing tripwire
  • Email thanking for feedback/post-trial, offering primary service with 3 months agency fee waiver

Segmentation

  • Tag leads based on their industry
  • Sort leads into 'Interested', 'In Trial', and 'Converted' for personalized follow-ups

Chatbot and Automation

  • Implement a chatbot on website that offers lead magnet and captures contact info
  • Use automation to immediately send lead magnet after capture

2. My Lead Nurturing System

Marketing CRM

  • Platform: HubSpot (free version suits current needs)
  • Automation Capabilities: Email triggers, lead scoring, reports
  • Recommendation: Expand usage as business grows

Sales CRM

  • Platform: HubSpot CRM (aligns with Marketing CRM)
  • Process: Lead scoring and handoff to sales after nurture sequence
  • Upgrades: Advanced tracking as revenue grows

Automated Follow-Ups

  • Post-opt-in emails introducing the business value and offerings
  • Triggered by lead magnet access and trial sign-ups
  • Occasional reactivation emails to non-responsive leads

Newsletter

  • Monthly newsletter with AI updates and case studies
  • Segmentation by industry

Retargeting & Ads

  • Google Ads and LinkedIn Ads focusing on interest in AI and inbound marketing

Social Media and Content

  • Bi-weekly posts on LinkedIn and Facebook
  • Focus on AI in marketing, industry trends, success stories

Webinars and Events

  • Quarterly webinars on AI and marketing best practices

Other Nurture Channels

  • Automated Wix Chatbot with 24/7 availability
  • Immediate follow-up with lead magnet

3. Sales Conversion Strategy

Sales Process

  • Adopt a consultative selling approach to understand unique business needs
  • Prepare standard contract templates for quick turnarounds
  • Standardize monthly business review process with analytics and success metrics

Sales Assets

  • Develop sales scripts that highlight Unique Selling Proposition and core benefits
  • Create a compelling and visually appealing pitch deck
  • Prepare objection handling scripts to address common concerns about AI and new technology

Testimonials and Case Studies

  • Collect customer testimonials and case studies once successful results are achievable
  • Showcase testimonials on website homepage and LinkedIn page
  • Utilize successful case studies during sales pitches to build trust and credibility

Conversion Rate Insights

  • Implement a CRM system to track conversions and sales process effectiveness
  • Establish clear metrics for measuring conversion rates and marketing ROI

Urgency and Offers

  • Run time-limited promotions offering the first 3 months of agency service for free
  • Develop communication copy stressing the competitive advantage of AI in marketing that businesses can't afford to miss out

Guarantees and Risk Reversal

  • Clearly state in contract that there will be no agency fee for the first 3 months, creating risk-free onboarding for clients
  • Offer ongoing support and client success check-ins to assure clients of ongoing assistance

Shock and Awe

  • Send branded welcome kits with useful packed insights on AI and Marketing to newly signed clients.
After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Personalized welcome email outlining the journey ahead
  • Kickoff call with an account manager to understand the client's needs and goals
  • Provide a digital welcome kit with essential information about AI and inbound marketing

Communication Cadence

  • Weekly update emails with key metrics and campaign progress
  • Monthly strategy review and planning calls

Client Education

  • Educational webinars on leveraging AI in marketing
  • Blog posts and guides on maximizing the value of inbound marketing

Personalized Touches

  • Celebrate major milestones with personalized emails
  • Send out 'Thank You' notes for completed projects and renewals
  • Celebrate client birthdays with a customized digital card

Visuals and Documentation

  • Detailed monthly reports on campaign performance and ROI
  • Before and after visuals of website performance and lead generation

Feedback and Proactive Support

  • Quarterly customer satisfaction surveys
  • Proactive outreach in case of issues or changes in campaign performance

Guarantee or Promise

  • Guaranteeing improved lead generation within six months or your next month is on us

Operational Excellence

  • Punctuality and preparedness for all calls and meetings
  • Clarity and consistency in all communication
  • Uptodate status of all campaigns and initiatives

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer incentives for long-term contracts of 12 months or more
  • Implement an early renewal option with discounted rates

Upsells & Cross-Sells

  • Introduce advanced AI analytics as an upsell
  • Cross-sell periodic website SEO audits

Bundling & Packaging

  • Bundle AI lead generation service with website management for a package deal
  • Offer tiered pricing based on business size and needs

Loyalty & Retention Programs

  • Establish a referral reward program to incentivize existing customers
  • Offer discounted rates to loyal customers annually

Custom Services and Personalization

  • Implement a 'white glove' service tier offering personalized AI marketing strategies

Pricing Strategy

  • Offer discounts on service packages for customers willing to sign long-term contracts
  • Implement value-based pricing for specially tailored services

Customer Data and Insights

  • Establish a customer data tracking system for predictive churn prevention and personalized engagement

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • One month of services free for every business your referral signs a contract with.
  • Give referees a 15% discount on their first month's service.

Shareable Assets

  • Customize email templates with referral program details.
  • Create a dedicated landing page to capture referrals.

Timing and Triggers

  • Prompt for referrals after conducting a successful monthly business review.

Client Success Stories

  • Showcase testimonials on the website and include them in monthly newsletters.

Referral Contests

  • Implement a quarterly contest for the most successful referrals, with a grand prize of three months of free service.

Partner or Affiliate Programs

  • Create a partner program for influencers in the local business community, offering a 10% commission on all referrals.

Thank-You Experience

  • Send a personalized thank you video to the referrer each time their referral signs a contract.
  • Recognize top referrers in newsletters and social media posts.

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

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