Primary Target Market Summary

• Primary prospects for Little Heartbeats CPR are safety-conscious, family-oriented individuals seeking the confidence to effectively respond to child-related emergencies.

Audience Type

• B2C
• Mothers & expecting mothers, fathers, grandparents, educators, and caregivers

Needs - Primary Buying Considerations

• Quick, effective learning experience
• Hands-on training with real feedback
• Value for money

Demographics

• Age Range: 25-45
• Gender: Primarily women, but also men involved in childcare
• Geography: United States
• Income Level: Middle to upper-middle household incomes ($70,000 to $150,000)
• Profession: Various, frequently associated with childcare, education, or health-conscious lifestyles

Psychographics

• Lifestyle: Busy, family-led, safety-conscious
• What they value: Family safety, reliable education, convenience, and peace of mind
• Pain Points: Fear and uncertainty of responding to child emergencies
• Buying Behavior: Value-focused, preference for hands-on learning with practical outcomes

Secondary Target Market

• Expectant mothers and grandparents, as well as those involved in institutional child care settings such as nurseries, schools, or sport leagues.

Refined Elevator Pitch

• Little heartbeats gives parents, grandparents, and caregivers life-saving confidence through engaging, family-focused CPR and first aid training, enabling them to achieve peace of mind about child safety in under two hours.

Understanding Their Pain Points

• Fear of emergency situations involving children
• Feelings of helplessness due to lack of first-aid knowledge
• Overwhelm due to online-only courses that don't deliver lasting knowledge

Transformation

• Target audience acquires vital life-saving skills and knowledge
• Parents and caregivers achieve peace of mind and confidence
• Enhanced sense of safety in day-to-day life replaces constant worrying

Unique Selling Proposition (USP)

• Hands-on, family-focused CPR training approach
• A bundle including an infant manikin for practice
• Courses taught by American Heart Association–certified instructors

Brand Values & One-Liners

• "We teach life-saving CPR skills with love and warmth."
• "Achieve total peace of mind in under two hours."
• "Practical, hands-on CPR training tailored for families."

Tone

• Little Heartbeats CPR strikes a tone that is warm, comforting, and approachable while simultaneously professional, ensuring a sense of safety, support, and preparedness for its customers.

Hero Text Idea

• Flag Text: United States Parent-Focused CPR Training
• Main Headline: Learn to Protect Your Child's Life in Under Two Hours
• Sub Headline: Gain Hands-On, Expert CPR Training and Achieve Absolute Peace of Mind
• CTA: Get Your Training Bundle Now

Website

• Utilize and optimize custom-coded website for online marketing.
• Incorporate Google Analytics to track web user data.
• Set up goals in Google Analytics to track essential conversions (training bundle purchases, consultation bookings).
• Prioritize mobile-friendly design due to the target demographic's likely preference for mobile access.

Social Media

• Focus on Facebook and Instagram due to their strong family-oriented user base.
• Post educational content and customer stories 2-3 times per week.
• Feature live Q&A sessions with instructors monthly.

Paid Advertising

• Use Google Ads for targeted keyword advertising.
• Experiment with Facebook ads targeting parents and caregivers in the 25-45 age range.

Content Recommendations

• Blog topics could include safety tips, first-hand stories, and expert interviews.

Podcasts

• Guest on parenting-focused podcasts like The Longest Shortest Time.

Directories

• List on family and caregiver-focused directories such as Care.com.

Publications

• Submit guest articles or sponsor content in parenting magazines like Parenting and Fit Pregnancy.

Partnerships & Outreach

• Collaborate with organizations like daycare centers, schools, and pediatric practices.
• Offer referral incentives to current customers.

SEO and Content

• Implement an SEO strategy targeting keywords like 'family CPR training'.

Offline and Local Media

• Sponsor local family events and educational seminars.
• Distribute flyers in community centers and related businesses.

Online Events

• Hold monthly webinars on child safety topics, offering a discount for training package sign-ups.

Cold Outreach

• Email campaigns targeting existing contacts in Life Support Solutions' database.