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Magic Valley Math Help

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Magic Valley Math Help's ideal customer is a middle-aged mother of a middle or high school student, who values academic success and recognizes the importance of strong math skills.

Audience Type

  • B2C
  • Parents of middle and high school students

Needs – Primary Buying Considerations

  • Require assistance for their child's math education
  • Value quality, personalized tutoring
  • Appreciate flexible scheduling and potential for unlimited makeups

Demographics

  • Age Range: 40-50
  • Gender: Female
  • Geography: United States, specifically the Twin Falls area
  • Income Level: Mid to Upper (can afford monthly tutoring fees)
  • Profession: Nurse, accountant or other professions requiring a college degree

Psychographics

  • Lifestyle: Busy, middle-class professional balancing work and family
  • What they value: Education, success of their children
  • Pain Points: Concern about their child's academic performance in math, looking for effective help
  • Buying Behavior: Prioritize recommendations, reviews (Google Business Profile, website testimonials), and flexible scheduling

Secondary Target Market (only if applicable)

  • Fathers with similar profiles and concerns as the primary target market are also potential customers.

2. My Message to My Target Audience

Refined Elevator Pitch

  • Magic Valley Math Help fosters confidence and academic triumph in middle and high school students through specialized math tutoring and hands-on learning resources, allowing them to conquer math anxiety and excel in their classrooms.

Understanding Their Pain Points

  • Struggling with math leading to low grades
  • Experiencing stress and frustration due to math difficulties
  • Tensions within the family caused by academic struggles

Transformation

  • Mastering math skills leading to improved school grades
  • Overcoming math-related stress and building confidence
  • Restoring family harmony through academic success

Unique Selling Proposition (USP)

  • Specialized solely in math for focused expertise
  • Offering unlimited free math labs and make-up sessions
  • Local SEO dominance for optimal reach and visibility

Brand Values & One-Liners

  • Guiding students to math mastery and confidence
  • Turning math stress into academic success
  • Personalized tutoring delivering grade-boosting results

Tone

  • Our brand embodies inspiration, guidance and compassion. We strive to cast our light of mathematical understanding onto students to dispel their academic shadows and leave them feeling capable and supported.

Hero Text Idea

  • Flag Text: Mastering Math in Twin Falls
  • Main Headline: Achieve Academic Triumph with Us
  • Sub Headline: Transform Struggle into Success with our Specialized Math Tutoring and Unique Learning Resources
  • CTA: Start your Free Trial and Embark on a Math Confidence Journey

3. The Media I Will Use to Reach my Target Market

Website

  • Ensure the site's SEO is optimized for terms such as 'math tutoring', 'middle school math help', 'Twin Falls math tutor'
  • Highlight free trial offer prominently on the homepage for easy access
  • Use Active Campaign to track events like form submissions and call-to-action clicks
  • Prioritize mobile-first design; parents likely search on mobile devices

Social Media

  • Utilize Facebook for Q&A sessions, client testimonials, and occasional paid ads targeted at local parents
  • Share student successes and behind-the-scenes tutoring on Instagram Stories
  • Join and actively participate in local parenting and education-related LinkedIn groups

Paid Advertising

  • Run targeted Google Ads campaigns focusing on local tutoring searches
  • Experiment with Facebook Ads targeting local parents with children in middle and high school

Content Recommendations

  • Create blog posts that provide tips for parents to support children struggling with math
  • Share success stories featuring students who've improved their grades

Directories

  • Ensure business is listed on Google My Business, Yelp, and other local business directories
  • Join local Chamber of Commerce directory and other local business networks

Partnerships & Outreach

  • Partner with local schools to offer free workshops or additional tutoring resources
  • Network with local parent groups to share resources and gain referrals

SEO and Content

  • Regularly produce and optimize blog content using relevant keywords pertaining to math tutoring
  • Promote customer testimonials to build organic credibility

Offline and Local Media

  • Continue distributing flyers at local school registration events
  • Consider sponsoring a local school event or academic competition

Online Networking

  • Participate in local forums or Facebook groups for parents
  • Engage with parents and educators in relevant Reddit communities
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Beat the Math Blues' e-guide: comprehensive parents' guide to identify and address math-related stress
  • 'Boost your Grades' Online Seminar: webinar teaching effective study techniques and test-taking strategies for math
  • Free Math Quiz: Identify areas of improvement with a quick online quiz for students

Tripwire Offer

  • Detailed Math Skills Assessment: Affordable, detailed assessment of child's math skills, identifying strengths and weaknesses.

Welcome Sequence

  • Email 1: Welcome message, thank for lead magnet download or quiz results, testimonial sharing
  • Email 2: Introduction to services, highlight free trial session
  • Email 3: Offer Detailed Math Skills Assessment (tripwire)
  • Email 4: Provide value via math tips or study techniques

Segmentation

  • Tag contacts based on child's grade level, specific math struggle areas, and lead magnet downloaded

Chatbot and Automation

  • Implement a Chatbot on the website to answer FAQs and book free trial sessions
  • Automate follow-up emails for individuals who completed the quiz but did not book a trial session

2. My Lead Nurturing System

Marketing CRM

  • Active Campaign
  • Utilize for email automation, segmentation, and event tracking
  • No replacement needed, optimize usage

Sales CRM

  • Utilize Active Campaign's deal pipelines
  • Create a pipeline for free trial booking to registration
  • Setup automated task reminders for follow-ups

Automated Follow-Ups

  • Set up email automation for post-contact form submission, post-free trial, and post-registration
  • Triggers: contact form submission, free trial booking, registration

Newsletter

  • Send twice monthly
  • Topics: success stories, free math tips, upcoming math labs or events
  • Segment by child's grade level and main math struggle area

Retargeting & Ads

  • Google Ads for local targeting
  • Meta remarketing for website visitors
  • Consider LinkedIn Ads targeting local working professionals

Social Media and Content

  • Post thrice weekly on Facebook
  • Content focus on success stories, behind the scenes, and free math resources

Webinars and Events

  • Offer monthly webinars for 'Boost your Grades' lead magnet
  • Host weekly free math labs as promoted in USP

Other Nurture Channels

  • Implement Chatbot on website for round-the-clock enquiries
  • Set up SMS reminders for upcoming free trial sessions or registrations

3. Sales Conversion Strategy

Sales Process

  • Ensure each conversion touch point (call, form, trial offer) is tracked in Active Campaign for follow up
  • Develop FAQ to anticipate and address common concerns before the initial call
  • Offer a mini tutorial during the initial call to demonstrate teaching skill and approach

Sales Assets

  • Create a convincing sales script for initial call aiming to convert to free trial
  • Develop SOP for post-trial registration process for consistency
  • Craft an engaging pitch for high-school registrations and parent meetings showcasing unique selling propositions

Testimonials and Case Studies

  • Contact successful students for testimonials, case studies
  • Display testimonials prominently on website and Google Business Profile
  • Include success stories in sales pitches and proposals

Conversion Rate Insights

  • Track conversion rate for each touch point to identify drop-offs
  • Experiment with different sales scripts or FAQ adjustments to improve conversions
  • Implement ongoing testing to improve conversion rate from trials to registrations

Urgency and Offers

  • Offer a 'limited time' discount on the first month's fee after the trial to encourage immediate sign-up
  • Use seasonal academic check-points (e.g. exams, semesters) to stimulate registration leads

Guarantees and Risk Reversal

  • Highlight effectiveness via Academic Performance Guarantee: if grades don't improve in 3 months, additional tutoring hours for free

Shock and Awe

  • Continue giving the $40 worth gift after free trial as a surprise bonus
  • Send a personalized thank you note after the trial, showing care and dedication to potential students
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcoming email with a guide on how to make the most out of their tutoring sessions
  • Walkthrough of the online booking system during the first session
  • Introductory printed math puzzle kit sent to get the student excited about math

Communication Cadence

  • Monthly progress report sent via email detailing student improvement
  • Text reminders for upcoming sessions and if there's any schedule changes
  • Biweekly check-in calls to parents to discuss any concerns or improvements

Client Education

  • Short, engaging videos to explain difficult math concepts
  • FAQs page on website addressing common math struggles

Personalized Touches

  • Birthday card sent through mail to each student
  • Celebrating grade improvements with a personalized email and a free additional session coupon

Visuals and Documentation

  • Before and after performance reports showcasing student growth
  • Visualized progress chart sent with each monthly report to the parents

Feedback and Proactive Support

  • Regular survey after each session to gauge satisfaction
  • Quick response system in place for any complaints or issues

Guarantee or Promise

  • 'Love it or see improvement' guarantee for the first 3 months of tutoring
  • Risk-free trial before fully committing to the service

Operational Excellence

  • Strict standards for punctuality and professional conduct
  • High level of flexibility for scheduling and rescheduling tutoring sessions
  • Standardized process for all tutors ensuring consistency across the service

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer early renewal incentives such as a discount or extra tutoring session
  • Introduce long-term contracts with discounts for annual upfront payments

Upsells & Cross-Sells

  • Introduce specialized math modules or additional subjects for upselling
  • Cross-sell personalized study guides or additional resources

Bundling & Packaging

  • Develop tiered tutoring packages based on frequency and included resources
  • Bundle online and offline sessions for a combined price advantage

Loyalty & Retention Programs

  • Establish a referral program where existing customers can earn discounts for new customer referrals
  • Introduce a loyalty system where a certain number of paid sessions lead to free extra sessions

Custom Services and Personalization

  • Offer custom tutoring plans addressing individual needs
  • Provide premium white-glove service with priority scheduling and one-on-one sessions

Pricing Strategy

  • Adopt a value-based pricing model reflecting the high-quality service
  • Offer discounts on multi-month commitments to encourage longer-term sign-ups

Customer Data and Insights

  • Implement tracking systems to identify trends and opportunities for customer retention
  • Use CRM data to proactively connect with customers nearing end of contract

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • One free session for referrers when their referral completes a free trial
  • One discounted session for referees after their free trial

Shareable Assets

  • Customizable email templates with a unique referral link
  • Printable referral cards for referrers to hand out
  • Infographics about the benefits of math tutoring

Timing and Triggers

  • Ask for referrals after a student has experienced notable progress or a grade improvement
  • Automate an email requesting referrals after a successful session
  • After sending a personalized thank you email

Client Success Stories

  • Regularly request client testimonials and share them on the website and social media
  • Invite successful students to participate in video testimonials
  • Share success stories in newsletters and email campaigns

Referral Contests

  • Monthly contests where the customer with the most referrals wins a month of free sessions
  • Public recognition of the 'Referrer of the Month' on website and social media

Partner or Affiliate Programs

  • Offer an affiliate program to local high schools, where they receive a donation for students who sign up based on their referral

Thank-You Experience

  • Send a handwritten thank-you note to referrers
  • High-performing referrers receive a surprise gift (like branded stationary or math games)

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