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Marvix Digital

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Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

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  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Service-based businesses with underperforming websites, experiencing weak conversions due to poor UX and SEO.

Audience Type

  • B2B
  • Service based businesses

Industries (if B2B)

  • Various industries seeking digital improvement

Needs – Primary Buying Considerations

  • High-speed website development
  • Improved technical SEO and conversions
  • Risk-reducing services (audit, guarantee)

Demographics

  • Business Size: small to medium enterprises

Psychographics

  • Value high-performance, user-friendly websites
  • Struggling with low conversions from existing web traffic
  • Looking for services with guaranteed benefits
  • Decision-Making Roles:
  • Primary Decision Maker: Founders or Marketing leads
  • Support Roles: Other business stakeholders

2. My Message to My Target Audience

Refined Elevator Pitch

  • Marvix Digital empowers service-based businesses with conversion-focused website rebuilds through high-speed development, technical SEO, and CRO, enabling traffic transformation into increased revenue.

Understanding Their Pain Points

  • Struggling with slow website loading times and weak conversions
  • Battling confusing website navigation, poor mobile UX, and thin technical SEO
  • Inefficiencies in turning steady web traffic into profitable revenue

Transformation

  • Gain high-speed, easy-to-navigate, SEO-optimized, mobile-friendly websites
  • Experience increase in conversions, resulting in significantly more revenue
  • Seamless user experience leading to steady business growth

Unique Selling Proposition (USP)

  • Marvix relies on high-speed web rebuilds, technical SEO/CRO, performance hosting, and AI
  • Offers free 30 minutes audits and a 14-day "Bold Guarantee"
  • Combines in-depth technical SEO, Core Web Vitals targeting sub-2-second loads, mobile-first design from the start

Brand Values & One-Liners

  • "Driving conversions, accelerating growth"
  • "Transforming traffic into tangible revenue"
  • "Your key to high-performing, rapid websites"

Tone

  • Marvix Digital speaks with confidence, competence, and assurance, projecting an image of undisputed industry authority. We aim to make our customers feel secure, valued, and optimistic about their business prospects.

Hero Text Idea

  • Flag Text: Accelerating Digital Performances Globally
  • Main Headline: We Turn Websites into High-Speed Revenue Engines
  • Sub Headline: Harness our technical expertise for remarkable conversions and optimal SEO success. Rebuild your web presence with us and witness your traffic turn into increased revenue.
  • CTA: Get Your Free 30-minute Website Audit.

3. The Media I Will Use to Reach my Target Market

Website

  • Leverage custom code to implement advanced technical SEO features
  • Prioritize mobile-first design given the increased use of mobile devices for browsing
  • Track visitor sessions, bounce rate, time spent on site, pages per session, and conversions

Social Media

  • Establish professional presence on LinkedIn to appeal to B2B customers
  • Share success stories, case studies, blog posts on Facebook and LinkedIn
  • Weekly posts across all platforms, plus daily updates on Twitter

Paid Advertising

  • Google Ads for immediate visibility and lead generation
  • LinkedIn Ads targeted to decision-makers in service-based businesses
  • Sponsored posts on Facebook with a focus on case studies and success stories

Content Recommendations

  • Blog posts on the impact of technical SEO and web performance on conversions
  • White paper on the role of web design in customer engagement and conversion
  • Case studies showcasing successful website rebuilds

Podcasts

  • Seek guest slots on industry-relevant podcasts like 'The Agency Advantage', 'Smart Agency', and 'Digital Agency Show'

Directories

  • List business on B2B service directories like Clutch.co, UpCity, and GoodFirms

Publications

  • Write guest posts for industry publications like 'Search Engine Journal', 'Marketing Land', and 'Content Marketing Institute'

Partnerships & Outreach

  • Partner with other service-based businesses offering complementary services
  • Sponsor industry events or Meetups

SEO and Content

  • Prioritize long-tail keywords with high purchase intent in blog
  • Google My Business for local SEO
  • Regularly update and optimize existing content

Offline and Local Media

  • Sponsor local business events
  • Direct mail campaigns targeting local businesses

Online Events

  • Host webinars on 'Website Optimization for Conversion'

Online Networking

  • Engage on forums like GrowthHackers, IndieHackers, and the Digital Marketing section of Quora

Cold Outreach

  • LinkedIn outreach to decision-makers in target businesses
  • Cold email campaigns offering the free 30-minute audit to potential leads
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Free Website Speed and Conversion Optimization Guide targeting website owners and managers
  • Technical SEO Checklist offering actionable techniques to improve SEO performance
  • Web Design Trends E-book focusing on speed and user-experience optimization

Tripwire Offer

  • Limited-time offer on a detailed website audit and report at a discounted price
  • Initial consultation with an SEO/CRO specialist

Welcome Sequence

  • Welcome email offering a brief introduction to Marvix Digital and its services
  • Follow up email providing access to the free guide/e-book/checklist
  • Email offering the tripwire after 2-3 days post signing up
  • Series of emails showcasing past success stories and customer testimonials

Segmentation

  • Segment leads by industry and size of the business
  • Create categories based on the service interest (web rebuilds, technical SEO, CRO)

Chatbot and Automation

  • Implement an AI chatbot on the website to handle initial customer queries 24/7
  • Automate the distribution of lead magnets, welcome emails, and follow-ups via CRM

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Not specified
  • Recommended: HubSpot, excellent for automation capabilities and mid-level pricing.

Sales CRM

  • Current platform: Not specified
  • Recommended: Zoho CRM, cost effective solution for small businesses with robust features.

Automated Follow-Ups

  • Post-opt-in confirmation and welcome email.
  • Email sequences after audit request, audited, scope proposed, agreement signed, post-launch feedback.
  • Triggers: audit request, scope acceptance, milestone completion, project completion.

Newsletter

  • Monthly frequency.
  • Tips for improving website performance, case studies, industry news and trends, product updates.
  • Segmentation: industry, customer vs. non-customer, area of interest (web development, SEO, CRO).

Retargeting & Ads

  • LinkedIn remarketing for B2B targeting.
  • Google Display Network for wider reach.

Social Media and Content

  • Frequent posting on LinkedIn (2-3 posts/week).
  • Monthly blog post on website performance and optimization topics.

Webinars and Events

  • Quarterly webinars on improving website performance and conversion rates.

Other Nurture Channels

  • AI chatbot for 24/7 customer support and inquiries.
  • WhatsApp for business communication with clients.
  • Automated SMS for order and milestone updates.

3. Sales Conversion Strategy

Sales Process

  • Continue with the proven 7-step customer process.
  • Invest in advanced CRM for better lead tracking.
  • Automate follow-ups and reminders.

Sales Assets

  • Improve proposal templates with a clear demonstration of value.
  • Implement sales scripts for consistency across client interactions.
  • Create SOPs for the sales process.

Objection Handling and Guarantee Strategy

  • Develop a script to handle common objections (price, timeline).
  • Highlight the 14-day 'Bold Guarantee' in early conversations.

Testimonials and Case Studies

  • Collect testimonials post-successful project completion.
  • Use testimonials on website, proposals, and social media platforms.
  • Create case studies showcasing how you transformed website performance and conversions.

Conversion Rate Tracking and Improvement

  • Track conversion rate via web analytics and CRM.
  • Set a target for conversion rate improvement.
  • Commit to regular analysis and improvement.

Urgency and Offers

  • Create time-bound offers (e.g., discounted rate for projects starting in off-peak periods).
  • Employ scarcity (limited slots for free audits).

Guarantees and Risk Reversal

  • Clearly communicate the 14-day 'Bold Guarantee' to prospects.
  • Consider offering an 'additional benefit' if the promised result is not achieved in time.

Shock and Awe

  • Send a personalized note post-audit, summarizing the value you can provide.
  • Offer custom-branded material or information reports relevant to their website performance.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome emails with personalized video highlighting key performance issues from free audit.
  • 30-minute kickoff call to discuss strategy and set objectives.
  • Clear next steps and timeline relayed via email and through client dashboard.

Communication Cadence

  • Weekly project status emails with updates and next steps.
  • Monthly check-in calls to discuss performance and plan ahead.
  • Instant website performance updates through platform's notification system.

Client Education

  • Video tutorials on interpreting Google Analytics and SEO findings.
  • Webinars teaching best practices for conversion rate optimization and mobile UX.
  • Email series explaining the intricacies of website performance and SEO ranking factors.

Personalized Touches

  • Handwritten thank-you note after project completion.
  • Celebratory final project launch kit featuring branded swag.
  • Birthday greeting emails with a free website speed check-up offer.

Visuals and Documentation

  • Before and after visuals demonstrating website performance improvements.
  • Detailed performance reports related to speed and SEO, sent post-project.
  • Infographic outlining user engagement increase after applying changes.

Feedback and Proactive Support

  • Post-project feedback surveys via email.
  • Chatbot-based support on website for quick resolution of issues.
  • Proactive website performance monitoring with alert system.

Guarantee or Promise

  • 14-day 'Bold Guarantee' - If performance and conversion don't improve, clients get their money back.

Operational Excellence

  • Punctuality in all communications and deliverables.
  • Professional and helpful demeanor maintained throughout the project lifecycle.
  • All team members adhere to strict confidentiality and professionalism standards.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce 6-month / 12-month contracts with discounts to incentivize long-term engagement

Upsells & Cross-Sells

  • Upsell web hosting plans for existing customers who only use design services
  • Cross-sell AI chatbot service to existing customers

Bundling & Packaging

  • Bundle website rebuilds, technical SEO, CRO, and hosting into a premium package

Loyalty & Retention Programs

  • Offer a referral program incentivizing customers to reference Marvix to peers

Custom Services and Personalization

  • Provide custom packages based on the customer's site traffic and conversion goals

Pricing Strategy

  • Incentivize long-term contracts with bulk pricing
  • Offer package discounts for combining multiple services

Customer Data and Insights

  • Use CRM data to analyze customer behavior and identify opportunities for upselling or reselling

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a month of free SEO audit and optimization services for every successful referral
  • Give exclusive website speed optimization to the referee on their first purchase

Shareable Assets

  • Create referral cards highlighting the benefits of Marvix Digital to hand out after meetings or events
  • Design predefined social media posts about our services and benefits that customers can share

Timing and Triggers

  • Request referrals during follow-up calls or emails after a successful website rebuild project
  • Automate referral requests in email campaigns after achieving milestones (like hitting target speed or conversion rates)

Client Success Stories

  • Share success stories of businesses we've helped to inspire referrals
  • Publish case studies showcasing before and after website performance or conversion changes

Referral Contests

  • Run bimonthly referral contests, rewarding the customer who refers the most leads with a free month of complete web optimization services

Partner or Affiliate Programs

  • Develop partnerships with related B2B services, rewarding them with a percentage of the contract value for successful referrals

Thank-You Experience

  • Send personalized thank-you notes to customers who refer us business
  • Publicly recognize top referrers on our website and social media channels

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

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