Primary Target Market Summary

• High-income retirees in South Korea with a garden and grandchildren. They appreciate a healthy, natural environment and value safe, chemical-free gardening solutions.

Audience Type

• B2C
• Affluent seniors, Environmentally conscious individuals

Needs – Primary Buying Considerations

• Chemical-free, eco-friendly trees
• Support and guidance for tree selection

Demographics

• Age Range: 50+
• Gender: All
• Geography: South Korea
• Income Level: High
• Profession: Retired

Psychographics

• Lifestyle: Enjoy gardening, spending time outdoors
• What they value: Health, nature, safety for grandchildren
• Pain Points: Lack of knowledge on tree selection, concern about environmental impact of chemicals
• Buying Behavior: Considerate, conducts research before purchasing, values quality over price

Refined Elevator Pitch

• OLEN farms and provides nature-friendly trees for garden enthusiasts, aiding in the creation of healthier and greener spaces, so they can have peace of mind while nourishing their love for nature.

Understanding Their Pain Points

• Difficulty finding healthy, chemical-free trees for gardens
• Currently have gardens that lack vitality and environmental connectivity
• Struggling with understanding what types of trees to choose and how to properly nurture them

Transformation

• Possess a vibrant, nature-friendly garden full of healthy trees
• Mental calmness from having a natural, chemical-free environment
• Enhanced garden health and enjoyment after integrating OLEN trees

Unique Selling Proposition (USP)

• Uncompromised commitment to nature - no harmful chemicals used, no harm to nature during growth
• Expertise in providing guided selection for trees, catering to individual garden requirements
• Position themselves as a eco-responsible choice among gardening enthusiasts

Brand Values & One-Liners

• 'Where nature thrives, unaltered'
• 'Breathe easy, grow naturally'
• 'Guiding you to greener gardens'
• 'For gardens, grandchildren, and generations to come'

Tone

• OLEN exudes a tranquil, knowledgeable, and nature-conscious tone that aligns with their vision of nurturing healthier environments. They aim to instill trust, connectivity, and peace in their customers.

Hero Text Idea

• Flag Text: 'Korea’s No.1 Eco-friendly Tree Provider'
• Main Headline: 'Nurture Your Garden with Nature’s Best'
• Sub Headline: 'Significantly transform your garden and your well-being with our chemical-free, nature-friendly trees. Experience care and guidance throughout your green journey'
• CTA: 'Choose Your Tree Today'

Website

• Start with a simple, low-budget website built on Wordpress or Weebly
• Focus on clear, visually appealing imagery and battle-tested UX practices
• Track key events such as page views, contact form submissions, and time spent on the site
• Optimize for mobile viewing, as South Korea has high mobile Internet penetration

Social Media

• Focus on Facebook groups for gardening enthusiasts and seniors
• Utilize Instagram to showcase tree varieties and growth processes
• Post daily on both Instagram and Facebook, incorporating both informative and behind-the-scenes content

Paid Advertising

• Use Google Ads with keywords focused on organic gardening and trees
• Facebook Ads targeting seniors with interest in gardening in South Korea
• Pinterest promoted pins might work well for this demographic

Content Recommendations

• Blog posts on your new website about different tree types, gardening tips for seniors, the benefits of chemical-free gardening, etc.

Directories

• Get listed on local online directories such as Naver, Daum, and the Korea Yellow Pages

Partnerships & Outreach

• Partner with local nurseries and gardening clubs
• Sponsor a segment on a popular local gardening TV show or podcast

SEO and Content

• Optimize website content with gardening-related keywords popular in South Korea (use a tool like Naver Keyword Planner)
• Leverage user-generated content, such as customer garden photos, for social proof and increased visibility

Offline and Local Media

• Sponsor local gardening events or masterclasses
• Print brochures or flyers to distribute at relevant community centers, gardening stores, and clubs

Online Networking

• Join relevant forums, Facebook groups, online gardening clubs, and engage regularly with the community

Cold Outreach

• Reach out to garden bloggers or influencers for partnerships or features, leveraging email or social media for initial contact