Primary Target Market Summary

• Established 2D and 3D artists, 30 years or older, with an active sales cycle, either through online sales or festival circuit. They seek to better organize and systemize their business marketing efforts.

Audience Type

• B2B
• Established artists

Industries (if B2B)

• Visual art

Needs – Primary Buying Considerations

• System that helps to organize and grow their business
• Easy to implement without hefty investment

Demographics

• Age Range: 30+
• Gender: Not specified; likely both
• Geography: Not specified; inferred as primarily local given the workshop strategy
• Income Level: Not specified; inferred as variable, largely dependent on sales
• Profession: Visual artists

Psychographics

• Lifestyle: Active in their sphere, either online or via festival circuit
• What they value: Effective business marketing systems
• Pain Points: Struggle with marketing organization
• Buying Behavior: Attend workshops and likely to consider solutions that exhibit their marketing strengths and weaknesses
• Decision-Making Roles:
• Primary Decision Maker: Individual artist
• Secondary Decision Influencers: Not applicable
• Support Roles: Not applicable

Refined Elevator Pitch

• Marketworks360 delivers struggling artists an easy-to-apply system for establishing and systemizing their business marketing, unlocking growth and increasing revenue effortlessly.

Understanding Their Pain Points

• Having no structured marketing plan in place
• Struggling with organizing and systemizing their business
• Lacking growth in their artistic business

Transformation

• Achieving an organized, structured, and effective marketing
• Feeling confident and seeing business growth
• Observing significant improvement in online sales or festival circuit

Unique Selling Proposition (USP)

• Our system is easy to apply without a hefty investment of time or money
• Clear demonstration of strengths and weaknesses via our bonus website audit
• Art industry-specific knowledge and expertise giving us an edge over generic marketing firms

Brand Values & One-Liners

• "Art marketing simplified and systematized"
• "Grow your artistic business with confidence"
• "Less confusion, more growth. That's Marketworks360"

Tone

• Marketworks360 communicates in a confident, clear, and empathetic tone, sparking a sense of confidence and aspiration within their artistic clientele.

Hero Text Idea

• Flag Text: Empowering Artists Nationwide
• Main Headline: Turn Your Art into Business Success
• Sub Headline: With our easy-to-apply marketing system, watch your artistic venture thrive like never before.
• CTA: Start Your Success Journey Today!

Website

• Improve website navigation for clear articulation of the marketing system
• Optimize conversion points like "contact us", "book a session", or "register for workshop"
• Ensure the site is mobile-friendly, given the target audience may access it on-the-go
• Implement Google Analytics for tracking user behavior and conversions

Social Media

• Focus on LinkedIn and Facebook based on past success
• Post at least 1x per day on each platform
• Develop weekly educational content (how-to's, benefits of systemized marketing, etc.)
• Share behind-the-scenes snippets from workshops via Stories (Facebook) and Posts (LinkedIn)

Paid Advertising

• Run Facebook and LinkedIn ads targeting artists aged 30+
• Use workshop promo or website audit as a lead magnet
• Leverage retargeting campaigns for workshop attendees and website visitors

Content Recommendations

• Create blog articles on website productivity, marketing tips for artists, case studies of clients who've grown after using the service
• Make use of video content on social media to visually demonstrate success stories

Podcasts

• Consider starting a podcast, "The Artist Marketing System" for extending reach
• Seek opportunities to appear on podcasts like "The Abundant Artist" or "Art Marketing Podcast"

Directories

• List the business on local business directories, chambers of commerce, and B2B service directories
• Register in art community directories or forums, like ArtFlock, DeviantArt, etc.

Publications

• Leverage guest posting opportunities on industry-related blogs/publications such as "Art Business News," "Business of Art," and "Artists Network."
• Aim to place ads in relevant print publications like the "International Artist" magazine

Partnerships & Outreach

• Partner with local art centers, galleries, and art-fests to extend reach
• Develop a referral program with past successful clients or local influencers within the art community

SEO and Content

• Develop a keyword strategy focusing on phrases like "marketing for artists," "grow art business," etc.
• Regularly update website content and blog to improve organic visibility and relevance

Offline and Local Media

• Continue workshops at local community centers
• Leverage local newspapers for promotional ads or event announcements

Online Events

• Consider hosting webinars or virtual workshops for expanding to a non-local audience

Online Networking

• Actively participate in online forums and Facebook groups for artists, such as "Art Forums - A Singular Creation," "Artists Helping Artists," etc.

Cold Outreach

• Utilize LinkedIn InMails for targeted outreach to established artists
• Cold Emailing with a personalized approach about their art-business can also be a viable tactic, showcasing the unique value of the service offered.