Talk to Our Team

MetaWeb IT

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before (Prospect)

1. My Target Market

Primary Target Market Summary

  • Ideal customer is a non-technical home user or small business owner in Toowoomba seeking stress-free, reliable tech support.

Audience Type

  • B2C
  • Home users, Solo and Small Business Owners

Needs – Primary Buying Considerations

  • Reliable, understandable tech support
  • Value from current devices

Demographics

  • Age Range: Any
  • Gender: Any
  • Geography: Toowoomba and surrounding areas
  • Income Level: $60,000 - $360,000
  • Profession: Home users, Solo and Small Business Owners

Psychographics

  • Lifestyle: Uses technology frequently but struggles with technical aspects
  • What they value: Clear explanations, reliability
  • Pain Points: Tech problems causing stress and downtime
  • Buying Behavior: Find services through Word of Mouth, Facebook, Localsearch, or company website

2. My Message to My Target Audience

Refined Elevator Pitch

  • MetaWeb IT offers home users and small business owners in and around Toowoomba stress-free tech support, providing clear explanations and personalized guidance, so they can navigate their digital world with ease and confidence.

Understanding Their Pain Points

  • Struggles with technical problems causing frustration
  • Unable to fully utilize technology due to lack of technical knowledge
  • Wasting valuable time wrestling with tech issues

Transformation

  • Freedom from tech stress and frustration
  • Empowered to use technology more effectively
  • Improved productivity and enjoyment from smoother tech experiences

Unique Selling Proposition (USP)

  • Door-to-door patient tech support service
  • Excellent customer follow-up ensuring complete satisfaction
  • Unparalleled tech solutions with plain-English explanations

Brand Values & One-Liners

  • 'Making your tech troubles disappear'
  • 'Empowering you, right in the comfort of your home'
  • 'Turning tech-stress into tech-success'

Tone

  • MetaWeb IT adopts a patient, empathetic and knowledgeable tone. We want our customers to feel informed, cared for, and confident about their technology.

Hero Text Idea

  • Flag Text: Toowoomba's Home Tech Support
  • Main Headline: Breaking Tech Barriers With Ease
  • Sub Headline: We simplify tech, spark joy in your digital usage and help you get more value from your devices.
  • CTA: Schedule Your In-Home Visit Now

3. The Media I Will Use to Reach my Target Market

Website

  • Continue using Wordpress due to its known functionality and cost-effectiveness
  • Track website visits, page engagement, and service inquiry conversions
  • Optimize website for both desktop and mobile users, highlighting clear call-to-action steps

Social Media

  • Focus on Facebook for targeted social media presence, emphasizing customer testimonies
  • Post twice weekly, focusing on real customer stories and helpful home IT tips & tricks

Paid Advertising

  • Use targeted Facebook ads due to platform's popularity in Australia
  • Local targeting campaigns emphasizing personal service and technical expertise

Content Recommendations

  • Blog posts about common home tech issues and effective solutions
  • How-to guides for common devices and software in non-technical language

Directories

  • Register the business on local online directories like Yellow Pages and Yelp
  • Join Localsearch for maintaining local visibility

Partnerships & Outreach

  • Collaborate with local complementary businesses (e.g. device retailers or broadband service providers)
  • Consider sponsorships or partnerships with local community events or groups

SEO and Content

  • Implement a local SEO strategy targeting Toowoomba and surrounding areas
  • Use an SEO-friendly blogging strategy focusing on common home tech support topics

Offline and Local Media

  • Utilize printed brochures or flyers for distribution in local community centers and shops
  • Offer tech advice columns or guest posts in local newspapers or community newsletters

Online Events

  • Hold periodic webinars or Facebook Live sessions on simple tech topics for home users

Cold Outreach

  • Focus on generating referrals from satisfied customers
  • Distribute business cards for customers to distribute within their networks
During (Lead)

1. My Lead Capture System

Lead Magnet

  • Guide: 'Common Tech Problems and How to Fix Them'
  • Video Series: 'Navigating the Digital Landscape with Ease'
  • Interactive Quiz: 'What's Your Tech IQ?'

Tripwire Offer

  • 30 Minute Virtual Tech Check-Up
  • Discounted First Home Visit
  • Tech Education Session (Tailored for individual needs)

Welcome Sequence

  • Welcome email with introduction and requested lead magnet
  • Follow-up email with tripwire offer
  • Periodic educational content with soft sell

Segmentation

  • By Service Interest (General Support, Specific Issues, Tech Education)
  • By Location (Toowoomba, Surrounding Areas)
  • Prior Tech Knowledge Level (Based on Quiz Results)

Chatbot and Automation

  • On-site chatbot for instant query sorting and appointment booking
  • Automation for initial CRM data entry and lead magnet delivery

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Unknown
  • Recommended replacement: HubSpot CRM for its automation features and affordability

Sales CRM

  • Current platform: Unknown
  • Recommended system: HubSpot CRM for unified marketing and sales tracking

Automated Follow-Ups

  • Post-opt-in: Send automated email with lead magnet
  • Post-visit: Send follow-up email asking for feedback, referral, and additional business cards
  • Reactivation: Send an email to previous customers who haven't booked a visit recently offering a tech check-up

Newsletter

  • Frequency: Bi-weekly newsletter
  • Topics: Tech tips, case studies, new service offerings

Retargeting & Ads

  • Facebook Retargeting: Target past website visitors with a reminder ad

Social Media and Content

  • Posting frequency: 2x weekly on Facebook focusing on customer stories and tech tips
  • Blog: Weekly 'how-to' posts in non-technical language

Webinars and Events

  • Monthly Facebook Live session: tech advice and Q&A

Other Nurture Channels

  • Chatbot: Use Tars or MobileMonkey for web-based enquiries
  • SMS: NimbleBulkSMS for booking reminders

3. Sales Conversion Strategy

Sales Process

  • Enhance first contact by providing an auto-respond script on Facebook messages and website inquiries.
  • Continue with the friendly, personal phone call to establish a relationship.
  • Equip technicians with mobile payment devices to enable immediate, on-site payment.

Sales Assets

  • Create a new-customer onboarding package (FAQs, tips for common issues, service pricing).
  • Develop prompt cards for technicians to explain common problems and solutions in plain English.

Testimonials and Case Studies

  • Start asking satisfied customers for testimonials, with their permission to publish on website and Facebook.
  • Develop a "success story" format for specific problems/use-cases to publish on website/blog.

Conversion Rate Insights

  • Establish benchmarks for conversion from first contact (social, website, phone) to service booking.
  • Track conversion rates over time to identify areas for improvement.

Urgency and Offers

  • Implement seasonal promotions to encourage preventative maintenance (start of school year, prior to holiday seasons).
  • Develop a referral reward program for customers; incentivize with free service or discount.

Guarantees and Risk Reversal

  • Offer a 100% satisfaction guarantee, with free follow-up call in the first two weeks post-service.

Shock and Awe

  • Consider client loyalty rewards such as branded USB sticks, mouse pads or reusable cable ties.
After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Warm welcome email detailing what to expect from the service
  • An optional kickoff call to discuss their tech issues and needs in depth
  • Handover of personalized easy-to-understand notes or tips after the first visit

Communication Cadence

  • Personalized 'Service Completion' SMS and email sent after each visit
  • Occasional email alerts and updates on relevant tech tips and news
  • Follow-up call or message 48 hours post-service, checking if everything is working well

Client Education

  • Access to a dedicated 'Knowledge Hub' on the website with easy-to-understand tech guides
  • Facebook and website 'Tech Tip of the Week' for non-technical users
  • Quick computer health-check included in every visit

Personalized Touches

  • Birthday wishes via SMS accompanied by a 10% off coupon for next service
  • Local events sponsored/participated in to foster a sense of community
  • 'Customer Of The Month' feature on Social Media platforms

Visuals and Documentation

  • Clear, itemized invoices emailed post-service for transparency
  • Before and after videos of complex problem resolution, if consented and applicable

Feedback and Proactive Support

  • Automated SMS post-visit soliciting a rating for the service
  • A simple online feedback form linked in the service completion email
  • Quick response to any tech issues reported in follow-up communications

Guarantee or Promise

  • Money-back guarantee if tech issue reoccurs within 7 days
  • Computer health-check promise with every visit

Operational Excellence

  • SMS and email alerts about the technician's estimated arrival time
  • Promise of patient, user-friendly explanations with every solution provided
  • Ensuring onsite service protocols for exceptional hygiene and professionalism.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement a subscription model for regular tech support, with discounts for longer-term commitments.
  • Offer a prepaid annual tech support package with priority scheduling during peak hours.

Upsells & Cross-Sells

  • Offer upsells like software installation, system optimization, or data recovery during service visits.
  • Develop complimentary tech education workshops and cross-sell to existing customers.

Bundling & Packaging

  • Implement tiered service packages (basic, premium, and gold) with benefits like free checks and priority support.
  • Bundle software or hardware products with tech support services.

Loyalty & Retention Programs

  • Implement a referral program rewarding customers for each successful lead with service discounts.
  • A cashback program for repeat customers can help foster long-term loyalty.

Custom Services and Personalization

  • Offer additional, personalised on-site training for specific software or devices.
  • Make use of CRM data to offer personalized tech solutions based on customer history.

Pricing Strategy

  • Introduce midpoint pricing for mid-tier service package, encouraging customers to see value in upgrading.
  • Offer discounts for upfront payment of longer-term packages or subscriptions to incentivize commitment.

Customer Data and Insights

  • Use CRM data to identify usage trends and develop targeted upsell opportunities.
  • Implement a system tracking customers' tech needs over time, to proactively offer relevant services.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • $10 discount for next service for each successful referral
  • New customers get a 10% discount on their first service

Shareable Assets

  • Branded referral cards for customers to distribute
  • Pre-made social media posts for sharing with friends

Timing and Triggers

  • Ask for referrals after completing a service and follow-up
  • Automate email request 1 week after service completion with referral details

Client Success Stories

  • Share customer testimonials on website and social media, embedding a referral call-to-action

Referral Contests

  • Quarterly 'Referral Star' contest with free tech support service for the winner

Partner or Affiliate Programs

  • Partner with local businesses for a referral exchange program

Thank-You Experience

  • Send a personalised thank you note for every successful referral
  • End of year gift for top-referrer

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call