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  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Aspiring entrepreneurs in Spain looking to validate their business ideas with a minimum viable product (MVP) at a low cost and within a short time frame.

Audience Type

  • B2B
  • Aspiring tech entrepreneurs, start-ups

Industries (if B2B)

  • Technology
  • Start-up ecosystem

Needs – Primary Buying Considerations

  • A fast and cost-effective way to validate their business ideas
  • A trustworthy service provider focused on delivering viable businesses, not just applications

Demographics

  • Age Range: 25 - 60
  • Gender: Any
  • Geography: Spain
  • Income Level: Capable of investing 5,001 - 10,000 Euros in their idea
  • Profession: Aspiring entrepreneurs, start-up founders
  • Business Size: Initial, pre-launch stage

Psychographics

  • Lifestyle: Driven by innovation, keen on technology and entrepreneurship
  • What they value: Speed to market, low cost, business viability
  • Pain Points: Need to validate their idea quickly, limited budget
  • Buying Behavior: Expected to value a structure of 'Strategic Meeting, proposal development, and contract signing'
  • Decision-Making Roles:
  • Primary Decision Maker: The aspiring entrepreneur or startup founder
  • Secondary Decision Influencers: Possible business partners or advisers
  • Support Roles: N/A

2. My Message to My Target Audience

Refined Elevator Pitch

  • MakeNow enables founders to validate their ideas swiftly and affordably by building MVPs with no-code technology, so they can quickly pivot towards success.

Understanding Their Pain Points

  • Struggling to find time and budget to create MVP
  • Stuck with just an idea, unable to start
  • Difficulty dealing with complex coding processes

Transformation

  • MVP live and running in just 6 weeks
  • Emotional relief from seeing their idea validated
  • Empowerment to start their business journey with a tangible product

Unique Selling Proposition (USP)

  • Specialized focus on delivering fully functional businesses, not just apps
  • Fast and cost-effective validation of business ideas
  • Full 30-day support after launch for fine-tuning and adjustments

Brand Values & One-Liners

  • 'Launch smart. Build fast with MakeNow.'
  • 'We make ideas live in just 6 weeks.'
  • 'Turning your vision into a scalable MVP.'

Tone

  • MakeNow embraces a tone of confident assurance and empathetic understanding. We aim to evoke feelings of relief, empowerment, and excitement in our clients.

Hero Text Idea

  • Flag Text: 'Spain’s Fastest MVP Builder'
  • Main Headline: 'Bringing Businesses to Life'
  • Sub Headline: 'Get your MVP live in 6 weeks and validate your idea for less than €10,000. We focus on your business, not just the app.'
  • CTA: 'Book Your Strategic Meeting Now'

3. The Media I Will Use to Reach my Target Market

Website

  • Improve website copy to showcase unique value proposition clearly
  • Employ a strong CTA "Book Your Strategic Meeting Now"
  • Ensure mobile-optimization for greater accessibility
  • Implement Google Analytics for tracking visitor interactions

Social Media

  • Establish presence on LinkedIn to connect with aspiring entrepreneurs and startups
  • Share client success stories, industry trends, benefits of no-code MVP development
  • Post thrice a week to keep the audience engaged

Paid Advertising

  • Use LinkedIn Ads to target aspiring entrepreneurs in Spain
  • Run Google Display Ads for website remarketing

Content Recommendations

  • Blog on journey of a business idea to MVP
  • Case studies showcasing successful MVPs launched

Podcasts

  • Participate in startup-focused podcasts like "Startup Spain" and "Entrepreneur's Journey"

Directories

  • Get listed in Spanish business directories like PaginasAmarillas and eInforma
  • Join startup directories like Spain Startup Map

Partnerships & Outreach

  • Partner with incubators, coworking spaces in Spain for access to startup audience
  • Reach out for guest blogging opportunities on leading startup blogs

SEO and Content

  • Target keywords like "MVP development Spain", "No-code MVP"
  • Create quality blog articles to generate organic traffic and improve rankings

Offline and Local Media

  • Sponsor local startup events for visibility
  • Advertise in local business-related print magazines

Online Events

  • Host webinars on the advantages and process of no-code MVP development

Online Networking

  • Join entrepreneur and startup-focused forums, LinkedIn groups

Cold Outreach

  • Identify and approach aspiring entrepreneurs via LinkedIn messages
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Free Idea Validation Checklist
  • How to launch your MVP in 6 weeks - eBook
  • Free webinar on 'Validating Business Ideas with No-Code MVPs'

Tripwire Offer

  • Discounted First Strategy Meeting
  • Low-price MVP viability report

Welcome Sequence

  • Email 1: Welcome & eBook download
  • Email 2: Invitation to book a discounted Strategy Meeting
  • Email 3: Testimonial from a successful client
  • Email 4: Offer of the MVP viability report

Segmentation

  • Tag by interest (eBook, webinar, checklist)
  • Tag by engagement level (opened email, clicked link, booked meeting)

Chatbot and Automation

  • Implement chatbot for 24/7 queries, capturing leads during non-working hours
  • Automate the delivery of lead magnets via email/CRM
  • Develop a system to tag and segment leads automatically

2. My Lead Nurturing System

Marketing CRM

  • Current platform: N/A
  • Recommended platform: Hubspot for integrating website leads and managing email nurture sequences

Automated Follow-Ups

  • Welcome sequence post-lead magnet download
  • Trigger: Lead magnet download
  • Follow-up sequence to schedule a Strategy Meeting post welcome sequence
  • Trigger: End of welcome sequence or non-engagement with initial call-to-action

Newsletter

  • Frequency: Bi-weekly
  • Topics: Entrepreneurship tips, MVP development, success stories, industry trends

Retargeting & Ads

  • LinkedIn retargeting for website visitors
  • Google Display Ads for website remarketing

Social Media and Content

  • Posting frequency: Thrice a week on LinkedIn
  • Content type: Industry news, Behind the scenes at MakeNow, Client success stories, Tips for MVP development

Webinars and Events

  • Suggested cadence: Monthly webinars on 'Validating Business Ideas with No-Code MVPs'

Other Nurture Channels

  • Chatbot on website to capture leads and answer questions
  • Automate delivery and follow-up of lead magnets using Hubspot

3. Sales Conversion Strategy

Sales Process

  • Clearly define the process: Strategic Meeting -> Proposal -> Agreement.
  • Reduce friction points by displaying process roadmap on the website.
  • Implement a scheduling tool for Strategic Meetings on the website.
  • Automate follow-ups post-meetings with email sequences.

Sales Assets

  • Develop an SOP to streamline the Strategic Meeting process.
  • Create a customer-centric proposal template.
  • Consolidate case studies and customer success stories for pitching.
  • Design a compelling pitch deck illuminating the unique value proposition.

Testimonials and Case Studies

  • Ask clients to share testimonials upon project completion.
  • Develop case studies from successful projects and display on the website.
  • Feature client testimonials on proposals and during Strategic Meetings.

Conversion Rate Insights

  • Implement conversion tracking via Google Analytics.
  • Set conversion rate improvement as a strategic goal.

Urgency and Offers

  • Offer time-bound discounts or added-value services for quick decision-makers.
  • Promote scarcity messaging by showing limited slots for Strategic Meetings.
  • Develop seasonal packages or offers around specific startup events or innovation challenges.

Guarantees and Risk Reversal

  • Offer a 30-day support guarantee after the launch.
  • Implement a structured dispute resolution process to address client concerns post-delivery.

Shock and Awe

  • Send a personal Thank You note after signing the agreement.
  • Offer a welcome kit (e-book/ useful resources) after the Strategic Meeting.
  • Present a small surprise gift upon completion of the MVP. This could be a token commemorating the beginning of their entrepreneurial journey.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email with live demo access to previously launched MVPs
  • Introductory call to discuss project timeline and deliverables
  • Access to a personalized dashboard with project updates and milestones

Communication Cadence

  • Weekly progress update emails
  • Instant notifications about major milestones via SMS
  • 24/7 availability through a dedicated client portal

Client Education

  • Access to MVP planning guides and best-practices documents
  • Regular webinars on various aspects of MVP building and validation
  • How-to videos explaining each step of our process

Personalized Touches

  • Handwritten thank you note upon contract signing
  • Celebrative digital badge upon MVP launch
  • Personalized congratulatory message and surprise gift upon successful validation

Visuals and Documentation

  • Before and after visuals of MVP development process
  • Detailed report on validation results and suggested next steps

Feedback and Proactive Support

  • Mid-project reviews to identify and address any concerns
  • Follow-up calls after feedback to ensure client satisfaction
  • 'Love it or Adjust it' policy for 30 days post-launch

Operational Excellence

  • Promise to deliver on time and within budget
  • High standards for the appearance and functionality of the MVP
  • Above all, a commitment to making clients' business dreams come true

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Create annual maintenance contracts for ongoing updates and improvements
  • Offer early renewal incentives, like reduced pricing or feature upgrades

Upsells & Cross-sells

  • Offer add-ons like enhanced customer support or analytics
  • Provide upgrade opportunity for developing full-scale apps post-MVP validation
  • Cross-sell custom training sessions or workshops to help clients utilize their MVPs effectively

Bundling & Packaging

  • Develop tiered service packages with varying levels of support and features
  • Bundle MVP creation with a package of ongoing technical support and updates

Loyalty & Retention Programs

  • Loyalty points for repeat business, redeemable against future services
  • Referral rewards for successful client acquisition

Custom Services and Personalization

  • White-glove tier for clients requiring more intensive support and personalization
  • Personalized training and guidance for each project

Pricing Strategy

  • Incentives for long-term commitments, such as discounted rates for annual contracts
  • Comparative value-based pricing showcasing cost-benefit against traditional app development

Customer Data and Insights

  • Implement customer relationship management (CRM) system to track customer behaviour
  • Use data to identify churn risks and create targeted retention campaigns

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer 10% discount on the next MVP build for each successful referral
  • Offer 5% discount on the quoted price for the referred customer

Shareable Assets

  • Design pre-made social media posts with 'Refer & Earn' messages
  • Create a referral page on the website with all the details and a simple form

Timing and Triggers

  • Ask for referrals after the 30-day support period, when clients are most content with the service
  • Automate referral reminder emails to be sent at this point

Client Success Stories

  • Encourage clients to share their success stories with photos on social media with the hashtag #MakeNowMVP

Referral Contests

  • Set up a quarterly 'Top Referrer' contest with a cash prize or an extended support period

Partner or Affiliate Programs

  • Establish partnerships with existing local networks and startups incubator programs

Thank-You Experience

  • Send a personalized hand-written thank you note and MakeNow merch to each customer who refers a new client

Take Your Marketing Plan to the Next Level

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