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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Aspiring marketers aged 30 and above, preferably parents, interested in starting their Instagram business in order to earn their first online income.

Audience Type

  • B2C
  • Aspiring marketers, potential online business owners

Needs – Primary Buying Considerations

  • Quick and straightforward Instagram business setup
  • Guidance on efficient lead generation and sales conversion on the platform
  • A simple, easy-to-follow content plan for Instagram growth

Demographics

  • Age Range: 30+
  • Gender: Not Specified
  • Geography: United States
  • Income Level: Not Specified
  • Profession: Aspiring marketers, parents looking for additional income

Psychographics

  • Lifestyle: Busy individuals, likely balancing family responsibilities and a desire to generate additional income
  • What they value: Simplicity, quick results, flexible options (i.e., faceless selling)
  • Pain Points: Lack of experience in setting up an Instagram business, possibly limited tech knowledge
  • Buying Behavior: Likely to make purchases based on peer recommendations, user reviews and personalized assistance

2. My Message to My Target Audience

Refined Elevator Pitch

  • IG Starter Kit equips busy, beginner marketers with the tools to kickstart their Instagram business, enabling them to start earning online within days, hassle-free.

Understanding Their Pain Points

  • Difficulty in starting an Instagram business from scratch
  • Lack of awareness about how to grow on Instagram and convert leads into sales
  • Struggling to make the first online dollars while juggling parental responsibilities

Transformation

  • Quick and fuss-free Instagram business setup
  • A roadmap to Instagram growth and lead conversion
  • Entry into online earning while balancing parental duties

Unique Selling Proposition (USP)

  • Fast, no-fluff Instagram business setup
  • Guidance for lead conversion with simple DM flows
  • Empowering beginners to sell online without revealing identity

Brand Values & One-Liners

  • 'Kickstarting Instagram businesses, the hassle-free way'
  • 'Preparing beginners for their online earnings journey'
  • 'Nurturing online businesses, one DM at a time'

Tone

  • The brand voice of IG Starter Kit is straightforward, empowering, and supportive, making beginners feel confident about their entry into online business and assured of their ability to balance parenthood.

Hero Text Idea

  • Flag Text: 'For the Busy, Beginner Marketer'
  • Main Headline: 'Taking the Intimidation out of Starting an Instagram Business'
  • Sub Headline: 'Set up your Instagram profile to sell, grow your audience, and start earning online—all from the comfort of your anonymity'
  • CTA: 'Kickstart Your Instagram Business Today'

3. The Media I Will Use to Reach my Target Market

Website

  • Positioning recommendation: Use straightforward and empowering language on your website to engage beginners
  • Recommended platform: WordPress, for affordability and ease of setup
  • Recommended conversions to track: Click-through on 'Kickstart your Instagram Business Today' button
  • Focus on mobile optimization as target audience is likely to use smartphones for site access

Social Media

  • Focus platform: Instagram, this is where target audience and business exist
  • Posting Frequency: 3-4 times a week
  • Content types: Quick IGTV tutorials, behind-the-scenes of your work process, User testimonials

Paid Advertising

  • Suggested channels: Instagram ads, Google Ads targeting those interested in marketing
  • Campaign type: Awareness and conversion campaigns

Content Recommendations

  • 'IG Business setup in 3 steps', 'Understanding IG DM sales conversions'

SEO and Content

  • Blog strategy: Share successful customer journeys, tips to handle a business with parental responsibilities
  • Organic visibility opportunities: Google Search through keyword-targeted blogs

Offline and Local Media

  • Direct mail sending freebies or useful checklists to subscribers

Online Events

  • Webinars: 'Kickstarting your IG business', 'Balancing parenthood and IG business'

Online Networking

  • Parent-based forums and communities where target audience is likely to be found

Cold Outreach

  • Email or LinkedIn: Target aspiring digital marketers sharing the value of the IG starter kit
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Quick-start IG Business Guide'
  • '3-Day Instagram Growth Challenge'
  • 'DM Sales Conversion Checklist'

Tripwire Offer

  • 'Instagram Bio Optimization for $7'
  • 'Ready-Made Instagram Content Calendar for $5'

Welcome Sequence

  • Welcome mail welcoming subscribers to the IG Starter Kit community.
  • Sharing the download link for the lead magnet
  • Follow-up email with social proof and introduction to the tripwire offer
  • Sales email exclusively for the tripwire offer.

Segmentation

  • Subscriber (Downloaded lead magnet but haven't purchased tripwire)
  • Potential Customer (Showed interest in tripwire but didn't purchase)
  • Customer (Purchased tripwire offer)

Chatbot and Automation

  • Use a chatbot on website to answer FAQs and collect emails
  • Automate the welcome sequence and the follow-up sequence

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: Drip due to its affordability and automation capabilities

Sales CRM

  • Recommended platform: Pipedrive for its simplicity, affordability, and good integration with Drip
  • Pipeline tracking via Pipedrive stages

Automated Follow-Ups

  • Automated welcome and tripwire emails after lead magnet download
  • Abandoned cart emails for non-purchased tripwire offers
  • Frequency: Immediate autosend after triggers

Newsletter

  • Frequency: Bi-weekly
  • Topics: IG business growth tips, success stories

Retargeting & Ads

  • Instagram ads retargeting potential customers who showed interest but didn't purchase

Social Media and Content

  • Posting frequency: 3-4 times per week
  • Content type: Tutorial videos,-setup walkthroughs, customer testimonials

Webinars and Events

  • Suggested monthly webinars on topics like starting IG businesses and balancing business with parenthood

Other Nurture Channels

  • Chatbot on website for real-time FAQ answering and email capture
  • Templates for DM follow-ups on Instagram

3. Sales Conversion Strategy

Sales Process

  • Simplify checkout: Use one-click payment options for bio link sales
  • Encourage DMs: Add CTAs in posts and IG stories to slide into your DMs
  • Nurture leads: Personalize each reply to DMs, setting up an Instagram business is unfamiliar territory for most leads, provide clear guidance and offer assistance

Sales Assets

  • DM scripts: Develop a standard script for different stages of buyer's journey, adjust according to lead's questions
  • Story templates: Ready-to-post templates with CTAs for DMs
  • Proposals: Bundle IG Starter Kit offerings in a captivating, simple-to-understand format for sharing during DM conversations

Testimonials and Case Studies

  • Collect testimonials: Request successful clients to provide honest user reviews
  • Placement: Feature high-value testimonials on website, use snippets in IG stories, posts, and in proposal document during sales process

Conversion Rate Insights

  • Setup tracking: Utilize Instagram Insights for understanding story click-throughs, bio link clicks, DMs initiated via posts
  • Focus on improving DM to sale conversion rate

Urgency and Offers

  • Limited time offer: Initiate a 'get your IG business running in X days' challenge with the IG Starter Kit, setting a deadline creates urgency
  • Bundles: Offer additional value for immediate signup like 'free content calendar for a month'

Guarantees and Risk Reversal

  • Refund guarantee: Offer a refund if not satisfied within a set duration post-purchase, boosts trust

Shock and Awe

  • Send a welcome note or a sneak peek into their IG business setup phase post-purchase, could be a personalized message or a simple behind-the-scenes snap
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome DM upon purchase, thanking the customer and outlining the next steps.
  • Email containing helpful starting tips for Instagram business.

Communication Cadence

  • Weekly DM updates on progress and tips to enhance their IG business.
  • Monthly email newsletter containing recent IG trends and success case studies.

Client Education

  • A comprehensive FAQ section on the company website covering common queries.
  • Training videos on Instagram business strategies and growth tactics.

Personalized Touches

  • Online milestone celebration on attaining a substantial number of followers or first sale.
  • Birthday greetings and a surprise discount code on their special day.

Visuals and Documentation

  • Progress reports shared every month showing growth metrics.
  • 'Before' and 'After' snapshots of the Instagram handle, showcasing improvements.

Feedback and Proactive Support

  • Regular DMs to check on customer's satisfaction level and request feedback.
  • An easily accessible complaint resolution system through the website's 'Contact Us' section.

Guarantee or Promise

  • '100% Satisfaction or Money Back' policy to assure customers.

Operational Excellence

  • Punctual and regular communication through preferred channels.
  • Maintain a professional tone while always showing empathy towards the customers' ambition.

2. How I Increase Customer Lifetime Value

Upsells & Cross-Sells

  • Companion services, such as content creation or post scheduling
  • Premium lead generation and sales conversion support

Bundling & Packaging

  • Bundle Instagram setup and growth packages with stepped assistance levels

Loyalty & Retention Programs

  • Repeat purchase incentives, such as a discount on next purchase for referrals

Custom Services and Personalization

  • Personalized Instagram business planning

Pricing Strategy

  • Offer discounts to customers who commit to long-term services

Customer Data and Insights

  • Implement Google Analytics to track customer behavior and identify churn opportunities

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Provide a discount on a future purchase or a free service upgrade for successful referrals
  • Give exclusive bonuses or discounts to referred customers

Shareable Assets

  • Develop simple, clear social media posts or email templates that customers can use to refer friends
  • Provide customers with digital referral cards featuring a unique referral code

Timing and Triggers

  • Ask for referrals after customers have had success with the IG Starter Kit, such as after their first sale
  • Implement automated reminders to customers to share their success and refer others

Client Success Stories

  • Collect customer testimonials and package them into social media posts or blog articles
  • Encourage customers to share their success stories on their own channels using a branded hashtag

Referral Contests

  • Run quarterly referral contests where the customer with the most successful referrals wins a prize

Thank-You Experience

  • Fulfill a surprise upgrade or provide a special IG Starter Kit bonus for top referrers
  • Publicly recognize customers who refer others in social media posts or newsletters

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

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