Onboarding Experience

• Personalized welcome email with a link to a tutorial video on how to begin using storyfirst.com's AI tool.
• Sending a digital welcome kit that contains a comprehensive guide to the platform.
• Assign an industry mentor to each new client for a kickoff call – establishing personal connection, setting clear expectations, and answering client's initial queries.

Communication Cadence

• Monthly email updates highlighting new tools and features that may benefit the client's specific needs.
• Quarterly video check-ins with Zoom meetings between industry mentor and filmmaker to discuss progress and challenges.

Client Education

• Access to a library of courses, categorized by relevance to client's current needs or skill level.
• Bi-monthly webinars sharing industry insights and filmmaking tips from award-winning directors and producers.
• Share monthly 'how-to' videos and case-study articles via email or direct in-dashboard messages.

Personalized Touches

• Congratulatory gifts or premium features unlocked on achieving certain milestones in the client's filmmaking journey.
• Handwritten notes sent on special occasions like the release of a major film.
• AI-generated personalized storytelling tips inspired by their most recent projects.

Visuals and Documentation

• Before and after case studies – showing how the AI tool enhanced the storytelling quality of a film.
• Regular client reports illustrating progress, time saved, and skill improvement using AI in filmmaking.

Feedback and Proactive Support

• Clients encouraged to give feedback after every use of AI tool via in-dashboard pop-ups.
• Swift response to any reported issues with well-equipped chat support on standby.
• Suggestions and reporting function in the client dashboard for requested features or improvements.

Guarantee or Promise

• "Satisfaction-Guaranteed” policy – 60-day risk-free trial to evaluate the AI tool.
• Promise kept – 'make impactful stories faster' or offer additional 1 month of mentorship assistance for free.

Operational Excellence

• Strict adherence to communication timelines – ensuring no email or query goes unanswered for more than 48 hours.
• Punctuality in scheduled meetings with industry mentors.
• A follow-through system in support, ensuring issues have been resolved and clients are satisfied.

Renewals & Contracts

• Offer early renewal discounts to incentivize continuity
• Implement auto-renewal feature with clear opt-out instructions

Upsells & Cross-Sells

• Introduce advanced feature add-ons for the AI tool at a premium
• Cross-sell additional courses on advanced storytelling and marketing strategies

Bundling & Packaging

• Create tiered packages combining AI tool and courses with varying levels of mentorship access
• Offer bundle discounts for filmmakers who recruit other filmmaking companies

Loyalty & Retention Programs

• Implement point-based rewards program for course completions and mentorship sessions
• Establish VIP tier with exclusive mentorship and advanced course access

Custom Services and Personalization

• Develop premium 'white-glove' mentorship upgrades for personalized feedback
• Offer custom AI tool configurations to suit customer's specific needs

Pricing Strategy

• Introduce volume discounts for multi-license purchases
• Offer yearly payment plan with a discount

Customer Data and Insights

• Utilize CRM data to identify patterns and optimize retention strategies
• Set up system to track user engagement with courses and AI tool

Referral Incentives

• Offer exclusive access to a premium storytelling course for every successful referral
• Offer a 10% discount on next renewal for every three successful referrals the customer makes

Shareable Assets

• Develop pre-made social posts promoting Musey's unique benefits and referral program
• Design referral cards for customers to hand out to fellow filmmakers

Timing and Triggers

• Ask for referrals after they complete their first film using Musey AI
• Set up an automated email reminder after three months of using Musey AI

Client Success Stories

• Collect and share successful client testimonials through social media and emails
• Run a 'Story of the Month' contest for best films created using Musey AI

Referral Contests

• Host a quarterly referral contest; the customer with the highest successful referrals win a one-on-one mentorship session

Partner or Affiliate Programs

• Reach out to film schools and independent film production houses for potential partnership opportunities

Thank-You Experience

• Send personalised thank-you videos to top referrers
• Honour top referrers with public recognition on social media channels