Talk to Our Team

Martell Media

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Entrepreneurs who are doing around $1M a year in business and managing a team of 2 or more employees. They're struggling with being overly involved in day-to-day operations and seek to focus on strategic elements of their business.

Audience Type

  • B2B
  • Established entrepreneur segment

Industries (if B2B)

  • Industry agnostic as the services pertain to business operations

Needs – Primary Buying Considerations

  • Time management solutions
  • Strong operational practices
  • Strategic business support

Demographics

  • Age Range: Not specified (infer: late 30s to early 50s)
  • Gender: Not specified (all genders involved in entrepreneurship)
  • Geography: Not specified (inference: global audience)
  • Income Level: High (generating $1m annual business revenue)
  • Profession: Entrepreneurship
  • Business Size: Small businesses with 2+ employees

Psychographics

  • Lifestyle: Busy, entrepreneurial lifestyle with active involvement in managing their business
  • What they value: Time and operational efficiency
  • Pain Points: Over-involvement in daily operations, Lack of strategic focus
  • Buying Behavior: Likely reliant on professional network and online channels for decision-making
  • Decision-Making Roles:
  • Primary Decision Maker: Entrepreneur themselves
  • Secondary Decision Influencers: None
  • Support Roles: Existing team in the business

2. My Message to My Target Audience

Refined Elevator Pitch

  • Martell Media empowers entrepreneurs to retake control of their time through AI-enhanced operational systems, allowing them to focus on strategy instead of being buried in execution.

Understanding Their Pain Points

  • Overwhelm from handling tasks that drain their time
  • Presently bogged down with operational tasks instead of strategic planning
  • Struggles to establish a balanced work-life scenario due to inefficiencies

Transformation

  • Gaining control of their personal and professional life
  • Freedom to focus on strategic decisions
  • Achievement of operational efficiency and a more fulfilling work-life balance

Unique Selling Proposition (USP)

  • Combining AI and streamlined operations for enhanced control
  • Proven methods that free up time without sacrificing productivity
  • An unrivalled focus on entrepreneurial efficiency and time management

Brand Values & One-Liners

  • 'Buy Back Your Time, Invest in Your Strategy'
  • 'Embrace Efficiency, Power Your Productivity'
  • 'Transform Operations, Streamline Success'

Tone

  • Martell Media’s tone is confident, empowering and assertive. We resonate with ambitious entrepreneurs who value their time and are motivated to streamline their operations for maximum efficiency.

Hero Text Idea

  • Flag Text: 'Unleashing Entrepreneurial Efficiency'
  • Main Headline: 'Regain Control, Re-Energize Your Strategy'
  • Sub Headline: 'Through AI-enhanced systems and efficient operations, weave the path towards a balanced work-life. Decode success with Martell Media.'
  • CTA: 'Start Your Journey Towards Efficient Operations'

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize the website on Wordpress for mobile and desktop experiences
  • Track conversions related to contact form submissions or call-to-action button clicks

Social Media

  • Regular engagement on LinkedIn – 3 posts per week with a mix of informative, behind-the-scenes, and client testimonials
  • Explore opportunities on Twitter for discussions on operational efficiency and time management

Paid Advertising

  • Run LinkedIn Ads targeting entrepreneurs in the $1M revenue range
  • Experiment with Google Ads targeting industry-agnostic keywords related to business efficiency and time management

Content Recommendations

  • Blog posts or articles on 'How AI enhances business operations' and 'Effective time management strategies for busy entrepreneurs'

Podcasts

  • Start a podcast focusing on time management for entrepreneurs

Directories

  • Register on B2B service directories like Clutch
  • Secure a presence in entrepreneur-focused directories or platforms

Publications

  • Guest posts on Entrepreneur, Fast Company, and other business or entrepreneur-focused blogs
  • Sponsor a section in relevant business magazines like Inc or Business Insider

Partnerships & Outreach

  • Partner with AI tool providers or other business service providers targeting the same audience
  • Speak at industry events or join panels at entrepreneurial meet-ups

SEO and Content

  • Develop a keyword strategy focusing on 'business efficiency', 'time management for entrepreneurs', and related terms

Offline and Local Media

  • Sponsorships for local entrepreneur events
  • Take part in local networking events for business owners

Online Events

  • Host a bi-monthly webinar discussing operational efficiency in business

Online Networking

  • Join and actively participate in forums like Entrepreneur's Forum and startup-focused Reddit communities

Cold Outreach

  • Reach out via LinkedIn to entrepreneurs who match the target audience profile
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Time Management for Million-Dollar Businesses' eBook
  • AI-powered checklist for operational efficiency
  • Webinar: 'Implementing AI in everyday operations'

Tripwire Offer

  • Business time audit: Personalized report on time spent and efficiency
  • Mini-course: Gaining Operational efficiency using AI

Welcome Sequence

  • Initial thank-you email
  • Follow-up 2 days later with some additional time management tips
  • Follow-up 7 days later presenting the Tripwire offer
  • Weekly email sharing social proof and success stories

Segmentation

  • Tag leads as 'Interested' or 'Engaged' based on interactions
  • Separate tags for those who attended webinars, downloaded resources, or completed courses

Chatbot and Automation

  • Deploy a chatbot on the site to answer basic questions and capture contact info
  • Use GoHighLevel for automated email follow-ups after interactions

2. My Lead Nurturing System

Marketing CRM

  • Current platform: GoHighLevel
  • Automation capabilities: Follow-ups, Email Campaigns, Funnels
  • Recommended improvements: SMS capabilities, better integration with the business' WordPress site

Sales CRM

  • Current platform: GoHighLevel
  • Pipeline tracking: Lead tagging based on interactions, funnel tracking
  • Recommended upgrades: Simplified lead scoring

Automated Follow-Ups

  • Types of automations: Post-opt-in email, Post-webinar email, Tripwire offer email
  • Frequency or triggers: Varies based on interaction (instant for opt-in, 2 days post-webinar, 7 days post-resource download)

Newsletter

  • Frequency: Bi-monthly
  • Topics: Time management, operational efficiency, AI in business
  • Segmentation: Will be based on interest levels ('interested' or 'engaged') and action-based tags

Retargeting & Ads

  • Platforms: LinkedIn Ads for targeted outreach, Google Ads for broad, industry-agnostic reach
  • Goals: Increase brand visibility, generate leads

Social Media and Content

  • Posting frequency: LinkedIn – 3 posts per week
  • Content type: Informative posts, Client testimonials, Behind-the-scenes

Webinars and Events

  • Suggested cadence: Bi-monthly webinars with a focus on AI in operations and time management

Other Nurture Channels

  • Chatbot on website for quick engagement and lead capture
  • GoHighLevel automation for consistent email follow-ups

3. Sales Conversion Strategy

Sales Process

  • Expand initial chat to include a discovery call where potential clients can share their pain points
  • Implement second meeting to showcase a customized solution addressing the clients' needs
  • Utilize GoHighLevel CRM to automate follow-ups and maintain constant engagement

Sales Assets

  • Develop a pitch deck showcasing Martell Media's approach, success stories and value proposition
  • Design standard operating procedures (SOPs) for consistent lead conversion
  • Create proposal templates personalized for every potential client's business needs

Testimonials and Case Studies

  • Request satisfied clients for testimonials to display on the website and social media platforms
  • Develop case studies detailing Martell Media's role in significantly improving operational efficiency for entrepreneurs

Conversion Rate Insights

  • Utilize GoHighLevel to track conversion rates from initial discussion to closing the deal
  • Continually assess and adjust approach based on conversion rate data

Urgency and Offers

  • Create limited time offers to encourage prompt decision-making
  • Communicate scarcity in terms of slots available for Platinum Coaching

Guarantees and Risk Reversal

  • Offer a satisfaction guarantee where unhappy clients within the first month can opt for a full refund
  • Showcase past successes to reverse risk perceptions

Shock and Awe

  • Sent personalized thank you emails to prospects after initial chat
  • Offer complementary one-time consultation to demonstrate value and commitment
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Kickoff email with a personal video greeting from the coach highlighting the way forward
  • A detailed welcome package with an overview of the process, milestones, and what to expect
  • Invitation to an exclusive onboarding webinar for an in-depth walkthrough of the coaching program

Communication Cadence

  • Weekly check-ins through emails for progress updates
  • Fortnightly video calls to discuss strategies and adjustment needs
  • Instant communication via a dedicated Slack channel

Client Education

  • Comprehensive guides on how to best make use of AI systems in their specific line of business
  • Regular webinars showcasing case studies of entrepreneurs who've improved operational efficiency
  • A knowledge hub containing helpful articles, FAQs, and video tutorials

Personalized Touches

  • Handwritten 'Congratulations' card posted when clients hit identified milestones
  • Surprise birthday wishes with a small e-book gift on efficiency or time management
  • Annual anniversary appreciation video featuring expressions of gratitude from the team

Visuals and Documentation

  • Before (start of coaching) and after (end of coaching) progress comparison reports
  • Monthly infographics capturing improvement trends and milestones achieved

Feedback and Proactive Support

  • Quarterly feedback form to identify any potential areas for improvement
  • Reactive support available through email and Slack conversations

Guarantee or Promise

  • 'Love It or Leave It': If not satisfied within the first 30 days, clients can opt out with a full refund
  • Promise of clarity and freedom to run the business properly

Operational Excellence

  • All appointments and schedules honored strictly
  • Personal appearance of the coach kept professional and consistent
  • Communication kept clear, timely, and respectful

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement automatic renewal, eliminating manual renewals for convenience
  • Offering a substantial discount on extended contracts (2-3 years)

Upsells & Cross-Sells

  • Introduce AI advanced system upgrade for better business management
  • Cross-sell additional 1-1 personal coaching services for strategic planning

Bundling & Packaging

  • Offer package deals combining the current coaching service with the new AI system

Loyalty & Retention Programs

  • Introduce ‘Corporate Circle’ loyal program offering strategy resources and network exposure

Custom Services and Personalization

  • Create a white-glove coaching tier offering personalized growth strategies

Pricing Strategy

  • Provide discounts for extended contracts
  • Hatch stagged pricing model, rewarding long-term commitment with reduced rates

Customer Data and Insights

  • Utilize the current CRM to track customer engagement and identify upsell possibilities

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • "Buy Back Your Time": Refer a friend, receive a month of Platinum Coaching free.
  • For every successful referral, referrer gets a $100 discount on next year's subscription.
  • New customer referral discount: Exclusive 15% off the first year of Platinum Coaching.

Shareable Assets

  • Customized email/templates clients can share with their network.
  • Social media influencers posts: "#TimeBack", "#MartellMedia".
  • Tangible referral cards sent with annual subscription invoices.

Timing and Triggers

  • Ask for referrals after successful milestones like "3 Months Time Saved".
  • GoHighLevel CRM triggered email or social DM after such success stories.

Client Success Stories

  • Monthly customer focus: Share how they're working smarter, not harder.
  • Use these testimonials to inspire LinkedIn connections and email subscribers.

Referral Contests

  • Quarter-end challenge: Top referrer gets a free year of Platinum Coaching.
  • Weekly social shoutout to top referrers using #TimeBack.

Partner or Affiliate Programs

  • Entrepreneur networks affiliate program with trackable sign-up backlinks.
  • AI/Operations-focused Influencer Partnerships (e.g., Productivity Youtubers).

Thank-You Experience

  • Top referrers get an exclusive live Q&A session with Dan Martell.
  • Handwritten thank-you notes for every 5 referrals.
  • Top yearly referrers featured on the site and social media.

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call