Talk to Our Team

Ofmont Artis

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • The primary target market is women, aged between 30 and 60 years, who are fond of reading world-class suspenseful thrillers laced with a philosophical touch.

Audience Type

  • B2C
  • Avid thriller readers, female book club members

Needs – Primary Buying Considerations

  • Looking for an excellent, suspenseful read
  • Open to new authors
  • Intrigued by unique story settings

Demographics

  • Age Range: 30-60 years
  • Gender: Female
  • Geography: Switzerland (open to global English-speaking market)
  • Income Level: Middle to high
  • Profession: Varied professions, leaning towards educated or intellectual roles

Psychographics

  • Lifestyle: Appreciates literature, enjoys quiet time for reading
  • What they value: High-quality storytelling, suspense with a philosophical touch
  • Pain Points: Difficulty finding unique, high-caliber thrillers
  • Buying Behavior: Likely purchases online, particularly through Amazon

2. My Message to My Target Audience

Refined Elevator Pitch

  • Ofmont Artis provides reader enthusiasts with a high-end suspenseful read through uniquely crafted thrillers, so they can experience unparalleled excitement and deep philosophical insights.

Understanding Their Pain Points

  • The monotony of generic thrillers in the market
  • Avid readers seeking a unique, intellectually stimulating read
  • Frustration with predictable and one-dimensional thriller novels

Transformation

  • Discovering a fresh narrative in the thriller genre infused with philosophical undertones
  • Emotionally and intellectually enriching reading experience
  • New found appreciation for high-quality writing and well-crafted storylines

Unique Selling Proposition (USP)

  • Suspenseful thrillers with a unique setting in the Swiss Alps
  • Distinctively philosophical undertones that set the tone apart from other thrillers
  • High-quality writing that sets Ofmont Artis apart from other authors

Brand Values & One-Liners

  • "Experience the electrifying infusion of suspense and philosophy."
  • "Escape into the thrilling landscapes of the Swiss Alps."
  • "Uncover the profound in the suspenseful with Ofmont Artis."

Tone

  • Ofmont Artis encapsulates a tone of suspense blended with philosophy, aiming to evoke excitement, curiosity and intellectual engagement amongst its readers.

Hero Text Idea

  • Flag Text: Ofmont Artis - Swiss Based Author
  • Main Headline: Crafting Thrillers Like Never Before
  • Sub Headline: Dive into the suspenseful world of the Swiss Alps and uncover layers of profound philosophy. Embark on a reading journey where every page is a thrill.
  • CTA: Grab Your Thrill Today

3. The Media I Will Use to Reach my Target Market

Website

  • Encourage more reviews/testimonials on website
  • Track visitor activity using Google Analytics

Social Media

  • Regular posts on Facebook and Instagram tied with book releases
  • 'Behind-The-Scenes' posts to engage the audience
  • Reading excerpts on YouTube

Paid Advertising

  • Invest in Amazon ads targeting thriller genre readers
  • Google ads for search engine visibility

Content Recommendations

  • Blog posts about book inspirations and themes
  • Interviews with the author

Podcasts

  • Participate in 'The Creative Penn' and 'Thriller Podcast'
  • Start a podcast discussing thriller genre and writing process

Directories

  • Listing on Goodreads and Bookbub
  • Get listed on local bookstore websites

Publications

  • Reach out to 'Publishers Weekly' and 'The New Yorker'

Partnerships & Outreach

  • Collaborate with local book clubs
  • Partner with thriller genre book reviewers

SEO and Content

  • Use keywords like 'thriller books', 'thriller authors' for SEO
  • Regular blog posts for organic SEO visibility

Offline and Local Media

  • Author signings and appearances at local bookshops
  • Organize reading sessions at community centers

Online Events

  • Virtual book launches
  • Reader Q&A sessions

Online Networking

  • Participate in Reddit's r/books community
  • Engage with readers on Goodreads forums

Cold Outreach

  • Reach out to potential readers on Goodreads
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • First chapter of the book as a free teaser
  • A Behind-The-Scenes guide on crafting a thriller
  • Entry to a giveaway contest where winners get a signed copy of the book

Tripwire Offer

  • Discount on prequel or buddy book
  • Limited time reduction on the Kindle version

Welcome Sequence

  • Introduction to the author and the book
  • A sneak peek of the next book in line
  • Invitation to join a Book Club if existing

Segmentation

  • Segment by the type of lead magnet downloaded
  • Segment based on engagement with emails, social media

Chatbot and Automation

  • Use a chatbot to answer FAQs about the book
  • Store user preferences for future marketing activities

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: HubSpot, suitable for small businesses and offers good automation features

Sales CRM

  • As sales process is online through Amazon, CRM needs to focus more on marketing and less on sales

Automated Follow-Ups

  • Post-opt-in: thank you email and introduction to the book
  • Post-purchase: Request for Amazon review after reasonable reading time
  • Frequency: Immediate follow-up after opt-in or purchase, then monthly updates

Newsletter

  • Frequency: Monthly
  • Topics: Updates on new books, behind-the-scenes stories, and reading suggestions

Retargeting & Ads

  • Amazon Advertising: Target readers of similar thrillers
  • Google Ads: Aimed at increasing website visibility

Social Media and Content

  • Posting frequency: Twice weekly
  • Content: Updates on writing process, book previews, and reading culture posts

Webinars and Events

  • Quarterly live chats or Q & A sessions with the author

Other Nurture Channels

  • SMS subscriptions for book release alerts
  • Engagement through platforms like Goodreads and book clubs

3. Sales Conversion Strategy

Sales Process

  • Improve Amazon listing with USP and refined book exclusivity.
  • Create a discovery journey about the book before a reader lands on Amazon for purchase.
  • Track website visitors' journey roadmap using Google Analytics.

Sales Assets

  • SOP for regularbook updates and about new book announcement on website & social media platforms.
  • Create a pitch deck and proposal for partnership outreach.

Testimonials and Case Studies

  • Request book reviewers to leave testimonials on Amazon.
  • Publish a 'Reader's Reaction' section on the website where readers share their reading experience.

Conversion Rate Insights

  • Use Google Analytics to track a visitor's journey on website.
  • Adjust strategy based on trends and feedback.

Urgency and Offers

  • Present temporary price markdowns for new launches on Amazon.
  • Use 'limited time offer' messaging to drive purchase urgency.

Guarantees and Risk Reversal

  • Use preview feature on Amazon so readers can sample content before purchase.

Shock and Awe

  • Send thank you emails and encourage readers to leave reviews on Amazon.
  • Conduct virtual reading sessions, free for first time attendees.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Personalized welcome email sent to each reader who purchases the book.
  • An exclusive "author's note" inside each book, sharing personal insights into the book's creation

Communication Cadence

  • Monthly newsletter updates with behind-the-scenes insights, and sneak peeks into future projects.

Client Education

  • Reading guide or discussion questions for book clubs.
  • Informative blog posts on the website related to thriller writing and literature.

Personalized Touches

  • Postcard sent on reader's birthday featuring a scene from the Swiss Alps.
  • Thank you email for purchasing and supporting the author's work.
  • Signed copies of the book made accessible through special contests or reader milestones.

Visuals and Documentation

  • Sharing online graphics or posters featuring key quotes from the book.
  • "From the Alpine Desk of Ofmont Artis”- exclusive author's sketches or notes.

Feedback and Proactive Support

  • Annual "Ofmont Artis Reader Survey" to gather feedback and book reviews.
  • Quick to respond with polite and professional replies for any customer inquiries or issues.

Guarantee or Promise

  • Pledge commitment to a high-quality reading experience.
  • Ensure satisfaction with the book or promise to make it right.

Operational Excellence

  • Maintaining punctuality in official communications.
  • Upholding the highest standards in book production and customer service.
  • Ensuring a user-friendly and secure website for potential customers.

2. How I Increase Customer Lifetime Value

Upsells & Cross-Sells

  • Develop sequels or spin-offs from existing thriller books
  • Offer signed copies or limited-edition print runs at a premium

Bundling & Packaging

  • Create serial novels and offer discounted bundle options for purchasing the entire series

Loyalty & Retention Programs

  • Implement a reader's club with exclusive previews to upcoming books

Custom Services and Personalization

  • Personalized autographed books for higher-tier customers

Pricing Strategy

  • Offer discounts on the next book upon review and rating of the previous book

Customer Data and Insights

  • Use online platforms like Amazon to track reviews and customer feedback to further improve the books

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Provide a 10% discount on the next book for successful referrals.
  • Give referees an exclusive bonus chapter or free short story.

Shareable Assets

  • Create ready-to-use social media posts highlighting the unique aspects of your thriller.
  • Design referral cards with QR codes that lead directly to the book purchase page on Amazon.

Timing and Triggers

  • Ask for referrals after they reviewed your book positively on Amazon.
  • Train yourself to predict triggers like sharing excerpts or positive reader comments on social media.

Client Success Stories

  • Share readers' reviews on your website and social media platforms to inspire referrals.
  • Create a 'Reader of the Month' feature, sharing their reading journey, favorite parts, etc.

Referral Contests

  • Run a bi-monthly referral contest where the top referrer gets a signed copy of the book.
  • Make it fun and attractive with winners gaining early access to the next book or short story collection.

Thank-You Experience

  • Handwrite a thank-you note to the top referrer of the month and share a picture on social media.
  • Provide public recognition to top referrers in your newsletters or social media posts.

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call