Primary Target Market Summary

• Ocean Edge targets entrepreneurs with a minimum earnings floor of 500K per year, looking to scale their business to seven figures. They require relevant entrepreneurial networks, value the reduction of entrepreneur's isolation, and seek access to an online community for growth.

Audience Type

• B2B
• Entrepreneurs

Industries (if B2B)

• The service is industry-agnostic given the focus on entrepreneurship

Needs – Primary Buying Considerations

• Access to a community focussed on stopping entrepreneurial isolation
• Opportunities for collaborative problem-solving and learning
• A platform for periodic (weekly) engagement

Demographics

• Age Range: not specified, likely skewed towards 30s to 50s based on entrepreneurial success criteria
• Gender: Not specific
• Geography: United States
• Income Level: Highly Successful Entrepreneurs (500K+ earnings per year)
• Profession: Entrepreneurs
• Business Size (Only include in output if B2B Audience): Revenue 500K+ with aspirations to scale to 7 figures

Psychographics

• Lifestyle: Highly engaged in their business, likely experience isolation in their journey
• What they value: Networking opportunities, peer-to-peer learning, overcoming entrepreneurial isolation
• Pain Points: Isolation, needing help with problem-solving
• Buying Behavior: High-value purchase, likely considered and planned
• Decision-Making Roles (Only include in output if B2B Audience):
• Primary Decision Maker: The entrepreneur
• Secondary Decision Influencers: N/A
• Support Roles: N/A

Refined Elevator Pitch

• Ocean Edge provides high-performing entrepreneurs with a platform to solve their problems by leveraging the collective intelligence of a like-minded community, allowing them to overcome challenges, beat isolation, and fuel growth.

Understanding Their Pain Points

• Entrepreneurial isolation and stagnant growth
• Entrepreneurs in plateaued businesses, striving to scale
• Difficulty finding relatable, experiential advice and support

Transformation

• Achieve accelerated business growth
• Feel understood and supported within a community of peers
• Greater success and fulfillment in entrepreneurial journey

Unique Selling Proposition (USP)

• Personalized problem-solving within small think tank groups
• Real results from diverse, experienced entrepreneurial minds
• Outperforms solitary brainstorming and generic business advice

Brand Values & One-Liners

• "Unlock Business Growth Through Collective Intelligence"
• "Find Your Place Among Achievers"
• "Conquer Challenges, Fuel Success"

Tone

• Ocean Edge speaks with a tone of collaboration, empowerment, and growth, inspiring entrepreneurs to discover their potential and keep pushing forward. We aim to convey a sense of community, support, and relentless pursuit of success.

Hero Text Idea

• Flag Text: Targeting US's High Growth Entrepreneurs
• Main Headline: Unlocking Collective Intelligence for Business Growth
• Sub Headline: Join our vibrant community of entrepreneurs, overcome your challenges and accelerate to 7 figures with the power of peers.
• CTA: Apply to Join Ocean Edge Today

Website

• Platform recommended: Maintain the existing platform
• Recommended conversions: Application submission, community membership, newsletter sign-up
• Focus more on mobile experience considering the on-the-go lifestyle of entrepreneurs

Social Media

• Focus on platforms like LinkedIn and Facebook Groups
• Post two times a week information on entrepreneurship, think tank discussions, and community highlights
• Interactive content like live Q&A, expert sessions, case studies

Paid Advertising

• Channels: LinkedIn Ads targeting entrepreneurs within the specified salary range
• Campaign for membership applications

Content Recommendations

• Think tank session summaries
• Success stories from community members
• Informative content about overcoming entrepreneurial isolation

Podcasts

• Starting a podcast featuring successful strategies from community members
• Look to feature Ocean Edge Community on 'The Indie Hackers Podcast', 'The Smart Passive Income Podcast'

SEO and Content

• Keyword strategy: 'entrepreneur community', 'entrepreneur think tank', 'business growth community'
• Blog posts featuring member success stories, think tank results, tips on scaling businesses

Partnerships & Outreach

• Outreach to entrepreneur-oriented organizations like 'Entrepreneurs' Organization', 'Young Entrepreneurs Council' for collaboration
• Joint events or webinars with the above organizations

Offline and Local Media

• Local entrepreneur meetups
• Business-related events for promotions

Online Events

• Monthly webinars featuring successful entrepreneurs, industry experts

Online Networking

• Active participation and community promotion in forums like 'Entrepreneur Forum', 'Business Advice Forum'

Cold Outreach

• Email campaigns targeting high-earning entrepreneurs
• Promote the community on LinkedIn via direct interaction