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Nonfiction book coach

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Mid-life experts, educators, and entrepreneurs with wisdom and experience who are ready to share their unique message in the form of a nonfiction book.

Audience Type

  • B2C
  • Experts, Educators, Entrepreneurs

Needs–Primary Buying Considerations

  • Require guidance in developing their nonfiction book
  • Desire to grow their authority and reach a broader audience
  • Seek supportive structure for self-discovery and expansion

Demographics

  • Age Range: 40-65
  • Gender: Both
  • Geography: United States
  • Income Level: Medium to High
  • Profession: Education, Business or subject-matter experts

Psychographics

  • Lifestyle: Experienced professionals with a strong desire to share their knowledge
  • Values: Education, sharing wisdom, personal growth, vulnerability
  • Pain Points: Lack of clarity in book development, need for expert guidance
  • Buying Behavior: Looks for personalized, transformative experiences

Decision-Making Roles

  • Primary Decision Maker: Individual
  • Secondary Decision Influencers: Colleagues or peers
  • Support Roles: None

2. My Message to My Target Audience

Refined Elevator Pitch

  • Nonfiction book coach provides experts, educators, and entrepreneurs with a clear roadmap to authorship through personalized guidance, so they can amplify their voice, skyrocket their authority, and impact the world with their unique wisdom.

Understanding Their Pain Points

  • Unexpressed ideas and wisdom stuck in their heads
  • Struggles with identifying the right book to write
  • Lack of clarity and confidence in developing a manuscript or proposal

Transformation

  • From clueless expert to a confident author with a clear direction
  • An emotional journey leading to personal growth and increased authority
  • A future where their wisdom is accessible to the world through their book

Unique Selling Proposition (USP)

  • Proven personalized guidance from a 20-year teaching veteran
  • Unique ability to identify patterns, gaps and areas for amplification in their narrative
  • Reputation for fostering vulnerability and pushing clients beyond their comfort zone

Brand Values & One-Liners

  • 'Your ideas matter - let’s give them a voice'
  • 'Turning your expertise into a transformative book'
  • 'From thought leader to published author, one chapter at a time'

Tone

  • The Nonfiction book coach comes across as thoughtful, insightful, and bold, aiming to inspire clients to embrace vulnerability and manifest their wisdom in written form.

Hero Text Idea

  • Flag Text: 'Unleash Your Wisdom, USA'
  • Main Headline: 'Turn Your Expertise Into a Powerful Book'
  • Sub Headline: 'With personalized mentoring, transform your valuable insights into a compelling nonfiction book that amplifies your authority and impact.'
  • CTA: 'Start Your Authorship Journey Today'

3. The Media I Will Use to Reach my Target Market

Website

  • Redesign homepage to highlight USP and elevator pitch
  • Implement tracking for email newsletter sign-ups
  • Focus on mobile optimization considering the target audience's profession and lifestyle

Social Media

  • Instagram: post educational mini-blogs and client testimonials. (2x per week)
  • LinkedIn: share industry-related news and blog posts. (1x per week)
  • Twitter: engage with industry conversation and promote blog posts. (Daily)

Paid Advertising

  • Google Ads: keyword targeted campaign focusing on 'book coaching'
  • Facebook Ads: retargeting campaign for website visitors

Content Recommendations

  • Blog posts: How-to guides on writing a book, overcoming writer's block, structuring a nonfiction book, etc.

Podcasts

  • Host own podcast promoting client success stories
  • Guest appearances on related podcasts like 'The Creative Penn', 'The Book Marketing Show'

Directories

  • Join online directories for coaching professionals like Noomii, Life Coach Hub

Publications

  • Guest posts or interviews in industry relevant magazines like 'Writer's Digest', 'The Writer', 'Poets & Writers'

Partnerships & Outreach

  • Partner with professional organizations for educators and entrepreneurs for webinars and guest speaking

SEO and Content

  • Keyword strategy targeting 'non-fiction book coaching', 'writing coach'
  • Regular blog posts to improve organic visibility

Offline and Local Media

  • Sponsor local author events or book clubs
  • Hold a local workshop for aspiring authors

Online Events

  • Host webinars addressing common struggles in non-fiction writing

Online Networking

  • Join Facebook groups and Reddit communities related to writing and self-publishing

Cold Outreach

  • LinkedIn: Reach out to potential clients offering a free first session
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • '7 Steps to Start Writing Your Nonfiction Book' downloadable guide
  • Free 'Book Idea Clarifier' quiz with personalized feedback
  • Webinar 'Turn Your Expertise into a Powerful Nonfiction Book'

Tripwire Offer

  • Discounted 'First-Chapter Critique & Feedback' service
  • Low-cost webinar 'Avoiding Common Missteps in Nonfiction Writing'

Welcome Sequence

  • Immediate thank you email with lead magnet access
  • Follow-up email sharing success stories and introducing the services
  • Email promoting tripwire and core product, with a time-bound discount

Segmentation

  • Tag based on lead magnet interaction
  • Segment based on quiz results
  • Categorize leads who attend webinars separately

Chatbot and Automation

  • Live chat feature on site to answer initial queries
  • Automation of the welcome email sequence
  • Develop CRM system for lead tracking and management

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: ActiveCampaign due to its strong automation and segmentation capabilities

Automated Follow-Ups

  • Post-opt-in email sequence, triggered after initial sign-up
  • Reactivation email for inactive leads, sent if no interaction after 60 days

Newsletter

  • Biweekly newsletter featuring writing tips and case studies
  • Topics: Nonfiction writing techniques, book development process, publishing industry insights

Retargeting & Ads

  • Facebook retargeting for website visitors and email subscribers
  • LinkedIn Lead ads targeting educators and entrepreneurs

Social Media and Content

  • Weekly LinkedIn posts sharing industry content and personal insights
  • Monthly Instagram posts featuring client success stories

Webinars and Events

  • Quarterly webinars on nonfiction writing and publishing process
  • Occasional guest spots on podcasts and other industry events

Other Nurture Channels

  • Monthly blog posts on website, covering nonfiction writing and book coaching topics
  • SMS reminders for webinars and new blog posts or newsletters

3. Sales Conversion Strategy

Sales Process

  • Initiate with discovery call to assess mutual fit
  • Define a clear roadmap during these calls for potential clients
  • Provide initial proposal with details about coaching sessions and support
  • Establish regular follow-ups via email after the calls to keep the potential client engaged
  • Automate email reminders for potential clients who are indecisive

Sales Assets

  • Develop a sales script for discovery call that communicates USP and core benefits clearly
  • Create a standard SOP for follow up process post-discovery call
  • Design a customizable proposal template for different client needs
  • Craft case study templates showcasing successful clients

Testimonials and Case Studies

  • Ask satisfied clients to provide testimonials
  • Showcase testimonials on the website and during the sales process
  • Document successful client case studies and share during the pitch

Conversion Rate Insights

  • Define key metrics for tracking conversion rate (calls to conversions)
  • Systematically record and track these metrics
  • Implement regular review of metrics and update strategy regularly for improvements

Urgency and Offers

  • Introduce time-bound promotions ( e.g., Early bird offer for first few sessions)
  • Propose 'fast start' discounts for immediate sign-ups after discovery call

Guarantees and Risk Reversal

  • Offer a money-back guarantee for the first session to mitigate risk
  • Develop FAQ section addressing common client objections and concerns

Shock and Awe

  • Send a welcome gift or a personalized note to new clients
  • Provide a complimentary first chapter review as an initial signup incentive
  • Offer discounts for client referrals
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Personalized welcome email outlining the coaching journey
  • Kickoff call to dive deep into the client's book idea
  • Physical welcome kit with customized journal and pen

Communication Cadence

  • Weekly check-in calls to discuss progress and address barriers
  • Daily Voxer support to maintain progress momentum
  • Email updates after each coaching session with clear next steps

Client Education

  • Access to online resources including guidebooks and videos
  • Bi-monthly webinars with tips on nonfiction writing
  • FAQs and troubleshooting guide addressing common writing challenges

Personalized Touches

  • Handwritten note with unique insights for client's book at the end of each month
  • Recognition on their first complete chapter milestone
  • Small celebratory gift (e.g., an inspiring book) when their book proposal is complete

Visuals and Documentation

  • Bi-weekly progress reports showcasing client’s writing evolution
  • Documented transformation of ideas from vague concept to concrete proposal or manuscript

Feedback and Proactive Support

  • Monthly feedback forms to capture client's level of satisfaction
  • A system for addressing feedback and making immediate improvements

Guarantee or Promise

  • 30-day satisfaction guarantee allowing clients to leave if coaching doesn't meet expectations

Operational Excellence

  • Strict punctuality for all scheduled calls and meetings
  • Consistent communication on Voxer during stated business hours
  • High-standard appearance on all video calls

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement an annual contract with a small discount for up-front payment
  • Introduce auto-renewals to reduce churn

Upsells & Cross-Sells

  • Offer upsells like multiple-month packages or writing retreats
  • Cross-sell with services like editing, query-letter coaching, or book-publishing guidance

Bundling & Packaging

  • Create a premium package that includes editing and proposal-pitching services
  • Bundle the coaching service with guest-author opportunities on the blog or podcast

Loyalty & Retention Programs

  • Introduce a loyalty program with milestone rewards such as free private workshops or additional consultation hours
  • Offer discounts or special rewards for customer referrals

Custom Services and Personalization

  • Introduce a tailored service for developing, writing, and pitching a book series
  • Offer private workshops for loyal customers on advanced topics like 'Creating a Book Series'

Pricing Strategy

  • Offer a discount for advance payment of annual contract
  • Introduce dynamic pricing based on finished product (e.g., finished book proposal vs. complete manuscript)

Customer Data and Insights

  • Utilize a basic CRM to identify growth opportunities and monitor churn
  • Conduct surveys to gain insight into customer needs and satisfaction levels.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a free 30-minute strategy session for each new client referred
  • Give a $100 credit towards future coaching for each successful referral

Shareable Assets

  • Design business cards to share with contacts during networking events
  • Develop a digital slide deck summarizing the coaching process for easy sharing
  • Create a referral link for easy tracking

Timing and Triggers

  • Ask for referrals upon completion of a client’s book development
  • Prompt for referrals after noticeable breakthroughs during coaching sessions

Client Success Stories

  • Share testimonials on the website and social media
  • Feature successful clients in email newsletters

Referral Contests

  • Run biannual contests for most referrals — win free coaching months

Partner or Affiliate Programs

  • Set up partnerships with local writing groups, workshops, and literary events for referrals

Thank-You Experience

  • Send handwritten thank you notes to clients who refer new business
  • Publicly recognize top referrers in email newsletters

Take Your Marketing Plan to the Next Level

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