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Material Indicators

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  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Tech-savvy, financially-oriented individuals interested in crypto trading and seeking advanced tools for informed decision-making.

Audience Type

  • B2C
  • Crypto traders, investors, and enthusiasts

Needs – Primary Buying Considerations

  • Demand accurate crypto market data
  • Seek tools for predictive trading decisions
  • Value community and shared insights

Demographics

  • Age Range: 25-35
  • Gender: Male
  • Geography: Global
  • Income Level: $100,000-$125,000
  • Profession: Array of professions, likely in finance or tech fields

Psychographics

  • Lifestyle: Tech-savvy, engaged in trading, willing to invest in specialized tools
  • What they value: Financial freedom, data-based decision making
  • Pain Points: Losing money on poor trades, lack of reliable market data
  • Buying Behavior: Likely to respond to risk-free trials and clear ROI
  • Decision-Making Roles:
  • Primary Decision Maker: Individual Subscriber
  • Secondary Decision Influencers: Community members, online reviews
  • Support Roles: N/A

2. My Message to My Target Audience

Refined Elevator Pitch

  • Material Indicators provides traders with data-driven decision empowerment through the PREMIUM+ Toolkit, offering a new path towards financial freedom.

Understanding Their Pain Points

  • Losing money due to speculative trading decisions
  • Overwhelmed with the complexity and unpredictability of crypto markets
  • Lack of adequate insights and strategic action plans

Transformation

  • Increased confidence and clarity in trading decisions
  • Journey from a risky bet-maker to an informed trader
  • Drastic reduction in trading losses and increased profitability

Unique Selling Proposition (USP)

  • Exclusive access to institutional-grade data visualizations
  • Risk-free subscription with a 14-day money back guarantee
  • Access to a global community of fellow traders and experts

Brand Values & One-Liners

  • From Speculation to Confirmation
  • Elevate Your Trading Game
  • Smart Trading Through Data Power

Tone

  • Material Indicators maintains an empowering, confident, and reassuring tone, inspiring trust and determination in traders.

Hero Text Idea

  • Flag Text: Global Cryptocurrency Trading
  • Main Headline: Elevate Your Crypto Trading with Data Power
  • Sub Headline: Gain unparalleled clarity, mitigate risk, and make informed decisions for remarkable profits
  • CTA: Start Your Risk-Free Journey Now

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize for both desktop and mobile as target audience is tech-savvy and likely to use multiple devices
  • Use WordPress plugins for tracking user behavior and conversions
  • Implement chat support system for instant query resolution

Social Media

  • Primarily target platforms: LinkedIn, Twitter, and Telegram (already used and popular among the investor community)
  • Posting frequency: Daily
  • Content types: Data visualization samples, user testimonials, informative content about crypto market

Paid Advertising

  • Google Ads with focus on search and display networks
  • Targeted LinkedIn ads for professional audience
  • Utilize Twitter's ad platform to target crypto investors

Content Recommendations

  • Articles about successful trading stories with Toolkit
  • Webinars on market prediction strategies
  • Tutorial blogs/videos about how to use the product

Podcasts

  • Guest appearances on podcasts like Unchained, Off The Chain, or Crypto Voices

Directories

  • Get listed on SaaS directories like G2, Capterra
  • List on crypto specific directories, forums

Publications

  • Provide guest posts to crypto-related blogs like CoinDesk, CoinTelegraph
  • Press release on financial news websites

Partnerships & Outreach

  • Collaborate with trading community influencers
  • Partner with other financial tech companies for bundle offers

SEO and Content

  • Articles with long-tail crypto related keywords
  • Collaborate with influencers for backlinks

Offline and Local Media

  • Sponsor local crypto trading events
  • Participate in tech conferences as speakers, exhibitors

Online Events

  • Conduct webinars and live Q/A sessions on crypto trading

Online Networking

  • Engage in Reddit communities related to cryptocurrency
  • Participate in relevant Quora discussions

Cold Outreach

  • Target audience LinkedIn profiles
  • Email marketing to blog subscribers
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Crypto Trading Mastery' ebook for beginner-intermediate traders
  • Exclusive webinar about interpreting crypto market data
  • Demo video series of the PREMIUM+ Toolkit in real-world scenarios

Tripwire Offer

  • 2-week trial of the PREMIUM+ Toolkit for a nominal fee
  • Limited time exclusive access to select portfolio of TradingView indicators

Welcome Sequence

  • Welcome email with helpful resources and guidance to get started
  • Content-rich nurturing emails showcasing success stories and key features of PREMIUM+ Toolkit
  • Time-sensitive prompt emails to upgrade after trial ends

Segmentation

  • Segment users based on their trading experience level
  • Tag users who interact more with emails/content
  • Create a separate flow for users who convert after trial

Chatbot and Automation

  • Implement a chatbot to engage and address visitor queries 24/7
  • Automation to trigger email sequence post lead magnet download
  • Auto-reminder emails for upcoming webinars and announcements

2. My Lead Nurturing System

Marketing CRM

  • Current CRM: Unspecified
  • Assuming a basic or mid-tier CRM given revenue and budget
  • Suggested upgrade: ActiveCampaign, for powerful automation functions

Sales CRM

  • No specific Sales CRM mentioned
  • For this scale, keeping sales within Marketing CRM (ActiveCampaign) may be sufficient

Automated Follow-Ups

  • Post-Opt-in: Sequence showcasing product benefits and customer testimonials.
  • Abandoned Cart: Reminder with a one-time discount if they complete purchase.
  • Reactivation: Emails featuring new product updates and community highlights.

Newsletter

  • Frequency: Bi-weekly
  • Topics: Market insights, latest visualizations, tips from the trading community

Retargeting & Ads

  • Google Ads for search retargeting
  • LinkedIn Ads for demographic targeting

Social Media and Content

  • Daily posts on LinkedIn, Twitter (insights, testimonials, product updates)
  • Twice a week YouTube video (tutorials, market analysis)

Webinars and Events

  • Monthly webinars: deep-dives on trading strategy and product usage

Other Nurture Channels

  • Chatbot: Intercom for website lead capture and customer support
  • SMS: Twilio for sending time-sensitive trading alerts to paying subscribers

3. Sales Conversion Strategy

Sales Process

  • Optimise website flow to ease the user registration & product selection process.
  • Implement a live chat with auto-replies for frequently asked questions.
  • Automate onboarding email sequence to guide customers through using the toolkit.

Sales Assets

  • Develop objection-handling scripts focusing on price, product usability, and results.
  • Create a detailed sales SOP, empowering staff to deal with potential objections promptly & effectively.
  • Design a compelling sales deck that clearly communicates the product benefits.
  • Prepare product demo videos to showcase the toolkit in action.

Testimonials and Case Studies

  • Collect customer testimonials post-purchase and after significant wins using the toolkit.
  • Develop detailed case studies showcasing customer success stories.
  • Display testimonials and case studies prominently on the website and in sales presentations.

Conversion Rate Insights

  • Employ website analytics to track conversion rates at each step of the sales process.
  • Conduct A/B testing on different sales and landing page designs to optimize conversion rates.

Urgency and Offers

  • Implement a countdown timer for the 14-day risk-free trial to create urgency.
  • Develop exclusive offers for limited periods or limited quantity promotions.

Guarantees and Risk Reversal

  • Clearly communicate the 14-day money back guarantee during the sales process.
  • Offer a 'double guarantee' - if they don't find value within the first two weeks, they receive an additional premium free of charge.

Shock and Awe

  • Reward initial sign-ups with an exclusive invite to an upcoming webinar with renowned crypto experts.
  • Send a personalised welcome message from the co-founders, thanking them for their trust.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send a digital welcome package including step by step user guide, trading best practices and exclusive access codes to member community.
  • Provide a dedicated 30-minute live walk-through to orient the customer to the PREMIUM+ Toolkit.
  • Use in-app/on-website pop-ups for a quick introductory tour of the dashboard and features.

Communication Cadence

  • Provide weekly email reports showcasing market updates, trading tips, and personalized usage stats.
  • Monthly one-on-one video call strategy sessions for the first three months to assess the client's progress.
  • Instant notification through Telegram for vital market updates and changes.

Client Education

  • Host frequent webinars and live trading sessions with industry experts.
  • Publish a weekly blog highlighting market trends, case studies, and data-driven strategies.
  • Develop a knowledge base with detailed FAQs and video tutorials.

Personalized Touches

  • Celebrate client's first profitable trade by featuring them on the community spotlight segment.
  • Send personalized trading analysis on their 6-month anniversary.
  • Dispatch handwritten thank-you notes with unique crypto trading tips.

Visuals and Documentation

  • Provide in-depth monthly performance reports with clear visuals of trades and results.
  • Display "before and after" scenario comparisons demonstrating the impact of the Toolkit on trades.
  • Assign a dedicated client page to document progress, accolades, and insights.

Feedback and Proactive Support

  • Operate a 24/7 live chat service for immediate troubleshooting.
  • Implement a quarterly survey system for client feedback.
  • Build a strong community on Telegram for peer-to-peer help and discussions.

Guarantee or Promise

  • Reinforce the 14-Day risk-free, money back guarantee at every customer touch point.
  • Promise "From Speculation to Confirmation" - if not satisfied, a dedicated session with a co-founder for personalized guidance.

Operational Excellence

  • Maintain a less than 2-hour response time on all channels.
  • Provide priority support for PREMIUM+ Toolkit users.
  • Regular platform updates based on customer feedback and evolving market trends.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer a prepay discount for annual subscriptions to encourage commitment
  • Implement an automatic renewal system with a reminder email 2 weeks before billing

Upsells & Cross-Sells

  • Develop an add-on service for personalized trading strategies or portfolio reviews
  • Cross-sell exclusive webinars or workshops with industry leaders

Bundling & Packaging

  • Introduce a premium tier with exclusive trading signals and early access to new releases
  • Bundle access to private Telegram community with certain subscription tiers

Loyalty & Retention Programs

  • Implement a point system rewarding subscription renewals, community engagement and referrals
  • Provide special privileges to long-term members in the Telegram group

Custom Services and Personalization

  • Offer white-glove trading strategy consultations for high-tier members
  • Integrate personalization in trading analyses based on the individual's trading style and preferences

Pricing Strategy

  • Offer a discount on longer-term plans to incentivize commitment
  • Establish a flexible pricing model (e.g., tier-based, pay-as-you-go) to accommodate different customer needs

Customer Data and Insights

  • Utilize customer usage data to identify growth opportunities or potential churn risks
  • Implement a feedback loop to gain insights into customer needs and improve service offering

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a 10% discount on the next subscription renewal for referrers
  • Provide referees with an exclusive 7-day extended trial period

Shareable Assets

  • Develop 'Refer a Friend' email templates
  • Create social media posts highlighting referral program benefits
  • Design printable referral cards for in-person sharing (to be used at industry events)

Timing and Triggers

  • Prompt for referrals after a successful trade based on PREMIUM+ Toolkit signals
  • Send automated emails asking for referrals post a favorable customer support interaction

Client Success Stories

  • Capture and share trading success stories from existing customers on the website and social channels
  • Encourage customers to share their success stories to earn extra points in the referral program

Partner or Affiliate Programs

  • Tie-up with crypto trading blogs or influencers for promoting PREMIUM+ Toolkit in exchange for affiliate revenue

Thank-You Experience

  • Send personalized thank-you emails to referrers
  • Feature top referrers on the website under 'Star Contributors of the Month'

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.