Talk to Our Team

Lithos Digital

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Business owners across various niches interested in bolstering their online presence via long-term investments in SEO and their own websites.

Audience Type

  • B2B
  • Business owners

Industries (if B2B)

  • Multitude of industries seeking to improve SEO and online visibility

Needs – Primary Buying Considerations

  • Dependable online marketing solutions
  • Proven SEO strategies
  • Long-term results

Demographics

  • Age Range: 30-45
  • Gender: Male
  • Geography: Greece
  • Income Level: High (businesses with over 1 million in revenue)
  • Profession: Business owners
  • Business Size: Large (over $1 million revenue)

Psychographics

  • Lifestyle: Business oriented
  • What they value: Long-term results, dependable service
  • Pain Points: Lack of visibility online, poor SEO standings
  • Buying Behavior: Evaluative, likely to compare several service providers
  • Decision-Making Roles:
  • Primary Decision Maker: Business owner
  • Secondary Decision Influencers: None specified
  • Support Roles: None specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • Lithos Digital provides business owners in Greece a competitive online presence through proven 15-year SEO strategy and expert website modifications, so they can focus on scaling their business, not fixing marketing.

Understanding Their Pain Points

  • Inefficient online presence leading to business stagnation
  • They're struggling with gaining online visibility and credibility
  • Difficulty in understanding and implementing effective SEO strategies

Transformation

  • Increase in online visibility leading to better brand recognition and higher revenues
  • Peace of mind knowing their online marketing is in expert hands
  • Gaining competitive edge in their niche after hiring Lithos Digital

Unique Selling Proposition (USP)

  • The only company in Greece implementing SEO strategies the right way with proven 15-year track record
  • Evidence of success available upon request
  • Detailed and personalised service includes modification of website to ensure optimum results

Brand Values & One-Liners

  • 'Your success in the digital world, our promise'
  • 'Fixing marketing, for good'
  • 'Proven SEO strategy for your long term growth'

Tone

  • Lithos Digital speaks responsibility and mastery, assuring customers of a bright and prosperous digital future. The language is professional and motivational, inspiring confidence in potential clients.

Hero Text Idea

  • Flag Text: 'Greece’s SEO Specialists'
  • Main Headline: 'Revolutionize Your Online Presence with Lithos Digital'
  • Sub Headline: 'Invest in your brand through our expert SEO strategies and website modifications. See your business thrive and revenues soar.'
  • CTA: 'Contact Us for a Detailed Proposal'

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize for SEO and GEO targeting on Wordpress platform.
  • Track conversions such as contact form submissions or call button clicks.
  • Prioritize both desktop and mobile considering the target audience.

Social Media

  • LinkedIn for B2B interaction and to target business owners directly - post 3x per week.
  • YouTube videos explaining SEO benefits and case studies - 2x per month.

Paid Advertising

  • Google Ads for targeted search campaigns.
  • LinkedIn Ads for promoting content and services to business owners.

Content Recommendations

  • Blog posts on SEO strategies and successful case studies.
  • Webinars or Live Q&A sessions on SEO benefits.

Podcasts

  • Appear on industry-specific podcasts such as 'Marketing School' and 'Online Marketing Made Easy'.

Directories

  • List in B2B directories such as 'Greece Business Directory' and 'Europages'.

Publications

  • Collaborate with business-oriented media outlets like 'Fortunegreece.com' and 'Business Partners'.

Partnerships & Outreach

  • Partner with local business organizations and networks to conduct seminars or workshops.

SEO and Content

  • Prioritize local, SEO content related to important industry keywords.

Offline and Local Media

  • Sponsor local business events, consider billboards in business districts.

Online Events

  • Webinars about improving SEO and online visibility

Online Networking

  • Engage in B2B forums such as 'Business.com Community'.

Cold Outreach

  • Contact potential clients through LinkedIn and professional networking events.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • SEO Checklist: Step-by-step guide to boost SEO ranking
  • Case Study: Detailed analysis of a successful client's SEO improvement
  • Free SEO Audit: Personalized report on website's current SEO performance.

Tripwire Offer

  • SEO Starter Pack: Basic SEO implementation at a discounted rate
  • Quick Website Optimization: Cost-effective website adjustments for improved SEO and user experience

Welcome Sequence

  • Introduction: Email thanking for interest and introducing the company
  • Value: Second email highlighting lead magnet value and introducing tripwire offer
  • Testimonials: Third email featuring successful client stories
  • Invitation: Final email inviting to a free strategy consultation

Segmentation

  • Segment based on industry, size, and level of interest (lead magnet downloaded, interaction with emails, etc.)

Chatbot and Automation

  • Chatbot on website for immediate inquiries and lead capture
  • Automation of follow-up emails to encourage engagement and conversion

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Not listed
  • Recommended: HubSpot for its integration features and automation capabilities

Sales CRM

  • Recommended: Zoho CRM for sales pipeline tracking and process automation

Automated Follow-Ups

  • Post-opt-in: Send welcome email introducing Lithos Digital, and offer free SEO audit
  • After first interaction: Send testimonials or case studies
  • Abandoned cart: Share benefits of the services left in cart, and provide special offer
  • Reactivation: Send re-engagement email for inactive prospects

Newsletter

  • Frequency: 2x per month
  • Topics: Client success stories, SEO industry news, Lithos services updates

Retargeting & Ads

  • Google Display Network: Retarget website visitors and provide compelling offers to push them further down the funnel
  • LinkedIn: Lead ads to reach out to the expanded target market

Social Media and Content

  • LinkedIn: Post frequency 3x per week, professional tone, share industry news, case studies and tips
  • YouTube: Post frequency 2x per month, tutorials, and case study videos

Webinars and Events

  • Organize free webinars once every two months on topics relevant to SEO and online marketing

Other Nurture Channels

  • SMS: Send personalized messages on relevant updates or offers. Avoiding spam activities
  • Chatbot: Integrate on website for round the clock customer support and instant query resolution

3. Sales Conversion Strategy

Sales Process

  • Prospects call or email Lithos Digital.
  • Arrange a call with CEO Andreas Mexis for more information and QNAs.
  • Send a detailed proposal the next day.
  • Arrange a second call for additional QNAs or closing the deal.

Sales Assets

  • Create a structured script for the initial call with prospects.
  • Develop standard operating procedures (SOPs) for the consistent delivery of services.
  • Formulate a dynamic proposal template outlining detailed service offerings.

Testimonials and Case Studies

  • Regularly collect testimonials from successful clients.
  • Develop detailed SEO and client growth case studies.
  • Display testimonials and case studies prominently on the website.

Conversion Rate Insights

  • Track lead conversion ratio using CRM tools.
  • Focus on improving the lead to customer conversion rate.

Urgency and Offers

  • Offer limited period promotional discounts to counter cost-related objections.
  • Develop messages that highlight the importance and urgency of robust SEO implementation for business growth.

Guarantees and Risk Reversal

  • Provide a service guarantee to build trust and address performance-related concerns.

Shock and Awe

  • Provide a complimentary SEO assessment report to prospects after the initial call.
  • Send personalized notes or small branded gifts post-engagement to create goodwill.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email with video tutorial on how to utilize Lithos Digital's services
  • A personalized walkthrough call detailing project timeline

Communication Cadence

  • Weekly progress reports via email
  • 24/7 access to personalized dashboard with live status updates

Client Education

  • Access to SEO guidebook and tutorials
  • Regular webinars with latest SEO trends and best practices

Personalized Touches

  • Handwritten 'Thank You' note after each project completion
  • Celebratory package after reaching major SEO milestones

Visuals and Documentation

  • 'Before & After' SEO ranking reports
  • Regularly updated progress graphs and charts

Feedback and Proactive Support

  • Online surveys after each project phase for immediate feedback
  • Dedicated support team for complaint resolution

Guarantee or Promise

  • 'Love it or we adjust it' policy for all clients
  • Pledge of consistent service standards.

Operational Excellence

  • Strict adherence to timelines and SEO-centric communication
  • Regular team training to uphold quality standards

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce automatically renewing contracts with an opt-out option.
  • Offer an annual contract with a discount to encourage long-term commitment.

Upsells & Cross-Sells

  • Develop a premium SEO audit add-on for deeper insights.
  • Introduce a website design service as a cross-sell.

Bundling & Packaging

  • Offer a bundled package of SEO and website changes.
  • Create tiered packages offering more comprehensive services for higher pricing levels.

Loyalty & Retention Programs

  • Develop a long-term client benefit program that adds value for each year of partnership.

Custom Services & Personalization

  • Introduce white-glove consulting service for those who want direct consultancy with the CEO.

Pricing Strategy

  • Offer discounts to customers who refer other businesses.
  • Monitor competitor pricing and adjust prices accordingly for value-based pricing.

Customer Data & Insights

  • Utilize CRM to monitor customer behavior and engagement.
  • Use customer insights to identify churn risk and address it proactively.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offers exclusive discounts or added benefits on next month’s service for successful referrals.
  • Provides referees with free preliminary SEO audits and suggestions.

Shareable Assets

  • Provides custom-designed referral email templates for clients to forward to their contacts.
  • Offers visually appealing, facts-based social media posts illustrating the power of SEO.
  • Gives out branded referral cards during networking events or in-person meetings.

Timing and Triggers

  • Sends a referral request email after reporting SEO progress and successful results.
  • Sets automatic email reminders to ask for referrals 6 months into the service.

Client Success Stories

  • Collects and markets video testimonials from satisfied clients, showcasing their SEO success.
  • Shares before-and-after SEO ranking snapshots on social media platforms.

Referral Contests

  • Holds a bi-annual referral contest with a grand prize like premium SEO services for free.

Partner or Affiliate Programs

  • Creates partnerships with businesses in complementing industries (web developers, content agencies).
  • Offers referral fees or discounts under a formal affiliate program.

Thank-You Experience

  • Sends personalized thank-you notes and Lithos-branded gifts to top referrers.
  • Publicly acknowledges top referrers on social media, with their permission.

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call