Lean Marketing

Before (Prospect)

1. My Target Market

Primary Target Market Summary

Sweden-based online shoppers seeking affordable, design-led digital or small gift products with low-risk trial pricing and simple checkout.
They value originality, Scandinavian aesthetics, low prices, fast purchase decisions, and trust signals from a new small brand.

Audience Type

B2C
Budget-conscious consumers
Young adults buying for themselves
Gift buyers seeking low-cost, thoughtful items

Needs – Primary Buying Considerations

Low price and low purchase risk
Attractive, modern design
Easy mobile shopping experience
Clear product value at a glance
Trustworthy brand presentation
Fast fulfillment or instant delivery if digital

Demographics

Age Range: 18-34
Gender: Primarily women, secondary men
Geography: Sweden first, broader Nordics second
Income Level: Low to middle income
Profession: Students, early-career professionals, young parents

Psychographics

Lifestyle: Digital-first, style-aware, budget-minded, active on social media
What they value: Affordability, aesthetics, convenience, originality
Pain Points: Generic products, limited budgets, low trust in unknown stores
Buying Behavior: Impulse-friendly, compares options quickly, buys from visual appeal

Secondary Target Market

Price-sensitive gift shoppers aged 25-44 buying small, tasteful items for birthdays, holidays, or personal occasions.
Geography: Sweden and nearby Nordic markets
What they value: Convenience, tasteful presentation, affordable gifting
Pain Points: Finding unique gifts without overspending
Buying Behavior: Seasonal spikes, occasion-driven, responds to bundles and gift-ready offers

2. My Message to My Target Audience

Refined Elevator Pitch

Made by M provides style-conscious shoppers with accessible, feel-good finds online,

through a curated ecommerce experience, so they can buy with confidence and joy.

Understanding Their Pain Points

Too many online shops feel generic, overwhelming, or hard to trust
They want beautiful products but don't want to waste time or money
They struggle to find affordable picks that still feel thoughtful and special

Transformation

Easy access to curated products that feel right for their lifestyle
More confidence in what they buy and where they buy it from
Shopping feels simple, personal, and satisfying instead of risky

Unique Selling Proposition (USP)

Curated with care, not dumped into a crowded catalog
Built to feel personal, approachable, and easy to shop
A fresh brand focused on thoughtful choices over endless noise

Brand Values & One-Liners

Thoughtful products, chosen with care
Simple shopping, no overwhelm
Small brand feel, big on intention
Affordable finds that still feel special
Buy less guesswork, more confidence

Tone

Warm, modern, and intentional. Made by M should feel welcoming, trustworthy,

and easy to buy from, so customers feel calm, confident, and understood.

Hero Text Idea

Flag Text: For thoughtful shoppers in Sweden
Main Headline: Curated online finds that make shopping feel easy
Sub Headline: Made by M brings together affordable, thoughtful products in one place.

Shop with more confidence and less overwhelm.

CTA: Shop the collection

3. The Media I Will Use to Reach my Target Market

Website

Keep Wix for launch; upgrade only after steady sales and repeatable traffic
Lead with trust: clear hero, prices, delivery info, returns, contact, About
Add Swedish language first; add English later for broader Nordics
Prioritize mobile-first design; 18 to 34 shoppers buy mainly on mobile
Use Apple Pay, Google Pay, Klarna, Swish if possible for low-friction checkout
Add reviews app, FAQ, shipping timers, and gift-ready product badges
Track product views, add to cart, checkout start, purchase, email signup
Track coupon use, bundle clicks, gift page visits, and cart abandonment
Create gift-focused pages: under 100 kr, birthday gifts, small thoughtful gifts

Social Media

Focus on Instagram, TikTok, and Pinterest for visual, impulse-friendly discovery
Use Instagram 4 to 5 times weekly; mix Reels, carousels, Stories, product tags
Post TikTok 3 times weekly with unboxings, packing clips, trend-led showcases
Use Pinterest 10 to 15 pins weekly linking to products and gift collections
Skip LinkedIn; audience and price point do not fit platform behavior
Reels ideas: new arrivals, under 100 kr picks, gift bundles, aesthetic flat lays
Stories 5 days weekly: polls, restocks, packing orders, countdowns, Q and A
Highlight customer proof, shipping info, gift ideas, and bestsellers in Story covers
Use Swedish-first captions; test English subtitles for Nordic expansion posts
Build a UGC loop: ask every buyer for photo reviews via post-purchase email

Paid Advertising

Start with Meta only; best fit for low-ticket visual products and small budget
Run one Advantage Plus sales campaign to product pages or bestsellers collection
Test retargeting for site visitors, cart abandoners, and Instagram engagers
Use DPA catalog ads once 15 plus products and pixel data are live
Allocate small budget to boosted Reels that already get strong saves or shares
Test Pinterest traffic ads for gift guides and seasonal collections
Use Google Search only for branded terms and high-intent gift keywords later
Avoid broad Google Shopping until feed quality, reviews, and margins improve
Creative angle 1: affordable finds that still feel thoughtful and special
Creative angle 2: curated picks for easy gifting without overspending
Creative angle 3: small brand, carefully chosen products, simple checkout

Content Recommendations

Reels: 5 gifts under 100 kr for her
Reels: products that feel expensive but are budget-friendly
Carousel: how to choose a thoughtful small gift fast
Carousel: 3 reasons shoppers trust a small curated store
Story series: pack an order with me
Story poll: which gift would you pick for a friend
Pin set: birthday gift ideas under 150 kr
Pin set: Scandinavian aesthetic gifts for small budgets
UGC prompt: show how you styled or gifted your Made by M find
Seasonal content: student gifts, Midsummer, back to school, Christmas stocking fillers

Partnerships & Outreach

Partner with Swedish micro-influencers in lifestyle, student life, gifting, home decor
Target creators with 2k to 20k followers and strong Story engagement
Offer gifted product plus unique discount code, not paid fees at first
Pitch UGC swaps with student creators in Stockholm, Gothenburg, and Malmö
Collaborate with local florists for gift bundle giveaways on Instagram
Partner with cafés and concept stores for pop-up table displays or flyer swaps
Approach university student groups for giveaway collaborations before holidays
Reach out to wedding, baby shower, and event planners for small gift inclusions
Build referral ties with photographers who create gift guide or lifestyle content

SEO and Content

Target Swedish long-tail keywords with buying intent, not broad ecommerce terms
Build category pages around presenter under 100 kr and små presenter online
Create blog posts for occasion-driven searches and seasonal gift buying
Add unique product copy; avoid supplier text and duplicate descriptions
Optimize titles and meta text in Swedish for gifts, budget, and aesthetic themes
Add FAQ schema for shipping, returns, payment, and gift options
Create internal links from gift guides to collections and bestsellers
Focus SEO on Sweden first before translating for Norway and Denmark
Keyword themes: affordable gifts, thoughtful gifts, small gifts, aesthetic finds

Directories

Create and verify Google Business Profile if business has a real address option
List on Trustpilot once first orders arrive to build trust signals
Set up Pinterest verified merchant for product distribution and credibility
Join Klarna merchant directory if using Klarna checkout
Apply to Prisjakt only if pricing stays competitive and catalog quality is strong
Submit products to Fyndiq if extra marketplace reach fits margin goals
Consider CDON marketplace later for Nordic reach once fulfillment is stable

Publications

Pitch gift guide placements to ELLE Sverige during seasonal shopping windows
Pitch budget-friendly picks to Damernas Värld gift and style editors
Submit tasteful gift ideas to Residence for curated home-oriented products
Approach Femina Sverige for affordable lifestyle and gifting roundups
Watch Metro Mode Sverige for trend-led product placement opportunities
Pitch niche blogs covering Scandinavian interiors, gifting, and student life

Offline and Local Media

Use postcard inserts in every order asking for review and friend referral
Test weekend pop-ups at local markets if products are physical and giftable
Place flyers at cafés near universities and creative neighborhoods
Sponsor small student event gift bags with sample item or discount code
Use QR cards in pop-ups linking to under 100 kr gift collection
Create simple gift wrapping station for holiday markets and pop-up events

Online Networking

Monitor Swedish Facebook groups for student deals, gifts, and local shopping
Participate in Reddit threads on Swedish shopping only where self-promo is allowed
Join women-focused Facebook groups around budget finds and gifting inspiration
Use Pinterest Trends and TikTok search for rising Swedish gifting phrases
Follow Nordic ecommerce and creator groups to source collabs and UGC creators

Cold Outreach

Email micro-influencers with 3 product picks matched to their content style
DM Pinterest creators who post Scandinavian gift boards and decor inspiration
Contact student unions about giveaway sponsorships before exam and holiday periods
Pitch florists, cafés, and photographers for mutual discount card swaps
Reach out to gift guide bloggers with seasonal product shortlist and images
Build a simple affiliate offer for creators once margins and tracking are ready

During (Lead)

1. My Lead Capture System

Lead Magnet

10 Thoughtful Gifts Under 100 kr PDF for Swedish budget shoppers
Email signup pop-up with instant PDF delivery and first-order CTA
Fits gift buyers, students, and impulse shoppers seeking low-risk ideas
Style Quiz: Find Your Perfect Small Gift in 60 Seconds
Quiz captures email and tags by style, occasion, and budget
Fits visual shoppers who want fast, confident choices
Seasonal Gift Reminder List for Midsummer, birthdays, and Christmas
Signup collects occasion dates for timed email reminders
Fits planners and repeat gift buyers with seasonal purchase intent
First Access Club for new drops, restocks, and limited bundles
Captures high-intent shoppers who want early access and exclusivity
Use homepage bar, exit pop-up, product pages, and gift-guide pages

Tripwire Offer

Welcome offer: 10% off first order for email signup
Keep code valid for 5 days to drive quick first purchase
Bundle offer: 2 small gifts for 149 kr on thank-you page
Use best-margin, giftable items with clear savings
Free gift wrap upgrade with first purchase over 150 kr
Strong fit for gift buyers and seasonal shoppers

Welcome Sequence

Email 1: Deliver lead magnet and first-order code immediately
Email 2: Brand story, trust points, shipping, and returns on day 1
Email 3: Bestsellers under 100 kr on day 3
Email 4: Gift ideas by occasion or style on day 5
Email 5: Social proof, FAQs, and code reminder on day 7
Email 6: Last-chance offer before code expires on day 9
Trigger browse abandonment email after product view with no cart
Trigger cart recovery email at 1 hour, 24 hours, and 72 hours
Trigger post-purchase email asking for review and referral on day 10

Segmentation

Tag by source: Instagram, TikTok, Pinterest, pop-up, influencer, organic
Tag by lead magnet: PDF, quiz, seasonal reminders, early access
Tag by interest: gifts, self-buy, under 100 kr, home, seasonal
Tag by occasion: birthday, holiday, student, thank-you gift
Tag by budget: under 100 kr, 100 to 150 kr, 150 plus kr
Tag by behavior: viewed product, added to cart, purchased, inactive 30 days
Build VIP segment for repeat buyers and high email engagement

Chatbot and Automation

Add Wix chat on mobile with 3 quick replies: shipping, gifts, bestsellers
Route gift shoppers to under 100 kr and occasion pages fast
Use exit-intent pop-up with PDF or 10% code on collection pages
Use welcome popup after 8 seconds on homepage for first-time visitors
Add embedded signup form on gift-guide pages and footer
Connect Wix forms to simple CRM and email automation from day one
Start with Wix CRM or MailerLite for low-cost tagging and flows
Track signup rate, code use, cart recovery, and first-purchase rate
Review lead source quality monthly, not just volume
Add UTM tags to every influencer and social campaign link

2. My Lead Nurturing System

Marketing CRM

Start with Wix CRM + Wix Automations for forms, popups, and basic tagging
Add MailerLite for lower-cost email flows, segments, and coupon automation
Connect Wix to MailerLite via native app or Zapier for synced subscriber tags
Track source tags: Instagram, TikTok, Pinterest, influencer, pop-up, organic
Track behavior tags: signup, product view, cart, purchase, inactive 30 days
Upgrade to Klaviyo after steady traffic or 500+ subscribers for deeper ecommerce flows

Automated Follow-Ups

Welcome flow: 6 emails over 9 days after signup
Email 1 instantly: PDF or quiz result + 10% code valid 5 days
Email 2 on day 1: brand story, trust points, shipping, returns, payment options
Email 3 on day 3: bestsellers under 100 kr + mobile-friendly product links
Email 4 on day 5: gift ideas by occasion, style, or budget tag
Email 5 on day 7: FAQs, social proof, review snippets, trust reminders
Email 6 on day 9: last-chance code expiry reminder with 3 product picks
Browse abandonment: 1 email at 4 hours after viewed product with no cart
Cart recovery: emails at 1 hour, 24 hours, and 72 hours
Cart email 1: product image, Swish/Klarna mention, checkout link
Cart email 2: shipping, returns, trust FAQ, and low-stock angle if true
Cart email 3: 10% code reminder or gift-wrap bonus if margin allows
Post-purchase flow: 4 emails over 14 days
Post-purchase day 1: thank you, care info, delivery expectations
Post-purchase day 7: cross-sell related low-cost gifts or bundles
Post-purchase day 10: ask for photo review with simple upload CTA
Post-purchase day 14: referral offer for friend and next-order incentive
Reactivation flow: 3 emails after 30 days inactive
Reactivation email 1: new arrivals or seasonal gift ideas
Reactivation email 2: bestsellers under 100 kr based on prior clicks
Reactivation email 3: limited-time offer or first-access reminder
Trigger birthday or holiday reminder emails if occasion dates are collected

Newsletter

Send 2× monthly newsletter from launch
Newsletter 1: new arrivals, restocks, bestsellers, under 100 kr picks
Newsletter 2: gift ideas by season, student life, birthdays, holidays
Add 1 extra send in peak periods: Midsummer, back-to-school, Christmas
Segment by self-buy vs gift buyers for more relevant product blocks
Segment by budget: under 100 kr, 100 to 150 kr, 150+ kr
Segment by source if creators or collabs drive distinct preferences
Keep subject lines short and Swedish-first for better local relevance

Retargeting & Ads

Start Meta retargeting once pixel and key events are live
Retarget site visitors for 7 days with bestsellers and trust creatives
Retarget cart abandoners for 3 days with dynamic product or checkout reminders
Retarget Instagram engagers for 14 days with first-order code ads
Use low-budget catalog ads once 15+ products are live on Wix feed
Test Pinterest retargeting later for gift-guide visitors and saved pins
Pause cold traffic ads if retargeting pool is too small under 500 monthly visitors
Creative themes: under 100 kr, thoughtful gifts, curated small-brand finds

Social Media and Content

Instagram: 4 to 5 posts weekly
TikTok: 3 posts weekly
Pinterest: 10 to 15 pins weekly linked to products or gift pages
Stories: 5 days weekly with polls, countdowns, restocks, packing clips
Reels focus: under 100 kr picks, gifting ideas, new drops, trust-building BTS
Carousel focus: gift guides, how to choose fast, why shoppers trust small brands
Pin themes: birthday gifts, student gifts, Scandinavian aesthetic finds
Add product tags on Instagram posts to shorten path from interest to checkout
Reply to comments and DMs daily to keep leads warm before purchase
Save Story Highlights for shipping, reviews, gift ideas, and bestsellers

Other Nurture Channels

Add Wix chat with quick replies: shipping, gifts, bestsellers
Show homepage popup after 8 seconds for first-time visitors
Use exit popup on collection pages with PDF or 10% first-order code
Add embedded form on footer, blog, and gift-guide pages
Collect occasion dates for birthday and holiday reminder campaigns
Test SMS only for cart recovery after 50+ monthly orders and clear consent
Use QR codes on inserts or pop-ups to join email list and claim 10% code
Add postcard insert in every order asking for review and referral
Use UTM links on every creator, social, and seasonal campaign URL

3. Sales Conversion Strategy

Sales Process

Drive traffic to bestsellers and gifts under 100 kr, not the full catalog
Keep homepage CTA focused on Shop bestsellers or Shop gifts under 100 kr
Use mobile-first product pages with buy button above the fold
Show price, delivery time, returns, and payment options near the buy button
Add 3 trust blocks on each product page: delivery, returns, secure checkout
Limit main menu choices to reduce browsing paralysis for first-time shoppers
Add sticky Add to cart button on mobile product pages
Enable guest checkout to remove account creation friction
Offer Swish, Klarna, Apple Pay, and Google Pay if available
Keep checkout to as few fields as possible
Show progress steps in checkout to reduce drop-off anxiety
Trigger cart reminder email 1 hour after abandonment
Send second cart reminder after 24 hours with product benefits and trust cues
Send third reminder after 48 hours with small incentive on first order
Add browse abandonment email for visitors who viewed products but did not cart
Use exit popup with 10 percent first-order offer or free gift threshold
Create welcome flow with 3 emails for new subscribers before first purchase
Email 1: brand story, what makes Made by M thoughtful and easy to shop
Email 2: bestsellers under 100 kr with gifting and self-treat angles
Email 3: first-order incentive with deadline and trust reminders
Add FAQ near checkout covering shipping, returns, gift options, and payments
Add live contact option: email response promise within 24 hours on weekdays
Create post-purchase flow asking for review, UGC, and second purchase

Sales Assets

Create product page template with benefits, use case, delivery, returns, FAQ
Create brand trust bar: secure payment, clear delivery, easy returns
Create first-order popup copy with Sweden-first messaging
Create 3-email welcome sequence for first purchase conversion
Create 3-email cart recovery sequence with urgency and reassurance
Create browse recovery email with recently viewed items
Create customer service script for shipping, returns, and gift questions
Create objection-handling script for unknown brand trust concerns
Create objection-handling script for budget concerns under 100 kr buyers
Create product comparison block: why this pick feels special, not generic
Create gifting guide pages by occasion and price point
Create review request email and postcard insert for every order
Create simple reorder email for consumable or repeat-friendly items if relevant

Testimonials and Case Studies

Start collecting reviews from order one using email 7 days after delivery
Ask for photo reviews with a chance to win a monthly 100 kr gift code
Request short feedback on quality, packaging, delivery, and gifting appeal
Add reviews directly under product images and near Add to cart
Build a Wall of Love page once 10 plus reviews are collected
Use customer photos in product pages, Instagram Stories, and retargeting ads
Add review snippets to cart emails and first-order emails
Feature trust stats like first 50 happy orders once achieved
Showcase UGC in a Story Highlight named Reviews or Happy Buyers

Conversion Rate Insights

Starting benchmark goal: 1 percent to 2 percent site conversion in first 90 days
Product page view to add to cart target: 5 percent to 8 percent
Cart to checkout start target: 50 percent plus
Checkout start to purchase target: 35 percent plus at launch
Track top exit pages weekly and fix one friction point each week
Review mobile speed, checkout errors, and payment failures weekly
Compare conversion by traffic source, product category, and device
Track first-order code use to measure offer pull without margin damage
Prioritize 20 percent of products that generate 80 percent of conversions

Urgency and Offers

Launch with first-order offer: 10 percent off or free gift over a set threshold
Use deadline-based welcome offer valid for 72 hours after signup
Run limited weekly drop messages for new arrivals or curated picks
Create seasonal collections: student gifts, Midsummer, back to school, Christmas
Add low-risk bundle offers: buy 2 save 10 percent on giftable items
Use cart message: popular pick, limited stock, or limited launch batch if true
Offer free shipping threshold slightly above average order value
Add fast-mover incentive: order by Thursday for weekend gifting prep
Use occasion-based urgency: birthday gift sorted in minutes
Test gift wrap add-on as a convenience booster near checkout

Guarantees and Risk Reversal

Offer clear 14-day return policy in simple Swedish and English later
State secure checkout and trusted payment methods at checkout and cart
Promise responsive support within 24 hours on weekdays
If digital items exist, offer preview images to reduce purchase uncertainty
If product quality varies, offer replace or refund for damaged items
Add satisfaction message: not right for you, contact us and we will help

Shock and Awe

Add handwritten thank-you note for first 50 orders
Include small branded card with care tip or gifting idea
Surprise every 10th order with a bonus item or gift code
Add referral card: give a friend 10 percent off, get 10 percent off next order
Include seasonal packaging touches that feel gift-ready and shareable

After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

Order confirmation page shows next steps, delivery timing, and support contact
Confirmation email sent instantly with order summary and expected fulfillment window
First-time buyers get a warm founder-style welcome email within 24 hours
Digital products include instant access, download guide, and usage tips
Physical orders include a short brand card with thank-you and care note
Packaging uses clean, gift-ready presentation that feels special at low cost

Communication Cadence

Instant email for order confirmation, payment success, and receipt
Shipping update sent with tracking link and delivery estimate
Delivery-day email includes what to expect and support link
Post-delivery check-in sent 5 days later to confirm satisfaction
Seasonal customers get light-touch emails for launches, bundles, and gift moments
Email tone stays warm, simple, and visually clean on mobile

Client Education

Product pages answer size, material, use case, and gifting questions clearly
Simple FAQ covers shipping, returns, payment safety, and delivery times
Digital items include a quick-start guide with screenshots if needed
Gift-focused pages suggest occasions, price bands, and easy pairings
Care instructions included for products that need storage or handling guidance
Checkout page explains returns and support in plain language

Personalized Touches

Handwritten-style thank-you card added to first 50 physical orders
Birthday month email offers a small perk or free shipping code
Gift orders can include a free short message at checkout
Repeat buyers get a personal thank-you email with a tailored suggestion
Milestone orders trigger a surprise mini freebie or bonus download
Local Swedish touches in wording make the brand feel familiar and close

Visuals and Documentation

Product photos stay bright, consistent, and true to color
Every item shows multiple angles and one lifestyle image when possible
Digital products show preview images so buyers know what they get
Order emails use branded visuals that match the store look and tone
Packaging insert includes QR code to care tips, FAQ, or new arrivals
Customer reviews with photos become featured trust assets on product pages

Feedback and Proactive Support

5-day post-purchase email asks one-click satisfaction question
Unhappy responses trigger a personal follow-up within 24 hours
Return or issue form is short, mobile-friendly, and easy to find
Common complaints tracked monthly to improve product pages and packaging
Customers who abandon carts get one gentle reminder with trust cues
Support replies follow a simple standard: acknowledge, solve, follow up

Guarantee or Promise

Clear happiness promise shown on product and checkout pages
If an item arrives damaged, replacement or refund is handled fast
Digital products include a simple refund window for genuine issues
Return policy is short, plain-language, and visible before purchase
Promise centers on easy, low-risk shopping from a small new brand

Operational Excellence

Product catalog stays curated and uncluttered to reduce buyer overwhelm
Mobile checkout is tested first, since audience is digital-first
Delivery times are stated clearly before purchase, not after
Out-of-stock items are hidden or labeled to avoid frustration
Support inbox checked daily with response target set by weekday
Order status, FAQs, and policies are accessible in two clicks or less
Brand visuals, tone, and packaging stay consistent across every touchpoint

2. How I Increase Customer Lifetime Value

Upsells & Cross-Sells

Add gift wrap for 10 to 20 SEK at cart
Offer gift message cards for 5 to 10 SEK
Add 3 for 2 on low-cost items to lift basket size
Show complete the set suggestions on product and cart pages
Offer related add-ons under 79 SEK to keep impulse-friendly pricing
Create occasion upsells: birthday, hostess, self-care, holiday picks
Add digital gift cards from 100 SEK for repeat gifting
Offer post-purchase one-click add-on within 24 hours

Bundling & Packaging

Build bundles under 199 SEK for gifts and self-treats
Create mini, standard, premium bundle tiers with clear savings
Launch seasonal bundles for Midsummer, Christmas, birthdays
Add gift-ready bundles with wrap included at a higher margin
Create bestsellers bundle to reduce choice overload
Offer mix and match bundles from one collection theme
Set free shipping threshold just above current average order value

Loyalty & Retention Programs

Start simple points program: 1 point per 1 SEK spent
Give 50 welcome points after first order delivery
Reward second order with 10 percent off over 150 SEK
Add VIP tier after 3 orders with early access to launches
Offer birthday month perk: free gift wrap or 15 SEK credit
Give double points on seasonal campaigns to trigger repeats
Add refer a friend store credit only after friend purchases
Include thank-you card with next-order code in every shipment

Custom Services and Personalization

Offer curated gift picks quiz and save preferences by email
Add personalized note option for gifts at checkout
Create gift concierge via email for bundles over 199 SEK
Show personalized product recs based on past orders
Let repeat buyers save favorite styles and occasions
Offer custom digital product variants if product type allows

Pricing Strategy

Price core impulse items at 49 to 99 SEK for easy first repeats
Use bundle savings of 10 to 15 percent, not deep single-item discounts
Offer free shipping above 249 SEK to raise order value
Add subscribe and save only for replenishable items if introduced
Raise prices 5 to 10 percent if similar Nordic shops price higher
Review Etsy, Nordic design shops, and local gift stores each quarter
Keep add-ons under 20 percent of base item price for easy acceptance
Test premium gift-ready versions at 20 to 30 percent above standard

Customer Data and Insights

Install GA4 and Wix ecommerce tracking before launch
Track repeat rate, days to second order, and average order value
Capture email at checkout and with a 5 percent second-order offer
Tag buyers by occasion, product type, and order value in Wix
Build 30, 60, 90 day reorder email flows by product category
Flag customers with no second order after 45 days for win-back offer
Survey buyers after delivery with one-question satisfaction poll
Track bundle uptake and add-on attach rate weekly
Identify top repeat-purchase products and feature them more
Export customer list monthly to spot high-value buyer segments

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

Give referrers 15 percent off next order after a friend's first purchase
Give new customers 10 percent off first order with a friend code
Offer free gift wrap or mini bonus item for successful referrals
Create a Give 10 Get 15 offer for low risk first purchases
Cap rewards at simple tiers: 1, 3, 5 referrals

Shareable Assets

Create a simple referral landing page with code entry and clear reward steps
Add one tap share buttons for Instagram DM, Messenger, WhatsApp and email
Make post purchase emails with ready made share text in Swedish and English
Design digital referral cards for order confirmation and thank you emails
Create story sized graphics: Found something cute and affordable at Made by M
Add package insert cards: Give a friend 10 percent off their first order

Timing and Triggers

Ask 3 days after delivery when satisfaction is highest
Ask right after a 5 star review or positive DM reply
Trigger referral ask after second purchase to target early loyal buyers
Add referral prompt on thank you page after checkout
Include referral invite in order delivered and review request emails
Use Wix automations to send referral emails after delivered status

Client Success Stories

Request photo reviews from first buyers with a small thank you reward
Repost customer photos with captions about affordable gifting and easy shopping
Turn top reviews into quote graphics for product pages and social posts
Feature a Customer Pick of the Week on Instagram Stories
Add a Why I bought it highlight with short buyer testimonials

Referral Contests

Run a monthly share and win draw for a small gift bundle
Entry rule: each successful referral equals one extra entry
Prize ideas: curated mini set, gift card, early access drop
Keep contests simple and social friendly for startup bandwidth

Partner or Affiliate Programs

Recruit 5 to 15 micro creators in Sweden with aesthetic aligned audiences
Offer unique codes with 10 percent for followers and store credit for partners
Target student creators, lifestyle creators and small gift pages
Track codes in Wix coupons and a simple spreadsheet
Create a Friends of Made by M ambassador group for repeat promoters

Thank-You Experience

Send personal thank you emails for every successful referral
Surprise top referrers with a free item or exclusive first access
Feature monthly top supporter on Instagram Stories with permission
Include handwritten thank you notes in orders for repeat referrers
Create a VIP tier after 5 referrals with bigger perks and previews

Made by M

Your 1-Page Marketing Plan is Ready!