Onboarding Experience

• Send a welcome email introducing the brand and providing hair care tips.
• Include a personal touch, like a direct message from the founder.
• Offer a user-friendly product guide with usage instructions and maintenance tips.

Communication Cadence

• Establish a monthly newsletter sharing industry insights, beauty trends, and upcoming promotions.
• Use occasional follow-up emails for order confirmation, shipping, and delivery.
• Regularly post on social media platforms related to health and beauty trends, and customer testimonials.

Client Education

• Create a knowledge hub on the website with FAQ, video tutorials on product usage, and hair care best practices.
• Offer webinars featuring industry experts discussing hair health, wellness, and beauty trends.
• Provide blog posts focusing on nutrition and lifestyle habits for enhancing hair health.

Personalized Touches

• Send a surprise gift on the customer's birthday, such as a sample of a new product.
• Celebrate customer loyalty by acknowledging purchasing milestones with rewards or discounts.
• Send handwritten thank you notes after a first purchase and handwritten follow-ups on significant milestone orders.

Visuals and Documentation

• Showcase before-and-after photos of actual customers using the product on social media and in email newsletters.
• Offer customer testimonials in video format highlighting their positive experiences.
• Provide annual recapitulation emails summarizing the customer’s journey with the brand and upcoming innovations.

Feedback and Proactive Support

• Implement customer feedback surveys after each purchase to gather insights on how to improve the experience.
• Offer proactive support, such as check-in texts or emails asking about the customer's experience with the product.
• Set up a fast-responding customer service available via chat, email, and phone, focusing on personalized, friendly interactions.

Guarantee or Promise

• Promise '100% satisfaction or your money back' on all products.
• Communicate a strong pledge to always use ethically sourced, top-quality materials.
• Assure customers that all feedback will be heard and acted upon to continue improving the customer experience.

Operational Excellence

• Implement punctual delivery by partnering with reliable shipping services.
• Maintain a well-organized and easily navigable website.
• Commit to and uphold a high standard of communication etiquette - respectful, clear, and prompt.

Remember that all these tactics are designed to exceed customer expectations at every stage of the journey, turning them into loyal fans of Onaré Beauty.

Renewals & Contracts

• Implement an automatic renewal system for monthly hair care plans
• Encourage annual subscriptions by offering a 10% discount

Upsells & Cross-Sells

• Promote specially-designed products for postpartum and menopausal hair concerns as upsells
• Cross-sell other wellness products like skin care items to enhance overall beauty routine

Bundling & Packaging

• Create bundled packages of hair care products tailored for specific hair concerns
• Offer a premium beauty box subscription combining hair and skin care products

Loyalty & Retention Programs

• Create a point system where customers earn points for every dollar spent, redeemable on future purchases
• Develop a VIP membership program with exclusive offers, early access to new products, and special discounts

Custom Services and Personalization

• Implement a hair care consultation service to create personalized hair care routines
• Offer a custom product creation service for unique hair concerns

Pricing Strategy

• Consider price segmentation for different packages (Basic, Premium, and Platinum)
• Implement dynamic pricing during peak beauty seasons to maximize revenue

Customer Data and Insights

• Use CRM to track customer behavior and identify upselling and cross-selling opportunities
• Monitor churn rate to identify trends and implement appropriate retention strategies

Referral Incentives

• Exclusive discount codes for every successful referral.
• Special bonus product for every third successful referral.

Shareable Assets

• Instagram-friendly visuals showcasing product results.
• Referral cards shipped with every purchase.

Timing and Triggers

• Automate referral prompts in post-purchase emails, 30 days after delivery.
• Train staff to request referrals after positive customer interactions.

Client Success Stories

• Feature customer transformations on website and social media, periodically reach out for referrals.

Referral Contests

• Seasonal referral contest with prize of free 6-month product supply.

Partner or Affiliate Programs

• Influencer partnerships for promotion on Instagram, tracking with unique codes.

Thank-You Experience

• Personalized thank-you emails for each successful referral.
• Annual token for top referrers, such as exclusive new product trial.