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MITEZ s.r.o.

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

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  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • MITEZ s.r.o. aims at women preferring to shop online for better priced products.

Audience Type

  • B2C
  • Female online shoppers

Needs – Primary Buying Considerations

  • Better prices for products
  • Online purchase convenience

Demographics

  • Age Range: Not specified
  • Gender: Female
  • Geography: Not specified
  • Income Level: Not specified
  • Profession: Not specified

Psychographics

  • Lifestyle: Online shoppers
  • What they value: Better prices
  • Pain Points: High-priced products in the market
  • Buying Behavior: Prefers online shopping

Secondary Target Market

  • Not applicable

2. My Message to My Target Audience

Refined Elevator Pitch

  • MITEZ s.r.o. provides women with better quality and value through our affordable pricing, so they can enjoy premium products without breaking the bank.

Understanding Their Pain Points

  • Overpriced market alternatives
  • Struggling to find affordable, quality options
  • High financial strain due to exorbitant pricing

Transformation

  • Access to affordable, premium products
  • Relief from financial strain and buyer's remorse
  • Increased satisfaction and confidence after purchase

Unique Selling Proposition (USP)

  • Competitive pricing without compromising on quality
  • Proven track record of customer satisfaction
  • Consistently outperforms competitors in price-to-value ratio

Brand Values & One-Liners

  • 'Quality that doesn't cost the Earth.'
  • 'Value is our virtue.'
  • 'Affordable luxury, uncompromised quality.'

Tone

  • MITEZ s.r.o. speaks with a confident and authentic tone, aiming to inspire trust and ease budgetary concerns. Our message conveys empowerment, encouraging women to indulge without the associated guilt.

Hero Text Idea

  • Flag Text: 'Best Value Ecommerce'
  • Main Headline: 'Luxury for Less with MITEZ s.r.o.'
  • Sub Headline: 'Experience quality without compromise. Make your dollar go further and indulge guilt-free.'
  • CTA: 'Discover the Better Choice Now'

3. The Media I Will Use to Reach my Target Market

Website

  • MITEZ s.r.o. currently does not have a website. It's recommended to build it on a platform like Shopify suitable for Ecommerce.
  • Focus on mobile-based design considering the browsing behavior of the target audience.
  • Install Google Analytics to track conversions and user behavior.

Social Media

  • Instagram already proved successful, continue investing in this channel.
  • Post product features and pricing details 4x per week.
  • Start a Facebook page for expanded reach and add Facebook Shop integration.

Paid Advertising

  • Run Google Shopping ads to showcase products on search results.
  • Run paid ads on Instagram targeting women who shop online.

Content Recommendations

  • Blog posts detailing product usage, benefits, and comparison.
  • Create Instagram Reels featuring 'unboxing' and 'product use' scenarios.

Directories

  • Enlist the business in Ecommerce directories like SaleHoo and WorldWideBrands.

Partnerships & Outreach

  • Participate in women-centric online forums and communities to promote products.
  • Partner with female influencers on Instagram for product promotions and reviews.

SEO and Content

  • Optimize website for SEO.
  • Target long-tail keywords regarding 'affordable quality products for women'.

Offline and Local Media

  • As budget permits, invest in local radio ads, poster campaigns in high foot traffic areas.

Online Events

  • Conduct web-based product launch events, offer special discounts to attendees.

Online Networking

  • Join women's shopping and fashion groups on Facebook.

Cold Outreach

  • Send personalized emails to potential customers offering a first-time purchase discount.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • '10 Money-Saving Tips for Online Shoppers' downloadable guide
  • A discount coupon for first order in exchange for email signup
  • Quiz titled 'Find your perfect product match'

Tripwire Offer

  • Special 'new customer' bundle of products at a heavily discounted rate
  • Offer small accessory or complimentary product at a small price after email signup

Welcome Sequence

  • Initial thank you email with the lead magnet
  • Follow-up email introducing brand and USP
  • Third email presenting the tripwire offer
  • Send occasional promotional emails and updates

Segmentation

  • Segment leads into two: those who made a purchase and those who haven't yet
  • Tag leads based on the type of product interest they showed

Chatbot and Automation

  • Set up a chatbot to handle common inquiries and capture email addresses
  • Automate welcome emails and reminders for abandoned carts

CRM and Tech Improvements

  • Use free/low-cost CRM tools like HubSpot or Zoho CRM
  • Collect and analyze data on customer behavior for future campaigns
  • Consider implementing a simple SMS marketing platform for offers and updates

2. My Lead Nurturing System

Marketing CRM

  • Platform: HubSpot CRM Free Version
  • Automation capabilities: Email marketing, form creation, and basic analytics
  • Improvements: As business scale, upgrade to full HubSpot suite.

Sales CRM

  • Platform: HubSpot CRM Free Version
  • Handoff process: Use HubSpot CRM's deal and pipeline management.

Automated Follow-Ups

  • Post-opt-in follow-ups via HubSpot: instant lead magnet delivery, thank you message, introduction to USP.
  • Abandoned cart reminders: first reminder 1-hour post abandonment, second reminder 1-day post abandonment.

Newsletter

  • Monthly newsletter with featured products, special promotions, and relevant blog content.

Retargeting & Ads

  • Google Ads remarketing, focusing on cart abandoners.
  • Instagram Lead Ads to collect information from engaged followers.

Social Media and Content

  • Instagram posting 4x per week, alternating between product features and shopping guides.
  • Start a Facebook page with shop integration, post twice a week.

Webinars and Events

  • Bi-monthly web-based product launch events offering exclusive discounts for attendees.

Other Nurture Channels

  • Deploy an automated chatbot on website for customer inquiries and lead capture.
  • Launch an SMS marketing campaign for VIP offers and updates, once a month.

3. Sales Conversion Strategy

Sales Process

  • Clearly define the buying steps on the website.
  • Highlight product USP and affordability on product pages.
  • Integrate a simplified checkout system to reduce purchase friction.

Sales Assets

  • Create a product demonstration video to showcase features.
  • Generate an FAQ page to preemptively address buyer queries and objections.
  • Formulate a time-bound email follow up with potential customers who abandon carts.

Testimonials and Case Studies

  • Institute a review system asking customers to share post-purchase experiences.
  • Feature top reviews and customer success stories on product pages and social media.

Conversion Rate Insights

  • Use Google Analytics to track conversion rates and identify areas for improvement.
  • Set a target to increase conversion rates by 5% in the first quarter.

Urgency and Offers

  • Employ flash sales or limited quantity deals to instigate quick purchases.
  • Offer an additional discount for first-time buyers to encourage immediate conversions.

Guarantees and Risk Reversal

  • Establish a clear return policy to ease risk concerns.
  • Provide customer service support to resolve any issues or objections promptly.

Shock and Awe

  • Deliver a personalized thank you note after every purchase to heighten customer satisfaction.
  • Create a loyalty program awarding points for every purchase, redeemable for future discounts.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email detailing the order confirmation and expected shipping and delivery dates.
  • Access to the 'My Account' section on the website to manage orders, returns, and personal details.

Communication Cadence

  • Weekly emails to inform about new arrivals, trending items, and exclusive discounts.
  • SMS alerts for dispatch and delivery updates, ensuring customers are informed at every step.

Client Education

  • How-to-guides detailing the process to place an order, return, issue a refund, or get customer support.
  • Blogs and videos on product usage, care, and maintenance tips.

Personalized Touches

  • Birthday email with a special discount as a gift from the company.
  • Surprise discounts or loyalty points on the anniversary of the customer’s first purchase.

Visuals and Documentation

  • Clear product images from multiple angles along with detailed product descriptions.
  • Automated email receipts for every purchase, aiding in record-keeping and transparency.

Feedback and Proactive Support

  • Regular customer satisfaction surveys to gather feedback.
  • Live chat support on the website to resolve customer queries in real-time.

Guarantee or Promise

  • Easy returns and full refunds within a specified number of days, if not satisfied with the purchase.
  • Price commitment, ensuring the lowest prices compared to competitors.

Operational Excellence

  • Strict punctuality in order processing and dispatch to ensure on-time delivery.
  • High quality and transparent communication at each stage of the buying journey.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce gift cards to incentivize repeat purchases

Upsells & Cross-Sells

  • Offer product bundles at a discounted rate
  • Present related or complimentary products at checkout

Bundling & Packaging

  • Create a 'value pack' comprising of best-selling items
  • Launch a subscription box offering a curated selection of products

Loyalty & Retention Programs

  • Develop a point-based loyalty program rewarding frequent purchases
  • Offer exclusive discounts to loyalty club members

Custom Services and Personalization

  • Present a personalized shopping guide based on past purchases

Pricing Strategy

  • Implement tiered pricing based on purchase volume

Customer Data and Insights

  • Use Google Analytics to track customer behavior and identify opportunities

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Provide a discount coupon for every successful referral
  • New referred customers get a welcome discount on first purchase

Shareable Assets

  • Create a referral link that customers can share on social media
  • Design a digital referral card that users can send via email or messaging apps

Timing and Triggers

  • Ask for referrals after a customer completes a purchase
  • Automate a referral request email to be sent after a successful transaction

Client Success Stories

  • Encourage customers to share their purchase experiences on social media tagging MITEZ
  • Promote these customer success stories on company's social media

Referral Contests

  • Organize a monthly 'Top Referrer' contest with a special discount or gift for the winner

Partner or Affiliate Programs

  • Develop an affiliate program for influential bloggers and social media personalities targeting women

Thank-You Experience

  • Send a personalized 'Thank You' email to every customer who made a successful referral
  • Publicly acknowledge and appreciate top referrers on social media

Take Your Marketing Plan to the Next Level

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