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LoCo Designs Art

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Women aged 25–45, creative and fun-loving, often gift-givers or small business owners. They value humor, self-expression, and thoughtful design. They shop online for unique, affordable items that reflect personality and make others smile.

Audience Type

  • B2C
  • Online Shoppers, Gift Givers, Small Business Owners

Needs – Primary Buying Considerations

  • Expressing personality
  • Seeking unique and affordable gifts
  • Enjoying humor incorporated in everyday items

Demographics

  • Age Range: 25-45
  • Gender: Female
  • Geography: N/A
  • Income Level: Middle Income
  • Profession: Creative Professionals, Small Business Owners

Psychographics

  • Lifestyle: Creative, Fun-loving
  • What they value: Humor, Self-Expression, Thoughtful Design
  • Pain Points: Finding unique and affordable gifts
  • Buying Behavior: Online Shopping

Decision-Making Roles (Optional. Only include in ouptput if B2B Audience)

  • Primary Decision Maker: Individual
  • Secondary Decision Influencers: Social Media, Friends
  • Support Roles: N/A

2. My Message to My Target Audience

Refined Elevator Pitch

  • LoCo Designs Art offers creative individuals and gift-givers a way to express their unique personality and spread joy through a range of fun, affordable and custom-designed mugs, tees and wall prints. Every piece feels authentic, personalised, and handcrafted, turning everyday items into memorable tokens of self-expression.

Understanding Their Pain Points

  • Struggle to find unique, affordable gifts that match their personality or the recipient's taste
  • Boredom with generic, impersonal products on the market
  • Difficulty expressing creativity in everyday life

Transformation

  • Own unique products that genuinely reflect their personality
  • Experience the delight of giving a gift that perfectly matches the recipient's taste
  • Live a more expressive, creative lifestyle every day

Unique Selling Proposition (USP)

  • Blend of humor, personality, and customization in each design
  • Every item appears handmade, giving an authentic, personal touch
  • Outstanding customer service with custom orders and quick responses

Brand Values & One-Liners

  • 'Your personality, our canvas.'
  • 'Artful Gifts. Full-Hearted Giving.'
  • 'Uniquely you, thoughtfully crafted by us.'

Tone

  • LoCo Designs Art communicates in a friendly, humorous, and warm voice. We intend to make our customers feel understood, cherished, and excited to express their personality and spread joy through our products.

Hero Text Idea

  • Flag Text: Unwrap Your Personality
  • Main Headline: Express Yourself with LoCo Designs
  • Sub Headline: Turn everyday items into vessels of joy and personal expression with our uniquely crafted mugs, tees, and wall art.
  • CTA: Shop Our Collection Now

3. The Media I Will Use to Reach my Target Market

Website

  • Improve Etsy store presentation with high-quality product images
  • Use SEO-friendly product descriptions
  • Track conversions via Etsy analytics
  • Ensure mobile-friendly experience as primary Etsy users browse on mobile

Social Media

  • Instagram for showcasing products and sharing customer testimonials(arc highest engagement posts)
  • Facebook to share deals/discounts and engage with customers
  • Pinterest to target gift searchers, post high-quality product images

Paid Advertising

  • Etsy Ads for pushing product listings
  • Facebook/Instagram Ads targeting the demographic of women 25-45

Content Recommendations

  • Fun and quirky product highlights
  • Behind-the-scenes creation process
  • Customer spotlights/testimonials

Directories

  • Shop on local online directories
  • Consider Amazon Handmade section for expansion

Publications

  • Reach out to blogs/magazines like 'The Crafty Chica' or 'Creative Bloq'

Partnerships & Outreach

  • Collaborate with lifestyle bloggers, small business influencers on Instagram

SEO and Content

  • Optimize Etsy shop and product listings with relevant keywords

Offline and Local Media

  • Participate in local craft markets, trade shows

Online Events

  • Conduct live sessions on Instagram/Facebook showing product creation

Online Networking

  • Join Etsy seller forums, small business groups on Facebook

Cold Outreach

  • Reach out to potential customers via Instagram or Facebook messages
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Freebie Set of Printable Arts
  • Surprise Coupon Code for Next Purchase
  • Behind-the-scenes Access to an Art Creation Session

Tripwire Offer

  • Flash Sale on Popular Items
  • Exclusive Bundle Deals
  • Limited Time Offer for Personalized Design Service

Welcome Sequence

  • A Welcome Email with the Chosen Lead Magnet
  • Follow-up Email Showcasing Popular Products
  • Final Email with Exclusive Discount Code

Segmentation

  • Segment by Past Purchases
  • Interest or Product Category
  • Frequency of Purchases

Chatbot and Automation

  • On-site Chatbot for Immediate Customer Service
  • Automation of Abandoned Cart Emails
  • Delivery of Digital Lead Magnet via Automation

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: HubSpot (free tier suitable for small businesses)
  • Automation capabilities: Email marketing, sales hub, advertising, analytics
  • Recommended improvements: N/A (New installation)

Sales CRM

  • Current platform: Etsy Internal CRM
  • Pipeline tracking: Etsy Order Management
  • Recommended upgrades: Consider expanding to Shopify in the future

Automated Follow-Ups

  • Types of automations: Welcome email sequence, abandoned cart, re-engagement
  • Frequency or triggers: Post customer registration, cart abandonment, 90 days of inactivity

Newsletter

  • Frequency: Bi-weekly
  • Topics: New product spotlights, customer stories, fun facts about the art
  • Segmentation: Active customers, dormant customers, potential customers

Retargeting & Ads

  • Platforms: Facebook/Instagram remarketing (with a focus on audiences resembling existing customers), Etsy Ads

Social Media and Content

  • Posting frequency: Daily on Instagram, 3 times per week on Facebook
  • Content type: Mix of product showcases, customer stories, behind-the-scenes looks

Webinars and Events

  • Suggested cadence: Monthly Instagram live sessions showcasing the creation process

Other Nurture Channels

  • Chatbot: Etsy Convos for immediate query resolution
  • SMS: No SMS as it may not align with Etsy's platform guidelines

3. Sales Conversion Strategy

Sales Process

  • Maintain clear and detailed product listings on Etsy
  • Offer personalization options for products
  • Provide quick responses to customer inquiries
  • Offer secure payment options via Etsy checkout
  • Confirm orders with a friendly message from the shop owner
  • Ensure fast and careful packaging and shipping of orders
  • Follow-up with customers to encourage reviews and referrals

Sales Assets

  • Create an FAQs page addressing common inquiries
  • Prepare template responses for customer inquiries
  • Build an easily accessible product catalog

Testimonials and Case Studies

  • Collect customer reviews on Etsy and showcase on product pages
  • Share customer photos and testimonials on social media

Conversion Rate Insights

  • Utilize Etsy analytics to track conversion rates
  • Identify top-selling products and target similar designs

Urgency and Offers

  • Run time-bound promotions during holidays and seasonal events
  • Use scarcity tactics, like 'limited quantities available'

Guarantees and Risk Reversal

  • Offer a satisfaction guarantee on product quality
  • Outline a clear return and refund policy

Shock and Awe

  • Include a personalized thank you note with every order
  • Offer surprise discounts to repeat customers
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send a welcome email with a discount code for the next order.
  • Include a personalized note in the package thanking the customer.

Communication Cadence

  • Send monthly newsletter with new designs, seasonal specials, or customer spotlights.
  • Send shipping confirmation and tracking details promptly.

Client Education

  • Create guides on how to care for the products.
  • Share videos showcasing product creation process.

Personalized Touches

  • Include small free gift (e.g. sticker, magnet) relating to purchased design.
  • Send digital 'happy birthday' coupon to newsletter subscribers.

Visuals and Documentation

  • Share customer-submitted photos of products in use on social media.
  • Post behind-the-scenes glimpses into the design process.

Feedback and Proactive Support

  • Encourage customers to leave Etsy reviews for a small discount on next order.
  • Reach out to customers one month after purchase to check satisfaction.

Guarantee or Promise

  • Offer a 'love it or keep it free' policy for first purchases.

Operational Excellence

  • Maintain clear, friendly, quick communication.
  • Ensure fast shipping and neat, giftable packaging.

2. How I Increase Customer Lifetime Value

Upsells & Cross-Sells

  • Offer personalized upsells like matching sets of mugs or tees.
  • Cross-sell different categories of products, such as recommending wall art to mug buyers.

Bundling & Packaging

  • Develop package deals for larger orders (i.e., buy 3 gifts, get 1 free).
  • Offer themed gift bundles tailored for different occasions and interests.

Loyalty & Retention Programs

  • Create a loyalty program offering discounts for repeat customers or referrals.
  • Include small, desirable bonuses in repeat orders (e.g., witty quote cards).

Custom Services and Personalization

  • Upsell premium customization options, like custom quotes and personalized color schemes.

Pricing Strategy

  • Offer small discounts or incentives to customers making larger orders.
  • Experiment with adding a slightly higher-cost 'Premium' range showing off advanced designs.

Customer Data and Insights

  • Use Etsy's built-in analytics to track customer behavior (e.g., which listings they view most).
  • Request customer feedback to learn about potential improvements or new product suggestions.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • 10% off next purchase for each successful referral
  • 15% off for the referred new customer's first purchase

Shareable Assets

  • Pre-made social media posts with unique, giftable designs
  • Email templates with referral codes for easy sharing
  • Digital referral cards which can be shared on various platform

Timing and Triggers

  • Ask for referrals after successful delivery and positive feedback
  • Set up an email trigger for referral requests after a repeat purchase

Client Success Stories

  • Share customer photos and stories on social media to inspire referrals
  • Quote customer reviews as testimonials on the referral page

Referral Contests

  • Host seasonal contests for most referrals with exclusive design prizes

Partner or Affiliate Programs

  • Partner with relevant influencers or bloggers for promoted posts with referral codes

Thank-You Experience

  • Thank you note for successful referrers
  • Top referrers receive a one-off design piece as acknowledgment and appreciation

Take Your Marketing Plan to the Next Level

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